Instagram Experts in Berlin

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:

• Strategy & Consulting
• Social Media Management
• Content Creation
• Copywriting
• Creator Partnerships

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• Development of a scaled agile working model for the work dimensions: values, roles, events, artifacts and workflows
• Team size: four delivery teams with 48 team members, five product owners, three agile masters
• Development of strategies in the area of scaled agile product development according to Scrum, LeSS and the New Work Heroes transformation helix
• Moderation of the SOL Planning Workshop for the overall project with more than 100 participants (PI planning according to SAFe)
• Coaching of all five areas and their managers for the SOL Planning Workshop (structuring the work packages, preparing the planning board)
• Coaching and mentoring for the three Agile Masters in the scaled agile team environment (four+ delivery teams)
• Moderation of scaled agile events, such as Sprint Planning I-III, Multiteam Refinement II, Sprint Review, overall team retrospective
• Support in consulting for stakeholder management and the strategic area of all project partners (construction site management: Inge, ARGE, cable producer NKT GmbH)
• Support for increasing measurability and the development of metrics according to agile product development
• Moderation of workshops, training and coaching for the overall project
• Methods and tools: Product Ownership, Scrum Mastery, Systems Thinking, User Story Mapping, Teamhood (backlog ticketing system), Miro, Kanban, Flight Level; certifications: LeSS Certified Practitioner, SAFe PI-Planning Moderator

• Providing consulting services for Turkish clients planning to move to Germany (work, study, and family reunification visas).
• Preparing personalized immigration strategies, document checklists, and digital handbooks.
• Supporting clients with CV and motivation letter preparation in line with German standards.
• Managing email marketing automation, newsletter workflows, and audience segmentation to increase client engagement.
• Designing and maintaining CRM integrations between Wix, HubSpot, and Zapier for automated client onboarding and follow-up.
• Handling sales operations, including deal and support pipelines, workflow automation, and client relationship tracking within HubSpot.
• Managing invoicing and budget tracking via Lexoffice, ensuring accurate reporting and financial transparency.
• Developing and optimizing digital funnels, landing pages, and online courses for lead generation and conversion.
• Overseeing content creation and performance marketing campaigns on Instagram, YouTube, and Google Ads.

• Development and optimization of holistic full-funnel marketing strategies
• Analysis and evaluation of existing tracking and attribution models
• Development of recommendations to optimize data flow and tool integration
• Deriving insights based on performance data
• Creating management reports and deriving strategic recommendations for the C-level
• Developing an integrated, data-driven approach to manage digital marketing and communication activities

• Various project support for locations in Hanover and Vienna (Austria)
• Monthly preparation and follow-up of KPIs for the Netceed headquarters regarding Netceed CEE.
• Project management and coordination with the sales team

• Developed the association strategically, content-wise and organizationally and represented it internally and externally
• Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
• Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
• Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
• Actively maintained, expanded and acquired new partners, sponsors and supporters

• Launched a career coaching bootcamp and digital courses for job seekers in the German market.
• Executed a digital marketing strategy, creating daily content for Instagram and TikTok and managing Meta ads to generate leads and build an online community.

• Teaching content marketing strategy, planning, execution, and performance measurement.
• Training in storytelling, tools, and the use of artificial intelligence.
• Conducting courses for hundreds of participants.

• Designed a tool for API developers to facilitate bulk timestamp conversion, born from IIoT microservice work with abundant Unix timestamps.
• Streamlined workflows by allowing copy-pasting of entire API requests to view and convert all timestamps in context.
• Enabled screenshot captures of conversions for sharing in collaborative spaces like Slack or JIRA.
• Evolved from a straightforward HTML file into a full-fledged Mac and Windows application.
• Open sourced the project to give back to the developer community.

• Built and operated a successful handmade tray business sold via Etsy and Spock, fulfilling 120+ orders and maintaining 5-star customer reviews.
• Managed 100% of the operations including product design, international shipping, and marketing across Instagram, TikTok, and Etsy, growing a global customer base.

• Sharing knowledge, advising and sparring throughout the employer branding process as well as internal and external contact communication