Search Engine Optimization Experts in Munich

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Building and continuously developing the deyoli brand: positioning, branding and visibility
• Concept development, copywriting and SEO for the website, blog, podcast and social media
• Systemic coaching for managers and organisations
• Developing and delivering the Sensitive Leadership programme

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-functional implementation of several whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital customer acquisition

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Modernization of a large-scale Java enterprise application*

The project is modernizing a complex enterprise application that has grown over many years. The existing Spring-based legacy system runs on Java 8, OSGi, and Eclipse RCP and is being gradually migrated to a modern, maintainable architecture with Java 25 and Quarkus.

Marcus works on analysis, architecture, refactoring, and implementation. One focus is on untangling historically grown structures and dependencies and on building a clean, sustainable Java and Quarkus technology stack.

Tools & technologies: Java 8, Java 25, Quarkus, Hibernate ORM with Panache, EclipseLink, OSGi, Eclipse RCP, Maven, JUnit, Mockito, REST, JSON, Git, Eclipse IDE, IntelliJ IDEA Ultimate, Jira, Confluence

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

• More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
• Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
• Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
• Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
• CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
• Data-based marketing: tracking and analyzing all possible data across the user journey.
• Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
• Operational and strategic know-how in all marketing disciplines.
• Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
• Troubleshooting complex marketing and business problems in a structured and efficient manner.
• Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
• Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
• Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
• Experience in B2C, B2B and B2B2C projects.
• At KIND: management and execution of all affiliate marketing activities, Native and Display campaigns, CTV campaigns and approximately 30 campaigns simultaneously.
• Built and managed partnerships with Doctolib, DeutschlandCard, Payback and dm.
• Planning, management and performance monitoring using Google Analytics, Jentis, Looker, Power BI, ThoughtSpot, Salesforce and SAP.
• Managed budgets of approximately EUR 450,000 and individual campaign budgets between EUR 30,000 and EUR 300,000.

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

Responsibility for strategy, team leadership, and performance of the content area with a focus on organic conversions and internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Building and managing influencer and media partnerships.

• It is like a startup within REWE, where we have to build a new forecasting system on Google Cloud Platform from the scratch. Although, officially my role is called MLOps, my actual tasks also include development of data processing pipelines (data engineering) and data scientists tasks such as feature engineering and model trainings.
• GCP: Terraform (tofu), Vertex AI (Kubeflow), Cloud Run, IAM, Google Cloud Storage, BigQuery, Artifact Registry
• Data engineering: Snowflake as the main data warehouse, Terraform, DBT for data model implementations
• CI/CD: GitLab. We have built a CI/CD pipeline that automates deployments of new releases up to production environment
• Development of feature store and data synchronization between environments
• Data science: evaluation of different forecasting models, including CatBoost, Contextual Gamma and Random Forest; implementation of training pipelines using Kubeflow on Vertex AI; scaling and development of an event-driven interface using Kafka as a forecasting service; evaluation of MLFlow for model tracking and model registry
• Implementation of REST API using KeyCloak OAuth2 and OpenID (JWT)
• Monitoring: implementation of dashboards with Grafana, Prometheus, Mimir, Streamlit and Loki to monitor prediction metrics, GCP and Snowflake costs for pipelines, and system metrics
• Development of Copilot Agent Skills

• Scaled truckoo from inception to a profitable 8-figure business, led a team of 20 colleagues, sold vehicles to 23 countries in MEA
• Responsible for launching and scaling the supply-side of the truckoo marketplace: acquire and retain key accounts (> 50 vehicles in fleet), manage SEO & SEA to reach smaller customers, build partnerships with branded or independent truck repair shops (current: 350 across Germany), engage in strategic partnerships (e.g. Deutsche Leasing AG)
• Played a key role in shaping the product roadmap, driving product strategy and direction in close collaboration with my C-Level colleagues
• Built and managed investor relationships, successfully securing funding across three investment rounds
• Led the finance function, managing the monthly and annual financial reporting and managing collaboration with external tax advisors
• Led the HR function, managing recruitment and termination processes while driving company culture, team engagement and employee events

Conducted an independent technical assessment of an AI-enabled software platform, combining AI risk auditing, cybersecurity analysis and software architecture review. Reviewed application components, APIs, data flows, LLM integrations, retrieval-augmented generation, multi-agent orchestration, authentication, tenant isolation, dependency vulnerabilities, AI governance and model lifecycle controls. Authored a technical audit report with a structured risk register, source-code evidence, regulatory references, corrective actions, AI system inventory, risk classification, remediation roadmap and Key Risk Indicators.

Technologies: TypeScript, JavaScript, React, Next.js, Node.js, REST APIs, MongoDB, Redis, AWS serverless services, OAuth 2.0 / OpenID Connect, LLM APIs, RAG, vector search, multi-agent orchestration, Model Context Protocol, C4 architecture modelling, threat modelling, NIST AI RMF, ISO/IEC 42001, ISO/IEC 23894, OWASP guidance, MITRE ATLAS

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools