Alexander Richter - Co-Founder / Product & Brand Lead

Q: Where is Alexander based?

Alexander is based in Berlin, Germany .

Q: What languages does Alexander speak?

Alexander speaks the following languages: German (Native), Russian (Native), English (Advanced) .

Q: How many years of experience does Alexander have?

Alexander has at least 11 years of experience. During this time, Alexander has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 3 years and 8 months . Note that Alexander may not have shared all experience and actually has more experience.

Q: What is Alexander's latest experience?

Alexander's most recent position is Co-Founder / Product & Brand Lead at arra archive .

Q: What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for arra archive , Sanity Group GmbH , and nu3 GmbH (part of Shop Apotheke Group) .

Q: Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Information Technology , Professional Services , and Retail . Alexander also has some experience in Healthcare and Fashion .

Q: Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Product Development , Project Management , and Business Intelligence . Alexander also has some experience in Information Technology , Strategy , and Marketing .

Q: Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Retail , Healthcare , and Fashion .

Q: Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Product Development , Business Intelligence , and Information Technology .

Recommended expert

Berlin, Germany

Experience

Mar 2025 - Dec 2025

10 months

Berlin, Germany

Co-Founder / Product & Brand Lead

arra archive

Founder ownership: Co-founded and led an early-stage D2C fashion concept with full responsibility for product definition, brand fundamentals, and end-to-end e-commerce setup (Shopify).
Product discovery & validation: Built a direct user feedback loop via Instagram and TikTok, leveraging build-in-public principles to validate assumptions, collect qualitative insights, and iterate on the first hero product (THE PANTS).
Go-to-market & distribution learning: Rapidly developed hands-on capability in organic social distribution (Instagram, TikTok), learning channel mechanics, content-product fit, and audience engagement from zero in a short time frame.
Unit economics & feasibility: Conducted deep feasibility and unit-economics analysis (CAC, LTV, return rates, margins, operational complexity) to assess scalability and long-term viability.
Decision-making under uncertainty: Made a deliberate decision to pause further production based on data, user feedback, and industry benchmarks—prioritising capital efficiency and long-term judgment over momentum.

Nov 2022 - Nov 2024

2 years 1 month

Berlin, Germany

Head of Product Management

Sanity Group GmbH

Role setup: Started as Senior Product Manager, later promoted to Head of Product Management. Built and led a multidisciplinary team of product managers, designers, and copywriters. Reported directly to the CEO and COO while actively contributing to the strategic growth of the organisation during its fast-paced expansion phase.
Product vision and strategy: Defined and drove the product vision for Sanity Group corporate and four sub-brands, ensuring alignment with evolving market demands and company objectives in the dynamic cannabis industry.
Digital transformation: Guided the digital transformation of Direct-to-Consumer platforms (Shopify) and websites, streamlining operations and enhancing customer experience while adapting to regulatory changes.
Cross-functional leadership: Fostered collaboration across teams, including Marketing, SEO, and Engineering, to deliver high-impact product initiatives. Empowered team members with ownership and accountability while ensuring seamless execution.
Data-driven success: Established and monitored KPIs to measure product performance, leveraging insights to optimise strategies, identify growth opportunities, and ensure continuous improvement.

Jul 2020 - Nov 2022

2 years 5 months

Berlin, Germany

Senior Manager, Technical Product Management

nu3 GmbH (part of Shop Apotheke Group)

Role setup: Began as Technical Product Manager and was promoted to Senior Manager. Built and led a cross-functional team of 2 FTEs (Product Manager, UX Designer) and 4 engineers, reporting directly to the Executive Director and contributing to the senior leadership circle.
Product strategy: Owned the product vision and roadmap for nu3’s digital storefronts and two emerging brands, BEAVITA and Skintist, ensuring alignment with business objectives and customer needs.
Redesign and relaunch: Internally led the redesign, refactoring, and relaunch of six nu3 e-commerce shops, successfully integrating a new brand identity across platforms. Delivered the project on time, aligned with strategic goals, and established success metrics for performance monitoring.
Cross-functional alignment: Collaborated with executives, Marketing, SEO, and Engineering teams to ensure transparency, prioritize initiatives, and deliver business-value-driven solutions.
Customer impact and growth: Improved customer engagement through a revamped checkout process, optimized site speed, and implemented mobile-friendly cross-selling features, driving a 24% YOY increase in average order value.

Oct 2014 - Mar 2020

5 years 6 months

Berlin, Germany

Senior Associate, Product & Program Management

Publicis Sapient

Managed the client accounts of Volkswagen, Telekom, Bosch, Nissan and Smart.
Collaborated with clients in DBT engagements to frame business goals and value streams, shaping solution propositions that provided transformative business outcomes and customer experiences.
Contributed to the development of large solution visions that aligned with product strategy and industry compliance by keeping the customer at the centre of everything.
Continuously facilitated improvements in developing and enhancing best-in-class digital products and services.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Retail, Healthcare, and Fashion.

Information Technology

Professional Services

Retail

Healthcare

Fashion

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Project Management, Business Intelligence, Information Technology, Strategy, and Marketing.

Product Development

Project Management

Business Intelligence

Information Technology

Strategy

Marketing

Summary

Experienced product leader with expertise in product strategy, team development, and cross-functional collaboration in high-growth industries. Proven ability to lead teams and deliver innovative solutions that balance customer needs with business goals, fostering ownership and driving tangible results.

Languages

German

Native

Russian

Native

English

Advanced

Education

Oct 2013 - Aug 2017

University of Applied Management

Bachelors Degree in Business Administration · Business Administration · Ismaning, Germany

Statistics

Experience

Total positions 4

Experience in Information Technology 5.5 y

Avg length 2 y 8 m

Longest experience 5 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Co-Founder / Product & Brand Lead, Head of Product Management, Senior Manager, Technical Product Management

Main industries Information Technology, Professional Services, Retail

Main business areas Product Development, Project Management, Business Intelligence

Qualifications

Highest degree Bachelor

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alexander based?

Alexander is based in Berlin, Germany.

What languages does Alexander speak?

Alexander speaks the following languages: German (Native), Russian (Native), English (Advanced).

How many years of experience does Alexander have?

Alexander has at least 11 years of experience. During this time, Alexander has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years and 8 months. Note that Alexander may not have shared all experience and actually has more experience.

What roles would Alexander be best suited for?

Based on recent experience, Alexander would be well-suited for roles such as: Co-Founder / Product & Brand Lead, Head of Product Management, Senior Manager, Technical Product Management.

What is Alexander's latest experience?

Alexander's most recent position is Co-Founder / Product & Brand Lead at arra archive.

What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for arra archive, Sanity Group GmbH, and nu3 GmbH (part of Shop Apotheke Group).

Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Information Technology, Professional Services, and Retail. Alexander also has some experience in Healthcare and Fashion.

Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Product Development, Project Management, and Business Intelligence. Alexander also has some experience in Information Technology, Strategy, and Marketing.

Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Retail, Healthcare, and Fashion.

Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Product Development, Business Intelligence, and Information Technology.

What is Alexander's education?

Alexander holds a Bachelor in Business Administration from University of Applied Management.

What is the availability of Alexander?

Alexander is immediately available full-time for suitable projects.

What is the rate of Alexander?

Alexander's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.