Microsoft Bing Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Microsoft Bing
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Dominic D.
Last position:
Senior GEO Strategist & AI Search Consultant at Venmate GmbH
- Industry: SaaS (Customer Success Management) – B2B
Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.
- GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
- Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
- Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
- Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
- Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
- Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies
Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Friederike B.
Last position:
Copywriter at BuildTech Software Group
- Copywriting for the company website in English and German
Jay B.
Last position:
Senior SEO Manager at CoachHub
- Developed and implemented data-driven SEO strategies aligning with business objectives.
- Continuously monitored and analyzed SEO metrics, optimizing online visibility and search rankings.
- Produced engaging and SEO-optimized content, enhancing the user experience.
- Implemented advanced technical SEO techniques for improved website structure and mobile-friendliness.
- Led outreach campaigns to secure high-quality backlinks, improving domain authority.
- Stayed current with the latest SEO trends, sharing knowledge with the team for a competitive edge.
Alexander G.
Last position:
Data & Tech Manager at Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Gabriele S.
Last position:
Interim Media Manager at Rügenwalder Mühle
- Managing the media agency
- Media strategy for various campaigns
- Campaign management
- Developing social media concept
- Reviewing reports and PCAs
Noushad H.
Last position:
Lead Engineer at Cogwheel Analytics
- Lead the software engineering team to develop scalable systems and infrastructure
- Provide architectural guidance, design efficient algorithms, and mentor team members
- Continue responsibilities of software and data engineering in hospitality analytics
- Communicate results and insights to a range of audiences utilizing statistics, machine learning
Shahram D.
Last position:
PM/PL/PO & Consultant, Business Analyst, Data Analyst at Shahram Djafari Analytix.Consulting
Conceptualization and planning of web projects and technology rollouts including acquisition, selection processes and negotiations (Jira, Confluence, Miro, Asana, Sharepoint, MS365 platform etc.)
Acquisition, consulting, support and customer service for clients and/or on behalf of clients
Consulting and optimization of digital platforms with focus on UX/Design (customer and/or user journey), programming
Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Building ETL pipelines for data preparation and visualization in BI tools
Performing data consistency and quality checks from cloud-based and on-premise data sources for report, dashboard and visualization creation
Conducting analyses of product and service sales
Importing, exporting and integrating data for visualization (Tableau, Qlik, Power BI, MicroStrategy, LookerStudio etc.), end-to-end
Full responsibility for the data landscape/lifecycle: data and digital analytics consulting; business and data process and system optimization; strategy and conception for data and digital platforms (audit, PoC, e2e, B2C, B2B); project management/project leadership (Scrum, Kanban, traditional); hands-on/operational work
Consulting and support in selecting and implementing analytics and tag management tools (audit, PoC, e2e, B2C, B2B)
Defining and developing KPIs
Developing recommendations and action plans to optimize company goals/performance/sales/platform/ROI/ROAS
Data and process analysis and management (interface monitoring and optimization of workflows and business processes)
Reporting/dashboard development (optimization, redevelopment, consulting)
Implementing, monitoring, mapping and optimizing pixels/tags/data layers (GTM, Launch/DTM/Data Collection, Tealium, Ensighten, Exactag, Adjust, Signal, Commanders Act, source code)
Strategic planning and conception as well as PM in data protection including evaluation, migration, implementation, audit, PoC, e2e, B2C, B2B (TCP, IAB, Google Consent Mode, CCPA, GDPR, OneTrust, Civic, Didomi, Tealium IQ, Clickskeks etc.)
Analyzing social media data using social media analytics tools like Hootsuite, Spredfast, Sprinklr, Linkfluence etc.
Social media management (Facebook, Instagram, Youtube etc.)
Defining and developing KPIs, reports and dashboards
SEO/SEA/SEM/semantic search approaches
Technical SEO, on/off-page optimization, backlinks
Google and Bing Ads
Performance marketing / email and newsletter marketing
Marketing mix modeling / attribution modeling
Programmatic / ad tech / DSP / DMP (Adform, GMP)
Content strategy and content development for platforms/channels
Conceptual and technical CMS optimization
Content localization (project management)
Boray H.
Last position:
Web Analyst & Tracking Specialist at Freelancer
- Tracking
- Analytics
- Data Engineer
- Server-side Tracking
- Reporting
- Dashboarding
- A/B Testing
Michael H.
Last position:
SEA/SEO Team Lead at marmato GmbH
- Managed clients of the web agency on search engine optimization and marketing as well as web analytics
- Technical lead for 5 team members
Christoph K.
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Behrooz M.
Last position:
E-commerce Manager at Edelschmiede Emern
- Managing the JTL online store
- Training – online marketing activities
- Knowledge & skills (Google Ads, Bing Ads, social media marketing)
Discover over 15,000 top freelancers
Statistics of experts using Microsoft Bing
Aggregated from the professional profiles of matched freelancers.
Experience
17 years
Position duration
4.2 years
Positions per freelancer
9
Top business areas
Marketing, Project Management, Information Technology
Top industries
Information Technology, Advertising, Professional Services
Certification focus areas
Marketing, Business Intelligence, Information Technology
Bachelor's degree or higher
82%
Master's degree or higher
35%
Doctorate
12%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Microsoft Bing
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Microsoft Bing experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (82%)
- Advertising (73%)
- Professional Services (68%)
- Retail (64%)
- Education (50%)
- Media and Entertainment (45%)
- Food and Beverage (32%)
- Banking and Finance (27%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Search Platform
Microsoft Bing is Microsoft’s web search engine and the foundation of Microsoft Search experiences across the web, Windows and Microsoft products. Companies use Bing to reach users through organic results, shopping listings, local results, news and paid search placements. Its ecosystem also includes Bing Webmaster Tools and Microsoft Advertising.
Visibility and Campaigns
Experts working with Bing improve how websites, products and services appear in search. Their work can cover technical search optimisation, keyword research, content structure, Microsoft Advertising campaigns, audience targeting and conversion tracking. They may also support product visibility through Microsoft Merchant Center and shopping feeds.
- Audit crawling, indexing and search appearance
- Configure Microsoft Advertising accounts and campaigns
- Connect feeds, analytics and conversion data
- Improve local and product search visibility
Ecosystem and Tools
Bing projects often connect several Microsoft services. Relevant tools include Bing Webmaster Tools, Microsoft Advertising, Microsoft Clarity, Microsoft Merchant Center, Microsoft Graph and Microsoft Search for organisations. Strong specialists understand tracking setup, consent-aware measurement, structured data, XML sitemaps, APIs and the interaction between search content and paid media.
When Expertise Helps
Companies often bring in freelance expertise when organic visibility is weak, paid search costs are difficult to control or a website is being migrated. Support is also useful when teams launch in new markets, connect a catalogue to Bing or need a clear view of search performance. In Germany, professionals may need to align campaigns and content with German-language audiences while collaborating remotely with international teams.
- Launch or restructure Microsoft Advertising campaigns
- Diagnose indexing and ranking issues
- Set up reporting and conversion measurement
- Prepare websites, feeds or catalogues for Bing
Project Deliverables
Typical deliverables include a search audit, technical recommendations, keyword and audience plans, campaign structures, ad copy, feed corrections and reporting dashboards. A specialist may also document tracking decisions, define testing plans or connect Bing data with business intelligence systems. The right scope depends on whether the goal is visibility, qualified traffic, ecommerce sales or internal search.
Strong Specialists
Strong professionals combine search strategy with practical knowledge of Microsoft’s tools. They can explain why a page, feed or campaign needs attention, separate technical issues from content problems and measure outcomes against a clear business goal. Look for careful account governance, transparent documentation, clean tracking and experience integrating Bing with analytics, ecommerce and wider Microsoft environments.
Frequently asked questions
Quick answers to the questions that come up most around Microsoft Bing.
Microsoft Bing is used for web search, product discovery, local results, news and paid advertising. Companies also use Bing Webmaster Tools to monitor crawling and indexing, while Microsoft Advertising helps them reach search audiences with sponsored placements.
Bing and Google Search offer overlapping organic and paid search capabilities, but they differ in audience reach, advertising interfaces, reporting and integration with Microsoft products. A suitable specialist can assess both channels instead of assuming that the same content, bidding or measurement setup will perform equally well.
Microsoft Bing work often benefits from knowledge of technical search optimisation, Microsoft Advertising, analytics, structured data, ecommerce feeds and conversion tracking. Depending on the project, experience with Microsoft Clarity, Microsoft Merchant Center, APIs or Microsoft Search can also be valuable.
Bing projects vary widely in scope. A focused audit may need a specialist who can diagnose a defined issue, while a multi-market advertising or ecommerce programme calls for deeper experience across account structure, feeds, tracking and reporting.
Microsoft Bing work is often suitable for remote collaboration because audits, account reviews, campaign changes and reporting are handled online. German-language content or local-market campaigns may benefit from a professional who understands German search intent, while on-site workshops can still help with stakeholder alignment.
Microsoft Bing expertise is useful when search visibility drops, campaigns become difficult to manage, tracking is unreliable or a catalogue fails to appear correctly. External support can also help an internal team during a website migration, market launch or major account restructuring.
Bing professionals should connect recommendations to a business objective and explain the evidence behind each change. Review examples of audits, campaign structures, tracking documentation and reporting, then ask how they would test improvements without compromising data quality.
Microsoft Bing handovers should include account and campaign documentation, technical findings, feed or tracking changes, reporting definitions and clear next steps. A good professional records assumptions, access requirements and open issues so the internal team can maintain the setup after the engagement.
The average hourly rate of freelancers in Germany who have used Microsoft Bing in their recent projects is 99 €, which corresponds to a daily rate of about 794 € based on an 8-hour working day.
Of the freelancers in Germany who have used Microsoft Bing in their recent projects, 82% hold at least a Bachelor's degree, 35% hold at least a Master's degree, and 12% hold a doctorate.
On average, freelancers in Germany who have used Microsoft Bing in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 4.2 years.
The most common languages among freelancers in Germany who have used Microsoft Bing in their recent projects are German (100%), English (100%), and French (23%).
The most common industries among freelancers in Germany who have used Microsoft Bing in their recent projects are Information Technology (82%), Advertising (73%), and Professional Services (68%).
The most common business areas among freelancers in Germany who have used Microsoft Bing in their recent projects are Marketing (91%), Project Management (73%), and Information Technology (68%).
Main locations of FRATCH Experts, who have recently used Microsoft Bing
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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FRATCH CEO
