Search Engine Optimization Experts in Munich

• Building and continuously developing the deyoli brand: positioning, branding and visibility
• Concept development, copywriting and SEO for the website, blog, podcast and social media
• Systemic coaching for managers and organisations
• Developing and delivering the Sensitive Leadership programme

• Modernization of a large-scale Java enterprise application*

The project is modernizing a complex enterprise application that has grown over many years. The existing Spring-based legacy system runs on Java 8, OSGi, and Eclipse RCP and is being gradually migrated to a modern, maintainable architecture with Java 25 and Quarkus.

Marcus works on analysis, architecture, refactoring, and implementation. One focus is on untangling historically grown structures and dependencies and on building a clean, sustainable Java and Quarkus technology stack.

Tools & technologies: Java 8, Java 25, Quarkus, Hibernate ORM with Panache, EclipseLink, OSGi, Eclipse RCP, Maven, JUnit, Mockito, REST, JSON, Git, Eclipse IDE, IntelliJ IDEA Ultimate, Jira, Confluence

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

Responsibility for strategy, team leadership, and performance of the content area with a focus on organic conversions and internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Building and managing influencer and media partnerships.

• Idea, design and initial implementation of a service that aggregates publicly available data to estimate prices for certain types of objects
• Collection of data from different data sources and its normalization. Embedding the data using SentenceTransformer and training gradient boost models
• Implementation of a web service that
• reads arbitrary user text
• extends it if some parts of data are missing
• uses a local LLM model to prepare the data for prediction
• embed the data and call for prediction from the gradient boost model
• uses a LLM model to generate a report for the user request including explanations
• Stack: BigQuery, Vertex AI, Cloud Run (GCP), Python, Terraform, DBT, SentenceTransformer, Qwen
• Minor SEO optimizations
• More to come...

• Scaled truckoo from inception to a profitable 8-figure business, led a team of 20 colleagues, sold vehicles to 23 countries in MEA
• Responsible for launching and scaling the supply-side of the truckoo marketplace: acquire and retain key accounts (> 50 vehicles in fleet), manage SEO & SEA to reach smaller customers, build partnerships with branded or independent truck repair shops (current: 350 across Germany), engage in strategic partnerships (e.g. Deutsche Leasing AG)
• Played a key role in shaping the product roadmap, driving product strategy and direction in close collaboration with my C-Level colleagues
• Built and managed investor relationships, successfully securing funding across three investment rounds
• Led the finance function, managing the monthly and annual financial reporting and managing collaboration with external tax advisors
• Led the HR function, managing recruitment and termination processes while driving company culture, team engagement and employee events

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

• Content migrations (AEM, Contentstack), SEO optimization
• Editorial planning, image selection, and delivery of digital content
• Reporting, Jira and Confluence use

• Project and transformation communications
• Operational management and planning
• Implementation of project-related communication activities

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

• Built a global podcast and platform, with 150+ episodes and 35,000+ downloads in 20+ countries.
• Launched a paid membership (GrowGetters Club), growing sustainable revenue through one-off workshops and monthly membership fees.
• Earned €20,000 in incubation support via Media Lab Bayern and became a finalist (top 5) in XATHON (program by Henkel) in 2021.
• Facilitated marketing and innovation workshops for Microsoft, Figma, CreativeMornings Munich, the University of Wollongong, and local governments in NSW, Australia.
• Led content strategy, podcast production, business development, and platform growth.
• Scaled GrowGetters Club to 40+ paid members, generating a consistent revenue stream for the business.

• Consulting, service & coaching