Microsoft Bing Experts in Germany
to improve search visibility, matched with vetted freelancers in minutesHire experts who manage Bing Webmaster Tools, Microsoft Advertising campaigns and SEO for Bing search results. Work with professionals who connect search data, technical improvements and performance reporting, with fast, precise matching to vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Microsoft Bing
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Deniel H.
Last position:
Shareholder & Senior Engineer, Product and Go-to-Market at Continua Systems GmbH
Consulting and software for intralogistics automation (AGV/FTS) · Product lines AGVHub (independent AGV project consulting, layout editor) and OneBob (all-in-one business software for small teams)
- Designed and planned the implementation of a supervisory control system for a bakery production line (engineering customer, kick-off workshop 08/2025): three development stages, eight acceptance-ready milestones, batch traceability, AGV integration with RFID, Vue frontend.
- Discovery and requirements discussions with plant logistics and IT teams at industrial customers (life science, aviation, steel, engineering): translated supervisory control, ERP interface, and VDA 5050 requirements into architecture and requirements specification structures.
- Go-to-market automation and analytics: Bing and Meta campaigns, LLM-supported LinkedIn content pipeline, performance dashboards for partners and sales.
- Expert posts on LinkedIn about robotics and intralogistics: around 170,000 impressions across 41 posts (03 to 08/2026).
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Markus L.
Last position:
Affiliate Marketing Consultant at Vetain GmbH
Vetain.de
Building and expanding the existing affiliate network
- Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
- Commissioned / agency contract for building a new affiliate network
- Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
- Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network
Dominic D.
Last position:
Senior GEO Strategist & AI Search Consultant at Venmate GmbH
- Industry: SaaS (Customer Success Management) – B2B
Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.
- GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
- Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
- Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
- Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
- Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
- Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies
Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS
Ani D.
Last position:
Performance Marketing & Growth Manager
I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.
As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.
My specialties include:
- complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
- planning and implementation of digital marketing strategies, budget allocation and forecast
- performance marketing from execution to optimization
- landing pages and CR optimization - A/B testing
E-Commerce:
- Allbirds
- Joe Nimble
- Hedoine
- Malfroy
- Ryenn's Eyes
- ADADA
- FINN Design
- Lachaume
- Elephant Gin
- Zirkulu
- Nani Berlin
Tech & FinTech:
- Conrad Connect
- SumUp
- Journee
- Bees & Bears
SaaS:
- Camunda
- Resourcify
- Govie
- Pluno
Marketing:
- Latana
- Muhlert Digital
- N'fuse Solutions
- Suchmeisterei
Consumer Goods:
- Nieu Cabinet Doors
- Distinctive Wood Products
Misc:
- Lassie
- Peter Pane
- Giles Norman
- ROLZO
- Metarina
Christoph K.
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Shahram D.
Last position:
IT Project Manager & Consultant (Design and Implementation of EU Regulations) at Witt Group / Otto Group
- Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
- Design and implementation of the EUDR (EU Deforestation Regulation)
- Design and implementation of the Eco-Design Regulation
- Continuation of projects as part of the Corporate Responsibility strategy
- Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
- Overall management, marketing, communication and quality assurance of the projects
- Creation of the project plan including timeline/roadmap, budget and resources
- Ensuring compliance with budget and deadlines
- Defining project management guidelines, methods and priorities
- Planning and tracking resources & efforts, also in cooperation with other IT departments
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
- Development of standards and automation of processes
- Technical design and documentation of the Digital Product Passport
- Selection and evaluation of potential software providers
- Training and workshops on Osapiens
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.
Gabriele S.
Last position:
Interim Media Manager at Rügenwalder Mühle
- Management of the media agency
- Media strategy for various campaigns
- Campaign management
- Development of a social media concept
- Review of reports and PCAs
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Mathew Z.
Last position:
Senior Consultant | CRM & Growth Marketing at divia
Tamara N.
Last position:
SEO Proofreader | Content Editor at Bildungsnetzwerk China
Editorial revision and SEO optimization of 23 websites with a total of more than 17,000 words.
The content came from various authors and was aimed at different target groups, including teachers and students. My task was to standardize the language and structure of the texts, improve their clarity and sharpen the communication for each target group.
My services:
- Comprehensive proofreading and editorial revision of all 23 websites
- Standardization of tone, terminology and language quality
- Improvement of text structure, heading hierarchy and reading flow
- Target-group-specific adaptation of communication for teachers and students
- Keyword research and SEO optimization of the individual pages
- Creation of SEO titles and meta descriptions
Result: A linguistically consistent website presence with clearly structured content tailored to its target groups.
Client feedback: “We are working at a very good, shared linguistic and content level.”
Jay B.
Last position:
Senior SEO Manager at CoachHub
- Developed and implemented data-driven SEO strategies aligning with business objectives.
- Continuously monitored and analyzed SEO metrics, optimizing online visibility and search rankings.
- Produced engaging and SEO-optimized content, enhancing the user experience.
- Implemented advanced technical SEO techniques for improved website structure and mobile-friendliness.
- Led outreach campaigns to secure high-quality backlinks, improving domain authority.
- Stayed current with the latest SEO trends, sharing knowledge with the team for a competitive edge.
Alexander G.
Last position:
Data & Tech Manager at Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Discover over 15,000 top freelancers
Statistics of experts using Microsoft Bing
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
2.5 years
Positions per freelancer
11
Top business areas
Marketing, Project Management, Information Technology
Top industries
Information Technology, Advertising, Professional Services
Certification focus areas
Marketing, Information Technology, Business Intelligence
Bachelor's degree or higher
91%
Master's degree or higher
45%
Doctorate
9%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Microsoft Bing
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Microsoft Bing experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (85%)
- Advertising (74%)
- Professional Services (70%)
- Retail (67%)
- Education (48%)
- Media and Entertainment (44%)
- Banking and Finance (33%)
- Food and Beverage (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Microsoft Bing covers
Microsoft Bing is Microsoft’s web search engine and a wider search ecosystem for discovering websites, products, places and information. Companies use Bing to reach audiences through organic results, Microsoft Advertising, Bing Maps and connected Microsoft services. Its search experience also includes AI-assisted answers through Microsoft Copilot integrations.
Search visibility work
Specialists improve how websites are found, understood and displayed in Bing. Their work can include:
- Configuring Bing Webmaster Tools and submitting sitemaps
- Reviewing crawlability, indexing and structured data
- Improving pages for Bing organic search and rich results
- Monitoring queries, clicks, impressions and technical warnings
Advertising and local reach
Microsoft Advertising supports paid campaigns across Bing and its search partner network. Professionals plan account structures, audiences, keyword targeting, ad copy, shopping feeds and conversion tracking. Bing Maps and local business listings also matter for companies that need accurate location details, opening information and service-area visibility.
Ecosystem and tooling
Bing Webmaster Tools provides site scans, search performance data, URL inspection and recommendations. Work often connects with Microsoft Advertising, Microsoft Clarity, Microsoft Merchant Center, Bing Maps and analytics systems. Strong specialists also understand XML sitemaps, robots.txt, schema markup, consent settings and integrations with content management systems.
When companies bring in experts
Freelance expertise is useful when search traffic drops, a migration affects indexing or a new market needs targeted visibility. It also helps when internal teams need a focused audit, campaign setup or reporting framework without adding permanent capacity. Typical assignments include:
- Resolving crawl, indexing and duplicate-content issues
- Rebuilding Microsoft Advertising accounts and feeds
- Preparing search strategies for German-speaking audiences
- Connecting search data with business reporting
What strong professionals deliver
The best professionals separate organic search issues from advertising performance and explain the difference clearly. They test changes, document assumptions and connect recommendations to business goals rather than chasing isolated rankings. For teams in Germany, useful collaboration may be remote or on site, with German-language communication when local stakeholders, campaigns and content require it.
Frequently asked questions
Quick answers to the questions that come up most around Microsoft Bing.
Companies use Microsoft Bing to attract visitors through organic search, paid advertising, shopping results, local listings and Microsoft’s wider search ecosystem. A specialist can support visibility, campaign management, technical audits and measurement across these areas.
Bing has its own crawler, ranking signals, webmaster tools and advertising environment, so work cannot simply be copied from Google Search. Existing SEO principles still help, but specialists should validate indexing, queries, audience response and ad performance specifically in Bing.
A strong Microsoft Bing specialist often works with technical SEO, content strategy, analytics, Microsoft Advertising, Microsoft Clarity and conversion tracking. Knowledge of structured data, XML sitemaps, robots.txt and content management systems is also valuable.
The right level depends on the assignment. A focused sitemap or indexing review may need a narrow technical specialist, while an international search program usually calls for broader experience across Bing Webmaster Tools, content, paid campaigns and reporting.
Yes. Microsoft Bing projects are commonly managed remotely through shared access, documented audits, dashboards and regular calls. On-site collaboration can still help when German teams need workshops, content alignment or coordination with sales and marketing.
Before working with Bing, a freelancer should confirm the target markets, domains, access to Bing Webmaster Tools, advertising accounts, analytics and conversion data. They should also agree on whether the priority is organic visibility, paid acquisition, local search or a combination.
Ask for a clear explanation of past Microsoft Bing assignments, the evidence used to form recommendations and the way outcomes were measured. Good professionals distinguish technical findings from assumptions, prioritise actions and provide documentation that another team can maintain.
A typical Bing project may deliver a crawl and indexing review, keyword and competitor analysis, structured-data checks, campaign recommendations and a measurement plan. The final scope should match the site, account structure, target audience and business objective rather than follow a fixed checklist.
The average hourly rate of freelancers in Germany who have used Microsoft Bing in their recent projects is 97 €, which corresponds to a daily rate of about 779 € based on an 8-hour working day.
Of the freelancers in Germany who have used Microsoft Bing in their recent projects, 91% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 9% hold a doctorate.
On average, freelancers in Germany who have used Microsoft Bing in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.5 years.
The most common languages among freelancers in Germany who have used Microsoft Bing in their recent projects are German (100%), English (100%), and French (19%).
The most common industries among freelancers in Germany who have used Microsoft Bing in their recent projects are Information Technology (85%), Advertising (74%), and Professional Services (70%).
The most common business areas among freelancers in Germany who have used Microsoft Bing in their recent projects are Marketing (96%), Project Management (70%), and Information Technology (67%).
Main locations of FRATCH Experts, who have recently used Microsoft Bing
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
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