Instagram Expert in Germany

Ursula Helfer

Product Owner | Scrum Master | Finance Expert

Munich

Last position:

Subproject Lead & Scrum Master at DB Energie

Subproject management in an agile IT environment

Leading a software development team (10 employees)

Leading a software development team with 10 employees
Budget responsibility approx. 3 million Euros per year
Conducting employee and job interviews
Responsibility for resource planning (budget and employees)
Digitalization of a web interface
Regular reporting to clients and stakeholders (C-level)
Product management: developing and implementing product strategies; defining requirements to steer product development
Designing product development & continuous testing efficiently to quickly incorporate feedback & compliance points
Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
Project experience in the railway sector - including the structure and operation of railway systems.
Project experience within the 16.7 Hz traction power sector including knowledge of regulatory processes
Formulating the subproject charter and the project profile according to the project standard together with the project management
Steering performance delivery according to the project charter
Planning and steering human resources including budget planning for the subproject
Ensuring the working capacity of subproject participants, e.g., by requesting access rights and documents for the subproject team
Planning and steering for the respective subproject (Time, Scope, Budget) including the creation of necessary documents
Coordinating with the department and Product Owners to plan the subproject scope and the corresponding implications
Conducting milestone planning according to the agreed process model
Effort estimation and support of subproject controlling as well as overall project controlling in forecasting and planning
Reporting subproject status (according to status slide template) including progress (according to progress measurement)
Analyzing, preparing, and addressing needs for action and decisions
Escalating subproject issues to project management
Creating and managing Change Requests (CR)
Quality assessment of completed task packages from a project management perspective (Time, Scope, and Budget)
Steering the implementation of cross-cutting specifications and requirements in the subproject, supported by cross-functional roles on the business and technical side.
Identifying, steering, documenting, and communicating opportunities, risks, and dependencies within and across subprojects
Supporting project management in creating the overall project plan and overall status reports
Preparing and steering commissioning including required documents and protection requirements assessment

Scrum Master in an agile IT environment supporting a software development team in the fullstack area (7 people)

Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
Introducing the selected Scrum method, including the required events, meetings, artifacts (Product Backlog, Sprint Backlog, Burndown Charts), metrics, and conducting required training in an agile IT environment
Preparing Scrum events such as Daily, Retrospectives, Review, Sprint Planning, Estimation, and Refinement (agile way of working)
Facilitating retrospectives and removing impediments to drive the team and product forward
Preparing action points and retros via Whiteboard and Figma
Applying and improving agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
Advising on information flow and communication improvements between Product Owner and project team
Experience with automation, validation such as mandatory field checks, notification functions, creating filters, boards, and reports via JQL, and setting up Cycle Time
Using Jira & Confluence
Setting up progress measurement for project management to transparently map planned vs. actual team capacities and actual effort for user stories
Measuring team progress: creating team KPIs: "Velocity", "Burn-Down Chart", "Throughput", "Costs", "Quality", "Scope"
Evaluating agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
Communication and moderation know-how
Proven methodological competence in conflict resolution discussions

Christine Tantschinez

Content Expert, Data Storytelling & Analytics for complex topics

Ittlingen

Last position:

Communications Consulting at Storytrend

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

Evaluation of existing data with Python and SQL
Checking data quality and methodology before making a statement
The result is an analysis that leads toward a concrete decision

Preparation

Reports in Power BI and Tableau
Interactive calculators and visualizations on the web
Presentations and specialist texts for customers, sales and the public
Analysis and communication from one source — that

Daniel Rohde

Senior Digital Marketing Manager

Bergheim

Last position:

Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company

Served as point of contact for Disney Studios GSA
Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
Managed stakeholder relationships and collaborated with an interdisciplinary team
Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat

Mirjam Walser

Content & Editing | Webinars | Newsletters & Social Media | Entrepreneur

Last position:

AI Trainer / Data Annotator at DataAnnotation, Outlier

Review and creation of German-language training data for AI models, with a focus on language quality, tone of voice, and suitability for target groups.
Design of prompts and evaluation frameworks for quality assurance of AI responses.
Prompt design and creation of AI training content in German and English.
Language and voice training for AI models in German.

Jens Sander

Marketing Strategist – SEA & SEO Expert

Last position:

Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]

Strategic Marketing / New Customer Acquisition (B2B):

Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
Concept for a cross-media, personalized multi-touch campaign
Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
Visualized the logic of the contact sequences (flowchart)
Described the distinction from "account-based marketing"
Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

Target categorization, definition and recommendation for action
Review and selection of channels
Concept for channel management
Developed an 11-week editorial plan (Instagram & LinkedIn)
Created, implemented and published image and video posts
Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

Website audit with indexing check
Ranking, backlink, traffic and competition analysis
Analyzed search and user behavior
Consulting on SEO risks during relaunches with domain changes
Keyword research and recommendations for action

Isabelle Rath

Social Media Specialist

Hamburg

Last position:

Content Specialist at ECE Market Places

Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.

Diana Höhne

Virtual Assistant Back Office & Project Management

Leipzig

Last position:

Project Assistant at Julia Leppin

Project coordination for the development of an automated team performance analysis based on WordPress and Gravity Forms. Responsible for coordination between the client, design, and technology, defining requirements, managing implementation, quality assurance of the content, and supporting testing and go-live through to the successful completion of the digital analysis and reporting tool.

Thi Vu

Strategic Social Media & Content Manager

Köln

Last position:

Operations Manager - Marketing & Customer Experience at Luckhouse GmbH

Planning and managing cross-media marketing and content projects for a provider in the high-end designer and luxury furniture space
Developing and improving the customer journey for a design- and luxury-oriented target group
Managing external service providers as well as internal campaign and content processes
Responsible for customer communication and service processes in the premium segment

Kai Thomas

Social Media Specialist / Manager / Consultant

Griesheim

Last position:

Senior Community Manager at Social Element

Monitoring and community management for Nissan's global social media channels and other clients, with a focus on a 100% response rate
Building efficient workflows and response libraries for comments and DMs
Conducting performance reviews to further develop the moderation team
Analyzing community feedback to identify recurring pain points and passing them on to the brand team
Ensuring a consistent tone in all responses – in line with brand guidelines and legal requirements
Quality assurance and mentoring for junior moderators
Creating reports with KPIs such as engagement volume, response time, and sentiment trends
Escalating potentially PR-sensitive topics to protect the brand reputation
Further developing the community strategy through continuous learnings from day-to-day work

Catharina Rosique-Struve

Freelancer for Brand Communications, Social Media & Copy

Last position:

Freelance Social Media, Content & Copy at Various clients

Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:

Strategy & Consulting
Social Media Management
Content Creation
Copywriting
Creator Partnerships

Oliver Riedmann

Freelance Senior Project Manager

Hamburg

Last position:

Freelance Senior Project Manager at OPTIVISM GmbH

Responsible for the overall planning, concept, and operational execution of content production for Doppelherz International, including coordinating video and photo productions for international content
Strategic planning, management, and execution of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement, and conversion
Independent concept development and execution of the collagen beauty campaign as well as organization and project management of the Doppelherz image film, including close coordination with internal departments, external agencies, and production partners
Ensuring deadlines, budgets, and quality standards while consistently following the Doppelherz guidelines

Stefan Dömelt

Content expert, editor/copywriter, consultant and project manager for corporate communications, PR and social media

Düsseldorf

Last position:

Online editor and content manager at Federal Employment Agency

Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
Topic research and content planning for the online portal
Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
Building and maintaining multimedia content in the online portal CMS (Drupal)
Monitoring the content of the online portal using Google Search Console and Matomo
Ensuring the quality of the online portal through tests and analyses
PowerPoint presentation of work results in topic conferences with BA specialist departments
Supporting the existing online presence and analyzing and fixing errors

Janina Peters

Growth Engineer & Growth Manager

Last position:

AI and Automation at A-Leecon GmbH

Introduction to AI and Automation
The Automation Project
Make.com Foundations
Automation Basics: Data Management
Document Workflows, Troubleshoot, and Automate Reports
Digression: Data as the Foundation of AI Systems
Implementing AI Solutions in Practice
Digression: Large Language Models (LLMs)

Ulrike Zecher

Content with fizz! I make dry and complex content sparkle. 15 years of expertise in online communication.

Cologne

Last position:

Fundraising Associate at Arbeiterwohlfahrt

Prepare complex content in a way that convinces funders, teams, and target groups alike.
With structured grant management, clear processes, and precise language, I make sure ideas are not only funded, but also understood and visible.

Nazrin Alili