intelliAd Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used intelliAd
Philipp G.
Last position:
Data Scientist & ML Engineer at Data-Science Factory GmbH
- Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
- Implementation of automated end-to-end cloud processes
- Development of LLM and NLP models
- Creation of interactive reports
- Support for national and international large corporations as well as medium-sized companies in implementing ML projects
Torsten F.
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Pasun Z.
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
- Integration and implementation of ad technologies for the best possible management of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
- Expertise in Search Engine Advertising
Michael H.
Last position:
SEA/SEO Team Lead at marmato GmbH
- Managed clients of the web agency on search engine optimization and marketing as well as web analytics
- Technical lead for 5 team members
Stefan B.
Last position:
Head of Performance Marketing at Adviqo AG
Discover over 15,000 top freelancers
Statistics of experts using intelliAd
Aggregated from the professional profiles of matched freelancers.
Experience
23 years
Position duration
4 years
Positions per freelancer
13
Top business areas
Business Intelligence, Marketing, Product Development
Top industries
Information Technology, Advertising, Media and Entertainment
Certification focus areas
Human Resources, Information Technology, Legal
Bachelor's degree or higher
60%
Master's degree or higher
40%
Certifications per freelancer
1
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using intelliAd
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
intelliAd experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (100%)
- Advertising (67%)
- Media and Entertainment (67%)
- Education (50%)
- Banking and Finance (50%)
- Professional Services (50%)
- Automotive (33%)
- Cosmetics (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What intelliAd covers
intelliAd is used in performance marketing setups where search, shopping, display, and feed-based campaigns need clear tracking and tighter control. It helps teams connect media spend with outcomes and manage bidding, attribution, and reporting in one workflow. Companies bring in specialists when paid traffic has to be measured and improved with care.
Common project work
- Tracking setup and conversion mapping
- Attribution rules and campaign measurement
- Search and shopping bid management
- Feed optimization for product ads
- Reporting structures for marketing teams
Ecosystem around it
Work on intelliAd often sits next to Google Ads, Merchant Center, analytics tools, tag management, and feed management systems. Strong professionals understand how these pieces influence each other and how to keep data clean across channels. They also know how to explain changes to marketing, analytics, and ecommerce stakeholders.
When companies need help
Freelance specialists are often brought in during a new setup, a migration, or a cleanup of tracking and account structure. They also help when performance drops, attribution looks unreliable, or bid rules no longer match business goals. In Germany, remote work is common, but onsite workshops can help when teams need alignment across marketing and data.
What strong specialists do
Good intelliAd professionals work methodically and question weak data before changing settings. They can translate campaign goals into clear rules, test changes safely, and document what was adjusted. They also spot gaps between tracking, creative, feed quality, and bidding logic.
Signals to look for
- Experience with attribution and paid media workflows
- Practical knowledge of feed and tracking issues
- Clear communication with marketing and analytics teams
- Careful testing instead of guesswork
- Ability to work with legacy setups and modern ad stacks
Frequently asked questions
The facts hiring teams ask for most often when it comes to intelliAd.
intelliAd is used to manage and measure performance marketing activity, especially where search, shopping, and feed-driven campaigns need tighter control. It helps teams connect spend with outcomes, then adjust bidding and attribution based on that data. That makes it useful for ecommerce and other paid media setups with many moving parts.
intelliAd is usually used alongside Google Ads rather than as a full replacement. Google Ads handles the ad inventory and core campaign work, while intelliAd adds another layer for attribution, bid logic, and performance steering. Companies often ask for both because they want more control over how results are interpreted.
A strong intelliAd specialist usually knows analytics, tag management, feed structures, and conversion tracking. Experience with Google Ads, Merchant Center, and ecommerce reporting is also valuable. The best specialists can connect technical setup with marketing decisions, not just change settings in isolation.
A intelliAd project works best when the freelancer gets access to campaign history, tracking setup, business goals, and any existing attribution rules. Without that context, it is hard to tell whether a problem sits in the data, the feed, or the bidding logic. A good specialist will ask for this early and use it to shape the work.
Companies usually bring in intelliAd help when a setup is new, messy, or underperforming. It is also common during a migration, a restructuring of campaign accounts, or after tracking changes that break reporting. A freelance specialist can step in quickly, find the weak points, and stabilise the setup.
Yes, intelliAd work is often done remotely because most tasks live in campaign accounts, analytics tools, and documentation. Remote collaboration works well when the specialist has access to the right systems and clear contacts in marketing and analytics. In Germany, onsite sessions can still help for workshops, audits, or stakeholder alignment.
A credible intelliAd expert explains choices clearly, asks about data quality, and tests changes in a controlled way. They should understand both the technical setup and the marketing goal behind it. If the person focuses only on tools and never on business outcomes, that is a warning sign.
intelliAd is often used to improve how ecommerce teams manage spend across search and shopping campaigns. It can help when product feeds are messy, conversion tracking is unclear, or bid rules no longer reflect margin or demand. The goal is better control over paid traffic without losing sight of the commercial result.
The average hourly rate of freelancers in Germany who have used intelliAd in their recent projects is 98 €, which corresponds to a daily rate of about 786 € based on an 8-hour working day.
Of the freelancers in Germany who have used intelliAd in their recent projects, 60% hold at least a Bachelor's degree and 40% hold at least a Master's degree.
On average, freelancers in Germany who have used intelliAd in their recent projects have 23 years of professional experience, with a single engagement typically lasting around 4 years.
The most common languages among freelancers in Germany who have used intelliAd in their recent projects are German (100%), English (100%), and French (50%).
The most common industries among freelancers in Germany who have used intelliAd in their recent projects are Information Technology (100%), Advertising (67%), and Media and Entertainment (67%).
The most common business areas among freelancers in Germany who have used intelliAd in their recent projects are Business Intelligence (100%), Marketing (100%), and Product Development (100%).
Main locations of FRATCH Experts, who have recently used intelliAd
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
