Ani D.-I am a Performance Marketing & Growth Manager with 14 years of in-house and client-level experience in digital acquisition
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Experience
Performance Marketing & Growth Manager
I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.
As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.
My specialties include:
- complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
- planning and implementation of digital marketing strategies, budget allocation and forecast
- performance marketing from execution to optimization
- landing pages and CR optimization - A/B testing
E-Commerce:
- Allbirds
- Joe Nimble
- Hedoine
- Malfroy
- Ryenn's Eyes
- ADADA
- FINN Design
- Lachaume
- Elephant Gin
- Zirkulu
- Nani Berlin
Tech & FinTech:
- Conrad Connect
- SumUp
- Journee
- Bees & Bears
SaaS:
- Camunda
- Resourcify
- Govie
- Pluno
Marketing:
- Latana
- Muhlert Digital
- N'fuse Solutions
- Suchmeisterei
Consumer Goods:
- Nieu Cabinet Doors
- Distinctive Wood Products
Misc:
- Lassie
- Peter Pane
- Giles Norman
- ROLZO
- Metarina
Online Marketing Manager SEM
SumUp
- Responsible for all SEM activities in more than 10 European countries
- Maximizing performance through use of advanced marketing techniques to meet and exceed targets for PPC campaigns such as search, display, retargeting, RLSA, etc.
- Tracking and reporting on KPIs. Data analysis on a large scale, preparing and managing regular reporting
- A/B testing and analysis of ad copy and creative.
- Regular bid management across all networks
- Keyword expansion
- Onsite conversion/funnel analysis. Landing pages creation and testing, working closely with design and front end teams for conversion optimization and maximum engagement
- Identifying new marketplace and channel opportunities and help launch additional marketplaces
SEM Manager
Wimdu
- Creating, managing and optimizing Search, Retargeting, Display & Video campaigns among various channels – AdWords, Facebook, YouTube
- Planning, developing and implementing large marketing budget across multiple accounts in numerous European countries
- Perform detailed analysis on paid marketing performance with a focus on increasing lead generation
- Improving ROI and efficiency on marketing spend based on strict monthly targets
- A/B testing and analysis of ad copy and creative
- Helping improve team communication and daily Kanban stand-ups
- Keyword research
Online Marketing Specialist
Waterfall Company
- Maintaining and optimizing Google AdWords and Bing Accounts for numerous e-commerce projects, PPC management
- Creating e-commerce shops from scratch using various CRMs
- Working with over 20 000 products database
- Working closely with the developer's team to help build in-house marketing software and automate processes
- Conversion flow optimization. Constant analysis of user interaction
- Responsible for pricing policy
- SEO, Content creation, Link building
- Building Amazon and eBay merchant accounts from scratch with a proven record of success as Amazon becomes second largest channel after Adwords
- Market and products research. Competitive analysis
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Banking and Finance, Information Technology, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Business Intelligence.
Skills
- Google Ads - Expert Level
- Meta Ads - Expert Level
- Linkedin Ads - Expert Level
- Data Analysis
- Time Management
- Problem Solving Skills
- Excellent Communication Skills
Languages
Education
University of Vienna
BA · Vienna, Austria
Academy of Economics, Bulgaria
MBA · Bulgaria
University of Economics, Bulgaria
BBA · Varna, Bulgaria
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Ani is based in Berlin, Germany.
Ani speaks the following languages: Bulgarian (Native), English (Advanced), German (Intermediate).
Ani has at least 15 years of experience. During this time, Ani has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 4 years and 8 months. Note that Ani may not have shared all experience and actually has more experience.
Based on recent experience, Ani would be well-suited for roles such as: Performance Marketing & Growth Manager, Online Marketing Manager SEM, SEM Manager.
Ani's most recent position is Performance Marketing & Growth Manager.
Ani is most experienced in industries like Retail, Banking and Finance, and Information Technology. Ani also has some experience in Tourism.
Ani is most experienced in business areas like Marketing and Business Intelligence.
Ani has recently worked in industries like Banking and Finance, Information Technology, and Retail.
Ani has recently worked in business areas like Marketing.
Ani holds a Master from Academy of Economics, Bulgaria, a Bachelor from University of Vienna and a Bachelor from University of Economics, Bulgaria.
Ani is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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