LinkedIn Expert in Berlin

• Review and creation of German-language training data for AI models, with a focus on language quality, tone of voice, and suitability for target groups.
• Design of prompts and evaluation frameworks for quality assurance of AI responses.
• Prompt design and creation of AI training content in German and English.
• Language and voice training for AI models in German.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Design, optimize, and manage the full B2B sales cycle, from lead generation and qualification through pipeline management, sales conversations, negotiations, and closing.
• Align sales and marketing activities to improve market reach and lead quality.
• Translate complex technical products into commercial assets that support positioning, sales conversations, and deal progression.

• Building a cross-functional product team to develop a super app
• Advising and mentoring to support the team and provide input (technical & soft skills)

• Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
• Developing and A/B testing ad creatives, offers, and landing pages
• Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)

• Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
• Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
• Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
• Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months

• Building, developing, and leading the HR department
• Advising the management and introducing new role models
• Employee development and introduction of internal HR processes

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Telephone pre-screening of candidates
• Detailed analysis and evaluation of resumes
• Continuous process optimization to increase efficiency in the selection process

• Act as a senior People & Transformation advisor to startups and mid-sized companies, leading restructuring, HR operating model redesign, and digital HR initiatives end-to-end.

• Drive HRIS/ATS selection and implementation (incl. Personio, Greenhouse, etc.), process design, stakeholder alignment, and internal communication to ensure adoption and measurable operational impact.

• Advise executives on workforce planning, labour law considerations, organisational structure, and decision-making mechanisms during change and growth phases.

• Build pragmatic recruiting strategies for critical roles (incl. AI/Tech), improving sourcing approach, funnel quality, and hiring velocity.

• Selected projects:

• Marley Spoon SE: supported a major restructuring process, advising on labor law and workforce planning.

• Promedio GmbH/Osteopro: HR digitalisation, HRIS implementation, and launch of a modern corporate website (cross-functional transformation).

• Journee GmbH: advised on tech recruiting and talent strategy for senior AI profiles.

• PTW Europa GmbH: first HRIS implementation, process design, and internal comms.

• Focus areas: HR Strategy, Digital HR Transformation, HRIS/ATS implementation, Change Management, Restructuring, Recruiting, and Future Skills (AI in HR).

• Operative end-to-end recruiting in a mid-sized company environment. Main focus on filling IT positions specializing in Data Integration (Junior – Team Lead).
• Stakeholder management, active sourcing.
• Ensuring an optimal candidate experience, conducting interviews.
• Key hires: Team Lead Data Integration, Backend Engineer.
• Tools: LinkedIn Recruiter, Personio, Slack

• Lead for Paid Social campaigns (Meta, TikTok)
• Campaign strategy, UGC direction, audience scaling
• Tracking setup (Pixel, Events), coordination with dev teams
• Client consulting and team training
• Key contributor to annual ad spend growth of +500K€
• Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)

Java 21 · Spring Boot 3 · Keycloak · PostgreSQL · Docker · Nginx · GitHub Actions · DigitalOcean · React 18 · TypeScript · Plasmo

• Architected and shipped a production-ready Job Application Tracker end-to-end: REST API with 5-stage workflow, pagination, sorting, and dynamic filtering — full ownership from design to live cloud deployment on DigitalOcean.
• Implemented production-grade identity management: OAuth 2.0 / OpenID Connect / JWT / RBAC via Keycloak, applying Hexagonal Architecture and DDD principles.
• Built automated CI/CD pipeline (GitHub Actions); containerised with Docker; Nginx reverse proxy with path-based routing and SSL termination.
• Developed a Chrome Extension (Plasmo framework, Manifest V3) that auto-fills job applications directly from LinkedIn into the tracker — demonstrates full product thinking across backend API and browser client.

• Performance Marketing Consulting for Google, LinkedIn and Meta
• Business Strategy Development
• Analytics & Tracking Setup for PPC-Marketing
• Change Management Consulting