LinkedIn Experts in Berlin

• Review and creation of German-language training data for AI models, with a focus on language quality, tone of voice, and suitability for target groups.
• Design of prompts and evaluation frameworks for quality assurance of AI responses.
• Prompt design and creation of AI training content in German and English.
• Language and voice training for AI models in German.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Act as a senior People & Transformation advisor to startups and mid-sized companies, leading restructuring, HR operating model redesign, and digital HR initiatives end-to-end.

• Drive HRIS/ATS selection and implementation (incl. Personio, Greenhouse, etc.), process design, stakeholder alignment, and internal communication to ensure adoption and measurable operational impact.

• Advise executives on workforce planning, labour law considerations, organisational structure, and decision-making mechanisms during change and growth phases.

• Build pragmatic recruiting strategies for critical roles (incl. AI/Tech), improving sourcing approach, funnel quality, and hiring velocity.

• Selected projects:

• Marley Spoon SE: supported a major restructuring process, advising on labor law and workforce planning.

• Promedio GmbH/Osteopro: HR digitalisation, HRIS implementation, and launch of a modern corporate website (cross-functional transformation).

• Journee GmbH: advised on tech recruiting and talent strategy for senior AI profiles.

• PTW Europa GmbH: first HRIS implementation, process design, and internal comms.

• Focus areas: HR Strategy, Digital HR Transformation, HRIS/ATS implementation, Change Management, Restructuring, Recruiting, and Future Skills (AI in HR).

• Design, optimize, and manage the full B2B sales cycle, from lead generation and qualification through pipeline management, sales conversations, negotiations, and closing.
• Align sales and marketing activities to improve market reach and lead quality.
• Translate complex technical products into commercial assets that support positioning, sales conversations, and deal progression.

• Operative end-to-end recruiting in a mid-sized company environment. Main focus on filling IT positions specializing in Data Integration (Junior – Team Lead).
• Stakeholder management, active sourcing.
• Ensuring an optimal candidate experience, conducting interviews.
• Key hires: Team Lead Data Integration, Backend Engineer.
• Tools: LinkedIn Recruiter, Personio, Slack

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• Building a cross-functional product team to develop a super app
• Advising and mentoring to support the team and provide input (technical & soft skills)

• AI in recruiting
• Talent acquisition
• End-to-end recruiting
• Direct sourcing
• Dealing with hiring managers
• IT know-how
• Candidate experience

• Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
• Developing and A/B testing ad creatives, offers, and landing pages
• Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)

• Building, developing, and leading the HR department
• Advising the management and introducing new role models
• Employee development and introduction of internal HR processes

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Telephone pre-screening of candidates
• Detailed analysis and evaluation of resumes
• Continuous process optimization to increase efficiency in the selection process

• Rapidly operationalized measurement frameworks and insight generation to evaluate go-to-market initiatives, directly influencing regional planning and investment decisions within the first 60 days.
• Led complex attribution and incrementality analyses to quantify campaign impact, identifying key trends that drove improvements in user adoption and engagement.
• Partnered with product and marketing leadership to translate complex behavioral data into prioritized OKRs and clear strategic narratives.

• Lead for Paid Social campaigns (Meta, TikTok)
• Campaign strategy, UGC direction, audience scaling
• Tracking setup (Pixel, Events), coordination with dev teams
• Client consulting and team training
• Key contributor to annual ad spend growth of +500K€
• Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)