Christoph Kleine - Online Marketing and Analytics Consultant

Recommended expert

Düsseldorf, Germany

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Experience

Business Case: Customer Operations Upsell Expansion

* confidential

Establishment of as-is baseline performance and KPI framework
Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
Development of measure-based improvements forecast
Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
Stack: Microsoft Excel

Complexity Reduction Product Data Management

* confidential

Inventory of the organization, processes and tools in product data management during the analysis (interviews and data collection)
Exposure of complexity sources and symptoms
Elaboration of solution concepts with more than 40 partial measures to reduce the complexity and vulnerability of product data management
Implementation planning and roadmap

Expansion Strategy E-Commerce

* confidential

Identify attractive e-commerce market segments within retail to setup one to three new online shops
Market analysis for 13 retail segments
Establish strategic fit based on current organization and processes
Business case for timeline market entry +3 years
Basic concept and requirements for marketing and IT ecosystem

Hardware Sales Controlling and Forecasting

* confidential

Data source merge routines (sales, costs, channels)
Hardware sales controlling cockpit
Procurement forecast input-output Excel-application (for hardware-sales owner)
Report automation routines (e-mail, .xlsx)
Stack: Microsoft Excel, VBA

Hospitality Analytics

* confidential

Metric concept definition (average voucher value, table utilization revenue, opening hours distributions)
Gastro-dashboard Excel applications
Restaurant owner brief on metrics insights and further utilization
Stack: Microsoft Excel, Power BI

Online Marketing Setup: Multichannel Car Insurance

* confidential

Forecast sales performance for the busy car insurance season
Tendering procedure and selection of an online creative agency
Tendering procedure and selection of a SEA and display marketing agency
Manage ad-creation and marketing activities
Manage IT-development process "Quick Car Calculator"
Setup web controlling processes
Coordinate offline creatives and cooperations
Stack: Microsoft Excel, oneweb CMS, Mindlab, refined Ads

Sales Controlling & Reporting: Customer Operations

* confidential

Unified and documented data source
Status quo report structures including actuals, trends, visualizations
Automation routines for e-mail-, .pptx- and .xls-based report subscriptions
Self Service BI PoC (Power BI)
Stack: Microsoft Excel, VBA, Power BI

Lecturer: E-Commerce Executive Education

Günther Rid Stiftung

Study tracks / modules:
Search Engine Advertising (SEO & SEA)
ROM – Regional Online Marketing
Social Media and Content Marketing
Web-Tracking Basics
Rid coaching (one-to-one business consulting track)
E-Commerce Manager (Modules: SEA, ROM, Social Media)

Remote

Developer

beta-net.de

Built a remote office / collaboration platform using only self-hosted open source / free software components on a webhosting LAMP stack
Assembled web-based platform: Nextcloud (file storage, webmail, calendar, contacts), Kanboard, Bookstack App, website/webshop, Matomo
Developed a SaaS-like web frontend inviting people to try and replicate the idea (beta-net.de)
Installed and maintained all components on the webhosting server
Branded theme development and customizations (HTML & CSS)
Defined proof of concept pricing structure (3.99€ / 5.99€ per month)
Stack: Nextcloud, Kanboard, Bookstack App, Matomo Tag Manager, Matomo, WordPress, Apache, Nginx

Web Developer & SEO Consultant

haus-zier.de

Setup and maintenance of domain and CMS for haus-zier.de
Content development and recycling for main website sections: location, contact, menu, opening hours
Implementation of basic web-tracking
Implementation of basic mail- and lead infrastructure
Content development for news section and Covid-19 related notifications
Expansion into new customer segments via SEO measures targeting cyclists on the Ruhr Valley Cycle Route
Stack: WordPress, Matomo Tag Manager, Matomo, Plesk

Blogger

internetzkidz.de

400+ articles and 290+ pages over 8 years
80+ daily sessions purely based on organic search engine traffic and referrals
Multiple #1 rankings for niche how-to content pieces
Major WordPress-based optimization achievements including page speed, site migration, tracking optimization, consent management
Stack: WordPress, Google Tag Manager, Google Analytics, Google Optimize, Matomo, Mailchimp

Head of Online-Marketing

nexible GmbH

Channel development and management: SEA, SEO, Display, Affiliate, Email marketing, Paid Social, Native Advertising
Commission scheme development and optimization for third party broker and price comparison platforms
Tracking stack implementation and development (GTM, web tracking, Ad Networks, etc.) including consent management implementation
Development of sales measurement framework including forecasting and ad-hoc performance analytics
Support of hypothesis-driven frontend development: web analytics implementation & coaching, implementation of experimentation suite, etc.
Ownership of sales-focused core processes
Budget control and allocation
Content Management System implementation and optimization (non-dev)
Stack: Google Tag Manager, Google Analytics, WordPress, OneTrust, AB Tasty, Tableau, Sistrix, Jira, Confluence, Asana, JavaScript (Basics), HTML (Basics)

Skills

Overview

Online Marketing
Data & Analytics
Web-Technology
Ux & Usability

Online Marketing

Seo
Sea
Performance Display
Paid Social
E-Mail
Affiliate
Native Advertising
Marketing-Controlling
Sales Forecasting
Cost Attribution & Budgeting
Content Development
Ad Creation

Data & Analytics

Data Visualization
Business Analytics
Business Planning & Cases
Webanalytics
Report Automation
Data Storytelling
Metric Frameworks
Kpi Landscapes
Scenario Modelling
Dashboards / Management Cockpits

Web-Technology

Webtracking Implementation
Tag Management
Website Development
Webshop Development
Tendering & Rfq Support
Agile User Story Development
Experimentation Software
Consent Management
Seo For Js Frameworks

Ux & Usability

Prototyping
Quantitative User Research
A/B Testing
Journey Mapping

Stack

Wordpress
Google Tagmanager
Google Analytics
Matomo Tagmanager
Matomo Analytics
Onetrust
Borlabs
Local By Flywheel
Plesk
Javascript (Basics)
Html & Css (Basics)
Tableau
Power Bi
Vba
Supermetrics
Ab Tasty
Optmizely
Google Optimize
Google Search Console
Bing Search Console
Sistrix
Mailchimp
Empaction
Surveymonkey
Limesurvey
Axure
Figma
Jira
Confluence
Asana
Nextcloud
Kanboard
Bookstack App
Mattermost
Refined Ads
Mindlab
Adform
Bannersnack

Ad Interfaces

Google Ads
Bing Ads
Facebook Business
Taboola
Outbrain
Linkedin Ads
Pinterest Ads

Industries

Insurance
Telco
Retail
Fmcg
Automotive

Languages

German

Native

English

Advanced

Statistics

Experience

Total positions 12

Profile

Created

November 2021

Last Update

February 2026

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Frequently asked questions

Have questions? Find more information here.

Christoph is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.

Christoph speaks the following languages: German (Native), English (Advanced).

Based on recent experience, Christoph would be well-suited for roles such as: Business Case: Customer Operations Upsell Expansion, Complexity Reduction Product Data Management, Expansion Strategy E-Commerce.

Christoph's most recent position is Business Case: Customer Operations Upsell Expansion at * confidential.

Christoph is immediately available full-time for suitable projects.

Daily Rate Distribution

0 2 4 6 8

<€640 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 925 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 980 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.