Search Engine Advertising Experts in Cologne
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Meet FRATCH Experts in Cologne, who have recently used Search Engine Advertising
Daniel Rohde
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Christian Steinmetz
Last position:
Global Market Launch Project Manager at SMA Solar Technology AG
- Overall responsibility of the go-to-market strategy
- Conception, planning and coordination of the global market launch
- Development and implementation of an interface between marketing, portfolio management, sales, service and local dependencies in USA, Australia, Germany
- Leading the go-to-market team
Kai Warstat
Last position:
Salesforce Account Engagement at Memodo GmbH
Consulting on and implementation of technical processes in CRM and email marketing, international project management
Piyal Fernando
Last position:
Programme Manager – UK Distribution Centre at Brooks Running
- End to end implementation of a Distribution Centre in the UK for Brooks Running
- Set project objectives, scope, plans and risk management
- Establish cross functional and cross organizational project team, including third party supplier team
- Development and integration of ERP and WMS systems to meet business operations of Brooks
- Project governance and risk management processes
- Day to day project management and progress against plan
- Set transition strategy and plan
- Objectives delivery to plan, scope and quality
- Hand-over to BAU and project close
Philipp Freiberg
Last position:
Project Manager & Marketing Manager at umagine GmbH
- Agile project management
- Support for marketing projects
- Building the marketing agency Brainverse UG
- Corporate communication
- Content creation
- Copywriting
- CI/CD development
- Technical consulting for digital transformation
Maximilian Müller
Last position:
Interim Recruiter at Intersnack Group
- End-to-end recruiting, consulting with departments, drafting job descriptions, scheduling, building an automated recruiting process
- Focus on project environment, ERP rollout, project management, business process experts
- Active sourcing, identifying & screening candidates, gathering requirements, sourcing strategy, asset management & social media marketing, feedback sessions
- Direct approach, social media recruiting, performance recruiting, online marketing, building a talent pool
- Employer branding, project controlling, leading and accompanying interviews, executive search
- MS Office 365, Exchange, Word, Excel, agile recruiting, LinkedIn Recruiter, boolean & X-ray search, MS Teams, Recruitee ATS
Martin Kreienkamp
Last position:
Research Associate (50%) in the Department of Psychology at HMKW Hochschule für Medien, Kommunikation und Wirtschaft
- Teaching activities
- Management of the test library
- Supervision of theses
- Contributing to the online marketing department
Sonja Gottschalk
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
- Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
- Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
- Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
- Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting for nexum AG’s clients in FMCG and health
- Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
- Advising REWE Digital GmbH on CRM campaign management
- Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
- Creating a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Advising on agency selection
Jonas Rau
Last position:
Digital Strategy & Execution at Jonas Rau
Digital strategy and execution expert with more than 10 years of digital work experience.
Supports creative π shaped agencies, well-known brands, agileminded startups and medium enterprises.
Focused on being customer-centric, efficiency-driven, and solution-focused.
Certified Scrum Master with a passion for creating outstanding results.
Strategic support includes brand, campaign, mission and vision, digital transformation, digital media mix, UX strategy, SEO SEA strategy, award-winning creation, workflow optimization, and conceptual ideation.
Executional support includes project management, client consulting, budget planning and cost proposals, workshop preparation and execution, pitch coordination, project setup and team lead, product ownership, requirement engineering, campaign management, and content creation.
Utilized instruments include Scrum framework, OKR model, Double Diamond model, Business Model Canvas, Design Thinking technique, Radical Collaboration, Data-driven approach, Rapid prototyping, Pareto principle, and shift model.
Tools used include JIRA, Trello, Keynote, PowerPoint, Adobe Creative Suite, Slack, Discord, Zoom, MS Teams, Google Analytics, Trends, Search Console, TYPO3, WordPress, Silverstripe, Microsoft Office 365, Google Suite, UXPin, and Adobe XD.
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
19 years (Germany: 21 years)
Position duration
1.7 years (Germany: 3.4 years)
Positions per freelancer
12 (Germany: 11)
Top business areas
Project Management, Marketing, Operations
Top industries
Advertising, Information Technology, Retail
Certification focus areas
Project Management, Human Resources, Marketing
Bachelor's degree or higher
78% (Germany: 89%)
Master's degree or higher
33% (Germany: 47%)
Doctorate
11% (Germany: 6%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Cologne are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Cologne using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Search intent
Search Engine Advertising puts your offer in front of people who are already searching. It covers paid search campaigns in Google Ads and Microsoft Advertising, including keyword setup, ad copy, bidding, and landing page alignment. The goal is simple: turn intent into measurable clicks and leads.
Typical work
- Search campaign structure and keyword groups
- Text ads, extensions, and audience signals
- Shopping, lead gen, and brand protection campaigns
- Conversion tracking, tagging, and attribution checks
Strong specialists work on both growth and control. They keep spend focused on queries that matter and cut wasted clicks early.
Tools and ecosystem
SEA work often sits inside a wider marketing stack. Specialists use Google Ads, Google Analytics, Google Tag Manager, Merchant Center, Microsoft Advertising, Search Console, and CRM tracking to read performance correctly.
They also review search terms, match types, quality signals, and landing pages. That mix matters when the campaign must support ecommerce, B2B demand, or local lead generation in Cologne and across Germany.
When companies bring in help
- Campaigns need a fast launch or a full rebuild
- Costs rise and search terms become too broad
- Tracking breaks after a site or consent change
- The team needs support for seasonal peaks or new markets
Freelance expertise is useful when internal teams lack time for daily optimisation. It is also a good fit for audits, account recovery, and short projects with a clear outcome.
What good specialists do
Good professionals do more than add keywords. They test ad copy, split campaigns by intent, read conversion data, and adjust bids with discipline. They also know when to pause weak ads instead of defending them.
In Cologne, strong collaboration often means working with marketing teams, analysts, and content people across locations. Clear German or English communication helps when search accounts, tracking, and landing page changes move quickly.
Signs of fit
A good Search Engine Advertising specialist asks about margins, lead quality, sales cycles, and tracking first. They want to see conversion goals before they touch bids.
They should also explain how they handle branded search, competitor terms, remarketing audiences, and the shift from Google AdWords to Google Ads in older accounts. If the answers stay vague, the fit is weak.
Frequently asked questions
Not sure where to start with Search Engine Advertising? These answers cover the essentials.
Search Engine Advertising is used to place paid ads next to search results when people look for a product, service, or solution. It is common for lead generation, ecommerce sales, local services, and brand protection. Good campaigns connect search intent with a landing page that can convert quickly.
Search Engine Advertising is the broad term for paid search. SEA is the common abbreviation, while Google Ads is the main platform many companies use. AdWords is the former name of Google Ads, so older accounts may still use that wording in reports or account history.
Search Engine Advertising freelancers are useful when a team needs a quick launch, an audit, or rescue work after performance drops. They also help when tracking changes, new markets, or seasonal peaks create extra pressure. Many companies bring in help in Cologne while the core marketing team stays in place.
A strong Search Engine Advertising specialist usually understands keyword research, ad copy, bidding logic, conversion tracking, and landing page testing. Useful adjacent skills include Google Tag Manager, analytics, feed management, and basic CRO thinking. For B2B work, CRM and lead-quality analysis matter too.
Search Engine Advertising work can be simple or complex, depending on account size and tracking quality. A small audit may need only one focused specialist, while a multi-market setup needs someone who can handle structure, measurement, and coordination. The real test is whether the person can explain trade-offs clearly.
Search Engine Advertising gives immediate visibility because ads can appear as soon as campaigns go live. SEO takes longer but can build durable organic traffic. Many companies use both: SEA for speed and control, SEO for long-term coverage and lower dependence on paid clicks.
Yes, Search Engine Advertising is often handled remotely because the work depends on access, data, and clear communication rather than location. In Cologne, many teams still prefer some on-site workshops for account reviews, tracking planning, or messaging alignment. The best setup depends on how much cross-team coordination the project needs.
A good Search Engine Advertising freelancer asks about conversion value, margins, and lead quality before proposing changes. They should be able to explain account structure, search terms, negative keywords, and tracking without hiding behind jargon. Ask for examples of audits, rebuilds, or optimization decisions, not just campaign screenshots.
The average hourly rate of freelancers in Cologne, Germany who have used Search Engine Advertising in their recent projects is 105 €, which corresponds to a daily rate of about 838 € based on an 8-hour working day.
Of the freelancers in Cologne, Germany who have used Search Engine Advertising in their recent projects, 78% hold at least a Bachelor's degree, 33% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers in Cologne, Germany who have used Search Engine Advertising in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 1.7 years.
The most common languages among freelancers in Cologne, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (100%), and French (40%).
The most common industries among freelancers in Cologne, Germany who have used Search Engine Advertising in their recent projects are Advertising (70%), Information Technology (60%), and Retail (60%).
The most common business areas among freelancers in Cologne, Germany who have used Search Engine Advertising in their recent projects are Project Management (100%), Marketing (90%), and Operations (70%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
