Google Ads Experts in Munich
matched in minutes from over 15,000 CVs with the power of AIHire experts who plan search, shopping and performance campaigns, connect Google Ads with analytics and CRM systems, and improve tracking and conversion quality. FRATCH matches you quickly and precisely with vetted, available freelancers.
Meet FRATCH Experts in Munich, who have recently used Google Ads
Jan-Hendrik W.
Last position:
Freelance Consultant – Process Automation & Digital Product at läuft von allein
I help companies and digital teams win back time in everyday work – by automating recurring processes and improving digital products in a targeted way. Depending on the need, hands-on in delivery or at leadership level (interim).
Typical results:
- Manual routine processes run automatically – requests, data maintenance, follow-ups
- Faster response times and fewer things falling through the cracks in day-to-day business
- Clear priorities in product and digitalization initiatives, practical instead of over-engineered
Tools: modern no/low-code automation (including n8n, Make.com), combined with experience as a managing director and digital product lead. The tool is never the starting point – the question is always where a solution creates real value.
Christina A.
Last position:
Freelancer at Self-employed
- Self-employed and freelance projects and IT services
- Concept development and UX design / web design / graphic design
- Creative, innovative, responsive and accessible design for websites and landing pages
- Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
- Maintenance and support of WordPress websites
- WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
- Multilingual websites - WordPress - WPML plugin
- Performance optimization
- SEO analysis, technical SEO and SEO on-page optimization
- SEO audits, SEO analysis and evaluation, SEO keyword finding
- Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools
Tony S.
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Sebastian B.
Last position:
Project Lead – Customer Information Tool (EMEA) at Microsoft AI Tour 2026
- Led the project to implement the Customer Information Tool for the Microsoft AI Tour EMEA
- Directed the development of an event platform with sponsors, speakers, and agenda
- Conducted a compliance audit to ensure adherence to Microsoft corporate policies
- Coordinated vendors, dependencies, and deliverables across multiple European tour stops and trade show appearances
Sara Z.
Last position:
Data Analyst / Analytics Engineer at IDG Tech Media GmbH
- Designed, built, and maintained scalable ETL/ELT data pipelines using Python, SQL, REST APIs, AWS Lambda, S3, PostgreSQL RDS, EventBridge, CloudWatch, Docker, Apache Airflow, and BigQuery – integrating data from GA4, Google Ads, Meta Ads, CMS, CRM, newsletters, events, and B2C ordering systems into analytics-ready datasets.
- Built a cross-brand lakehouse architecture from AWS to BigQuery – transforming raw JSON/CSV data into structured, partitioned, and reusable reporting layers with staging, intermediate, canonical, and mart models.
- Designed relational and dimensional data models: 3NF staging models, star schemas, fact tables, dimension tables, daily KPI aggregates, and dashboard-optimized marts for marketing, content, subscription, event, CRM, and revenue analysis.
- Implemented production-grade data quality and pipeline reliability features: incremental loads, idempotent upserts, deduplication, schema validation, row matching, null checks, anomaly detection, freshness monitoring, logging, retries, and error alerts.
- Automated cross-brand reporting processes and data products – pipelines for 73 newsletter campaigns, 31 lead list syncs, 52 event partner reports, and a 500K-record company matching pipeline; reduced manual data preparation by approx. 70% and increased analyst productivity by approx. 30%.
Christian S.
Last position:
Data-Scientist/AI Engineer at The Marcom Engine GmbH & Co. KG
- Concept creation and implementing AI Agents in AWS Cloud
- Continuously alignment with stakeholders
- Collaborate with DevOps
- Technologies: Git, CI/CD (GitHub Actions), Python/ML, Streamlit, Deno/typescript, AWS SAM, AWS Bedrock, AWS Lambda, AWS Dynamo DB, AWS S3, AWS Event Bridge etc.
Peer W.
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Philipp G.
Last position:
Founder at Online Start-Up
Founded the first online start-up with projects around regional online portals, e-commerce and price comparison while still studying.
Grew the start-up into successful companies.
Pasun Z.
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
- Integration and implementation of ad technologies for the best possible management of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
- Expertise in Search Engine Advertising
John C.
Last position:
Product & Strategy Leadership at Glenevis
- Built and now operate a Direct-to-Consumer e-commerce brand, integrating Shopify, Fulfilment, Meta and Google Ads (2025)
- Developed IoT Strategy and then Solutions for Giesecke + Devrient (2021-2024)
- Project Lead for a Design House developing an IoT Device (HW/SW) using Agile (2025)
- Coaching start-ups and teaching students on Product Management and Leadership
- Broader interim support and advisory work to around 10 start-ups and CEOs, covering Products, Marketing, Sales, Pitches, and more
Rupender K.
Last position:
Digital Marketing & Content Strategy Consultant at Self-employed
- Partnered with consumer brands to drive sales growth through targeted affiliate and content marketing campaigns
- Built and monetized a content-to-commerce funnel, converting digital audiences into measurable revenue within the first five months of launch
- Conceptualized, scripted, filmed, and edited SEO-optimized product review videos, reaching 56K+ views and 4K+ watch hours in the first year
- Applied SEO, keyword targeting, and audience analytics to enhance conversion rates, click-throughs, and retention
- Collaborated with brands to design discount campaigns and optimize messaging for performance marketing outcomes
- Utilized YouTube Studio, Google Analytics, and AI tools (ChatGPT, Gemini, Claude) to refine strategy, identify trends, and improve campaign ROI
Simone G.
Last position:
Digital Marketing & Sales Consultant at Independent Management Consultant
- Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication planning
- Implementation of digital marketing initiatives
- Online sales, campaign management, performance marketing
- Conversion rate optimization, CRM, customer retention
Sabine S.
Last position:
Consulting, freelancing at Self-employed
Demand and lead gen specialist – strategist and hands-on digital marketing: email touchpoints, nurturing, scoring; PPC – Google Ads, LinkedIn
Dominik W.
Last position:
Lead Product Owner, Corporate Venture at cover.mesh of the Ecclesia Group
Largest B2B insurance broker group in Germany, approx. 3,000 employees
Corporate venture building to enter new markets
Setting up product backlog with user stories from stakeholder feedback
Leading and coaching product owner teams
Strategic market analysis and positioning for new products
Responsible for multiple product developments through to market launch
Deepening agile practices in team and process culture
Acquiring partners and pilot customers
Creating UX concepts and prototypes
Founding leadbeat.io: B2B leads specialized in eCommerce
Scrum
Kanban
Azure DevOps
MVP
Figma
UI/UX
Miro
ChatGPT
API integration via scraping
IoT
Business Analysis & Modeling
Innovation
Slavina V.
Last position:
Marketing Director at Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Discover over 15,000 top freelancers
Statistics of experts using Google Ads
Aggregated from the professional profiles of matched freelancers.
Experience
22 years (Germany: 17 years)
Position duration
3.5 years (Germany: 2.8 years)
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Advertising, Media and Entertainment
Certification focus areas
Marketing, Information Technology, Project Management
Bachelor's degree or higher
89% (Germany: 90%)
Master's degree or higher
58% (Germany: 51%)
Certifications per freelancer
3 (Germany: 2)
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Discover detailed Google Ads rate benchmarks:
Explore rate insightsAverage rates of experts in Munich using Google Ads
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Ads experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (67%)
- Advertising (57%)
- Media and Entertainment (57%)
- Professional Services (48%)
- Retail (43%)
- Automotive (38%)
- Education (38%)
- Telecommunication (38%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Google Ads does
Google Ads is Google’s advertising system for reaching people across Search, Shopping, YouTube, Display and partner networks. Companies use it to capture demand, promote products, generate leads and support app growth. Campaigns can target search intent, audiences, locations, devices and business goals.
Campaign types
Specialists work across the main Google Ads campaign formats and choose the right structure for each objective:
- Search campaigns for high-intent queries and lead generation
- Shopping and Performance Max for product visibility and sales
- YouTube and Display campaigns for reach and remarketing
- App campaigns for installations and in-app actions
Ecosystem and tooling
Strong Google Ads work connects media buying with measurement and customer data. Relevant tools include Google Analytics 4, Google Tag Manager, Merchant Center, Looker Studio and conversion APIs. Professionals may also work with CRM platforms, product feeds, consent management and scripts for account automation.
When companies hire experts
Freelance expertise helps when an account needs a new structure, reliable measurement or a clear path from clicks to revenue. Companies often bring in specialists during market launches, agency transitions, tracking migrations, feed problems or periods of inefficient spend. Munich companies may also need campaigns aligned with local teams, German-language search behavior and international markets.
Core project deliverables
A Google Ads specialist can audit an account, map campaigns to business goals and create a practical improvement plan. Typical deliverables include keyword and audience research, campaign builds, ad assets, product-feed checks, landing-page recommendations, tracking specifications and clear reporting. The work should make decisions easier, not just produce more dashboards.
What strong professionals bring
The best professionals combine platform knowledge with commercial judgment and careful measurement. They understand search intent, bidding signals, creative testing, attribution limits and data quality. They explain trade-offs clearly, document account changes and validate conversions before drawing conclusions. Remote collaboration works well when access, approvals and reporting routines are defined; on-site work can help when marketing, sales and data teams need close coordination.
Frequently asked questions
Key details about Google Ads, drawn from the questions we get asked most.
Google Ads is used to promote products, services, apps and content across Google Search, Shopping, YouTube, Display and partner networks. Companies can target queries, audiences, locations and devices while measuring actions such as leads, purchases or app events.
Google Ads usually captures existing intent, because people often search for a solution or product directly. Meta Ads is more focused on audience discovery and social creative, so the right choice depends on demand, buying behavior, creative assets and measurement quality.
A strong Google Ads specialist often works with Google Analytics 4, Google Tag Manager, Merchant Center and Looker Studio. Useful adjacent skills include landing-page analysis, feed management, CRM integration, consent-aware tracking and conversion design.
The required experience depends on the account structure, sales cycle, regions and tracking setup rather than on a fixed time period. For a complex account, choose a professional who has handled comparable campaign types, budgets and conversion paths and can show how decisions were validated.
Yes. Google Ads work is usually well suited to remote collaboration when access rights, approval steps, reporting and communication routines are clear. A Munich company may choose on-site sessions for planning, while day-to-day campaign work can remain remote; German and English language skills can be useful for local and international campaigns.
Before changing Google Ads, a specialist should review account structure, conversion actions, attribution settings, search terms, product feeds, landing pages and consent-related data quality. They should also clarify the business goal and protect reliable campaigns from changes that cannot be tested or explained.
Quality Google Ads work links campaign decisions to business outcomes and documents what changed and why. Look for clean tracking, relevant search-term analysis, controlled tests, useful reporting and recommendations that account for sales quality rather than clicks alone.
Google Ads freelancers working with Munich companies may support local services, ecommerce, software, manufacturing or international brands. They should clarify market language, geographic targeting, internal approval processes and collaboration expectations, while keeping account access secure and respecting the company’s data and consent practices.
The average hourly rate of freelancers in Munich, Germany who have used Google Ads in their recent projects is 105 €, which corresponds to a daily rate of about 839 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Google Ads in their recent projects, 89% hold at least a Bachelor's degree and 58% hold at least a Master's degree.
On average, freelancers in Munich, Germany who have used Google Ads in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers in Munich, Germany who have used Google Ads in their recent projects are German (100%), English (100%), and French (24%).
The most common industries among freelancers in Munich, Germany who have used Google Ads in their recent projects are Information Technology (67%), Advertising (57%), and Media and Entertainment (57%).
The most common business areas among freelancers in Munich, Germany who have used Google Ads in their recent projects are Marketing (86%), Information Technology (62%), and Product Development (62%).
Main locations of FRATCH Experts, who have recently used Google Ads
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Cologne 
Frankfurt 
Dusseldorf 
Essen Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
