Facebook Experts in Düsseldorf
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Meet FRATCH Experts in Düsseldorf, who have recently used Facebook
Thomas K.
Last position:
Advisor - Programmes & Operational Excellence at P2P.org
Non-custodial staking and digital-asset infrastructure for Web3 wallets, exchanges, and institutional custodians
Advised the COO on delivery for staking and digital-asset infrastructure serving institutional custodians, exchanges and wallets across regulated markets.
- Ran the company-wide KPI and OKR process across the organisation, raising company-wide OKR achievement from 50% to 65%.
- Designed and implemented OKR/KPI frameworks enabling structured quarterly delivery cycles and executive-level execution visibility.
- Defined, documented and improved the P2P governance and operating processes across programmes and operations.
Gudrun A.
Last position:
Project: Consulting & Concept Development Programmatic Print / Donor Communication at Kindernothilfe e.V.
Project: Consulting & Concept Development Programmatic Print / Donor Communication
Tasks:
- Analysis of existing print advertising materials and donor communication
- Development of a new thank-you letter and dialogue marketing concept
- Advice on emotional and target-group-specific communication with donors
- Concept development for a cross-channel on- and offline marketing mix
- Coordination of print, email, and CRM communication as part of new marketing processes
- Support in introducing new communication workflows around the future email software
- Creation of briefing materials and campaign approaches for different target groups
- Research, selection, and management of suitable print and production service providers
- Advice on personalization and automation options in the programmatic print environment
Technical implementation:
- Coordination of print and digital processes
- Management of external service providers and print providers
- Support in integrating new marketing and communication processes
Reporting:
- Analysis of existing response mechanisms
- Assessment of optimization potential in donor communication
- Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]
Kenneth S.
Last position:
Content Producer at Digital Career Institute GmbH
- Created marketing content including videos, graphics for marketing and sales activities
- Developed content strategies using Adobe Creative Cloud tools for course promotion
- Additionally worked on content as director, producer and script writer
- Set up KPIs for online marketing, then analyzed analytics and engagement
Stefan D.
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Sven S.
Last position:
Self-employed at Sven Seidel Marketing & Digital Communication
- Strategy & Consulting
- 360-degree campaign planning & management
- Digital brand management & planning
- Employer branding (strategy → planning → activities)
- Social media marketing
- Digital architecture (IA, UX)
- Account / project management
- Interim management
- Accenture Marketing & Recruiting Marketing (until the end of 2023): Relaunch of B2B and careers websites in DACH
- Accenture Marketing & Recruiting Marketing (until the end of 2023): B2B and recruiting campaigns (including BE YOURSELF. MAKE A DIFFERENCE)
- Accenture Marketing & Recruiting Marketing (until the end of 2023): Recruitainment events (e.g. LIFT OFF! series)
- Accenture Marketing & Recruiting Marketing (until the end of 2023): Numerous social media campaigns in recruiting
- Sanofi: Digital consulting and project management for Living with Neurodermatitis and the relaunch of Sanofi.impfen.de (6 months of interim management)
- Aicas GmbH: Two years of building recruiting marketing, creating content and managing social media channels (LinkedIn, Facebook, Twitter, YouTube, Instagram)
- Deutsche GigaNetz: Complete brand strategy, planning and operational implementation for a start-up
- Deutsche Postcode Lotterie: Content marketing and conceptual development of digital presence and careers
- The Walt Disney Company (Germany) GmbH: Planning of a mobile CRM program
- Thyssen Elevator: Digital strategy and website relaunch planning & project management
- EVO Payment: Strategic repositioning from B2B to B2C, digital concept and consulting
- Lufthansa and Miles & More app projects: Communication concepts and information architecture
- GEDORE: Global overhaul of brand architecture and development of an employer brand – strategic planning, communication concepts, information architecture
- Ikb Data: Development of brand strategy & employer branding strategy, strategic planning, implementation of new business models, communication concepts, digital strategy, account management
- Frankenkeim Brauerei: Social media strategy, management and implementation
- Frankfurter Buchmesse: Relaunch of buchmesse.de (bilingual), including implementation of new CMS software (project management)
- IKEA Deutschland GmbH & Co. KG: Various online and event campaigns (KNUT, BILLY Limited Edition, Working at IKEA)
- IKEA Deutschland GmbH & Co. KG: Project management/planning for the global rollout of the new IKEA KINDERWELT (22 countries)
- IKEA Deutschland GmbH & Co. KG: Project management/planning for a media partnership with netmoms.de for IKEA children's room guides
- IKEA Deutschland GmbH & Co. KG: Project management for a media partnership with ImmobilienScout24
- IKEA Deutschland GmbH & Co. KG: Project management/planning for the development of a YouTube brand channel
- JT Travel: Pink in the City campaign (April–December): Online planning and project management (microsite, creative tool, social media communication)
- DB-Netze: Planning and project management for a recruiting event microsite, including online registration
Dennis H.
Last position:
SEM / SEA / SEO Manager at #DoYourSports GmbH
Search engine optimization (SEO) as well as content creation for the online shop and Amazon products of the sports equipment manufacturer #DoYourSports.
Christoph K.
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Manuel B.
Last position:
Senior Business Development Manager at DGC AG
- Responsible for qualifying & upselling new business
- 360 degree management of sales cycle
- Development of go-to-market strategies for SMEs and enterprise
Larissa L.
Last position:
Marketing Manager at Artefact Germany GmbH
- Designing the marketing presence across various online & offline touchpoints (organic & paid social media, events, PR, employer branding, website maintenance)
Martin S.
Last position:
Lecturer (Freelance Lecturer) at Hochschule Macromedia GmbH, University of Applied Sciences
- Conducting courses on online marketing, digital branding and social media
- Supervising interdisciplinary projects
Discover over 15,000 top freelancers
Statistics of experts using Facebook
Aggregated from the professional profiles of matched freelancers.
Experience
25 years (Germany: 18 years)
Position duration
4.1 years (Germany: 3.7 years)
Positions per freelancer
13 (Germany: 10)
Top business areas
Marketing, Project Management, Information Technology
Top industries
Professional Services, Advertising, Information Technology
Certification focus areas
Information Technology, Marketing, Project Management
Bachelor's degree or higher
88% (Germany: 87%)
Master's degree or higher
50% (Germany: 47%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 96%)
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Düsseldorf are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Düsseldorf using Facebook
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Facebook experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Professional Services (80%)
- Advertising (70%)
- Information Technology (60%)
- Education (50%)
- Media and Entertainment (50%)
- Manufacturing (40%)
- Retail (40%)
- Fashion (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Facebook covers
Facebook is a social network and business ecosystem used to reach audiences, publish content, run paid campaigns and support customer conversations. Companies work with Facebook through Pages, Groups, Messenger and Meta Business Suite, often alongside Instagram. Strong specialists connect business goals with the right channel, audience and measurement setup.
Core use cases
Facebook expertise appears across marketing, commerce and customer engagement. Typical deliverables include:
- Facebook Page and content strategies
- Paid campaigns through Ads Manager and the Marketing API
- Lead forms, conversion flows and remarketing audiences
- Messenger automation and customer support journeys
- Catalog, product feed and social commerce setups
APIs and tooling
The Facebook Graph API supports access to Pages, accounts, posts, leads and other business data, subject to permissions and review. Specialists may also work with the Marketing API, Conversions API, Webhooks, Meta Business Suite, Events Manager and Business Manager. Useful adjacent skills include JavaScript, web analytics, CRM integration, consent-aware tracking and feed management.
When companies hire specialists
Companies often bring in freelance expertise when campaigns lose efficiency, tracking is incomplete or internal teams cannot maintain several business assets. A specialist can audit account structure, resolve access and permission issues, connect Facebook data to a CRM and document repeatable workflows. In Düsseldorf, collaboration may combine remote delivery with workshops for local marketing, retail or service teams.
What strong professionals deliver
Experienced Facebook professionals separate creative decisions from account configuration and test both without losing control of data quality. They define meaningful conversion events, build clear naming systems and explain results in business terms. They also understand review policies, audience limitations, brand safety and the operational differences between organic content, paid media and Messenger activity.
Choosing the right fit
Look for evidence that a specialist has handled the specific Facebook work your company needs, not just general social media activity. Ask for examples of campaign structures, API integrations, tracking audits or content operations, while respecting client confidentiality. Clarify access levels, approval responsibilities, reporting cadence and whether the professional can work in English, German or both. A practical discovery session should reveal how they investigate problems and turn findings into an actionable plan.
Frequently asked questions
Not sure where to start with Facebook? These answers cover the essentials.
Companies use Facebook to publish updates, build communities, generate leads, advertise products and support customers through Messenger. Specialists can manage Pages and campaigns while connecting activity to analytics, CRM and commerce systems.
Facebook offers broad community, content, advertising and messaging capabilities, while Instagram focuses more strongly on visual discovery and LinkedIn on professional audiences. The right choice depends on the audience, buying journey, creative format and data available for measurement.
A strong Facebook specialist may also understand Meta Business Suite, the Graph API, Marketing API, Conversions API, Google Analytics, CRM systems and product feeds. Knowledge of copywriting, creative testing, consent-aware tracking and marketing automation is useful for complete delivery.
The scope matters more than a fixed experience threshold. A Page audit may need a different profile from a multi-market advertising setup, Messenger workflow or Graph API integration, so assess previous work that matches your access, compliance and reporting requirements.
Yes. Facebook work is usually well suited to remote collaboration because account reviews, campaign planning, documentation and reporting can be completed online. On-site workshops in Düsseldorf can still help when several teams need to align on brand, approvals or customer-service processes.
Before starting Facebook work, clarify business goals, target audiences, existing assets, account ownership, permissions, budget responsibility and approval paths. Also confirm the tracking setup, CRM destinations, reporting expectations and who handles policy or billing issues.
Ask the specialist to explain how they would inspect account structure, event quality, audience logic and creative performance before proposing changes. Good professionals show clear reasoning, document risks and distinguish evidence from assumptions rather than promising results without context.
Yes. Facebook can extend website activity through audience discovery, lead capture, remarketing, customer conversations and product promotion. It should support a defined customer journey, with accurate tracking and clear rules for when users move to the website or another service channel.
The average hourly rate of freelancers in Dusseldorf, Germany who have used Facebook in their recent projects is 92 €, which corresponds to a daily rate of about 739 € based on an 8-hour working day.
Of the freelancers in Dusseldorf, Germany who have used Facebook in their recent projects, 88% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers in Dusseldorf, Germany who have used Facebook in their recent projects have 25 years of professional experience, with a single engagement typically lasting around 4.1 years.
The most common languages among freelancers in Dusseldorf, Germany who have used Facebook in their recent projects are German (100%), English (100%), and French (60%).
The most common industries among freelancers in Dusseldorf, Germany who have used Facebook in their recent projects are Professional Services (80%), Advertising (70%), and Information Technology (60%).
The most common business areas among freelancers in Dusseldorf, Germany who have used Facebook in their recent projects are Marketing (100%), Project Management (80%), and Information Technology (70%).
Main locations of FRATCH Experts, who have recently used Facebook
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt Request a free demo
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Philipp Thomaschewski
FRATCH CEO
