Instagram Experts in Germany

• End-to-end ownership of client projects, from requirements to rollout
• CTO of Edumix, a platform for interactive learning content (not yet released)
• CTO of a B2B AR app with indoor navigation and a digital twin (Matterport)
• OnePortrait: migration from Node.js/Nuxt to React, Next.js and Go
• Interactive Three.js mosaic featuring thousands of images
• Daily use of AI tools and coding agents (agentic coding)

Technologies: React, Next.js, Go, Node.js, Unity (Editor Extensions, UaaL), Flutter, iOS, .NET MAUI, Supabase/PostgreSQL, Three.js

Projects: Edumix, AR Indoor Service App, OnePortrait

Sub-project lead in an agile IT environment

Leading a software development team (10 employees)

• Leading a software development team with 10 employees
• Budget responsibility approx. 3 million euros per year
• Conducting employee and job interviews
• Responsibility for resource planning (budget and employees)
• Digitalization of a web interface
• Regular reporting to customers and stakeholders (C-level)
• Product management: developing and implementing product strategies; defining requirements to guide product development
• Structuring product development & continuous testing efficiently to quickly incorporate feedback & compliance points
• Close collaboration with stakeholders & various teams to understand requirements, set priorities, ensure rollout, and increase user-friendliness
• Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
• Project experience in the railway sector - including the structure and operation of railway systems.
• Project experience within the 16.7 Hz traction power sector incl. knowledge of regulatory processes
• Formulating the sub-project charter and the project profile according to the project standard together with the project management
• Controlling service delivery according to the project charter
• Planning and controlling human resources including budget planning for the sub-project
• Ensuring the work capacity of the sub-project participants, e.g. by requesting access rights and documents for the sub-project team
• Planning and control for the respective sub-project (time, scope, budget) including the creation of necessary documents
• Alignment with the business department and Product Owners to plan the sub-project scope and the corresponding implications
• Executing milestone planning according to the agreed process model
• Effort estimation and support of sub-project controlling as well as overall project controlling in forecasting and planning
• Reporting sub-project status (according to status slide template) including progress (according to progress measurement)
• Analyzing, preparing, and addressing action and decision requirements
• Escalating sub-project issues to the project management
• Creating and managing Change Requests (CR)
• Quality assessment of completed task packages from a project management perspective (time, scope, and budget)
• Implementation management of the overarching guidelines and requirements in the sub-project, supported by cross-functional roles on the functional and technical side.
• Identifying, managing, documenting, and communicating opportunities, risks, and dependencies within and across sub-projects
• Supporting project management in creating the overall project plan and overall status reports
• Preparing and managing commissioning including the required documents and protection needs assessment

Scrum Master in an agile IT environment supporting a software development team in the full-stack area (7 people)

• Close collaboration with stakeholders & various teams to understand requirements, set priorities, ensure rollout, and increase user-friendliness
• Implementation of the selected Scrum method, including the required events, meetings, artifacts (product backlog, sprint backlog, burndown charts), metrics, as well as conducting required training in an agile IT environment
• Preparation of Scrum events such as Daily, retrospectives, Review, Sprint planning, estimation, and refinement (agile way of working)
• Moderation of retrospectives and elimination of obstacles to move the team and product forward
• Preparation of action items and retros via whiteboard and Figma
• Application and improvement of agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
• Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
• Advising on information flow and communication improvements between Product Owner and project team
• Experience with automation, validation such as mandatory field checks, notification functions, creation of filters, boards, and reports via JQL, and setting up cycle time
• Use of Jira & Confluence
• Setting up a progress measurement for project management to transparently map planned vs. actual team capacities and actual efforts for user stories
• Measuring team progress: creating team KPIs: "velocity", "burn-down chart", "throughput", "costs", "quality", "scope"
• Evaluation of agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
• Communication and moderation know-how
• Methodological competence proven in conflict discussions

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Served as point of contact for Disney Studios GSA
• Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
• Managed stakeholder relationships and collaborated with an interdisciplinary team
• Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat

• Took over the position on an interim basis after the previous E-Commerce Manager left
• Analyzed and optimized the E-Commerce area and its processes
• Structured tasks, responsibilities and priorities
• Defined the future role profile for the E-Commerce leadership position
• Supported recruiting and onboarding for the replacement
• Developed a roadmap for the further development of the area
• Result: Role restructured and filled with a new E-Commerce Manager

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Review and creation of German-language training data for AI models, with a focus on language quality, tone of voice, and suitability for target groups.
• Design of prompts and evaluation frameworks for quality assurance of AI responses.
• Prompt design and creation of AI training content in German and English.
• Language and voice training for AI models in German.

• Responsible for the end-to-end planning, conception and operational implementation of content production for Queisser Pharma and Doppelherz International, including the coordination of video and photo productions for international content.
• Strategic planning, management and implementation of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement and conversion.
• Independently developed and implemented the collagen beauty campaign and organized and managed the Doppelherz image film project, including close coordination with internal departments, external agencies and production service providers.
• Ensured deadlines, budgets and quality standards while consistently adhering to the Doppelherz guidelines.

Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.

• Support for the two founders: calendar management, prioritization, reminders and documents
• Organization of business trips and hotel bookings
• Planning team meetings and company events
• Office management: coordination of external service providers

Set creative vision and owned all marketing for an independent film studio's slate (Deep Water, California Schemin', Hurricane, Lice), from positioning through theatrical and VOD release.

• Led and mentored a lean creative team (social media manager, designer, media planner) plus an external publicist.
• Worked side by side with the CEO, Head of Distribution and Head of Sales & Acquisitions to align marketing with release strategy, buyer conversations and box-office goals.
• Delivered the studio's breakout cultural moment: a fully organic creator collaboration that reached 10M+ views, celebrity pickup, and an NBC New York feature, with no paid spend.
• Built the studio's brand voice and community from zero across Instagram, TikTok, Letterboxd and LinkedIn; launched its first Letterboxd partnerships and grew owned audiences by thousands.
• Advised the CEO on audience positioning, acquisitions, marketability and 2027+ slate strategy.

• Planning and managing cross-media marketing and content projects for a provider in the high-end designer and luxury furniture space
• Developing and improving the customer journey for a design- and luxury-oriented target group
• Managing external service providers as well as internal campaign and content processes
• Responsible for customer communication and service processes in the premium segment

• Developed an accessible, responsive website based on Figma designs for a major sports event in compliance with WCAG, BITV and EN 301 549
• Planned and set up the tool stack with Vite, Playwright, Docker and GitLab CI
• Worked on two existing projects (Vue.js & Nuxt), focusing on bug fixing, accessibility audits and developing new features
• Collaborated with Design and QA to consistently implement accessible UI patterns
• Advised on improving existing frontend architectures in terms of accessibility, performance and maintainability