Facebook Expert in Germany

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Classic press work
• Development and implementation of communication strategies for individual Enertrag projects such as wind farms
• Development and implementation of a crisis communication strategy
• Development and implementation of media monitoring to analyze which media/journalists publish Enertrag topics
• Advising the board and the communications management

• Served as point of contact for Disney Studios GSA
• Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
• Managed stakeholder relationships and collaborated with an interdisciplinary team
• Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat

AI Agent SaaS

Founded and built an AI agent SaaS for automated customer support and lead qualification, including implementation with pilot customers.

• Service → product transformation: productization from the agency into an independent AI agent SaaS. The starting point was a specific customer problem; the product was developed together with the customer.
• Developed and launched AI agents for website inbound, lead qualification, and customer service, reaching €8K MRR.
• Structured and led a remote team across engineering, LLM ops, and customer enablement.
• Case PTC Auto (e-commerce on Shopify): connected an AI support agent to the store, automated product data & support workflows, reducing workload by ~10–15 hours per week per support employee.
• Set up GDPR-compliant data processing for the AI agents: data processing agreements, deletion policies, and customer data storage locations.
• Assessed agents against the EU AI Act (risk class, transparency requirements) and built them accordingly.
• Addressed customers’ compliance and security requirements (questionnaires, evidence, contracts) to make sales possible in the first place.
• Built technical safeguards into the product to prevent agent misbehavior: hallucinations, escalation to humans, and logging.

• Took over the position on an interim basis after the previous E-Commerce Manager left
• Analyzed and optimized the E-Commerce area and its processes
• Structured tasks, responsibilities and priorities
• Defined the future role profile for the E-Commerce leadership position
• Supported recruiting and onboarding for the replacement
• Developed a roadmap for the further development of the area
• Result: Role restructured and filled with a new E-Commerce Manager

• Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
• Creation of curriculum and content for career changers seeking to start a career in digital sales
• Teaching of methods and tactics for an exhaustive tech stack:
• AI Agents Zapier and make.com
• AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
• Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

project-based mandate

• Responsibility for marketing, growth, and market expansion strategies for several supplement brands
• Planning and execution of marketing, content, and promotional measures to increase visibility, reach, and revenue
• Building, scaling, and optimizing international sales channels via Shopify, Walmart, eBay, TikTok Shop, Kaufland, Rakuten, EMAG, etc.
• Coordination of product launches, rebranding initiatives, and optimization of brand positioning
• Creation and alignment of product, content, and campaign briefs for different target groups, markets, and platforms
• Managing collaboration with external partners, fulfillment, logistics, marketplace, and distribution partners
• Coordination of product information, claims, platform requirements, and approval processes for international markets
• Analysis of digital performance metrics to identify growth and optimization potential

Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.

• Support for the two founders: calendar management, prioritization, reminders and documents
• Organization of business trips and hotel bookings
• Planning team meetings and company events
• Office management: coordination of external service providers

• Development and maintenance of a news portal CMS with interfaces.
• PHP development with HTML, CSS, SCSS, JavaScript, MySQL, Laravel, documentation of the interfaces and the system.
• Further development of the SSO system based on Laravel with a large API and connections to AWS, SAP, ERPS.
• Reorganisation and development of the news portals on the basis of a publish platform, services and interfaces to Google, Facebook, Twitter, SSO, SAP technical based on NodeJS with TypeScript and AWS.
• Technologies: PHP, Laravel, MySQL, JavaScript, Vue.js, NodeJS, TypeScript, jQuery, CSS, SCSS, SASS, Unix, Jira, Confluence, Git, Apache, Nginx, AWS.

• Created marketing content including videos, graphics for marketing and sales activities
• Developed content strategies using Adobe Creative Cloud tools for course promotion
• Additionally worked on content as director, producer and script writer
• Set up KPIs for online marketing, then analyzed analytics and engagement

• Developed an accessible, responsive website based on Figma designs for a major sports event in compliance with WCAG, BITV and EN 301 549
• Planned and set up the tool stack with Vite, Playwright, Docker and GitLab CI
• Worked on two existing projects (Vue.js & Nuxt), focusing on bug fixing, accessibility audits and developing new features
• Collaborated with Design and QA to consistently implement accessible UI patterns
• Advised on improving existing frontend architectures in terms of accessibility, performance and maintainability

• Monitoring and community management for Nissan's global social media channels and other clients, with a focus on a 100% response rate
• Building efficient workflows and response libraries for comments and DMs
• Conducting performance reviews to further develop the moderation team
• Analyzing community feedback to identify recurring pain points and passing them on to the brand team
• Ensuring a consistent tone in all responses – in line with brand guidelines and legal requirements
• Quality assurance and mentoring for junior moderators
• Creating reports with KPIs such as engagement volume, response time, and sentiment trends
• Escalating potentially PR-sensitive topics to protect the brand reputation
• Further developing the community strategy through continuous learnings from day-to-day work