John Craig - Product & Strategy Leadership

Q: Where is John based?

John is based in Munich, Germany .

Q: What languages does John speak?

John speaks the following languages: English (Native), German (Intermediate), French (Intermediate), Swedish (Intermediate) .

Q: How many years of experience does John have?

John has at least 23 years of experience. During this time, John has worked in at least 4 different roles and for 5 different companies . The average length of individual experience is 5 years and 8 months . Note that John may not have shared all experience and actually has more experience.

Q: What is John's latest experience?

John's most recent position is Product & Strategy Leadership at Glenevis .

Q: What companies has John worked for in recent years?

In recent years, John has worked for Glenevis .

Q: Which industries is John most experienced in?

John is most experienced in industries like Telecommunication , Information Technology , and Professional Services . John also has some experience in Retail and Automotive .

Q: Which business areas is John most experienced in?

John is most experienced in business areas like Product Development , Marketing , and Project Management . John also has some experience in Strategy and Quality Assurance .

Q: Which industries has John worked in recently?

John has recently worked in industries like Information Technology , Professional Services , and Retail .

Q: Which business areas has John worked in recently?

John has recently worked in business areas like Marketing , Product Development , and Strategy .

Recommended expert

Munich, Germany

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Experience

Jan 2020 - Present

6 years 5 months

Munich, Germany

Product & Strategy Leadership

Glenevis

Built and now operate a Direct-to-Consumer e-commerce brand, integrating Shopify, Fulfilment, Meta and Google Ads (2025)
Developed IoT Strategy and then Solutions for Giesecke + Devrient (2021-2024)
Project Lead for a Design House developing an IoT Device (HW/SW) using Agile (2025)
Coaching start-ups and teaching students on Product Management and Leadership
Broader interim support and advisory work to around 10 start-ups and CEOs, covering Products, Marketing, Sales, Pitches, and more

Jan 2013 - Dec 2020

8 years

Munich, Germany

Manager of Products, Marketing & Campaigns

Telefónica (o2) Germany

Project and product lead for o2 More Local, Germany’s most successful location-based advertising solution, used by most major consumer brands
Led go-to-market and full product ownership for o2 Get, a personal data rewards service created in partnership with start-up People.io
Delivered solutions from concept to market, covering legal, privacy, vendor integration, and dual B2B/B2C launches

Jan 2009 - Dec 2011

3 years

Munich, Germany

Director of Automotive Product Management

Intermap

Engaged with most of the top 10 global automotive OEMs and their Tier 1 suppliers
Led product positioning and trials for 3D Roads, a high-precision dataset acting as a digital sensor of the road ahead
Sole author of the Map Data for ADAS chapter in the Springer Handbook of Intelligent Vehicles, at BMW’s invitation

Jan 2006 - Dec 2008

3 years

Munich, Germany

VP Product Management and Marketing

Destinator

Managed up to 100 development and QA staff in China and Israel, delivering both core and customer-specific navigation systems
Navigated cross-cultural challenges with frequent work in Asia and the Middle East
Stepped in as interim CTO, representing the company to investors and potential acquirers on product and technology strategy

Jan 2002 - Dec 2006

5 years

London, United Kingdom

VP Product Management and Marketing

Cambridge Positioning Systems

Led product strategy and positioning after CPS’s exit from the US E911 programme, focusing on technical differentiation and market fit
Created and launched the first commercial deployment of CPS technology by coordinating eight partners into a single asset-tracking solution

Product Management Roles

Ericsson

Held a series of product and leadership roles during the global rise of GSM
Based in four countries, signed off on major network deals, drove business transformation, secured multi-€100M contracts, and presented technology and product strategy to operator boards
Helped shape Ericsson’s early Mobile Internet initiatives and led two of its first internal Innovation Cells as part of a corporate push to stimulate new ventures and spin-outs
Built foundation in mobile, product, and operating under pressure

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Information Technology, Professional Services, Retail, and Automotive.

Telecommunication

Information Technology

Professional Services

Retail

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Marketing, Project Management, Strategy, and Quality Assurance.

Product Development

Marketing

Project Management

Strategy

Quality Assurance

Summary

I have a strong track record in both B2B and B2C, working across mobile networks, services, and devices, as well as geolocation, mapping, IoT, mobility, and personal data. Beyond core product roles, I’ve shaped strategy, guided startups, mentored teams, and bridged the gap between technology and market realities. I’ve managed hundreds of product launches, most successful, and I’ve learned just as much from the ones that weren’t. I now apply that experience to building products and getting customers to buy them.

Languages

English

Native

German

Intermediate

French

Intermediate

Swedish

Intermediate

Education

Heriot-Watt University

Master of Engineering, Electrical and Electronic Engineering · Electrical and Electronic Engineering · Edinburgh, United Kingdom

Statistics

Experience

Total positions 6

Experience in Telecommunication 13 y

Avg length 4 y 2 m

Longest experience 7 y 11 m

Global Experience

Countries worked in 2 (Germany, United Kingdom)

Primary country Germany

Expertise

Recent roles Product & Strategy Leadership, Manager of Products, Marketing & Campaigns, Director of Automotive Product Management

Main industries Telecommunication, Information Technology, Professional Services

Main business areas Product Development, Marketing, Project Management

Qualifications

Highest degree Master

Profile

Created

December 2025

Last Update

April 2026

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Frequently asked questions

Have questions? Find more information here.

Where is John based?

John is based in Munich, Germany.

What languages does John speak?

John speaks the following languages: English (Native), German (Intermediate), French (Intermediate), Swedish (Intermediate).

How many years of experience does John have?

John has at least 23 years of experience. During this time, John has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 5 years and 8 months. Note that John may not have shared all experience and actually has more experience.

What roles would John be best suited for?

Based on recent experience, John would be well-suited for roles such as: Product & Strategy Leadership, Manager of Products, Marketing & Campaigns, Director of Automotive Product Management.

What is John's latest experience?

John's most recent position is Product & Strategy Leadership at Glenevis.

What companies has John worked for in recent years?

In recent years, John has worked for Glenevis.

Which industries is John most experienced in?

John is most experienced in industries like Telecommunication, Information Technology, and Professional Services. John also has some experience in Retail and Automotive.

Which business areas is John most experienced in?

John is most experienced in business areas like Product Development, Marketing, and Project Management. John also has some experience in Strategy and Quality Assurance.

Which industries has John worked in recently?

John has recently worked in industries like Information Technology, Professional Services, and Retail.

Which business areas has John worked in recently?

John has recently worked in business areas like Marketing, Product Development, and Strategy.

What is John's education?

John holds a Master in Electrical and Electronic Engineering from Heriot-Watt University.

What is the availability of John?

John is immediately available for suitable projects.

What is the rate of John?

John's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.