TikTok Expert in Berlin

Set creative vision and owned all marketing for an independent film studio's slate (Deep Water, California Schemin', Hurricane, Lice), from positioning through theatrical and VOD release.

• Led and mentored a lean creative team (social media manager, designer, media planner) plus an external publicist.
• Worked side by side with the CEO, Head of Distribution and Head of Sales & Acquisitions to align marketing with release strategy, buyer conversations and box-office goals.
• Delivered the studio's breakout cultural moment: a fully organic creator collaboration that reached 10M+ views, celebrity pickup, and an NBC New York feature, with no paid spend.
• Built the studio's brand voice and community from zero across Instagram, TikTok, Letterboxd and LinkedIn; launched its first Letterboxd partnerships and grew owned audiences by thousands.
• Advised the CEO on audience positioning, acquisitions, marketability and 2027+ slate strategy.

• Designed and deployed enterprise Retrieval-Augmented Generation (RAG) applications using LangChain, LangGraph, vector databases, embeddings, and open-source LLMs served through vLLM on GCP GPU infrastructure.
• Built agentic AI workflows using LangGraph with planning, reasoning, tool execution, persistent memory, session management, and Human-in-the-Loop approval mechanisms.
• Developed LLM-powered automation systems integrating BigQuery, SQL pipelines, and external advertising APIs including Meta, TikTok, Amazon, Snapchat, Google, and Pinterest, reducing manual operational workflows.
• Architected multi-agent AI systems for enterprise analytics and decision-support workflows, enabling autonomous task execution and intelligent data interactions.
• Implemented retrieval optimization strategies including multi-retriever architectures, semantic search, context optimization, and query improvement techniques, improving response relevance by approximately 40%.
• Engineered structured prompting strategies, function-calling schemas, and validation workflows to improve reliability of multi-step LLM applications.
• Designed scalable AI services using Python, FastAPI, Cloud Run, Pub/Sub, BigQuery, Docker, and cloud-native deployment architectures.

Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:

• Strategy & Consulting
• Social Media Management
• Content Creation
• Copywriting
• Creator Partnerships

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Developed healthcare and webinar platforms using React, Ionic and GraphQL.
• Built scalable frontend applications in close collaboration with designers and backend teams.

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.

As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.

My specialties include:

• complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
• planning and implementation of digital marketing strategies, budget allocation and forecast
• performance marketing from execution to optimization
• landing pages and CR optimization - A/B testing

E-Commerce:

• Allbirds
• Joe Nimble
• Hedoine
• Malfroy
• Ryenn's Eyes
• ADADA
• FINN Design
• Lachaume
• Elephant Gin
• Zirkulu
• Nani Berlin

Tech & FinTech:

• Conrad Connect
• SumUp
• Journee
• Bees & Bears

SaaS:

• Camunda
• Resourcify
• Govie
• Pluno

Marketing:

• Latana
• Muhlert Digital
• N'fuse Solutions
• Suchmeisterei

Consumer Goods:

• Nieu Cabinet Doors
• Distinctive Wood Products

Misc:

• Lassie
• Peter Pane
• Giles Norman
• ROLZO
• Metarina

• Lead for Paid Social campaigns (Meta, TikTok)
• Campaign strategy, UGC direction, audience scaling
• Tracking setup (Pixel, Events), coordination with dev teams
• Client consulting and team training
• Key contributor to annual ad spend growth of +500K€
• Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)

• Directed ad-economy forecasts across 50+ markets (~$600B spend).
• Built AI-driven BI platforms (MAPE 8–10%) and automated pipelines for scenario planning.
• Produced competitive intelligence on digital platforms (Meta, Alphabet, Amazon, TikTok) using SMI, Euromonitor, eMarketer, Salesforce, Eurostat, and broker research.
• Delivered C-suite briefings and board-level reports, simplifying complex adoption and monetization dynamics into strategic recommendations.
• Coordinated 20+ analysts globally, standardizing methodologies and outputs.

• Acting as interim manager and fractional CMO in Berlin

• Various project support for locations in Hanover and Vienna (Austria)
• Monthly preparation and follow-up of KPIs for the Netceed headquarters regarding Netceed CEE.
• Project management and coordination with the sales team

• Launched a career coaching bootcamp and digital courses for job seekers in the German market.
• Executed a digital marketing strategy, creating daily content for Instagram and TikTok and managing Meta ads to generate leads and build an online community.

• Built and operated a successful handmade tray business sold via Etsy and Spock, fulfilling 120+ orders and maintaining 5-star customer reviews.
• Managed 100% of the operations including product design, international shipping, and marketing across Instagram, TikTok, and Etsy, growing a global customer base.

• Design and publish visual content promoting top-rated tech products (smartphones, tablets, accessories) across Instagram and TikTok.
• Create branded graphics, product showcases, and motion posts in Figma and Canva aligned with social trends.
• Write compelling captions and calls-to-action to increase engagement and drive Amazon Associates sales.
• Increased CTR by 27% in the last 30 days through creative testing, data-driven design, and optimized calls-to-action.