TikTok Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used TikTok
Ursula Helfer
Last position:
Subproject Lead & Scrum Master at DB Energie
Subproject management in an agile IT environment
Leading a software development team (10 employees)
- Leading a software development team with 10 employees
- Budget responsibility approx. 3 million Euros per year
- Conducting employee and job interviews
- Responsibility for resource planning (budget and employees)
- Digitalization of a web interface
- Regular reporting to clients and stakeholders (C-level)
- Product management: developing and implementing product strategies; defining requirements to steer product development
- Designing product development & continuous testing efficiently to quickly incorporate feedback & compliance points
- Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
- Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
- Project experience in the railway sector - including the structure and operation of railway systems.
- Project experience within the 16.7 Hz traction power sector including knowledge of regulatory processes
- Formulating the subproject charter and the project profile according to the project standard together with the project management
- Steering performance delivery according to the project charter
- Planning and steering human resources including budget planning for the subproject
- Ensuring the working capacity of subproject participants, e.g., by requesting access rights and documents for the subproject team
- Planning and steering for the respective subproject (Time, Scope, Budget) including the creation of necessary documents
- Coordinating with the department and Product Owners to plan the subproject scope and the corresponding implications
- Conducting milestone planning according to the agreed process model
- Effort estimation and support of subproject controlling as well as overall project controlling in forecasting and planning
- Reporting subproject status (according to status slide template) including progress (according to progress measurement)
- Analyzing, preparing, and addressing needs for action and decisions
- Escalating subproject issues to project management
- Creating and managing Change Requests (CR)
- Quality assessment of completed task packages from a project management perspective (Time, Scope, and Budget)
- Steering the implementation of cross-cutting specifications and requirements in the subproject, supported by cross-functional roles on the business and technical side.
- Identifying, steering, documenting, and communicating opportunities, risks, and dependencies within and across subprojects
- Supporting project management in creating the overall project plan and overall status reports
- Preparing and steering commissioning including required documents and protection requirements assessment
Scrum Master in an agile IT environment supporting a software development team in the fullstack area (7 people)
- Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
- Introducing the selected Scrum method, including the required events, meetings, artifacts (Product Backlog, Sprint Backlog, Burndown Charts), metrics, and conducting required training in an agile IT environment
- Preparing Scrum events such as Daily, Retrospectives, Review, Sprint Planning, Estimation, and Refinement (agile way of working)
- Facilitating retrospectives and removing impediments to drive the team and product forward
- Preparing action points and retros via Whiteboard and Figma
- Applying and improving agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
- Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
- Advising on information flow and communication improvements between Product Owner and project team
- Experience with automation, validation such as mandatory field checks, notification functions, creating filters, boards, and reports via JQL, and setting up Cycle Time
- Using Jira & Confluence
- Setting up progress measurement for project management to transparently map planned vs. actual team capacities and actual effort for user stories
- Measuring team progress: creating team KPIs: "Velocity", "Burn-Down Chart", "Throughput", "Costs", "Quality", "Scope"
- Evaluating agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
- Communication and moderation know-how
- Proven methodological competence in conflict resolution discussions
Michele Heine
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Christine Tantschinez
Last position:
Communications Consulting at Storytrend
Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.
Analysis
- Evaluation of existing data with Python and SQL
- Checking data quality and methodology before making a statement
- The result is an analysis that leads toward a concrete decision
Preparation
- Reports in Power BI and Tableau
- Interactive calculators and visualizations on the web
- Presentations and specialist texts for customers, sales and the public
- Analysis and communication from one source — that
Daniel Rohde
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Andre Buerger
Last position:
Senior Product Consultant – Consent & API Platforms at Telefónica Group
- Impact: Built modular consent platform for OpenGateway specifically, handling multiple consent types beyond legitimate interest and consent
- Enabled integration across major user-facing and backend systems with comprehensive regulatory coverage
- Delivered production-grade APIs supporting multiple lawful bases for processing
- Integrated partner applications (PayPal, Airbnb, Google, Meta) with consent workflows
- Reduced backend latency to outperform European benchmark levels
- Rolled out omnichannel consent across app, web, POS, and service touchpoints
- Aligned Spanish platform and legal teams with German rollout and stakeholder needs
Anna Spirit-Palacios
Last position:
Senior Marketing Project Lead at FOR LONG LIFE Inc.
project-based mandate
- Responsibility for marketing, growth, and market expansion strategies for several supplement brands
- Planning and execution of marketing, content, and promotional measures to increase visibility, reach, and revenue
- Building, scaling, and optimizing international sales channels via Shopify, Walmart, eBay, TikTok Shop, Kaufland, Rakuten, EMAG, etc.
- Coordination of product launches, rebranding initiatives, and optimization of brand positioning
- Creation and alignment of product, content, and campaign briefs for different target groups, markets, and platforms
- Managing collaboration with external partners, fulfillment, logistics, marketplace, and distribution partners
- Coordination of product information, claims, platform requirements, and approval processes for international markets
- Analysis of digital performance metrics to identify growth and optimization potential
Wadim Lupejcenko
Last position:
Fullstack Developer at dripwear.app
Development of an iOS app for virtual try-on and outfit suggestions
The goal of the project is to develop a mobile application for personalized, photorealistic outfit suggestions. Users should be able to upload their own photos, try on clothes virtually, and find products that can be bought directly in the generated suggestions.
- Planning and implementation of the onboarding and photo upload in the iOS app
- Development of the mobile application with Expo and React Native
- Implementation of a Hono/Node.js backend for user, product, and generation processes
- Building an asynchronous processing pipeline with BullMQ and Redis
- Connection of PostgreSQL/pgvector and S3 for product, image, and generation data
- Integration of Gemini and OpenAI for outfit generation and image processing
- Implementation of a credit system and integration of RevenueCat
- Integration of Stripe Connect and affiliate product feeds for products that can be bought directly
Label: TypeScript, React Native, Expo, Hono, Node.js, PostgreSQL/pgvector, BullMQ, Redis, S3, Gemini, OpenAI, RevenueCat, Stripe Connect, Docker
Mark Karasira
Last position:
Whitelabel AI projects at Self-employed
- Use of AI tools (ChatGPT Pro, Google Gemini Plus, Claude Pro, Make.com Pro, n8n, Sora, Google Veo3, Octoparse Professional)
- Creation of high-quality sales pipelines in CRM Pipedrive
- Automated lead generation and qualification via web scraping and AI analysis
- Development of social selling and sales materials
- 56% lead-to-deal conversion; approx. €140k in own closings
Thi Vu
Last position:
Operations Manager - Marketing & Customer Experience at Luckhouse GmbH
- Planning and managing cross-media marketing and content projects for a provider in the high-end designer and luxury furniture space
- Developing and improving the customer journey for a design- and luxury-oriented target group
- Managing external service providers as well as internal campaign and content processes
- Responsible for customer communication and service processes in the premium segment
Eliana Paz
Last position:
Project Lead Trade Fair at TikTok
- Led the planning and coordination of TikTok’s trade-fair presence in Hamburg.
- Translated the project brief into a structured and executable event plan.
- Coordinated timelines, operational requirements and internal and external stakeholders.
- Managed the exhibition stand from preparation through on-site delivery.
- Ensured a consistent brand presentation and smooth execution throughout the event.
Haseeb Zahid
Last position:
Senior Data Scientist at WPP MEDIA
- Designed and deployed enterprise Retrieval-Augmented Generation (RAG) applications using LangChain, LangGraph, vector databases, embeddings, and open-source LLMs served through vLLM on GCP GPU infrastructure.
- Built agentic AI workflows using LangGraph with planning, reasoning, tool execution, persistent memory, session management, and Human-in-the-Loop approval mechanisms.
- Developed LLM-powered automation systems integrating BigQuery, SQL pipelines, and external advertising APIs including Meta, TikTok, Amazon, Snapchat, Google, and Pinterest, reducing manual operational workflows.
- Architected multi-agent AI systems for enterprise analytics and decision-support workflows, enabling autonomous task execution and intelligent data interactions.
- Implemented retrieval optimization strategies including multi-retriever architectures, semantic search, context optimization, and query improvement techniques, improving response relevance by approximately 40%.
- Engineered structured prompting strategies, function-calling schemas, and validation workflows to improve reliability of multi-step LLM applications.
- Designed scalable AI services using Python, FastAPI, Cloud Run, Pub/Sub, BigQuery, Docker, and cloud-native deployment architectures.
Catharina Rosique-Struve
Last position:
Freelance Social Media, Content & Copy at Various clients
Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:
- Strategy & Consulting
- Social Media Management
- Content Creation
- Copywriting
- Creator Partnerships
Jan Sammeck
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Oliver Riedmann
Last position:
Freelance Senior Project Manager at OPTIVISM GmbH
- Responsible for the overall planning, concept, and operational execution of content production for Doppelherz International, including coordinating video and photo productions for international content
- Strategic planning, management, and execution of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement, and conversion
- Independent concept development and execution of the collagen beauty campaign as well as organization and project management of the Doppelherz image film, including close coordination with internal departments, external agencies, and production partners
- Ensuring deadlines, budgets, and quality standards while consistently following the Doppelherz guidelines
Discover over 15,000 top freelancers
Statistics of experts using TikTok
Aggregated from the professional profiles of matched freelancers.
Experience
13 years
Position duration
2.4 years
Positions per freelancer
7
Top business areas
Marketing, Project Management, Strategy
Top industries
Media and Entertainment, Advertising, Retail
Certification focus areas
Marketing, Information Technology, Business Intelligence
Bachelor's degree or higher
88%
Master's degree or higher
42%
Doctorate
4%
Certifications per freelancer
1
Most common languages
English, German, Spanish
Speak two or more languages
97%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using TikTok
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
TikTok strategy
TikTok is built for short-form video, trends, and direct audience response. Strong experts turn that into a clear content plan, a posting rhythm, and formats that fit your brand without sounding forced. They know how to use TikTok for awareness, demand, community growth, and product launches.
What they deliver
- Content concepts and series ideas
- Short-form video scripts and edits
- Creator and influencer collaboration plans
- TikTok Ads Manager setup and campaign support
- Reporting on reach, watch time, clicks, and engagement
Ecosystem and tools
TikTok work rarely stops at the app itself. Professionals often connect it with TikTok Ads Manager, TikTok Pixel, analytics tools, social scheduling tools, and production workflows for fast editing and review. They also understand how TikTok Shop, UGC, and creator partnerships can support the same campaign.
When to bring in help
Companies usually bring in freelance specialists when organic reach drops, paid campaigns need structure, or internal teams cannot keep up with trend-led production. In Germany, this is common for consumer brands, apps, retail, entertainment, and events that need local-language content and quick turnaround.
What strong experts do
Good TikTok professionals do more than post clips. They test hooks, watch retention, adjust captions, and refine creative based on actual performance. They can work with brand rules, legal review, and cross-functional teams while still keeping the content fast and native to the channel.
How to scope the work
A good brief names the goal, audience, brand voice, and approval flow. It should also say whether the work is about organic content, TikTok Ads Manager, creator sourcing, or a full campaign setup.
- Define the target audience and offer
- List required assets, access, and review steps
- Set the content type and delivery format
- Clarify language needs for Germany
- State the success metric for the project
Frequently asked questions
Everything clients usually want to know about TikTok, in one place.
A strong TikTok expert helps with short-form content, campaign planning, creator collaboration, and performance review. That can mean organic formats, paid ads, or a mix of both. The best experts also know how to adapt ideas so they feel native to the app instead of looking like recycled social content.
Bring in TikTok support when you need faster content output, better campaign structure, or a fresh approach to audience growth. Freelancers are also useful when your team has the strategy but lacks time for editing, posting, or optimization. Many companies use them for launches, seasonal pushes, or creator-led campaigns.
TikTok is usually the strongest choice when you want trend-led discovery and fast audience testing. Compared with Instagram Reels, it often rewards a more direct and less polished style. Compared with YouTube Shorts, it tends to move faster and needs tighter hooks in the first seconds.
A good TikTok specialist should understand audience behavior, copywriting, analytics, and basic paid media. For ad work, knowledge of TikTok Ads Manager and the TikTok Pixel matters a lot. For organic work, they should know how to shape hooks, captions, and series formats that keep people watching.
The right level depends on the scope. A simple content sprint may only need a specialist who can shoot, edit, and publish with guidance, while a full channel or ad setup needs someone who can plan, test, and refine across several rounds. For brand-sensitive work, choose someone who has handled similar approval processes before.
Yes, most TikTok work can be done remotely if access, review, and approval steps are clear. That works well for strategy, editing, campaign management, and creator coordination. On-site support only becomes important when the content depends on local shoots, product demos, or fast in-person alignment.
Look for evidence of actual results, not just a polished profile. A strong TikTok freelancer can explain why a video worked, how they test hooks, and what they changed after a weak result. Ask for examples that show audience fit, consistent execution, and clear thinking around content decisions.
Ask how the specialist structures campaigns, handles targeting, and reviews creative performance in TikTok Ads Manager. They should be able to explain budget pacing, pixel setup, and how they decide when to pause or scale a campaign. If they only talk about reach and not outcomes, that is a warning sign.
The average hourly rate of freelancers in Germany who have used TikTok in their recent projects is 91 €, which corresponds to a daily rate of about 730 € based on an 8-hour working day.
Of the freelancers in Germany who have used TikTok in their recent projects, 88% hold at least a Bachelor's degree, 42% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Germany who have used TikTok in their recent projects have 13 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers in Germany who have used TikTok in their recent projects are English (97%), German (94%), and Spanish (23%).
The most common industries among freelancers in Germany who have used TikTok in their recent projects are Media and Entertainment (57%), Advertising (51%), and Retail (49%).
The most common business areas among freelancers in Germany who have used TikTok in their recent projects are Marketing (93%), Project Management (54%), and Strategy (48%).
Main locations of FRATCH Experts, who have recently used TikTok
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
