Sean K.-Product Leadership · Platforms, Integrations & Commerce
Check rate
Experience
Co-founder
headroom
Co-founded headroom, an XR consultancy, and continue to work hands-on with emerging immersive technology. We use virtual reality to help teams collaborate effectively regardless of their physical location (TeamVR).
Managing Director & Principal Consultant
eskape.digital GmbH
- Founder-led digital transformation consultancy helping European companies turn digital ambition into shipped products – with a pragmatic “execute, then test and learn” approach.
- Conceived, specified and delivered nordrente, a category-defining self-service occupational-pension platform that lets companies create, configure and operate fully legally documented schemes entirely in-browser – owning the product end-to-end from concept to live production.
- Advise SME leadership teams on digital strategy, product and operating model decisions, repeatedly turning stalled initiatives into delivered outcomes.
- Co-founded headroom, an XR consultancy, and continue to work hands-on with emerging immersive technology.
Vice President eCommerce
Swarovski Professional
- Brought in to professionalise the digital activities of Swarovski’s B2B business (D. Swarovski KG). Reported to the CMO; owned an €8m budget and a 32-person organisation across two countries and four functions (engineering, online marketing, product & shop management, digital services).
- Built a Hamburg digital tech hub from scratch, recruiting engineers and online marketing specialists and creating an agile delivery capability independent of legacy corporate IT.
- Ran the pilot to determine whether long-tail professional customers could be served exclusively through digital channels, which Sales considered impossible: applied B2C methods to B2B buyers and grew long-tail sales 190% year-on-year.
- Navigated significant internal channel conflict and entrenched stakeholders (IT, Legal, Global Sales), protecting the team’s freedom to deliver.
Chief Product Officer & Head of Online
mybet Holding SE
- Owned product, P&L and the online sportsbook and casino – a real-time, two-sided priced market operating under a gaming licence. Reported to the CEO; led a 12-person product and design organisation on a €2.5m budget.
- Led a ground-up reinvention of the sportsbook user experience, setting aside category conventions to make live odds, markets and in-play pricing easy to understand for customers who were not analysts.
- Delivered a full technology transformation, migrating the sportsbook and casino onto a significantly better new platform and relaunching both while they continued to generate revenue.
- Restructured the company into vertical business units, strengthening accountability and focus on results.
- Served as the board’s trusted advisor on emerging technology, capabilities and market trends.
Platform Director
mybet Holding SE
- Led platform operations, optimisation and innovation across social, mobile, product and brand.
- Launched the mobile betting platform and built an in-house social media function from scratch.
- Established the company’s product management department and professionalised all SEO activity.
- Drove significant gains in user engagement and lower acquisition costs; delivered a complete revamp of the mybet brand.
Managing Director
JAXX UK Ltd.
- Built the UK subsidiary from zero. Reported to the CEO; €1m budget, 6 staff.
- Founded the entire operation – two gaming licences, office and IT infrastructure – and launched the UK-facing sports-betting product.
- Secured marquee white-label partnerships with AOL UK, Newcastle United FC and West Ham United FC.
- Acquired ~250,000 customers and reached break-even within ~2 years; operation strategically wound down in 2012.
International Business Development Manager
JAXX AG
- Expanded the group into Spain and the UK; initiated a Spanish joint venture and founded JAXX UK Ltd.
General Manager
JAXX GmbH (Austria)
- Re-imagined and launched the JAXX.com online sports-betting product.
Head of B2B Services
ANYBET GmbH
- Ran ten concurrent white-label gaming and lottery platforms (incl. AOL, WEB.de, freenet, Premiere/SKY and three state lotteries): partners on one side, millions of customers on the other.
International Sales Consultant
any-bet.com GmbH
International Sales Consultant
fluxx.com AG
Communications & PR roles
ipr, idee public relations GmbH
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Sport, Advertising, Professional Services, Banking and Finance, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Information Technology, Sales, Operations, and Customer Service.
Summary
Digital product leader with 25+ years of experience, much of it spent building things that did not exist yet. As Chief Product Officer at mybet, I led product, design and P&L, reporting to the CEO.
Ran B2B services at ANYBET, where ten white-label gaming and lottery platforms ran concurrently within partner brands including AOL, WEB.de, freenet and Premiere/SKY: the company's product living inside somebody else's.
Brought in to professionalise Swarovski's B2B digital operation, I took over a 32-person organisation across two countries, built its Hamburg engineering hub from scratch and proved that professional customers could be served exclusively through digital channels, growing long-tail sales 190% year on year.
Founded a UK subsidiary from zero to roughly 250,000 customers and break-even within two years; conceived and delivered a self-service occupational-pension SaaS end-to-end, from business case to production. I run my own consultancy.
Skills
Product Strategy & Vision
Product And Design Organisations
Enterprise B2b Platforms, Apis & White-Label Integrations
Digital Commerce (B2c & B2b)
Products With Physical Operations Behind Them (Sourcing, Fulfilment, Suppliers)
Making Complex Products Easy To Understand (Ux, Design, Usability)
Pricing, Packaging & P&L Ownership
Activation, Conversion & Retention
Greenfield Product & Platform Builds
Founder, Board & Investor Engagement
Bilingual En/De, International Teams
Quick To Grasp Complex Problems
Background In Advising Top Management
Strong Customer Focus
Excellent Presentation Skills
Experienced Public Speaker
Convincingly Competent In The Digital Space
Results-Driven
Exceptional Attention To Detail
Analytical Mindset
Highly Flexible And Adaptable
International Experience
Excellent People Skills
Decades Of Leadership Experience
Highly Empathetic Leadership Style
Experienced In International Negotiations With Both Private And Public Organisations
Concept Development
Wireframing
User Testing
Design Development
Ux/Ui Development
Localisation
Epic Planning
Sprint Planning
Launch Planning
Conversion Rate Optimization
User Flow Analysis
Content Planning
On-Site Seo
Analytics
User Testing
Roadmap Planning
Personalisation & Segmentation
Loyalty Programmes
Gamification
Web
Mobile Web
Hybrid Mobile
Native Mobile
Ar / Vr
Pos Terminals
Chatbot
Brand Development
Brand Translation
Concept Development
Implementation Planning
Off-Site Seo
Sem
Social Media Marketing
Content Marketing
Display
Affiliate Marketing
User Retention & Nurturing
Upsell / X-Sell
Business Planning
Controlling
Driver-Tree Analysis
Optimization Strategy
Advanced Data Analytics / Machine Learning Models
Payment
Customer Service
Security
Product Information Management
Legal Requirements
Fulfilment / Scm
Languages
Education
Fachhochschule Nordostniedersachsen
Business Studies · Lüneburg, Germany
University of Portsmouth
BA (Hons) · German Studies · Portsmouth, United Kingdom
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Sean is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Sean speaks the following languages: German (Native), English (Native).
Sean has at least 34 years of experience. During this time, Sean has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 3 years and 10 months. Note that Sean may not have shared all experience and actually has more experience.
Based on recent experience, Sean would be well-suited for roles such as: Co-founder, Managing Director & Principal Consultant, Vice President eCommerce.
Sean's most recent position is Co-founder at headroom.
In recent years, Sean has worked for headroom, eskape.digital GmbH, and Swarovski Professional.
Sean is most experienced in industries like Information Technology, Advertising, and Sport. Sean also has some experience in Professional Services, Banking and Finance, and Fashion.
Sean is most experienced in business areas like Marketing, Product Development, and Information Technology. Sean also has some experience in Sales, Operations, and Customer Service.
Sean has recently worked in industries like Information Technology, Professional Services, and Banking and Finance.
Sean has recently worked in business areas like Information Technology, Product Development, and Marketing.
Sean holds a Bachelor in German Studies from University of Portsmouth.
Sean is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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