Deniz R.-Fractional CMO · Interim Head Of Marketing & Growth
Check rate
Experience
Fractional CMO
Xanevo GmbH
AI implementation for retail, DACH
- Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
- Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
- Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.
Senior Strategist, Growth & Experimentation
deskbird AG
B2B SaaS, Workplace Management
- Development of a lean experimentation operating system across five markets, with higher testing speed and comparable results.
- Launch of international landing pages with localized hypotheses and content.
- Definition of UTM conventions and Measurement Governance in GA4 and HubSpot, including secondary KPIs and handover routines.
Interim Head of Marketing
meingrünstrom GmbH
Energy brand, Pre-Launch
- Built the brand and Go-to-Market from scratch: identity, positioning and corporate design across all touchpoints.
- Developed the integrated B2B and B2C communications strategy, Brand Voice and materials for direct sales.
- Co-developed the concept for the energy trading platform: stakeholder alignment, wireframes, sitemap and tech stack evaluation.
Senior Marketing Manager
Meyer Burger
Solar and industrial B2B, 11 markets
- Co-responsibility for brand repositioning and leadership of international campaign management across 11 markets. Brand awareness +50%, qualified leads +25%, 100+ partners acquired.
- Responsibility for website and app development from the marketing side, user engagement +35%.
- Development of the lifecycle program from onboarding to winback: segmentation, trigger campaigns and KPI governance for retention, churn, LTV and NPS.
Co-Founder & CSO
djahedarichers.com / LEEMO.shop
D2C E-Commerce
E-commerce strategy, Shopify operations and international licensing for an own fashion brand.
Marketing Consultant
Albert Bauer / tesa
Industrial adhesives
Revision of the B2C sales material standard, reducing production costs by 15% while maintaining quality.
Product Owner & Digital Project Manager
TRACK GmbH / Miles & More
Loyalty
Requirements management, roadmap coordination and KPI reporting with IT and customer stakeholders. Built the content production system: 35% faster turnaround, costs reduced by 50%. Team of ten.
Digital Project Manager & Consultant
sisterMAG / Miele
Content co-orchestration:
Content plan for a food service sponsorship, coordinating the client, agency and participating restaurants.
Project Lead
EDEKA
Retail and FMCG
- Client-side project lead for the #Vielfalt brand campaign (9M+ organic views), content strategy for edeka.de, agency management.
Head of Media Consulting
Heute in Hamburg
Media start-up
- New media formats and media sales, increasing customer retention by 40%.
- Support for app development.
Project Manager & Producer
Elbkind
Digital agency
- Nationwide product launch for Rügenwalder Mühle, including a six-week tour (GWA Effie Bronze, 2012).
- Campaigns for Deutsche Telekom and Ritter Sport.
- Launch of the first viral EDEKA campaign.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Energy, Manufacturing, Food and Beverage, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Product Development, Project Management, Production, and Information Technology.
Summary
Fourteen years of marketing experience, on both the agency and company sides. Since 2021, my focus has been on responsibility for brand, international campaigns and the systems behind them; since 2024, on marketing leadership as a Fractional CMO and Interim Head of Marketing. I start where purchase decisions are actually made, decide what the brand should stand for, and build the system that follows from it: messaging, campaigns, measurement and the pipeline connected to it. Close enough to execution to take responsibility for the result. Senior enough to decide what not to build.
Skills
Strategy
- Positioning, Brand Architecture And Narrative
- Category Framing
- Go-To-Market
- Interim Marketing Leadership
Growth
- Demand Generation
- Campaign Management
- Media Planning
- Experimentation
- Lifecycle And Crm Programs
- Pipeline And Kpi Governance
Content
- Content Strategy And Editorial Systems
- Copywriting For B2b And B2c
- Social
- Sales Enablement Materials
Operations
- Martech Selection And Integration
- Process Design
- Agency And Team Management
- Measurement Setups
Engagements
- Fractional Cmo (Two To Three Days Per Week)
- Interim Marketing Leadership
- Project Engagements For Positioning, Go-To-Market And Campaigns
- Remote And On-Site, Across The Dach Region
Stack
- Hubspot
- Salesforce
- Emarsys
- Pipedrive
- Nbn
- Ga4
- Looker
- Optimizely
- Vwo
- Adform
- Webflow
- Typo3
- Wordpress
- Aem
- Shopify
- Jira
- Confluence
- Asana
- Clickup
- Wrike
Industries
- Energy And Industrial Mid-Market Companies
- Tech And Saas
- Retail And Fmcg
- Telecommunications
- Loyalty
Languages
Education
Media School Hamburg
Media Management · Hamburg, Germany
Statistics
Experience
Global experience
Expertise
Frequently asked questions
Have questions? Find more information here.
Deniz is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Deniz speaks the following languages: German (Native), English (Advanced).
Deniz has at least 13 years of experience. During this time, Deniz has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 1 year and 2 months. Note that Deniz may not have shared all experience and actually has more experience.
Based on recent experience, Deniz would be well-suited for roles such as: Fractional CMO, Senior Strategist, Growth & Experimentation, Interim Head of Marketing.
Deniz's most recent position is Fractional CMO at Xanevo GmbH.
In recent years, Deniz has worked for Xanevo GmbH, deskbird AG, meingrünstrom GmbH, Meyer Burger, and djahedarichers.com / LEEMO.shop.
Deniz is most experienced in industries like Retail, Fashion, and Energy. Deniz also has some experience in Food and Beverage, Media and Entertainment, and Manufacturing.
Deniz is most experienced in business areas like Marketing, Strategy, and Product Development. Deniz also has some experience in Project Management, Production, and Information Technology.
Deniz has recently worked in industries like Retail, Fashion, and Energy.
Deniz has recently worked in business areas like Strategy, Marketing, and Product Development.
Deniz attended Media School Hamburg for Media Management.
Deniz is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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