Pinterest Expert in Germany

Results:

• Identified weaknesses in the MMM setup and attribution as a whole

Responsibilities:

• Audits of Marketing Mix Modelling, Multi-Touch-Attribution, Incrementality Testing

Channels & Tools: SEA, Affiliate, TV, Adtriba MTA & MMM, Google Meridian MMM

project-based mandate

• Responsibility for marketing, growth, and market expansion strategies for several supplement brands
• Planning and execution of marketing, content, and promotional measures to increase visibility, reach, and revenue
• Building, scaling, and optimizing international sales channels via Shopify, Walmart, eBay, TikTok Shop, Kaufland, Rakuten, EMAG, etc.
• Coordination of product launches, rebranding initiatives, and optimization of brand positioning
• Creation and alignment of product, content, and campaign briefs for different target groups, markets, and platforms
• Managing collaboration with external partners, fulfillment, logistics, marketplace, and distribution partners
• Coordination of product information, claims, platform requirements, and approval processes for international markets
• Analysis of digital performance metrics to identify growth and optimization potential

• Increased clients' affiliate revenues by at least 20 % p.a. each year and improved ROAS and profitability
• Managed and optimized affiliate and display campaigns for national and international E-Commerce clients
• Expanded and maintained partner networks and acquired new publishers
• Independently conducted pitches, affiliate audits and upselling consulting
• Tracking setups, data analysis, A/B tests, forecasting and reporting; AI training and Custom-GPTs

• Designed and deployed enterprise Retrieval-Augmented Generation (RAG) applications using LangChain, LangGraph, vector databases, embeddings, and open-source LLMs served through vLLM on GCP GPU infrastructure.
• Built agentic AI workflows using LangGraph with planning, reasoning, tool execution, persistent memory, session management, and Human-in-the-Loop approval mechanisms.
• Developed LLM-powered automation systems integrating BigQuery, SQL pipelines, and external advertising APIs including Meta, TikTok, Amazon, Snapchat, Google, and Pinterest, reducing manual operational workflows.
• Architected multi-agent AI systems for enterprise analytics and decision-support workflows, enabling autonomous task execution and intelligent data interactions.
• Implemented retrieval optimization strategies including multi-retriever architectures, semantic search, context optimization, and query improvement techniques, improving response relevance by approximately 40%.
• Engineered structured prompting strategies, function-calling schemas, and validation workflows to improve reliability of multi-step LLM applications.
• Designed scalable AI services using Python, FastAPI, Cloud Run, Pub/Sub, BigQuery, Docker, and cloud-native deployment architectures.

• Project leadership for the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
• Coordination of internal and external resources
• Stakeholder management and requirements management
• Support with the functional design of features
• Preparation of project reports and execution of SteerCo meetings
• Leadership and moderation of regular meetings and coordination sessions
• Consulting on the company’s E-Commerce strategy
• Sparring partner for the Head of E-Commerce

I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.

As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.

My specialties include:

• complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
• planning and implementation of digital marketing strategies, budget allocation and forecast
• performance marketing from execution to optimization
• landing pages and CR optimization - A/B testing

E-Commerce:

• Allbirds
• Joe Nimble
• Hedoine
• Malfroy
• Ryenn's Eyes
• ADADA
• FINN Design
• Lachaume
• Elephant Gin
• Zirkulu
• Nani Berlin

Tech & FinTech:

• Conrad Connect
• SumUp
• Journee
• Bees & Bears

SaaS:

• Camunda
• Resourcify
• Govie
• Pluno

Marketing:

• Latana
• Muhlert Digital
• N'fuse Solutions
• Suchmeisterei

Consumer Goods:

• Nieu Cabinet Doors
• Distinctive Wood Products

Misc:

• Lassie
• Peter Pane
• Giles Norman
• ROLZO
• Metarina

• Establishment of as-is baseline performance and KPI framework
• Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
• Development of measure-based improvements forecast
• Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
• Stack: Microsoft Excel

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Developed and implemented the go-to-market strategy in Germany.

• Strategic, technical and operational responsibility for the website
• Strategic, technical and operational responsibility for SEO
• Advisory role on paid media acquisition
• Responsible for collaboration with external service providers and agencies

• Developed a communications strategy for Lufthansa Group in sustainability
• Created content for the internal website
• Community management
• Project management

• I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
• My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
• Strategic and operational marketing support, strategy development and implementation
• Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
• Generation of reports including interpretations and action recommendations for the media part

• Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky

• E.ON Mecklenburg-Vorpommern: Communication strategy on IT security for a nuclear waste storage facility
• LEAG: Advisory on internal communication, IT security, and change management
• Fielmann AG: CRM digitization across the entire group, project lead "360 Degree Customer-centric Campaign Management"
• Finanzcheck.de: Rebranding and brand positioning strategy
• Urban Sports Club: Rebranding, change management communication strategy, preparation for a funding round
• Doo.shop: Business strategy, corporate identity, employer branding
• EnneaVC: Travel VC, various projects for investments
• Schober.de: Development and content of a new company website, content marketing strategy
• Carl-Thiem-Klinikum Cottbus (academic teaching hospital of Charité): Social media strategy
• RSG (McFIT’s VC/incubation): Market entry strategy for a new lifestyle brand
• Targus Management Consulting: Corporate communications and social media strategy, as well as content creation

Since spring 2021, leading a company with multiple employees for digital transformation consulting and implementation in brick-and-mortar retail, and managing physical stores, online shops, and affiliate websites

Nominated in spring 2022 for the "Entrepreneur of the State of Brandenburg 2022" award and qualified for the shortlist among more than 200 applicants