Facebook Experts in Hamburg
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Meet FRATCH Experts in Hamburg, who have recently used Facebook
Geert Schmelzer
Last position:
Interim Spokesperson at Enertrag SE
- Classic press work
- Development and implementation of communication strategies for individual Enertrag projects such as wind farms
- Development and implementation of a crisis communication strategy
- Development and implementation of media monitoring to analyze which media/journalists publish Enertrag topics
- Advising the board and the communications management
Isabelle Rath
Last position:
Content Specialist at ECE Market Places
Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.
Amina Apithy
Last position:
Amazon Prime Video
- Implementation of international social media guidelines for Facebook, Instagram, and TikTok
- Client briefings, posting, briefings, screening, and quality assurance of video trailer production
- Key account support
Thilo Schröder
Last position:
Founder / Marketing Analytics Consultant at thiloschroeder.com
I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.
- Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
- Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
- Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
- Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy
John Lloyd Osmant
Last position:
Interim CEO/COO at Osmant Interim Management GmbH
Michael Reinicke
Last position:
Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH
- Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
- Providing C-level advice on brand building and management
- Responsible for major new business wins
- Strategic development of integrated marcom and brand strategy
- Clients (among others): Pfister, Mainova, Hamburger Energienetze
Shahram Djafari
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Tim Adamitz
Last position:
Performance Marketing Freelancer at Self Employed
- I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
- My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
- Strategic and operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
Jonas Harms
Last position:
Head of Performance Marketing at Adam & Eve Beautylounge GmbH
- Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky
John Von Saurma
Last position:
Interim Head of Content & Social Media at Luckychef.com
- Creation and planning of the content plan
- Editorial planning for 10 channels
- Image shoot (organization, coordination, execution)
- Selection of image, text and video content
Vincent Rammelt
Last position:
Trainer/Instructor at ecomex GmbH & Co. KG
- Conducting e-commerce courses covering basics, digital business models & trends, competitor analysis, product casting, shop P&L, minimum viable product process, funnel & conversion rate optimization, shop platform evaluation, first steps with Shopify, shop structure setup, payment & shipping systems, ERP & interfaces, fulfillment, process optimization, customer centricity, affiliate marketing
Timo Daedrich
Last position:
External Consultant for E-Commerce and Online Shops at Wörner Medizinprodukte und Logistik GmbH
- Project leadership for the relaunch of the B2B online shop based on SAP Commerce (formerly Shopware 5)
- Coordination of internal and external resources
- Stakeholder management and requirements management
- Support in the functional concept design of features
- Creation of project reports and running SteerCo meetings
- Leading and moderating regular meetings and alignments
- Consulting on the company's e-commerce strategy
- Sparring partner for the Head of E-Commerce
Selina Koch
Last position:
Founder and Social Media Manager at startklar! media
- Oeverdieck Nachrichtentechnik ([link] Complete new website creation in WordPress incl. SEO
- Franziska Biermann ([link] Website creation and web design
- Stadtteilschule In den Reethen ([link] Website creation and web design
- P&C Karriere: Managed the YouTube channel, created and set up the YouTube channel, helped shape and develop the video concept / content, created thumbnails (3 months)
- Körber Stiftung: Developed a concept and strategy for a new Instagram channel, project: History Competition (6 months)
- MyDog365 ([link] Complete management of the social media channels (Facebook and Instagram), strategy development, creation of graphics, running ads, community management, growing the fan base, monthly reporting (4 years)
- Auronia ([link] Complete management of the social media channels (Facebook, Instagram and Pinterest), strategy development, creation of graphics, running ads, community management, growing the fan base, monthly reporting, search engine optimization for the DACH region (5 years)
- Innovare AI ([link] Website management (WordPress), strategy development, running ads, community management, growing the fan base, monthly reporting (4 years)
- Eddi Musik ([link] Website creation, creation and setup of the YouTube channel and development of the video concept (4 years)
- Universal Music ([link] Development of cross-channel and cross-media stories and ideas for strategic marketing, analysis and consulting on digital communication, creation of claims and copy, development of communication concepts, planning, execution and control of digital content marketing and storytelling, concept development for paid media campaigns (1.5 years)
- reboots / Wellcosan ([link] & [link] Website management, strategy development, running ads, community management, growing the fan base, monthly reporting, Amazon advertising, search engine optimization for the DACH region (6 months)
- ON AIR Appbuilder: Created a new website (WordPress), managed online marketing, ran ads, community management, growing the fan base, monthly reporting (1 year)
Katja Lippert
Last position:
Freelance at Mark Kommunikation
- Project-based support for the agency Mark Kommunikation in PR for Global Connect Germany, Brandmonks, Green Petfood, Hafervoll, MyHeritage
Bernhard Eickenberg
Last position:
Freelance Agile Coach at Freelance Agile Coach
- Support for agile transformations at team and leadership levels
- Consulting, organizational development, and team coaching
- Teaching agile methods and the agile mindset in workshops and seminars
Discover over 15,000 top freelancers
Statistics of experts using Facebook
Aggregated from the professional profiles of matched freelancers.
Experience
20 years (Germany: 18 years)
Position duration
3.5 years (Germany: 3.7 years)
Positions per freelancer
13 (Germany: 9)
Top business areas
Marketing, Sales, Strategy
Top industries
Advertising, Professional Services, Media and Entertainment
Certification focus areas
Marketing, Product Development, Human Resources
Bachelor's degree or higher
78% (Germany: 87%)
Master's degree or higher
39% (Germany: 47%)
Doctorate
6% (Germany: 5%)
Certifications per freelancer
2 (Germany: 1)
Most common languages
German, English, French
Speak two or more languages
95% (Germany: 96%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Hamburg are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Hamburg using Facebook
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Facebook in practice
Facebook is still used to build brand presence, reach local audiences, and drive leads through organic content and paid campaigns. Strong experts know how Pages, Groups, and Meta Ads work together, and how to turn attention into clicks, messages, or form fills.
Common project work
- Set up and clean up Facebook Pages and business assets
- Plan content, posting, and community replies
- Build Meta Ads campaigns for reach, leads, or conversions
- Connect Facebook Pixel and events for tracking
- Improve remarketing and audience targeting
Tools around Facebook
Facebook work usually sits inside the Meta ecosystem. That means Business Manager, Ads Manager, Pixel, Events Manager, Commerce tools, and often Instagram as a connected channel. Good specialists understand tracking, creative formats, audience setup, and how to keep accounts organized.
When companies bring in help
Teams usually look for freelance expertise when a Page is underused, ad spend is hard to justify, or tracking is broken. In Hamburg, this often matters for retail, media, events, hospitality, and local service brands that need clear German and English communication.
What strong specialists do
A strong Facebook professional writes clear campaign structures, tests audiences carefully, and keeps creative aligned with the offer. They read account data, fix pixel issues, and explain what should change next without hiding behind jargon.
Collaboration and delivery
Facebook projects can be handled fully remote, but some companies prefer on-site workshops for brand, content, or stakeholder alignment. Clear access to the Page, ad account, and analytics tools speeds up work and avoids delays.
Frequently asked questions
Need clarity? These are the questions we hear most often about Facebook.
A strong Facebook specialist helps with Pages, content planning, community management, and Meta Ads. Many also handle Pixel setup, audience targeting, and remarketing so campaigns can be measured properly. For many companies, the work is less about posting and more about building a usable channel.
Facebook is often chosen when a company wants broad reach, local community building, or performance campaigns that depend on Meta's ad tools. It is not the same channel as Instagram or LinkedIn, but it is often managed alongside them. The right choice depends on audience, offer, and the type of conversion needed.
A good Facebook professional usually brings copywriting, creative briefing, basic analytics, and ad account hygiene. Experience with Meta Business Manager, Pixel, Events Manager, and consent-aware tracking is especially useful. If the role touches lead generation, they should also understand landing pages and conversion flow.
Simple Page setup or content support can be handled by a junior specialist, but ad account repair, tracking, and scaling campaigns need deeper experience. Facebook work gets more complex when there are multiple audiences, products, or languages involved. The clearer the goals, the easier it is to match the right expert level.
Yes, most Facebook work can be done remotely because the important assets are digital. A Hamburg team may still want one or two in-person sessions for brand review, stakeholder sign-off, or workshop-style planning. Day-to-day delivery, reporting, and campaign changes are usually handled online.
Look for clear account structure, good questions about business goals, and a practical approach to testing. A solid Facebook specialist explains what they changed, why they changed it, and what result they expect. Avoid vague promises and ask for examples of similar campaign setups or tracking fixes.
Facebook marketing usually covers organic content, community work, and Page management, while Meta Ads focuses on paid campaigns in Ads Manager. In practice, many specialists do both because the channels share the same ecosystem. The best projects connect organic trust and paid reach instead of treating them separately.
Before you bring in a Facebook expert, prepare access to the Page, ad account, website analytics, and any past campaign notes. It also helps to define the target audience, offer, and the main action you want people to take. With that in place, the specialist can start faster and avoid rework.
The average hourly rate of freelancers in Hamburg, Germany who have used Facebook in their recent projects is 102 €, which corresponds to a daily rate of about 814 € based on an 8-hour working day.
Of the freelancers in Hamburg, Germany who have used Facebook in their recent projects, 78% hold at least a Bachelor's degree, 39% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Hamburg, Germany who have used Facebook in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers in Hamburg, Germany who have used Facebook in their recent projects are German (95%), English (90%), and French (29%).
The most common industries among freelancers in Hamburg, Germany who have used Facebook in their recent projects are Advertising (71%), Professional Services (67%), and Media and Entertainment (57%).
The most common business areas among freelancers in Hamburg, Germany who have used Facebook in their recent projects are Marketing (95%), Sales (57%), and Strategy (57%).
Main locations of FRATCH Experts, who have recently used Facebook
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Munich 
Cologne 
Frankfurt 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
