Google Ads Experts in Munich
in minutes from over 15,000 CVs with the power of AI.Hire specialists who manage Google Ads search, Shopping, and Performance Max campaigns, improve keyword structure and ad copy, and tighten conversion tracking. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Munich, who have recently used Google Ads
Jan-Hendrik Wiemann
Last position:
Freelance Consultant – Process Automation & Digital Product at läuft von allein
I help companies and digital teams win back time in their day-to-day work – by automating recurring processes and improving digital products in a targeted way. Depending on the need, either in execution or at leadership level (interim).
Typical results:
- Manual routine processes run automatically – requests, data maintenance, follow-ups
- Faster response times and fewer things left sitting in day-to-day operations
- Clear priorities in product and digitalization initiatives, practical instead of overbuilt
How: modern No/Low-Code automation (including n8n, Make.com), combined with experience as a Managing Director and digital product lead. The tool is never the starting point – the question is always where a solution creates real value.
Christina Altvater
Last position:
Freelancer at Self-employed
- Self-employed and freelance projects and IT services
- Concept development and UX design / web design / graphic design
- Creative, innovative, responsive and accessible design for websites and landing pages
- Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
- Maintenance and support of WordPress websites
- WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
- Multilingual websites - WordPress - WPML plugin
- Performance optimization
- SEO analysis, technical SEO and SEO on-page optimization
- SEO audits, SEO analysis and evaluation, SEO keyword finding
- Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools
Tony Stubenrauch
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Sebastian Beer
Last position:
Project Lead – Customer Information Tool (EMEA) at Microsoft AI Tour 2026
- Led the project to implement the Customer Information Tool for the Microsoft AI Tour EMEA
- Directed the development of an event platform with sponsors, speakers, and agenda
- Conducted a compliance audit to ensure adherence to Microsoft corporate policies
- Coordinated vendors, dependencies, and deliverables across multiple European tour stops and trade show appearances
Sara Zarei
Last position:
Data Analyst / Analytics Engineer at IDG Tech Media GmbH
- Designed, built, and maintained scalable ETL/ELT data pipelines using Python, SQL, REST APIs, AWS Lambda, S3, PostgreSQL RDS, EventBridge, CloudWatch, Docker, Apache Airflow, and BigQuery – integrating data from GA4, Google Ads, Meta Ads, CMS, CRM, newsletters, events, and B2C ordering systems into analytics-ready datasets.
- Built a cross-brand lakehouse architecture from AWS to BigQuery – transforming raw JSON/CSV data into structured, partitioned, and reusable reporting layers with staging, intermediate, canonical, and mart models.
- Designed relational and dimensional data models: 3NF staging models, star schemas, fact tables, dimension tables, daily KPI aggregates, and dashboard-optimized marts for marketing, content, subscription, event, CRM, and revenue analysis.
- Implemented production-grade data quality and pipeline reliability features: incremental loads, idempotent upserts, deduplication, schema validation, row matching, null checks, anomaly detection, freshness monitoring, logging, retries, and error alerts.
- Automated cross-brand reporting processes and data products – pipelines for 73 newsletter campaigns, 31 lead list syncs, 52 event partner reports, and a 500K-record company matching pipeline; reduced manual data preparation by approx. 70% and increased analyst productivity by approx. 30%.
Christian Schulz
Last position:
Data-Scientist/AI Engineer at The Marcom Engine GmbH & Co. KG
- Concept creation and implementing AI Agents in AWS Cloud
- Continuously alignment with stakeholders
- Collaborate with DevOps
- Technologies: Git, CI/CD (GitHub Actions), Python/ML, Streamlit, Deno/typescript, AWS SAM, AWS Bedrock, AWS Lambda, AWS Dynamo DB, AWS S3, AWS Event Bridge etc.
Peer Wiesner
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Philipp Gasteiger
Last position:
Founder at Online Start-Up
Founded the first online start-up with projects around regional online portals, e-commerce and price comparison while still studying.
Grew the start-up into successful companies.
John Craig
Last position:
Product & Strategy Leadership at Glenevis
- Built and now operate a Direct-to-Consumer e-commerce brand, integrating Shopify, Fulfilment, Meta and Google Ads (2025)
- Developed IoT Strategy and then Solutions for Giesecke + Devrient (2021-2024)
- Project Lead for a Design House developing an IoT Device (HW/SW) using Agile (2025)
- Coaching start-ups and teaching students on Product Management and Leadership
- Broader interim support and advisory work to around 10 start-ups and CEOs, covering Products, Marketing, Sales, Pitches, and more
Rupender Kaur
Last position:
Digital Marketing & Content Strategy Consultant at Self-employed
- Partnered with consumer brands to drive sales growth through targeted affiliate and content marketing campaigns
- Built and monetized a content-to-commerce funnel, converting digital audiences into measurable revenue within the first five months of launch
- Conceptualized, scripted, filmed, and edited SEO-optimized product review videos, reaching 56K+ views and 4K+ watch hours in the first year
- Applied SEO, keyword targeting, and audience analytics to enhance conversion rates, click-throughs, and retention
- Collaborated with brands to design discount campaigns and optimize messaging for performance marketing outcomes
- Utilized YouTube Studio, Google Analytics, and AI tools (ChatGPT, Gemini, Claude) to refine strategy, identify trends, and improve campaign ROI
Simone Gunst
Last position:
Digital Marketing & Sales Consultant at Independent Management Consultant
- Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication planning
- Implementation of digital marketing initiatives
- Online sales, campaign management, performance marketing
- Conversion rate optimization, CRM, customer retention
Sabine Seitz
Last position:
Consulting, freelancing at Self-employed
Demand and lead gen specialist – strategist and hands-on digital marketing: email touchpoints, nurturing, scoring; PPC – Google Ads, LinkedIn
Dominik Winkel
Last position:
Lead Product Owner, Corporate Venture at cover.mesh of the Ecclesia Group
Largest B2B insurance broker group in Germany, approx. 3,000 employees
Corporate venture building to enter new markets
Setting up product backlog with user stories from stakeholder feedback
Leading and coaching product owner teams
Strategic market analysis and positioning for new products
Responsible for multiple product developments through to market launch
Deepening agile practices in team and process culture
Acquiring partners and pilot customers
Creating UX concepts and prototypes
Founding leadbeat.io: B2B leads specialized in eCommerce
Scrum
Kanban
Azure DevOps
MVP
Figma
UI/UX
Miro
ChatGPT
API integration via scraping
IoT
Business Analysis & Modeling
Innovation
Slavina Vasileva
Last position:
Marketing Director at Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Sarah Husslein
Last position:
UI/UX Designer, Frontend Developer at Freelancer
- Provided German services for diverse clients
- Executed recent English projects for Sport Bründl, Haigh’s, Chiemsee Media
- Delivered services in French and Spanish
Discover over 15,000 top freelancers
Statistics of experts using Google Ads
Aggregated from the professional profiles of matched freelancers.
Experience
22 years (Germany: 17 years)
Position duration
3.5 years (Germany: 2.8 years)
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Advertising, Media and Entertainment
Certification focus areas
Marketing, Information Technology, Project Management
Bachelor's degree or higher
89% (Germany: 90%)
Master's degree or higher
58% (Germany: 51%)
Certifications per freelancer
3 (Germany: 2)
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Munich using Google Ads
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Campaign setup
Google Ads is the paid search and ads system many companies use to reach people who are already looking for a product or service. Strong specialists build clean account structures, choose the right campaign types, and align search intent with landing pages. That keeps spend focused and results easier to read.
Formats and channels
- Search campaigns for high-intent queries
- Shopping campaigns for product-led sales
- Performance Max for broader automated reach
- Display and YouTube for awareness and remarketing
Good professionals know when to use each format and when to keep the setup simple. They also understand how Google Ads, Google AdWords legacy accounts, and the wider Google Ads ecosystem fit together.
Tracking and measurement
A campaign is only useful when tracking is reliable. Experts set up conversion events, tag management, audience signals, and feed-quality checks so results can be trusted. They also spot where broken tracking hides the real cost of a lead or sale.
When to bring in help
Companies often look for freelance support when launches are urgent, accounts are messy, or internal teams need a second pair of eyes. This is common for e-commerce, B2B lead generation, app promotion, and local services in Munich. Remote work is often enough, but close collaboration helps when offers, landing pages, or tracking need fast changes.
What strong specialists do
- Improve keyword intent and match types
- Write ads that fit the offer and search term
- Test landing page relevance and conversion flow
- Control waste with negatives, budgets, and bidding logic
The best professionals make decisions from search terms, not assumptions. They explain what changed, why it changed, and what should happen next.
Results and upkeep
Google Ads needs ongoing care. Search terms shift, competitors change bids, and creative gets tired. A strong expert keeps the account organised, reviews performance patterns, and adjusts structure without creating noise or unnecessary complexity.
Frequently asked questions
Key details about Google Ads, drawn from the questions we get asked most.
A strong Google Ads specialist plans and manages paid search activity so the account reaches the right people with the right message. That usually includes campaign structure, keywords, ad copy, tracking, feed work, and ongoing optimisation. The goal is not just traffic, but leads or sales that can be measured.
Google Ads is the current name; Google AdWords was the old one. Many people still use the former name when searching, especially if they have older accounts or past experience with the product. A good expert understands both the current interface and the legacy terms people still use.
Google Ads is often used for search lead generation, e-commerce sales, remarketing, local services, and app promotion. Freelancers are a strong fit when you need a launch, an audit, a rebuild, or a short-term performance fix. It also helps when your in-house team needs extra capacity without hiring permanently.
Google Ads captures existing demand, so it is often faster for reaching people who are actively searching. SEO builds long-term organic visibility, while social ads are usually better for discovery and audience targeting. Many companies use Google Ads together with SEO and social, but each channel serves a different role.
A good Google Ads professional usually also knows conversion tracking, Google Tag Manager, landing page logic, and analytics. For e-commerce work, feed management and product data quality matter a lot. For B2B accounts, they should understand lead quality, form tracking, and sales handoff.
A Google Ads project can benefit from help at almost any stage, but the need changes with complexity. Simple accounts may only need setup and monitoring, while larger or older accounts often need a deeper audit and restructuring. If tracking is unclear or spend is leaking, it is usually time to bring in a specialist.
Yes. Google Ads work is often done remotely because access to the account, analytics, and landing pages matters more than location. For teams in Munich, onsite sessions can still help when the offer is changing, stakeholders need alignment, or the setup needs fast decisions in German and English.
A strong Google Ads freelancer asks about margins, lead quality, conversion goals, and tracking before touching bids. They should explain account changes in plain language and tie every action to a business outcome. Clear reporting, tidy structure, and sensible testing are better signs than vague promises or big claims.
The average hourly rate of freelancers in Munich, Germany who have used Google Ads in their recent projects is 105 €, which corresponds to a daily rate of about 842 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Google Ads in their recent projects, 89% hold at least a Bachelor's degree and 58% hold at least a Master's degree.
On average, freelancers in Munich, Germany who have used Google Ads in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers in Munich, Germany who have used Google Ads in their recent projects are German (100%), English (100%), and French (24%).
The most common industries among freelancers in Munich, Germany who have used Google Ads in their recent projects are Information Technology (67%), Advertising (57%), and Media and Entertainment (57%).
The most common business areas among freelancers in Munich, Germany who have used Google Ads in their recent projects are Marketing (86%), Information Technology (62%), and Product Development (62%).
Main locations of FRATCH Experts, who have recently used Google Ads
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Cologne 
Frankfurt 
Dusseldorf 
Essen Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
