Jan Sammeck - Bootcamp Coach

Q: Where is Jan based?

Jan is based in Frankfurt am Main, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Jan speak?

Jan speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Jan have?

Jan has at least 16 years of experience. During this time, Jan has worked in at least 10 different roles and for 7 different companies . The average length of individual experience is 2 years and 7 months . Note that Jan may not have shared all experience and actually has more experience.

Q: What is Jan's latest experience?

Jan's most recent position is Bootcamp Coach at neuefische GmbH .

Q: What companies has Jan worked for in recent years?

In recent years, Jan has worked for neuefische GmbH , Virilitas GmbH , and Hospitality Digital GmbH (a Metro AG Company) .

Q: Which industries is Jan most experienced in?

Jan is most experienced in industries like Tourism , Food and Beverage , and Education . Jan also has some experience in Retail , Banking and Finance , and Manufacturing .

Q: Which business areas is Jan most experienced in?

Jan is most experienced in business areas like Information Technology , Marketing , and Project Management . Jan also has some experience in Strategy , Product Development , and Research and Development .

Q: Which industries has Jan worked in recently?

Jan has recently worked in industries like Food and Beverage , Retail , and Education .

Q: Which business areas has Jan worked in recently?

Jan has recently worked in business areas like Information Technology , Marketing , and Strategy .

Recommended expert

Frankfurt am Main, Germany

Check rate

Experience

Nov 2025 - Apr 2026

6 months

Bootcamp Coach

neuefische GmbH

Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
Creation of curriculum and content for career changers seeking to start a career in digital sales
Teaching of methods and tactics for an exhaustive tech stack:
AI Agents Zapier and make.com
AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

Feb 2025 - Present

1 year 6 months

Frankfurt, Germany

On-site

Founding & development of a D2C brand for nutritional supplements using AI

Virilitas GmbH

AI-driven Content using AI-Stack: Elevenlabs, revid.ai, ChatGPT, make.com, Midjourney and others.
Brand image concept, design, content & SEO; fulfillment processes and selection of shop system; campaign management
Google Ads, TikTok Shop, X Ads

Dec 2024 - Jan 2025

2 months

Remote

Monetization Concept for a digital platform in the private health insurance sector

Apr 2021 - Feb 2024

2 years 11 months

Düsseldorf, Germany

Head of eCommerce Strategy & Technology

Hospitality Digital GmbH (a Metro AG Company)

End-to-end Lead for the relaunch of the eCommerce Platform [link]
Team lead eCommerce & Retention
Internal stakeholder management (UX, Product Management, Tech)
Project Lead for explorative B2B2C online marketing pilots (Emailmarketing, Facebook Performance)
Lead for Activation, Retention and Churn reduction campaigns – strategy, pilots, ramp-ups and implementation

Oct 2019 - Mar 2021

1 year 6 months

Frankfurt, Germany

Senior Director/Director Digital Commerce & Projects

Steigenberger Hotels AG

Launch of loyalty website "H Rewards"
Project lead for integration of various APIs into web infrastructure – CRM, CRS, SSO, CMS
Team lead Online Marketing & Web Development
Project lead loyalty app
System integration projects, incl. relaunch of new brand hotel website

Jul 2015 - Sep 2019

4 years 3 months

Frankfurt, Germany

Director eCommerce

Steigenberger Hotels AG

Team lead Online Marketing and Web Development Projects
Design, launch and continuous enhancement of 7 websites
Responsible for 7-figure online marketing budget
Responsible for 6-figure cost savings by in-housing online marketing
Overall revenue generated via websites: 8-figure (medium range)
Revenue increase via websites of at least 20% per year
Established an industry-unique cost-per-order management approach
Execution of numerous web-related digitalization project
Member of the company committee on data protection

May 2014 - Jun 2015

1 year 2 months

Leipzig, Germany

Manager Corporate & Hotel Development Travel24

Unister Holding GmbH

Aug 2012 - Apr 2014

1 year 9 months

Leipzig, Germany

On-site

Head of Internationalization Travel24

Unister Holding GmbH

Feb 2010 - Apr 2012

2 years 3 months

Leipzig, Germany

On-site

Research Assistant

HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics

Teaching and Research in Business Ethics & Institutional Economics

Preparing and holding lectures
Research papers
Support work on workshops and publications for the chair

Oct 2008 - Apr 2009

7 months

Bonn, Germany

On-site

Consultant

Simon-Kucher & Partners Strategy & Marketing Consultants

Division Financial Services & Consumer Goods / Banking

Consulting project for current accounts for a private bank
Pricing audit for an international sports goods manufacturer

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Food and Beverage, Education, Retail, Banking and Finance, and Manufacturing.

Tourism

Food and Beverage

Education

Retail

Banking and Finance

Manufacturing

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Marketing, Project Management, Strategy, Product Development, and Research and Development.

Information Technology

Marketing

Project Management

Strategy

Product Development

Research and Development

Summary

I build and grow digital business models at the intersection of eCommerce, digital sales, marketing and AI. I combine strategic thinking with hands-on execution, from platform relaunches, website ecosystems and system integrations to retention, churn reduction and performance marketing.

I have led teams across online marketing, web development and eCommerce strategy, managed 7-figure budgets, delivered 6-figure cost savings and helped grow website revenue in the 8-figure range with at least 20% yearly uplift. My background spans hospitality, travel, health insurance and D2C.

Today I also create curricula and teach career changers in Digital Sales with AI, covering tools like ChatGPT, Claude, Gemini, Midjourney, Zapier, make.com, HubSpot and Fireflies.

Skills

Ms Powerpoint
Ms Excel
Ms Word
Google Ads
Bing Ads
Meta Ads
Tiktok Ads
X Ads
Salesforce Marketing Cloud
Hubspot
Ahrefs
Canva
Ga 4
Jira
Confluence
Notion
Midjourney
Revid.Ai
Chatgpt
Make.Com
Zapier
Elevenlabs
Notebook Lm

Languages

German

Native

English

Advanced

Education

May 2009 - Sep 2011

HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics

Ph.D. · Economics · summa cum laude

Sep 2006 - May 2008

HHL – Leipzig Graduate School of Management

Master of Science · Management · Leipzig, Germany

Statistics

Experience

Total positions 10

Experience in Tourism 8.5 y

Avg length 1 y 7 m

Longest experience 4 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Bootcamp Coach, Founding & development of a D2C brand for nutritional supplements using AI, Monetization Concept for a digital platform in the private health insurance sector

Main industries Tourism, Food and Beverage, Education

Main business areas Information Technology, Marketing, Project Management

Qualifications

Highest degree Doctorate

Profile

Created

July 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Jan based?

Jan is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jan speak?

Jan speaks the following languages: German (Native), English (Advanced).

How many years of experience does Jan have?

Jan has at least 16 years of experience. During this time, Jan has worked in at least 10 different roles and for 7 different companies. The average length of individual experience is 2 years and 7 months. Note that Jan may not have shared all experience and actually has more experience.

What roles would Jan be best suited for?

Based on recent experience, Jan would be well-suited for roles such as: Bootcamp Coach, Founding & development of a D2C brand for nutritional supplements using AI, Monetization Concept for a digital platform in the private health insurance sector.

What is Jan's latest experience?

Jan's most recent position is Bootcamp Coach at neuefische GmbH.

What companies has Jan worked for in recent years?

In recent years, Jan has worked for neuefische GmbH, Virilitas GmbH, and Hospitality Digital GmbH (a Metro AG Company).

Which industries is Jan most experienced in?

Jan is most experienced in industries like Tourism, Food and Beverage, and Education. Jan also has some experience in Retail, Banking and Finance, and Manufacturing.

Which business areas is Jan most experienced in?

Jan is most experienced in business areas like Information Technology, Marketing, and Project Management. Jan also has some experience in Strategy, Product Development, and Research and Development.

Which industries has Jan worked in recently?

Jan has recently worked in industries like Food and Beverage, Retail, and Education.

Which business areas has Jan worked in recently?

Jan has recently worked in business areas like Information Technology, Marketing, and Strategy.

What is Jan's education?

Jan holds a Doctorate in Economics from HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics and a Master in Management from HHL – Leipzig Graduate School of Management.