Search Engine Optimization Experts in Cologne

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

Description: Strategic development and scaling of the E-Mobility business area with a focus on the operating model, market readiness and partner structure.

• Scaling of the E-Mobility operating modelStrategic development and optimization of a scalable operating model for the independent installation and operation of charging points by Climatch.
• End-to-end product launch & value chain optimizationFinalization of the product launch by closing gaps along the value chain to create a market-ready overall offering.
• Strategic expansion of the partner networkFurther development of existing partnerships and targeted expansion of the partner and service provider network to strengthen scalability and service quality.
• Project evaluation & business plan inputProfitability analyses as a basis for decision-making and structured input for further development of the business plan.

• Self-hosted table tennis equipment platform.
• Development of a custom “Racket Builder” that uses a co-evolutionary genetic algorithm to identify, evaluate, and recommend the optimal combinations of racket blades and rubbers based on physics heuristics and player data within a search space of over 4 billion combinations.
• Development of a custom fully automated web crawler to capture equipment specifications, integrating an automated pipeline for image normalization as well as data harmonization via DeepSeek.
• Cloudflare Edge Workers written in Rust to perform low-latency data searches and offload computationally intensive simulations from the main server.
• High performance and accessibility standards across a large Nuxt 4 codebase achieving 95–100/100/100 Lighthouse scores.

Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.

• Collaborates with publishers and authors, guiding manuscripts (novels & non-fiction) from draft to print-ready with linguistic precision, stylistically confident revisions, and proofreading, with a trained eye for dramaturgy and target audience.

• Revises and optimizes AI-generated texts professionally in terms of style, structure, and tone.

• Provides content and stylistic editing (non-fiction & fiction).

• Conducts proofreading (spelling, grammar, punctuation).

• Offers manuscript review and qualified text feedback.

• Supports self-publishers.

• Worked with clients including Penguin Random House, Münchner Verlagsgruppe, Deutscher Wirtschaftsbuch Verlag, Next Level Verlag, Wolters Kluwer Editorial Services, Eskimoz, Die Wirtschaft Köln, Visable, and Pylot.

• Holds a Magister in English and German studies.

• Produces SEO-optimized articles and web texts, PR and press texts, and translations (German/English).

• Completed further training in online marketing and CMS.

• Member of the Association of Freelance Editors (vfll.de).

• Backend WordPress web development.

Concept, design, and implementation of digital brand and communication solutions for companies, practices, freelancers, and agencies.

Concept and design of corporate websites, shops, landing pages, app and interface concepts, as well as complex design systems – from strategy, information architecture, mobile-first approaches, and UX/UI design to Figma prototyping, content structure, SEO-relevant content, and image concepts, all the way to implementation (in WordPress) and maintenance.

Independent project management including client consulting, quote and budget coordination, quality assurance, and collaboration with development.

Focus areas: UX/UI design, art direction, web design, e-commerce, corporate websites, complex design systems, Figma, WordPress, marketing

• Travel brokerage
• Development and management of a digital travel booking platform
• Management, controlling, sales
• Concept and implementation of online marketing (SEO, ads, social media)

• Working on a temporary assignment at REWE digital GmbH
• Agile team coach for a team in brick-and-mortar retail
• Coaching, lateral leadership, and facilitation
• Establishing agile values and applying agile methods
• Supporting team development and facilitating conflict resolution
• Facilitating company-wide strategy workshops
• Technologies: Kanban, Scrum, Microsoft Teams, Liberating Structures, Jira, Confluence, Concept Board, Miro, Test-Driven Development, OOP, DBMS (SQL, MySQL, MariaDB, PostgreSQL)

• End-to-end recruiting, consulting with specialist departments, writing job descriptions, scheduling interviews, building an automated recruiting process
• Focus on project environments, ERP rollout, project management, business process experts
• Active Sourcing, candidate identification and screening, requirements gathering, sourcing strategy, asset management and social media marketing, feedback discussions
• Direct outreach, social media recruiting, performance recruiting, online marketing, building a talent pool
• Employer branding, project controlling, leading and supporting interviews, Executive Search
• MS Office 365, Exchange, Word, Excel, Agile Recruiting, LinkedIn Recruiter, Boolean/-XRay Search, MS Teams, Recruitee ATS

• Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
• Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
• Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
• Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
• Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
• Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
• Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
• Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
• Consulting REWE Digital GmbH in CRM campaign management
• Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
• Preparing a potential analysis and developing an online marketing strategy for an electronics provider
• Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
• Optimizing the B2B online presence of a sports betting provider
• Consulting on agency selection

• Agile project management
• Support for marketing projects
• Building the marketing agency Brainverse UG
• Corporate communication
• Content creation
• Copywriting
• CI/CD development
• Technical consulting for digital transformation

• Two-month modernization of the management UI for AI-powered cameras
• Rewrote a complex React application to Vue 3 with single file components
• Set up the core architecture of the Vue application and configured Vite, Pinia, Router, I18n, ESLint, and Prettier
• Custom integration of Leaflet to display detection zones on images
• Assisted with backend extension and authentication adjustments

• Optimization of inbound and outbound processes for lead generation for B2B sales with a focus on prospect data for the software and IT target group

• Setting up a structured cold e-mail marketing program for B2B lead generation in the German mid-sized market

• Derivation of various optimization measures for inbound growth processes (website, SEO)

• Generation of a double-digit number of leads from mid-sized companies through cold e-mail campaigns

• Optimization of the CRM system Pipedrive for structured growth campaigns