Trinica Abangco - Marketing and Product Insights &...

Q: Where is Trinica based?

Trinica is based in Berlin, Germany .

Q: What languages does Trinica speak?

Trinica speaks the following languages: English (Native), Tagalog (Native), German (Elementary) .

Q: How many years of experience does Trinica have?

Trinica has at least 11 years of experience. During this time, Trinica has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 1 year and 4 months . Note that Trinica may not have shared all experience and actually has more experience.

Q: What is Trinica's latest experience?

Trinica's most recent position is Marketing Insights & Analytics Manager, Shorts & GenAI (Interim) at YouTube (via Adecco) .

Q: What companies has Trinica worked for in recent years?

In recent years, Trinica has worked for YouTube (via Adecco) , Freelance/Self-employed , GfK - An NIQ Company , and Google (via Maker Lab) .

Q: Which industries is Trinica most experienced in?

Trinica is most experienced in industries like Information Technology , Food and Beverage , and Advertising . Trinica also has some experience in Banking and Finance , Tourism , and Pharmaceutical .

Q: Which business areas is Trinica most experienced in?

Trinica is most experienced in business areas like Business Intelligence , Marketing , and Strategy . Trinica also has some experience in Research and Development , Product Development , and Sustainability Management .

Q: Which industries has Trinica worked in recently?

Trinica has recently worked in industries like Information Technology , Advertising , and Banking and Finance .

Q: Which business areas has Trinica worked in recently?

Trinica has recently worked in business areas like Business Intelligence , Marketing , and Strategy .

Recommended expert

Berlin, Germany

Experience

Jul 2025 - Nov 2025

5 months

Berlin, Germany

On-site

Marketing Insights & Analytics Manager, Shorts & GenAI (Interim)

YouTube (via Adecco)

Rapidly operationalized measurement frameworks and insight generation to evaluate go-to-market initiatives, directly influencing regional planning and investment decisions within the first 60 days.
Led complex attribution and incrementality analyses to quantify campaign impact, identifying key trends that drove improvements in user adoption and engagement.
Partnered with product and marketing leadership to translate complex behavioral data into prioritized OKRs and clear strategic narratives.

Jul 2023 - Present

2 years 9 months

Berlin, Germany

Remote

Independent Marketing Data & Strategy Consultant

Freelance/Self-employed

Google Brand Social (via Maker Lab): Designed and implemented a standardized global measurement framework linking audience engagement directly to brand lift outcomes. Developed the tools, documentation, and training required to scale adoption across global, regional, and local teams. Led Quarterly Business Reviews (QBRs) to translate raw data into clear strategic roadmaps.
Coca-Cola (via Convosphere): Refined social listening strategies by leading advanced product mapping and Boolean query development, significantly improving data accuracy and relevance for brand monitoring.
Talkwalker (via Convosphere): Executed deep-dive consumer research to analyze share of voice and sentiment trends within the digital payments and travel sectors, providing actionable insights to inform competitive positioning.

Aug 2022 - Nov 2022

4 months

Berlin, Germany

On-site

Global Insights & Foresights Senior Manager (Interim)

GfK - An NIQ Company

Led advisory boards across the EU, UK, and US to identify unmet client needs, directly informing the strategic roadmap and product-market fit.
Delivered competitive intelligence and market prioritization insights to internal stakeholders, shaping future business strategy and product development.

Nov 2018 - Jun 2022

3 years 8 months

Singapore

On-site

Senior Marketing Analyst

Google (via Maker Lab)

Spearheaded key workstreams for the TikTok pilot campaign for Indonesia, establishing the benchmark-setting campaign measurement framework and influencer selection criteria to crack the Gen Z market.
Designed and executed experimental insight frameworks during the pandemic to predict behavioral shifts, accelerating strategic decision-making across APAC and the US.
Led advanced measurement initiatives (passive tracking, control/exposed surveys) in Australia and Indonesia, directly improving brand favorability and advocacy metrics.
Built and operationalized a roadmap for self-service performance dashboards, democratizing real-time data access for marketers and reducing dependency on ad-hoc analyst requests.

Oct 2017 - Oct 2018

1 year 1 month

Singapore

On-site

Consultant, Insights & Data Analytics

Unilever (via Capgemini)

Analyzed consumer trends and search behaviors to directly inform the sustainability innovation roadmap for the Hair Care category in the Philippines.
Synthesized data across web, search, social, and customer carelines to identify penetration gaps and equity drivers, shaping content strategy and new product development.

Jun 2016 - Sep 2017

1 year 4 months

Pasig, Philippines

On-site

Regional Digital Marketing Executive

British Council

Championed data-driven marketing across APAC, directly contributing to the overachievement of FY16-17 sales targets in Indonesia through optimized tracking.
Established an analytics framework that identified digital channels as the driver for 70% of enquiries and bookings, reshaping budget allocation.
Led the setup of regional analytics frameworks and trained marketing managers, elevating the data literacy of local teams.

Dec 2014 - May 2016

1 year 6 months

Makati City, Philippines

On-site

Social Media Analytics Officer

Wunderman Thompson (now VML)

Directed social media analytics for Microsoft APAC and diverse cross-industry brands (Tech, FMCG, Pharma, CSR), developing regional reporting frameworks that streamlined marketing operations and improved data efficiency.

Jul 2014 - Nov 2014

5 months

Makati City, Philippines

On-site

Social Media Analyst

ThoughtBuzz (now To The New)

Provided foundational social listening research and conversation analysis to shape product and marketing strategies for automotive and consumer brands, including Toyota APAC.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Food and Beverage, Advertising, Banking and Finance, Tourism, and Education.

Information Technology

Food and Beverage

Advertising

Banking and Finance

Tourism

Education

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Strategy, Research and Development, Product Development, and Sustainability Management.

Business Intelligence

Marketing

Strategy

Research and Development

Product Development

Sustainability Management

Summary

Strategic insights & analytics partner with 11 years of experience building measurement infrastructures and research frameworks for Fortune 500 brands and scaling ventures. Expert in bridging technical data with executive strategy to unlock product and marketing growth. Proven success in high-stakes interim roles—diagnosing gaps, building analytics and research capabilities from scratch, and delivering ROI-focused solutions within tight timelines.

Skills

Generative Ai & Llm Workflows: Gemini, Chatgpt (Openai), Claude (Anthropic), Notebooklm, Ai-assisted Data Analysis
Data Analytics & Measurement: Sql, Google Analytics 4 (Ga4), Google Tag Manager (Gtm), Advanced Excel & Sheets
Data Visualization & Reporting: Looker Studio (Formerly Data Studio), Tableau, Microsoft Power Bi
Market Intelligence & Social Listening: Brandwatch, Sprinklr, Meltwater, Tubular Labs, Talkwalker, Kantar, Nielsen, Global Web Index (Gwi), Euromonitor, Statista
Product & Ux Research: Amplitude, Hotjar, Dovetail, Qualtrics, Similarweb, Data.ai (App Annie), Webtrends
Ad Tech & Campaign Management: Youtube Analytics, Google Ads, Meta Business Suite, Linkedin Campaign Manager, Hubspot
Project Management: Jira, Asana, Notion, Miro, Google Workspace

Languages

English

Native

Tagalog

Native

German

Elementary

Education

Jun 2010 - Apr 2014

University of the Philippines Diliman

Bachelor's Degree, with concentration in Social Sciences · Communication Research · Quezon City, Philippines

Statistics

Experience

Total positions 8

Experience in Information Technology 7.5 y

Avg length 1 y 4 m

Longest experience 3 y 7 m

Global Experience

Countries worked in 3 (Germany, Philippines, Singapore)

Primary country Germany

Expertise

Recent roles Marketing Insights & Analytics Manager, Shorts & GenAI (Interim), Independent Marketing Data & Strategy Consultant, Global Insights & Foresights Senior Manager (Interim)

Main industries Information Technology, Food and Beverage, Advertising

Main business areas Business Intelligence, Marketing, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Trinica based?

Trinica is based in Berlin, Germany.

What languages does Trinica speak?

Trinica speaks the following languages: English (Native), Tagalog (Native), German (Elementary).

How many years of experience does Trinica have?

Trinica has at least 11 years of experience. During this time, Trinica has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 1 year and 4 months. Note that Trinica may not have shared all experience and actually has more experience.

What roles would Trinica be best suited for?

Based on recent experience, Trinica would be well-suited for roles such as: Marketing Insights & Analytics Manager, Shorts & GenAI (Interim), Independent Marketing Data & Strategy Consultant, Global Insights & Foresights Senior Manager (Interim).

What is Trinica's latest experience?

Trinica's most recent position is Marketing Insights & Analytics Manager, Shorts & GenAI (Interim) at YouTube (via Adecco).

What companies has Trinica worked for in recent years?

In recent years, Trinica has worked for YouTube (via Adecco), Freelance/Self-employed, GfK - An NIQ Company, and Google (via Maker Lab).

Which industries is Trinica most experienced in?

Trinica is most experienced in industries like Information Technology, Food and Beverage, and Advertising. Trinica also has some experience in Banking and Finance, Tourism, and Pharmaceutical.

Which business areas is Trinica most experienced in?

Trinica is most experienced in business areas like Business Intelligence, Marketing, and Strategy. Trinica also has some experience in Research and Development, Product Development, and Sustainability Management.

Which industries has Trinica worked in recently?

Trinica has recently worked in industries like Information Technology, Advertising, and Banking and Finance.

Which business areas has Trinica worked in recently?

Trinica has recently worked in business areas like Business Intelligence, Marketing, and Strategy.

What is Trinica's education?

Trinica holds a Bachelor in Communication Research from University of the Philippines Diliman.

What is the availability of Trinica?

Trinica is immediately available part-time for suitable projects.

What is the rate of Trinica?

Trinica's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.