Microsoft Advertising Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Microsoft Advertising
Michele Heine
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Torben Seib
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Jan Sammeck
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Christopher Graf
Last position:
UX/UI Specialist & Online Performance Marketer at Sara Weigandt Friseurmeisterin
- Branding and visibility
- UX/UI design and conversion optimization
- Increased impressions
- Increased lead generation
- Increased awareness and recognition
- Increased referrals
- Managed social media campaigns
Tim Adamitz
Last position:
Performance Marketing Freelancer at Self Employed
- I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
- My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
- Strategic and operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
Alexander Gilburg
Last position:
Data & Tech Manager at Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Shahram Djafari
Last position:
PM/PL/PO & Consultant, Business Analyst, Data Analyst at Shahram Djafari Analytix.Consulting
Conceptualization and planning of web projects and technology rollouts including acquisition, selection processes and negotiations (Jira, Confluence, Miro, Asana, Sharepoint, MS365 platform etc.)
Acquisition, consulting, support and customer service for clients and/or on behalf of clients
Consulting and optimization of digital platforms with focus on UX/Design (customer and/or user journey), programming
Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Building ETL pipelines for data preparation and visualization in BI tools
Performing data consistency and quality checks from cloud-based and on-premise data sources for report, dashboard and visualization creation
Conducting analyses of product and service sales
Importing, exporting and integrating data for visualization (Tableau, Qlik, Power BI, MicroStrategy, LookerStudio etc.), end-to-end
Full responsibility for the data landscape/lifecycle: data and digital analytics consulting; business and data process and system optimization; strategy and conception for data and digital platforms (audit, PoC, e2e, B2C, B2B); project management/project leadership (Scrum, Kanban, traditional); hands-on/operational work
Consulting and support in selecting and implementing analytics and tag management tools (audit, PoC, e2e, B2C, B2B)
Defining and developing KPIs
Developing recommendations and action plans to optimize company goals/performance/sales/platform/ROI/ROAS
Data and process analysis and management (interface monitoring and optimization of workflows and business processes)
Reporting/dashboard development (optimization, redevelopment, consulting)
Implementing, monitoring, mapping and optimizing pixels/tags/data layers (GTM, Launch/DTM/Data Collection, Tealium, Ensighten, Exactag, Adjust, Signal, Commanders Act, source code)
Strategic planning and conception as well as PM in data protection including evaluation, migration, implementation, audit, PoC, e2e, B2C, B2B (TCP, IAB, Google Consent Mode, CCPA, GDPR, OneTrust, Civic, Didomi, Tealium IQ, Clickskeks etc.)
Analyzing social media data using social media analytics tools like Hootsuite, Spredfast, Sprinklr, Linkfluence etc.
Social media management (Facebook, Instagram, Youtube etc.)
Defining and developing KPIs, reports and dashboards
SEO/SEA/SEM/semantic search approaches
Technical SEO, on/off-page optimization, backlinks
Google and Bing Ads
Performance marketing / email and newsletter marketing
Marketing mix modeling / attribution modeling
Programmatic / ad tech / DSP / DMP (Adform, GMP)
Content strategy and content development for platforms/channels
Conceptual and technical CMS optimization
Content localization (project management)
Sonja Gottschalk
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
- Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
- Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
- Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
- Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting for nexum AG’s clients in FMCG and health
- Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
- Advising REWE Digital GmbH on CRM campaign management
- Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
- Creating a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Advising on agency selection
Michael Hulsman
Last position:
SEA/SEO Team Lead at marmato GmbH
- Managed clients of the web agency on search engine optimization and marketing as well as web analytics
- Technical lead for 5 team members
Christoph Kleine
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Behrooz Mohandeszadeh
Last position:
E-commerce Manager at Edelschmiede Emern
- Managing the JTL online store
- Training – online marketing activities
- Knowledge & skills (Google Ads, Bing Ads, social media marketing)
Nina-Christin Pfanz
Last position:
Senior Performance Marketing Manager at Yama Performance Marketing
- SEA
- Paid social (PS)
- Conversion tracking for clients from various industries and different sizes
Felix Duerler
Last position:
Executive Managing Director at Due Media GmbH
- Digital Marketing Consulting
- SEA Performance
- Google Partner Management
- Online Marketing Audit
- Market Analysis & Competition
- Marketing Digitization
- Marketing Internationalization
- Tools & Analytics
- Agency Bing partner pitch & tool pitch support
- Talent Management & Capability Building
- Marketing Automation
Denis Treter
Last position:
Online Marketing Manager at Flixcheck GmbH
- SEA (Google and Bing Ads)
- SEO
- Content Marketing
- Facebook Advertising
- Conceptual development of strategies and tactics
- Operational implementation of all online marketing measures
- Responsibility for all online marketing channels (focus on text)
Discover over 15,000 top freelancers
Statistics of experts using Microsoft Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
4.8 years
Positions per freelancer
10
Top business areas
Marketing, Business Intelligence, Information Technology
Top industries
Advertising, Information Technology, Professional Services
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
82%
Master's degree or higher
45%
Doctorate
9%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Microsoft Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Search ads
Microsoft Advertising is used to run paid search across Bing and the wider Microsoft Search Network. It is a strong channel for reaching people who search with commercial intent, especially when you need more control over keyword coverage, bids, and ad copy than broad social campaigns allow.
What experts deliver
- Account setup and restructuring
- Search, shopping, and audience campaigns
- Keyword research and match-type planning
- Ad copy, extensions, and landing page alignment
- Conversion tracking and feed checks
Ecosystem skills
Strong specialists work with Microsoft Ads, the Microsoft Advertising Editor, Conversion Tracking, UET, shopping feeds, and audience targeting. They also understand how Microsoft Advertising connects with Google Ads workflows, analytics tools, tag management, and feed management systems.
When to bring one in
Companies usually hire freelance help when launches need to move quickly, campaigns are underperforming, or an in-house team wants a fresh account audit. This is also common for international expansion, product feed work, and cleanup after broken tracking or poor structure.
What good specialists do
A strong Microsoft Advertising professional knows how to separate brand and non-brand traffic, control search term waste, and read query intent carefully. They test ad variations, improve Quality Score signals, and keep targeting consistent across devices, locations, and audiences.
Germany projects
In Germany, companies often need specialists who can work in English and German, align messaging with local search behavior, and support teams across marketing and e-commerce. Remote work is common, but on-site workshops can help when feed issues, tracking gaps, or account governance need faster decisions.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Microsoft Advertising.
Microsoft Advertising is used to buy search traffic on Bing and related Microsoft properties. Companies use it for lead generation, e-commerce, remarketing, and product campaigns where search intent matters. It is especially useful when they want a separate paid search channel from Google Ads.
Microsoft Advertising is the current name; many people still say Microsoft Ads or Bing Ads. The old name is common in searches and in older accounts, but the product has evolved. A good specialist should understand both the current interface and legacy account structures.
A strong Microsoft Advertising freelancer should be able to audit the account, fix structure, write ad copy, and improve tracking. For shopping campaigns, they should also understand product feeds and merchant setup. Clear reporting and practical recommendations matter as much as setup work.
Microsoft Advertising work usually goes with search strategy, conversion tracking, landing page analysis, and feed management. Many specialists also know Google Ads well, because the two channels are often planned together. Familiarity with analytics and tag management helps a lot.
A Microsoft Advertising project can start with a focused specialist if the task is an audit, campaign launch, or tracking fix. Bigger accounts with shopping, multiple markets, or complex goals need someone who has handled account structure and optimization before. The key is proven platform work, not vague marketing experience.
Microsoft Advertising is often chosen when a company wants additional search volume, different audience reach, or a cleaner test channel beside Google Ads. It can also work well for B2B, higher-consideration products, and markets where Bing has meaningful usage. Many teams use both rather than picking only one.
Yes, Microsoft Advertising specialists often work remotely with teams in Germany. That works well for account audits, campaign management, and reporting, as long as communication is clear and there is access to the right accounts and tracking tools. On-site sessions can still help for workshops or stakeholder alignment.
A good Microsoft Advertising professional explains what changed, why it changed, and what result they expect to see. Look for evidence of clean account structure, careful search term control, solid conversion tracking, and sensible testing. You want someone who improves performance without creating unnecessary complexity.
The average hourly rate of freelancers in Germany who have used Microsoft Advertising in their recent projects is 101 €, which corresponds to a daily rate of about 806 € based on an 8-hour working day.
Of the freelancers in Germany who have used Microsoft Advertising in their recent projects, 82% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 9% hold a doctorate.
On average, freelancers in Germany who have used Microsoft Advertising in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 4.8 years.
The most common languages among freelancers in Germany who have used Microsoft Advertising in their recent projects are German (100%), English (100%), and Spanish (14%).
The most common industries among freelancers in Germany who have used Microsoft Advertising in their recent projects are Advertising (71%), Information Technology (71%), and Professional Services (64%).
The most common business areas among freelancers in Germany who have used Microsoft Advertising in their recent projects are Marketing (93%), Business Intelligence (64%), and Information Technology (64%).
Main locations of FRATCH Experts, who have recently used Microsoft Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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FRATCH CEO
