Greta S.-Product & Program Management | Strategy | Transformation & AI Adoption | Cross-Functional Leaders
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Experience
Project Lead for a transformation consulting project in Saudi Arabia
Government Ministry
Led a six-person multidisciplinary team delivering an 18-month organizational transformation program. Designed governance and decision-making structures, roles and responsibilities, capability- and knowledge-building approaches, learning interventions, and communication and implementation plans, and supported their execution to embed new ways of working across the ministry.
- Led a six-person multidisciplinary team delivering an 18-month organizational transformation program
- Designed governance, decision-making structures, roles and responsibilities
- Developed capability- and knowledge-building approaches and learning interventions
- Created communication and implementation plans
- Supported execution to embed new ways of working across the ministry
Senior Manager, Co-Creation & Digital Accelerator
Philips Design
Led international product development, corporate venture and transformation programs from discovery through implementation, working across design, research, engineering and business.
Led multidisciplinary product and service development teams across health, technology and consumer businesses, shaped product strategies, roadmaps and priorities, and managed scope and requirements from concept through delivery.
Translated business, customer and user needs into product and service concepts and actionable requirements for multidisciplinary teams.
Aligned stakeholders across business, product and technology, facilitated prioritization and decision-making, and established clear roles, governance and ways of working across complex product initiatives.
Partnered with Sales and Consulting leaders on enterprise customer discovery and co-creation engagements.
Initiated and led the Philips Co-Creation Lab with Harvard Summer School, focused on HealthTech and Life Sciences ventures.
Innovation Lead DACH
Philips GmbH
Led cross functional transformation initiatives across the healthcare ecosystem, aligning internal and external stakeholders, accelerating strategic priorities and building strategic partnerships across healthcare, industry and academia.
Established the Health Innovation Port, bringing together corporate venturing, corporations, startups, healthcare providers and research institutions to accelerate innovation and collaboration.
EU Project Manager & Innovation Consultant
InnoZ Innovation Center for Mobility
Led and managed EU-funded innovation projects at the intersection of mobility, technology and business, coordinating project partners and stakeholders across industry, research and the public sector.
Managed project workstreams, timelines, deliverables and stakeholder dependencies from concept through implementation.
Initiated the Berlin Future Mobility Meetup, connecting the automotive industry with startups and emerging technology ecosystems.
Head of Marketing & Communications
CarJump
- Led brand positioning and communications for a fast growing mobility startup, working with the founding team across product, business and marketing to support product development, market positioning and growth.
Founder
Greta Seeger Consulting
Partner with organizations and multidisciplinary teams on product, AI, program and transformation initiatives from strategy through implementation and adoption.
Lead initiatives across business, product and technology, translating strategic priorities and stakeholder needs into structured programs, product requirements, use cases and implementation approaches.
Support organizations in identifying and implementing AI use cases and AI-enabled workflows, and design capability-building programs that enable teams and leaders to adopt AI effectively.
Lead complex stakeholder environments by creating alignment across business and technology, establishing priorities, governance and decision-making mechanisms, and supporting multidisciplinary teams through implementation.
Support global organizations in implementing OKRs, agile and product-oriented ways of working, and lead capability-building, training and coaching programs to strengthen adoption across teams and leadership.
Selected organizations include Microsoft, SAP, Deutsche Bahn, Bosch, ABB, eBay, Henkel, Deutsche Telekom and the International Monetary Fund.
Innovation Consultant
PCH Innovations
Led technology and digital product initiatives for automotive and mobility clients including MAN and Volkswagen, translating emerging technologies and business requirements into digital service concepts and implementation projects.
Coordinated cross-functional project teams and workstreams spanning strategy, technology scouting, product development and client delivery.
Co Founder
Firmenauftritt24
System Design
Mercedes AMG GmbH
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Automotive, Chemical, Banking and Finance, Transportation, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Product Development, Strategy, Information Technology, and Marketing.
Summary
For more than 15 years, I have worked at the intersection of strategy, technology, business and organizational transformation, leading multidisciplinary teams and complex programs from strategy through implementation and adoption. My experience spans organizational, digital and AI transformation, program leadership, operating models and governance, capability building and the adoption of new ways of working. I lead the design and execution of transformation programs, aligning senior stakeholders, translating strategic priorities into structured workstreams, and establishing the governance, roles and ways of working required for successful delivery. I combine hands-on program leadership with facilitation, coaching and change enablement to embed transformation across people, processes and technology. My experience spans organizational, digital and AI transformation, program and PMO leadership, operating models and governance. My background spans corporate, startup and public sector environments across Europe, the Middle East and North America, including an 18-month government transformation program in Saudi Arabia. Organizations I have worked with include Philips, Microsoft, SAP, Deutsche Bahn, Bosch, ABB, eBay and Deutsche Telekom.
Skills
- Transformation Program Leadership
- Strategy Execution
- Operating Models & Governance
- Organizational Change & Adoption
- Stakeholder Alignment
- Capability Building & Learning
- Digital & Ai Transformation
- Product Management
- Workshop Design & Executive Facilitation
- Transformation Program Management
- Pmo & Workstream Management
- Program Governance
- Strategic Implementation
- Operating Model Design
- Cross-Functional Leadership
- Stakeholder Management
- Backlog & Prioritization
- Risk & Dependency Management
- Change Adoption
- Ai Adoption & Automation
Languages
Education
ESCP Europe Business School
Double Master, MEB (now MBA) and MSc in European Business · European Business · London, United Kingdom · Merit
University of the Arts Berlin
BA · Strategic Communication & Planning · Berlin, Germany · Merit
Certifications & licenses
HMKW Berlin
Mediation Certification
HMKW Berlin
Certified Design Thinking Coach
Hasso Plattner Institute
Workboard
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Greta is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Greta speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), Dutch (Intermediate), Portuguese (Intermediate).
Greta has at least 17 years of experience. During this time, Greta has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 5 months. Note that Greta may not have shared all experience and actually has more experience.
Based on recent experience, Greta would be well-suited for roles such as: Project Lead for a transformation consulting project in Saudi Arabia, Senior Manager, Co-Creation & Digital Accelerator, Innovation Lead DACH.
Greta's most recent position is Project Lead for a transformation consulting project in Saudi Arabia at Government Ministry.
In recent years, Greta has worked for Greta Seeger Consulting.
Greta is most experienced in industries like Information Technology, Automotive, and Chemical. Greta also has some experience in Banking and Finance, Transportation, and Manufacturing.
Greta is most experienced in business areas like Project Management, Product Development, and Strategy. Greta also has some experience in Information Technology and Marketing.
Greta has recently worked in industries like Automotive, Chemical, and Banking and Finance.
Greta has recently worked in business areas like Information Technology, Product Development, and Project Management.
Greta holds a Master in European Business from ESCP Europe Business School and a Bachelor in Strategic Communication & Planning from University of the Arts Berlin.
Greta has 4 certificates. Among them, these include: Certified Systemic Coach and Mediator, Mediation Certification, and Certified Design Thinking Coach.
Greta is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 21 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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