LinkedIn Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used LinkedIn
Ursula Helfer
Last position:
Subproject Lead & Scrum Master at DB Energie
Subproject management in an agile IT environment
Leading a software development team (10 employees)
- Leading a software development team with 10 employees
- Budget responsibility approx. 3 million Euros per year
- Conducting employee and job interviews
- Responsibility for resource planning (budget and employees)
- Digitalization of a web interface
- Regular reporting to clients and stakeholders (C-level)
- Product management: developing and implementing product strategies; defining requirements to steer product development
- Designing product development & continuous testing efficiently to quickly incorporate feedback & compliance points
- Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
- Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
- Project experience in the railway sector - including the structure and operation of railway systems.
- Project experience within the 16.7 Hz traction power sector including knowledge of regulatory processes
- Formulating the subproject charter and the project profile according to the project standard together with the project management
- Steering performance delivery according to the project charter
- Planning and steering human resources including budget planning for the subproject
- Ensuring the working capacity of subproject participants, e.g., by requesting access rights and documents for the subproject team
- Planning and steering for the respective subproject (Time, Scope, Budget) including the creation of necessary documents
- Coordinating with the department and Product Owners to plan the subproject scope and the corresponding implications
- Conducting milestone planning according to the agreed process model
- Effort estimation and support of subproject controlling as well as overall project controlling in forecasting and planning
- Reporting subproject status (according to status slide template) including progress (according to progress measurement)
- Analyzing, preparing, and addressing needs for action and decisions
- Escalating subproject issues to project management
- Creating and managing Change Requests (CR)
- Quality assessment of completed task packages from a project management perspective (Time, Scope, and Budget)
- Steering the implementation of cross-cutting specifications and requirements in the subproject, supported by cross-functional roles on the business and technical side.
- Identifying, steering, documenting, and communicating opportunities, risks, and dependencies within and across subprojects
- Supporting project management in creating the overall project plan and overall status reports
- Preparing and steering commissioning including required documents and protection requirements assessment
Scrum Master in an agile IT environment supporting a software development team in the fullstack area (7 people)
- Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
- Introducing the selected Scrum method, including the required events, meetings, artifacts (Product Backlog, Sprint Backlog, Burndown Charts), metrics, and conducting required training in an agile IT environment
- Preparing Scrum events such as Daily, Retrospectives, Review, Sprint Planning, Estimation, and Refinement (agile way of working)
- Facilitating retrospectives and removing impediments to drive the team and product forward
- Preparing action points and retros via Whiteboard and Figma
- Applying and improving agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
- Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
- Advising on information flow and communication improvements between Product Owner and project team
- Experience with automation, validation such as mandatory field checks, notification functions, creating filters, boards, and reports via JQL, and setting up Cycle Time
- Using Jira & Confluence
- Setting up progress measurement for project management to transparently map planned vs. actual team capacities and actual effort for user stories
- Measuring team progress: creating team KPIs: "Velocity", "Burn-Down Chart", "Throughput", "Costs", "Quality", "Scope"
- Evaluating agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
- Communication and moderation know-how
- Proven methodological competence in conflict resolution discussions
Christine Tantschinez
Last position:
Communications Consulting at Storytrend
Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.
Analysis
- Evaluation of existing data with Python and SQL
- Checking data quality and methodology before making a statement
- The result is an analysis that leads toward a concrete decision
Preparation
- Reports in Power BI and Tableau
- Interactive calculators and visualizations on the web
- Presentations and specialist texts for customers, sales and the public
- Analysis and communication from one source — that
Markus Batta
Last position:
Co-Founder at smovement GbR
- Develop scalable social selling strategies for B2B companies in the industrial sector
- Support marketing and sales teams in targeting prospects on LinkedIn, building trust, and generating quality leads
Anastasia Stokes
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
Daniel Rohde
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Nadine Sebald
Last position:
HR Consultant & Interim Manager (Freelancer) at Accurids GmbH
Covering a vacancy in HR Operations, hiring HR Manager, active search, Personio automation and workflows, ATS implementation, setup of interfaces to HRMS
Klaus Zwingel
Last position:
Head of HR, Machinery and Plant Engineering at Interim Management (freelance)
- Acting as a professional sparring partner for management and leaders on HR topics
- Advising employees on HR matters
- Maintaining department capability during transition
- Analyzing weaknesses in the performance appraisal process
- Integrating the SAP appraisal tool
- Negotiating and organizing short-time work
- Analyzing and consolidating employment contracts
- Preparing references and recruiting
- Advising on organizational development
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Mirjam Walser
Last position:
AI Trainer / Data Annotator at DataAnnotation, Outlier
- Review and creation of German-language training data for AI models, with a focus on language quality, tone of voice, and suitability for target groups.
- Design of prompts and evaluation frameworks for quality assurance of AI responses.
- Prompt design and creation of AI training content in German and English.
- Language and voice training for AI models in German.
Jessica Diederen
Last position:
Consultant at Jessica Diederen Consulting
- Workflow automation
- Process management
- Scrum Master
- Introduction of new office processes on a regional and global level
- Project support in ISO 9001, 13485, and 17025 projects
Torben Seib
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Marina Malkowski
Last position:
Independent Interim HR Manager & HR Consultant at Freelance
- Available for interim assignments as Interim HR Director, Interim Head of HR, Interim CHRO, as well as HR transformation and project assignments; nationwide and pan-European, open to all industries.
- Focus: HR Strategy, organizational development, post-merger integration from Day 1, HR digitalization, performance management, building and scaling HR organizations.
Corinna Schmidt
Last position:
Strategic Advisor Brand and Change at Targobank
- Strategic consulting for the Head of Brand on brand strategy and change processes
- Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
- Development and implementation of recommendations for action to improve processes and increase efficiency
- Project management and change management for the successful implementation of measures
- Management and selection of external service providers to ensure smooth execution
- Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
- Effective acceleration of decision-making and management processes in brand management
- Successful management of external service providers and agencies for more efficient workflows and higher quality
Jens Sander
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Isabelle Rath
Last position:
Content Specialist at ECE Market Places
Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.
Discover over 15,000 top freelancers
Statistics of experts using LinkedIn
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
3.1 years
Positions per freelancer
10
Top business areas
Marketing, Project Management, Sales
Top industries
Professional Services, Information Technology, Media and Entertainment
Certification focus areas
Human Resources, Marketing, Information Technology
Bachelor's degree or higher
87%
Master's degree or higher
45%
Doctorate
4%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using LinkedIn
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
LinkedIn work
LinkedIn is used for hiring, lead generation, employer branding, and professional networking. Strong experts know how to turn profiles, pages, and outreach into clear business outcomes. They work across LinkedIn, LinkedIn Recruiter, and Sales Navigator with a steady focus on quality.
Common tasks
- Improve personal profiles and company pages
- Build search queries in LinkedIn Recruiter
- Set up Sales Navigator prospecting lists
- Write outreach and follow-up messages
- Plan posts, articles, and campaign support
Skills that matter
Good specialists know audience research, messaging, and platform rules. They understand targeting, search filters, lead qualification, and how to keep outreach relevant. They also know how to coordinate with sales, talent acquisition, and content teams.
When to bring help
Companies bring in freelance expertise when results stall, teams lack time, or a campaign needs a sharper setup. That often means a messy company page, weak response rates, poor search quality, or inconsistent posting. In Germany, this is common for teams that need local-language and English-language communication.
What strong experts do
Strong professionals work methodically. They define the audience, refine search criteria, and align the message with the offer. They also keep profiles credible, use clear calls to action, and track what gets replies instead of guessing.
Typical project focus
- Recruitment sourcing on LinkedIn and LinkedIn Recruiter
- B2B prospecting with Sales Navigator
- Employer branding and content planning
- Outreach sequences for sales or hiring
- Profile and page optimization for credibility
Frequently asked questions
The facts hiring teams ask for most often when it comes to LinkedIn.
LinkedIn is used for recruiting, B2B outreach, employer branding, and professional visibility. Companies often hire specialists to improve profiles, search for prospects, or run content that supports trust and response rates. It is less about design and more about clear positioning and structured communication.
You need LinkedIn support when the team has the right goals but not the time, process, or search discipline to execute well. A freelance expert helps when outreach feels random, the company page is weak, or hiring searches bring too many low-fit profiles. That is especially useful when sales and talent teams need better focus fast.
LinkedIn is the main network, while Sales Navigator and LinkedIn Recruiter are focused tools inside that ecosystem. Sales Navigator helps with prospecting and account-based outreach, and Recruiter is built for talent searches and pipeline management. A strong specialist knows which tool fits the task and how to use it without wasting searches.
A strong LinkedIn professional usually brings copywriting, audience research, and funnel thinking. For recruitment work, knowledge of sourcing logic and candidate messaging helps a lot. For marketing or sales work, understanding of positioning, segmentation, and follow-up structure matters more than vanity metrics.
A LinkedIn project can be small or complex, but the bigger the audience and the stricter the goal, the more structure it needs. A profile refresh is simpler than a multi-step outreach setup or a recruiting search system. The right expert should be able to explain the method, not just promise visibility.
Yes, LinkedIn work is often remote, especially for profile updates, search setup, content, and outreach design. For teams in Germany, remote collaboration is usually fine if the freelancer can write in the right tone and understands local market expectations. On-site time is only needed when workshops or leadership alignment would help.
Look for clear thinking, not just active posting. A good LinkedIn expert explains why a search, message, or profile change should work and can tie the work to business goals. Ask for examples of improved targeting, better reply quality, or stronger profile clarity, not just screenshots.
A LinkedIn freelancer should expect different goals depending on whether the client wants hiring, lead generation, or brand visibility. The best results come from clear access, fast feedback, and a defined target audience. In Germany, being comfortable with both German and English communication can make collaboration smoother.
The average hourly rate of freelancers in Germany who have used LinkedIn in their recent projects is 96 €, which corresponds to a daily rate of about 765 € based on an 8-hour working day.
Of the freelancers in Germany who have used LinkedIn in their recent projects, 87% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Germany who have used LinkedIn in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 3.1 years.
The most common languages among freelancers in Germany who have used LinkedIn in their recent projects are German (97%), English (95%), and French (28%).
The most common industries among freelancers in Germany who have used LinkedIn in their recent projects are Professional Services (69%), Information Technology (62%), and Media and Entertainment (43%).
The most common business areas among freelancers in Germany who have used LinkedIn in their recent projects are Marketing (79%), Project Management (60%), and Sales (51%).
Main locations of FRATCH Experts, who have recently used LinkedIn
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
