Facebook Expert in Frankfurt
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Meet FRATCH Experts in Frankfurt, who have recently used Facebook
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Hendrik H.
Last position:
Managing Director and Owner at Galloverde GmbH & Co. Kg
- Design, development, operation, and end-customer support of customized and individual software solutions
Nils G.
Last position:
Sales Trainer at Self-employed
- Teaching sales techniques, automations, and body practices to increase acquisition, conversion rates, and objection handling.
- Created a 5-step transformation for freelancers based on 20+ feedbacks and 3 1-on-1 coachings.
- Developed, tested, and iterated a sales training system with AI.
Ulrike W.
Last position:
Interim HR Business Partner at Industrial Company
Svyetoslav P.
Last position:
CTO at Skar Audio
- Main developer in an online retail company
- Built an online shop using the Next.JS React framework
- Integrated the site with dozens of third-party apps using REST and GraphQL APIs
- Built a backend for order management, warehouse management (with iPhone app), and supply management
- Automated invoicing and finances with QuickBooks
Polina S.
Last position:
Data Migration Lead – Process Automation, Data Engineering & Reporting at Large Public-Sector Bank
Configured and automated data extracts from Oracle databases, achieving 100% data accuracy in a critical migration project, significantly reducing manual errors and accelerating the migration timeline.
Designed and implemented interfaces with Order Management Systems (OMS), enabling seamless and automated data exchange and improving operational efficiency through faster, error-free order processing across business units.
Developed and deployed data extraction workflows to support regulatory compliance and customer reporting, ensuring timely delivery of key reports, reducing manual effort, and increasing customer satisfaction.
Christopher S.
Last position:
Communication Manager Sustainability at Lufthansa Group
- Developed a communications strategy for Lufthansa Group in sustainability
- Created content for the internal website
- Community management
- Project management
Samet P.
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Jennifer B.
Last position:
Senior Campaign Manager at Cheil Germany GmbH
- Campaign management for the client Samsung
- Developing & implementing brand content and producing assets in close collaboration with the media agency
Andrea H.
Last position:
Founder at ANDREA JANKE Finest Accessories & ANDREA JANKE I The Luxury Brand
- Established Andrea Janke Finest Accessories and Andrea Janke I The Luxury Brand (Collection)
- Product design and brand development
- Photography, film, PR and press releases
- Digital layout composition
- Social media management (Instagram @andreajankeofficial & @aj_finestaccessories)
Oliver G.
Last position:
Lecturer (Master's Programs) at Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Nathalie H.
Last position:
Senior Communications Specialist at Self-employed
- Bentley Innomed (2023): Set up internal communications; concept development (information architecture, format development, design and strategic direction) and implementation of phase 1; text/image & video
- Zeiss Group (since 2020): Interviews with scientists; contributions for the intranet and recruiting; web texts for software
- Messe Frankfurt Exhibition GmbH (2015-01-01 to 2020-12-31): Collaborated on the final report; accompanied press tours; served as press contact; wrote trend reports; collected quotes from entrepreneurs; conducted interviews; wrote features; sourced images; ghost writing
- Federal Center for Nutrition (since 2023): Contributions for the "Sustainable Consumption" and "School Catering" sections
- Hessen Trade & Invest (2020-01-01 to 2022-12-31): Research; conducted interviews and wrote features (including photography) for the Technologieland magazine
- National Center for Early Support (2021-09-01 to 2022-12-31): Content and strategic co-development of the website "elternsein.info"; texts for the NZFH app; topic research; image research; content production; conducting interviews; selection of interview partners; writing expert articles based on personas from a Sinus study (SEO optimized and plain language); quiz concept and elaboration; image sourcing; topic ideas, research and concept for journalism Instagram formats and posts
- Frankfurt City School Office (2016-01-01 to 2022-12-31): Text editing of the annual report in collaboration with the specialist departments; interviews and profiles; collaborated on design and concept using CapCut; project management; WordPress
- German National Tourist Board (2022-01-01 to 2022-12-31): Research; SEO topic suggestions; listicles; features and photo reports for the "Nature" section; other clients.
Gabriele S.
Last position:
Interim Media Manager at Rügenwalder Mühle
- Managing the media agency
- Media strategy for various campaigns
- Campaign management
- Developing social media concept
- Reviewing reports and PCAs
Kimia S.
Last position:
Green Marketing Advisor at The Sloth Conservation Foundation
- Development and design of sustainable marketing strategies and campaigns to increase awareness and revenue for environmental and wildlife protection projects
- Operational support for implementing targeted and purpose-driven marketing initiatives
- Continuous monitoring, management, and optimization of all marketing activities to improve efficiency and impact
- Advising the team on eco-friendly marketing practices and innovative communication approaches to strengthen brand positioning and visibility in an international non-profit context
- Crafting clear and engaging content to effectively convey complex environmental topics to diverse audiences
Pawel S.
Last position:
Senior Venture Capitalist | Operator Business Angel and Advisor at Payve Ventures
- Investing as an Angel Investor through my own limited company (UG)
- Advising startups with fundraising and business strategy
- Venture scout and advisor for investors
Discover over 15,000 top freelancers
Statistics of experts using Facebook
Aggregated from the professional profiles of matched freelancers.
Experience
21 years (Germany: 18 years)
Position duration
5.2 years (Germany: 3.7 years)
Positions per freelancer
11 (Germany: 10)
Top business areas
Marketing, Project Management, Product Development
Top industries
Professional Services, Advertising, Information Technology
Certification focus areas
Project Management, Information Technology, Operations
Bachelor's degree or higher
93% (Germany: 86%)
Master's degree or higher
73% (Germany: 47%)
Doctorate
7% (Germany: 5%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 96%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Facebook
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Facebook experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Professional Services (67%)
- Advertising (53%)
- Information Technology (53%)
- Retail (53%)
- Media and Entertainment (47%)
- Education (40%)
- Healthcare (40%)
- Fashion (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Facebook is
Facebook is a social networking and digital marketing platform used to build communities, publish content and reach defined audiences. Companies manage Pages, Groups, events and customer conversations while connecting activity across the wider Meta ecosystem. Its tools support both organic communication and paid campaigns.
Campaigns and content
Facebook specialists plan channel strategies and turn business goals into measurable content and advertising work.
- Set up and optimize Facebook Pages and Groups
- Create campaigns in Meta Ads Manager
- Define audiences, placements and conversion goals
- Develop content calendars, copy and creative briefs
- Track results and improve campaign performance
Tools and ecosystem
The platform is closely linked to Meta Business Suite, Meta Ads Manager, Instagram and Messenger. Strong specialists understand Business Manager structures, permissions, catalogs, pixels, Conversions API and event tracking. They may also work with analytics tools, customer data systems, creative software and social media scheduling workflows.
When companies need help
Companies often bring in freelance expertise before launching a campaign, entering a new market or rebuilding an inactive Page. Support is also useful when tracking is unreliable, ad accounts are disorganized or internal teams need a repeatable publishing process. In Frankfurt, specialists may collaborate remotely or on site with marketing, sales and customer service teams across Germany.
Signs of strong expertise
Quality work combines platform knowledge with clear business judgment and careful execution.
- Separates organic reach, paid reach and conversion activity
- Builds clean account structures with appropriate permissions
- Uses audience signals without ignoring privacy requirements
- Tests creative concepts and documents meaningful findings
- Explains results in terms stakeholders can act on
Choosing the right specialist
Ask for examples that match your objective, market and sales process rather than relying on generic social media experience. A strong professional can explain campaign decisions, diagnose weak tracking and show how content, targeting and landing pages work together. They should also define access needs, reporting routines and ownership before work begins.
Frequently asked questions
Quick answers to the questions that come up most around Facebook.
Facebook is used for community building, brand communication, customer support, event promotion and paid audience acquisition. Companies can manage Pages and Groups, publish content, run campaigns and connect activity with Instagram and Messenger.
Facebook offers broad community, content and advertising capabilities, while Instagram is more centered on visual formats and LinkedIn on professional identity and business conversations. The right mix depends on the audience, message, creative assets and conversion path.
A strong Facebook freelancer may also bring expertise in Meta Ads Manager, Instagram, copywriting, creative direction, analytics and conversion tracking. Knowledge of landing pages, CRM workflows and consent-aware measurement is valuable when campaigns support lead generation or sales.
A simple Page refresh or publishing workflow may suit a specialist with focused platform experience. Complex advertising, catalog, tracking or multi-market work calls for someone who has handled comparable account structures and can explain decisions with relevant examples.
Facebook work is usually well suited to remote collaboration because planning, account reviews, publishing and reporting happen in shared digital tools. For teams in Frankfurt, agree on meeting windows, access procedures, German or English communication and responsibility for approvals.
Before changing Facebook, a specialist should review account ownership, Page roles, ad account permissions, tracking events, connected assets and existing campaign history. A clear audit prevents accidental loss of access and provides a defensible starting point for improvements.
Look for a clear link between the brief, audience choice, creative approach, tracking setup and reporting. Good Facebook work documents tests, distinguishes useful signals from noise and turns findings into specific next actions rather than reporting activity alone.
Facebook remains the name of the social network, while Meta is the parent company and the broader business ecosystem. You may also see professionals refer to Meta Ads, Meta Business Suite or the former Facebook Business Manager when describing connected tools.
The average hourly rate of freelancers in Frankfurt, Germany who have used Facebook in their recent projects is 114 €, which corresponds to a daily rate of about 909 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Facebook in their recent projects, 93% hold at least a Bachelor's degree, 73% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used Facebook in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 5.2 years.
The most common languages among freelancers in Frankfurt, Germany who have used Facebook in their recent projects are German (100%), English (100%), and French (47%).
The most common industries among freelancers in Frankfurt, Germany who have used Facebook in their recent projects are Professional Services (67%), Advertising (53%), and Information Technology (53%).
The most common business areas among freelancers in Frankfurt, Germany who have used Facebook in their recent projects are Marketing (93%), Project Management (67%), and Product Development (60%).
Main locations of FRATCH Experts, who have recently used Facebook
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne 
Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
