Trinica Abangco-Marketing and Product Insights & Analytics Manager | AI-Assisted Data Analysis
Check rate
Experience
Marketing Insights & Analytics Manager, Shorts & GenAI (Interim)
YouTube (via Adecco)
- Rapidly operationalized measurement frameworks and insight generation to evaluate go-to-market initiatives, directly influencing regional planning and investment decisions within the first 60 days.
- Led complex attribution and incrementality analyses to quantify campaign impact, identifying key trends that drove improvements in user adoption and engagement.
- Partnered with product and marketing leadership to translate complex behavioral data into prioritized OKRs and clear strategic narratives.
Independent Marketing Data & Strategy Consultant
Freelance/Self-employed
- Google Brand Social (via Maker Lab): Designed and implemented a standardized global measurement framework linking audience engagement directly to brand lift outcomes. Developed the tools, documentation, and training required to scale adoption across global, regional, and local teams. Led Quarterly Business Reviews (QBRs) to translate raw data into clear strategic roadmaps.
- Coca-Cola (via Convosphere): Refined social listening strategies by leading advanced product mapping and Boolean query development, significantly improving data accuracy and relevance for brand monitoring.
- Talkwalker (via Convosphere): Executed deep-dive consumer research to analyze share of voice and sentiment trends within the digital payments and travel sectors, providing actionable insights to inform competitive positioning.
Global Insights & Foresights Senior Manager (Interim)
GfK - An NIQ Company
- Led advisory boards across the EU, UK, and US to identify unmet client needs, directly informing the strategic roadmap and product-market fit.
- Delivered competitive intelligence and market prioritization insights to internal stakeholders, shaping future business strategy and product development.
Senior Marketing Analyst
Google (via Maker Lab)
- Spearheaded key workstreams for the TikTok pilot campaign for Indonesia, establishing the benchmark-setting campaign measurement framework and influencer selection criteria to crack the Gen Z market.
- Designed and executed experimental insight frameworks during the pandemic to predict behavioral shifts, accelerating strategic decision-making across APAC and the US.
- Led advanced measurement initiatives (passive tracking, control/exposed surveys) in Australia and Indonesia, directly improving brand favorability and advocacy metrics.
- Built and operationalized a roadmap for self-service performance dashboards, democratizing real-time data access for marketers and reducing dependency on ad-hoc analyst requests.
Consultant, Insights & Data Analytics
Unilever (via Capgemini)
- Analyzed consumer trends and search behaviors to directly inform the sustainability innovation roadmap for the Hair Care category in the Philippines.
- Synthesized data across web, search, social, and customer carelines to identify penetration gaps and equity drivers, shaping content strategy and new product development.
Regional Digital Marketing Executive
British Council
- Championed data-driven marketing across APAC, directly contributing to the overachievement of FY16-17 sales targets in Indonesia through optimized tracking.
- Established an analytics framework that identified digital channels as the driver for 70% of enquiries and bookings, reshaping budget allocation.
- Led the setup of regional analytics frameworks and trained marketing managers, elevating the data literacy of local teams.
Social Media Analytics Officer
Wunderman Thompson (now VML)
- Directed social media analytics for Microsoft APAC and diverse cross-industry brands (Tech, FMCG, Pharma, CSR), developing regional reporting frameworks that streamlined marketing operations and improved data efficiency.
Social Media Analyst
ThoughtBuzz (now To The New)
- Provided foundational social listening research and conversation analysis to shape product and marketing strategies for automotive and consumer brands, including Toyota APAC.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Food and Beverage, Advertising, Banking and Finance, Tourism, and Education.
Business area experience
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Experienced in Business Intelligence, Marketing, Strategy, Research and Development, Product Development, and Sustainability Management.
Summary
Strategic insights & analytics partner with 11 years of experience building measurement infrastructures and research frameworks for Fortune 500 brands and scaling ventures. Expert in bridging technical data with executive strategy to unlock product and marketing growth. Proven success in high-stakes interim roles—diagnosing gaps, building analytics and research capabilities from scratch, and delivering ROI-focused solutions within tight timelines.
Skills
Generative Ai & Llm Workflows: Gemini, Chatgpt (Openai), Claude (Anthropic), Notebooklm, Ai-Assisted Data Analysis
Data Analytics & Measurement: Sql, Google Analytics 4 (Ga4), Google Tag Manager (Gtm), Advanced Excel & Sheets
Data Visualization & Reporting: Looker Studio (Formerly Data Studio), Tableau, Microsoft Power Bi
Market Intelligence & Social Listening: Brandwatch, Sprinklr, Meltwater, Tubular Labs, Talkwalker, Kantar, Nielsen, Global Web Index (Gwi), Euromonitor, Statista
Product & Ux Research: Amplitude, Hotjar, Dovetail, Qualtrics, Similarweb, Data.Ai (App Annie), Webtrends
Ad Tech & Campaign Management: Youtube Analytics, Google Ads, Meta Business Suite, Linkedin Campaign Manager, Hubspot
Project Management: Jira, Asana, Notion, Miro, Google Workspace
Languages
Education
University of the Philippines Diliman
Bachelor's Degree, with concentration in Social Sciences · Communication Research · Quezon City, Philippines
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Trinica is based in Berlin, Germany.
Trinica speaks the following languages: English (Native), Tagalog (Native), German (Intermediate).
Trinica has at least 11 years of experience. During this time, Trinica has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 1 year and 5 months. Note that Trinica may not have shared all experience and actually has more experience.
Based on recent experience, Trinica would be well-suited for roles such as: Marketing Insights & Analytics Manager, Shorts & GenAI (Interim), Independent Marketing Data & Strategy Consultant, Global Insights & Foresights Senior Manager (Interim).
Trinica's most recent position is Marketing Insights & Analytics Manager, Shorts & GenAI (Interim) at YouTube (via Adecco).
In recent years, Trinica has worked for YouTube (via Adecco), Freelance/Self-employed, GfK - An NIQ Company, and Google (via Maker Lab).
Trinica is most experienced in industries like Information Technology, Food and Beverage, and Advertising. Trinica also has some experience in Banking and Finance, Tourism, and Pharmaceutical.
Trinica is most experienced in business areas like Business Intelligence, Marketing, and Strategy. Trinica also has some experience in Research and Development, Product Development, and Sustainability Management.
Trinica has recently worked in industries like Information Technology, Advertising, and Banking and Finance.
Trinica has recently worked in business areas like Business Intelligence, Marketing, and Strategy.
Trinica holds a Bachelor in Communication Research from University of the Philippines Diliman.
The availability of Trinica needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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