intelliAd Expert in Germany
for measurable campaign performance, matched in minutesHire experts who manage intelliAd tracking, attribution, bid management and campaign optimisation across paid search and display. FRATCH connects you quickly with vetted, available freelancers whose experience fits your data, marketing and integration needs.
Meet FRATCH Experts in Germany, who have recently used intelliAd
Torsten F.
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.
Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.
Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.
Use of Microsoft Power BI as the central analysis and reporting platform.
Development of a proposal for the required further development of processes and the Power BI platform.
Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.
Analysis and assessment of the customer's Power BI platform.
Analysis of processes and data governance.
Documentation of AS-IS business processes.
Development of recommendations for further developing processes and the reporting platform.
Design and implementation of dashboards in Power BI.
Development of company-wide KPIs and coordination with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Philipp G.
Last position:
Data Scientist & ML Engineer at Data-Science Factory GmbH
- Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
- Implementation of automated end-to-end cloud processes
- Development of LLM and NLP models
- Creation of interactive reports
- Support for national and international large corporations as well as medium-sized companies in implementing ML projects
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Pasun Z.
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
- Integration and implementation of ad technologies for the best possible management of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
- Expertise in Search Engine Advertising
Tatjana O.
Last position:
CEO & Founder at STRVE VANTGE UG
- SEA
- SEO
- Tracking & Analytics
- Data Feed Management
Stefan B.
Last position:
Head of Performance Marketing at Adviqo AG
Discover over 15,000 top freelancers
Statistics of experts using intelliAd
Aggregated from the professional profiles of matched freelancers.
Experience
22 years
Position duration
3.5 years
Positions per freelancer
14
Top business areas
Business Intelligence, Marketing, Product Development
Top industries
Information Technology, Advertising, Media and Entertainment
Certification focus areas
Human Resources, Marketing, Information Technology
Bachelor's degree or higher
60%
Master's degree or higher
40%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using intelliAd
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
intelliAd experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (100%)
- Advertising (67%)
- Media and Entertainment (67%)
- Education (50%)
- Banking and Finance (50%)
- Professional Services (50%)
- Automotive (33%)
- Cosmetics (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What intelliAd does
intelliAd is a performance marketing platform for measuring, attributing and optimising digital campaigns. It connects marketing data from channels such as paid search, display and affiliate advertising so companies can evaluate customer journeys and allocate budgets with greater precision. Its former product identity is also associated with intelliAd Media.
Core capabilities
intelliAd specialists configure tracking, analyse conversion paths and improve campaign efficiency through data-led decisions. They work with attribution models, bid management, reporting and integrations that bring advertising data into a company’s wider measurement setup. The right configuration depends on the sales cycle, channel mix and quality of available data.
Typical projects
- Implementing or reviewing intelliAd tracking across websites and campaigns
- Configuring attribution models for complex customer journeys
- Connecting campaign, conversion and product data
- Optimising paid search and display bidding processes
- Creating reports for marketing, ecommerce and management teams
Companies in Germany often use external intelliAd expertise when internal marketing teams need a reliable measurement setup without delaying active campaigns. Freelancers can support migrations, audits, campaign restructures and the handover of a sustainable operating model.
Ecosystem and skills
Strong professionals combine intelliAd knowledge with web analytics, tag management, feed handling and paid media operations. Depending on the project, they may work with Google Ads, Microsoft Advertising, affiliate networks, consent management, product feeds and data warehouses. Familiarity with APIs, conversion tracking and marketing dashboards helps turn platform data into usable decisions.
When to bring in specialists
- Attribution results conflict across channels or reporting systems
- Tracking changes are needed during a website or shop relaunch
- Campaign data must be reconciled with orders and revenue
- Bid management needs a structured review before budget changes
- Internal teams need documentation and knowledge transfer
Freelance support is especially useful when a company needs an impartial audit or short-term capacity during a complex transition. Remote collaboration works well for analysis, configuration and documentation; on-site workshops can help align marketing, analytics and technology teams in Germany.
What quality looks like
A capable intelliAd professional starts with business goals and validates the data before changing campaign settings. They document tracking logic, attribution assumptions, permissions and dependencies, then test results against independent sources. Good specialists explain trade-offs clearly, distinguish technical errors from media decisions and leave the team with reports and processes it can maintain.
Frequently asked questions
The facts hiring teams ask for most often when it comes to intelliAd.
intelliAd is used to track digital marketing activity, analyse conversion paths and support attribution and bid management. Companies apply it to paid search, display, affiliate and ecommerce campaigns when they need a joined-up view of performance.
A strong intelliAd setup focuses on cross-channel campaign measurement, attribution and optimisation rather than only website analytics. It is usually weighed against native advertising-platform reports, web analytics suites and other attribution tools, so the best choice depends on data access, reporting needs and the customer journey.
An intelliAd specialist should understand conversion tracking, tag management, paid media, product feeds and marketing data quality. Experience with APIs, consent management, dashboards and data warehouses is valuable when the platform must connect with a wider analytics environment.
The intelliAd experience needed depends on the scope. A tracking audit may suit a specialist with focused implementation knowledge, while a multi-channel attribution or migration project calls for someone who has handled complex data flows, stakeholder decisions and operational handover.
Yes, intelliAd work is often suitable for remote collaboration because analysis, configuration, testing and documentation can be completed online. On-site sessions in Germany can still help when marketing, analytics and technology teams need to agree on tracking rules or reporting ownership.
Ask an intelliAd professional to explain how they validate tracking, choose attribution logic and distinguish campaign effects from data errors. Review examples of documentation, testing methods and reporting outcomes, and check whether they can communicate clearly with both marketing and technical stakeholders.
intelliAd can support ecommerce use cases involving product, order, conversion and campaign data. The specialist should confirm how revenue is captured, how returns or cancellations are treated and how platform reports are reconciled with shop and analytics data.
Freelancers working with intelliAd may review tracking, configure attribution, connect data sources, improve bidding workflows or build management reports. They may also document the setup, train internal teams and help prepare a website, shop or campaign migration.
The average hourly rate of freelancers in Germany who have used intelliAd in their recent projects is 101 €, which corresponds to a daily rate of about 809 € based on an 8-hour working day.
Of the freelancers in Germany who have used intelliAd in their recent projects, 60% hold at least a Bachelor's degree and 40% hold at least a Master's degree.
On average, freelancers in Germany who have used intelliAd in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers in Germany who have used intelliAd in their recent projects are German (100%), English (100%), and French (50%).
The most common industries among freelancers in Germany who have used intelliAd in their recent projects are Information Technology (100%), Advertising (67%), and Media and Entertainment (67%).
The most common business areas among freelancers in Germany who have used intelliAd in their recent projects are Business Intelligence (100%), Marketing (100%), and Product Development (100%).
Main locations of FRATCH Experts, who have recently used intelliAd
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
