Google Ads Expert in Berlin

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

I work at Schülerhilfe as an office assistant in the sales and office department. My tasks include:

• Customer communication
• Consultation meetings
• Sales
• Contract processing
• General administrative tasks
• Telephone service

I do this work as part of a mini-job.

• Developed healthcare and webinar platforms using React, Ionic and GraphQL.
• Built scalable frontend applications in close collaboration with designers and backend teams.

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.

As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.

My specialties include:

• complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
• planning and implementation of digital marketing strategies, budget allocation and forecast
• performance marketing from execution to optimization
• landing pages and CR optimization - A/B testing

E-Commerce:

• Allbirds
• Joe Nimble
• Hedoine
• Malfroy
• Ryenn's Eyes
• ADADA
• FINN Design
• Lachaume
• Elephant Gin
• Zirkulu
• Nani Berlin

Tech & FinTech:

• Conrad Connect
• SumUp
• Journee
• Bees & Bears

SaaS:

• Camunda
• Resourcify
• Govie
• Pluno

Marketing:

• Latana
• Muhlert Digital
• N'fuse Solutions
• Suchmeisterei

Consumer Goods:

• Nieu Cabinet Doors
• Distinctive Wood Products

Misc:

• Lassie
• Peter Pane
• Giles Norman
• ROLZO
• Metarina

• Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
• Developing and A/B testing ad creatives, offers, and landing pages
• Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)

• Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
• Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
• Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
• Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months

• Tutor, lecturer & examiner for Digital Sales Manager (IHK), CRM (IHK), AI (IHK)

• Agile IT project management for the CRM system implementation
• Product Owner for the replacement of two CRM systems
• Creation of the project structure plan and project team
• Managing the gathering of all requirements (requirements management)
• System selection and procurement including contract negotiations with Prodware Deutschland AG
• Managing the data migration and system implementation
• Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG

• Mentor team of 6 ML platform engineers through weekly 1:1s, technical design reviews, and best practices, improving team velocity by 35% through structured sprint planning and skill development programs
• Define 2025–2026 ML platform roadmap in collaboration with Data Science, Cloud Engineering, and Product teams, prioritizing automated model governance, cost attribution systems, and multi-environment deployment strategies
• Partner with Data Science, SRE, and Product stakeholders to align ML platform capabilities with business objectives, reducing data scientist deployment friction by 60% through self-service platforms
• Architect and deliver production-grade MLOps platform supporting 50+ models in production with automated promotion pipelines, versioning, and rollback capabilities, achieving 99.5% platform uptime SLA
• Design distributed ML pipeline architecture using Metaflow and Argo Workflows (Vertex Pipelines-compatible), reducing model training time by 30% and deployment cycles from 2 weeks to 3 days through full CI/CD automation
• Build containerized ML services on Kubernetes with auto-scaling policies, resource quotas, and multi-tenancy isolation, optimizing infrastructure costs by $180K annually (25% reduction)
• Implement monitoring, alerting, and performance tracking using Prometheus, Grafana, and custom instrumentation, reducing model debugging time by 50% and establishing model performance SLOs
• Lead development of RAG-based document intelligence platform using LangChain, LangGraph, and vector databases, implementing agentic AI workflows for automated financial document processing
• Implement Infrastructure-as-Code using Terraform for reproducible environment provisioning and GitOps workflows, reducing infrastructure drift incidents by 80%
• Design role-based access control for ML platform, implement model lineage tracking, and establish audit trails for regulatory compliance aligned with enterprise IAM best practices

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Holds an advisory role in this startup on providing guidance on use of AI in product management to use Jira AI
• Working on real-world applications of AI tools like ChatGPT, Visual Studio, Augment, and Synthesia to enhance product management and user communication

• Providing consulting services for Turkish clients planning to move to Germany (work, study, and family reunification visas).
• Preparing personalized immigration strategies, document checklists, and digital handbooks.
• Supporting clients with CV and motivation letter preparation in line with German standards.
• Managing email marketing automation, newsletter workflows, and audience segmentation to increase client engagement.
• Designing and maintaining CRM integrations between Wix, HubSpot, and Zapier for automated client onboarding and follow-up.
• Handling sales operations, including deal and support pipelines, workflow automation, and client relationship tracking within HubSpot.
• Managing invoicing and budget tracking via Lexoffice, ensuring accurate reporting and financial transparency.
• Developing and optimizing digital funnels, landing pages, and online courses for lead generation and conversion.
• Overseeing content creation and performance marketing campaigns on Instagram, YouTube, and Google Ads.