Certified ScrumMaster (CSM)

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

IOG (IOHK), is one of the world's pre-eminent blockchain infrastructure research and engineering companies.

• Converted a lingering R&D project into a cohesive, production-ready testnet; built and scaled the 35-member engineering team (Core, QA, SRE) to achieve this goal.
• Defined strategic direction and aligned technology development with business objectives as a key member of the leadership.
• Optimized software development processes and implemented agile methodologies, enhancing operational efficiency and code security.
• Delivered projects in a fast-paced startup environment through effective project management and resource allocation.

• Clarity in change and leadership: boutique consulting for change & crisis management as well as leadership coaching.

• Responsibility for time, budget and quality targets of the sub-project
• Creation and maintenance of the sub-project plan including dependencies to FI, CO, PP, SD
• Definition of work packages, resource planning and progress monitoring
• Risk and change management within module scope
• Analysis of as-is processes in procurement, logistics and warehouse management
• Design of to-be processes according to SAP standard (EWM warehouse processes such as goods receipt, put-away, picking, goods issue)
• Coordination with key users and specialist departments
• Support for interface development with external warehouse systems and supplier portals
• Organization of test data, error tracking and test documentation
• Support for deployment preparation and key user training
• Participation in the cutover plan (data migration, go-live preparation)
• Support of the department during the hypercare phase after go-live
• Assistance in mapping EWM core processes
• Management of external service providers
• Use of Jira, Confluence, Signavio, MS Teams, Aqua ALM

• Development and rollout of a browser-based platform for camera streaming, augmented reality (AR), and visual computing
• Device-independent camera streaming for smartphones, tablets, desktop PCs, as well as VR and AR headsets
• Ensuring GDPR-compliant hosting in Open Telekom Cloud and other sovereign cloud providers
• Intuitive visual and collaborative features to increase efficiency and integrate smoothly into existing business software

• Reimagine digital publishing by building a next-generation CMS ecosystem for our portfolio of web magazines, powered by an intelligent AI companion that augments journalistic creativity and decision-making. From real-time trend discovery and data-driven topic ideation to research, writing, refinement, and seamless publishing, the platform will transform how stories are created—enabling faster, smarter, and more impactful journalism while preserving editorial voice, integrity, and human oversight.
• Successfully launched the first two brands on the new CMS platform, establishing a scalable foundation
• Prepared three additional brands for migration and launch, aligning design, SEO, and technical requirements
• Established a unified CMS and AI-supported editorial workflow across multiple digital publications
• Enhanced journalist productivity and focus by automating repetitive tasks and supporting creative processes
• Improved speed, consistency, and quality of content delivery across the portfolio

• Development of a scaled agile working model for the work dimensions: values, roles, events, artifacts and workflows
• Team size: four delivery teams with 48 team members, five product owners, three agile masters
• Development of strategies in the area of scaled agile product development according to Scrum, LeSS and the New Work Heroes transformation helix
• Moderation of the SOL Planning Workshop for the overall project with more than 100 participants (PI planning according to SAFe)
• Coaching of all five areas and their managers for the SOL Planning Workshop (structuring the work packages, preparing the planning board)
• Coaching and mentoring for the three Agile Masters in the scaled agile team environment (four+ delivery teams)
• Moderation of scaled agile events, such as Sprint Planning I-III, Multiteam Refinement II, Sprint Review, overall team retrospective
• Support in consulting for stakeholder management and the strategic area of all project partners (construction site management: Inge, ARGE, cable producer NKT GmbH)
• Support for increasing measurability and the development of metrics according to agile product development
• Moderation of workshops, training and coaching for the overall project
• Methods and tools: Product Ownership, Scrum Mastery, Systems Thinking, User Story Mapping, Teamhood (backlog ticketing system), Miro, Kanban, Flight Level; certifications: LeSS Certified Practitioner, SAFe PI-Planning Moderator

• Practical seminar “Generative AI in Software Development”
• Mobile apps and cloud computing
• Internet of Things, smart home, and consumer healthcare
• The future of mobile communication

PMO | AI Incubator Debt Collection/Financial Services Establishment and implementation of a cross-functional project and governance structure for one of Europe’s leading technology-driven debt collection firms. Focus on collaboration across business units, identification of AI use cases, scaling of data-driven business processes and automation of AI-supported customer interactions.

Strategy and Efficiency Consultant | Retail Analysis, identification, and optimization of inefficient workflows with the goal of increasing employee productivity, improving communication flows, and better aligning the organization with strategic business objectives.

PMO | Big Pharma Establishment of agile working processes and organizational structures, as well as coaching of a cross-functional business unit of a major vaccine manufacturer to enhance efficiency, transparency, and collaboration. Design and implementation of a structured onboarding program to enable more efficient scaling of headcount, along with the establishment of sustainable formats for knowledge sharing and transfer within the organization.

Project Manager | Big Pharma Management and support of the tendering and procurement process for an innovation project aimed at improving efficiency in vaccine management, including coordination of internal and external stakeholders.

Project Manager | Big Pharma Identification and evaluation of additional vaccination sites beyond traditional medical practices. Development of a pilot concept considering regulatory requirements as well as diverse market and stakeholder interests.

Strategy Consultant | Automotive & Retail Development of a market analysis on “innovation in retail” for a luxury automotive manufacturer, including an international benchmark of current trends and innovations. The project included analyzing innovative retail store concepts, experience centers, and showrooms with a focus on interactivity and technology, as well as deriving recommendations on brand fit and customer experience to support the design of a new, forward-looking brand store.

Product Owner | Automotive Management of the integration of a service provider’s SDK for identity verification into the OEM’s system landscape, ensuring secure driver authentication before enabling safety-critical features. Responsibilities included managing technical, contractual, and process requirements, leading the tendering process, forecasting usage, and preparing management reports, while working closely with IT development, legal, compliance, customer service, and procurement teams.

Product Owner | Automotive Responsible for ensuring GDPR-compliant documentation of software components and establishing proper processes for data processing and storage. This included creating records of processing activities, managing data processing agreements, and overseeing the review and update of privacy policies, as well as defining and implementing requirements to ensure data security and integrity.

Interim Head of Buying & Category Management | E-Commerce Led the strategic and operational development of the buying department of a fashion e-commerce company, with full responsibility for process optimization and budget management. The role involved building and maintaining supplier relationships, negotiating contracts, and managing a team of 7–10 direct reports, including recruiting and onboarding new employees and a new Head of Buying & Planning. Additionally, a standardized onboarding program was designed and implemented, and close collaboration with the CEO and cross-functional teams ensured alignment with the overall business strategy.

Product Owner | Aviation Led the relaunch of a private jet airline’s website, including the redesign of backend and content management systems. The role covered gathering and structuring stakeholder requirements, defining functional specifications, shaping the visual design and user experience, and coordinating the development team to ensure timely and high-quality implementation.

Consultant | Various Projects: Digital Transformation Retail Provided consulting services on digital transformation, customer engagement/CRM, digital store concepts, and omnichannel strategies. This included developing forward-looking concepts, managing agile software development projects for mobile applications, collaborating closely with developers and UX/UI designers, and supporting IT recruiting efforts.

• Developed a Generative AI-based image recommendation engine for an AI video production system
• Implemented automatic image analysis with GPT-4o
• Built semantic vector search using OpenAI embeddings, MongoDB, and OpenSearch
• Tagged and indexed 4 million customer assets
• Redeveloped recommendation engine with a hybrid, balanced keyword and vector search plus filters

• Industry: B2B
• Headless frontend with AEM integration
• Key challenge: Migrating a PWA application in live operation based on .NET and legacy code; the entire application must be converted to React and Express.js/TypeScript
• Technical frameworks: Tailwind, XML, JavaScript, Caddy, ReactJS, Express.js, REST API, JSON
• Cloudflare CDN
• Caddy server with GitHub CI/CD pipeline