Microsoft Advertising Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Microsoft Advertising
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Torben S.
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Eik S.
Last position:
Head of Marketing & Communication
Markus L.
Last position:
Affiliate Marketing Consultant at Vetain GmbH
Vetain.de
Building and expanding the existing affiliate network
- Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
- Commissioned / agency contract for building a new affiliate network
- Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
- Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network
Christoph K.
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Christopher G.
Last position:
Data Analytics, Tracking & SEA at SCHEFER DEUTSCHLAND
- Analysis of ERP, shop and marketing data with SQL and GA4
- Setup of GA4/GTM tracking as well as management and optimization of Google Ads and Microsoft Advertising
Tools: SQL, Shopware, Magento, WooCommerce, GA4, GTM, Google Ads, Brevo
Shahram D.
Last position:
IT Project Manager & Consultant (Design and Implementation of EU Regulations) at Witt Group / Otto Group
- Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
- Design and implementation of the EUDR (EU Deforestation Regulation)
- Design and implementation of the Eco-Design Regulation
- Continuation of projects as part of the Corporate Responsibility strategy
- Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
- Overall management, marketing, communication and quality assurance of the projects
- Creation of the project plan including timeline/roadmap, budget and resources
- Ensuring compliance with budget and deadlines
- Defining project management guidelines, methods and priorities
- Planning and tracking resources & efforts, also in cooperation with other IT departments
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
- Development of standards and automation of processes
- Technical design and documentation of the Digital Product Passport
- Selection and evaluation of potential software providers
- Training and workshops on Osapiens
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.
Tim A.
Last position:
Performance Marketing Freelancer at Self Employed
- I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
- My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
- Strategic and operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Mathew Z.
Last position:
Senior Consultant | CRM & Growth Marketing at divia
Alexander G.
Last position:
Data & Tech Manager at Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Behrooz M.
Last position:
E-Commerce Manager at Edelschmiede Emern
- Managing the JTL online shop
- Training – online marketing activities
- Knowledge & skills (Google Ads, Bing Ads, social media marketing)
Alice C.
Last position:
Speaker at Growthphestival
Industry: International Mobile Marketing
- Speaker in English
- Beyond the App Store Tax - How to dodge the 30% App Tax-
Michael H.
Last position:
Freelancer at Flying Dutchman Online Services
- Freelance work focusing on web analytics, SEO/SEA and online marketing
Discover over 15,000 top freelancers
Statistics of experts using Microsoft Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
2.5 years
Positions per freelancer
13
Top business areas
Marketing, Information Technology, Sales
Top industries
Advertising, Information Technology, Professional Services
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
93%
Master's degree or higher
53%
Doctorate
7%
Certifications per freelancer
3
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Microsoft Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Microsoft Advertising experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (78%)
- Information Technology (72%)
- Professional Services (72%)
- Retail (61%)
- Media and Entertainment (56%)
- Food and Beverage (44%)
- Education (39%)
- Banking and Finance (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Microsoft Advertising does
Microsoft Advertising is the paid advertising platform for reaching audiences across Bing and Microsoft’s partner network. It supports search ads, shopping campaigns, audience campaigns and multimedia formats, helping companies generate qualified traffic, leads and sales. The platform is also widely known as Bing Ads, its former name.
Campaign work and outcomes
Companies use Microsoft Advertising to capture demand, promote products and support regional or international growth. Specialists structure accounts around business goals, customer intent and conversion data rather than simply increasing spend.
- Search campaigns for branded and non-branded terms
- Microsoft Shopping campaigns with product feeds
- Audience, display and multimedia campaigns
- Lead generation and ecommerce conversion journeys
Ecosystem and tooling
Microsoft Advertising connects with Microsoft Merchant Center, Universal Event Tracking, Microsoft Clarity and Microsoft Audience Network placements. Strong professionals also work with Google Ads imports, conversion tracking, feed management, keyword research and analytics tools. They understand how differences in auction dynamics, match types and reporting affect campaign decisions.
When companies need specialists
Freelance expertise is useful when an internal marketing team is entering the Microsoft ecosystem, fixing inefficient account structures or expanding beyond Google Ads. Companies in Germany may also need support for German-language search intent, local offers and campaigns coordinated across multiple markets.
- New account setup and migration from Google Ads
- Tracking audits and conversion troubleshooting
- Feed optimisation for product campaigns
- Ongoing testing, reporting and budget allocation
What strong professionals deliver
A capable Microsoft Advertising specialist links campaign settings to commercial outcomes. They build clear naming structures, write relevant ad copy, refine keyword and audience signals, and use negative keywords to protect efficiency. They document changes and explain results in terms that marketing and sales teams can act on.
Choosing the right fit
Look for experience with the campaign types, markets and conversion paths your company actually uses. Ask for examples of account audits, tracking setups or feed improvements, and check whether the professional can work with your analytics and consent setup. Remote collaboration works well when access, approval steps and reporting ownership are defined; on-site work may help when close coordination with a German marketing team is essential.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Microsoft Advertising.
Microsoft Advertising is used to place search, shopping, audience and multimedia ads across Bing and Microsoft’s wider advertising network. Companies use it to attract high-intent visitors, generate leads, promote products and support local or international campaigns.
Microsoft Advertising shares many concepts with Google Ads, including keywords, bids, ad groups, conversion tracking and campaign imports. The platforms differ in audience composition, search volume, partner distribution, targeting options and account behaviour, so imported campaigns usually need careful review rather than automatic replication.
A strong Microsoft Advertising specialist should understand keyword research, ad copy, bidding, audience targeting and conversion tracking. Useful adjacent skills include Microsoft Merchant Center, feed optimisation, Google Ads, web analytics, landing-page testing and consent-aware measurement.
The right level of Microsoft Advertising experience depends on the scope, data quality and business risk. A focused tracking fix may need a specialist for a short engagement, while a multi-market account, complex product feed or ongoing optimisation programme calls for deeper strategic and operational experience.
Yes, Microsoft Advertising can support German-language campaigns, regional targeting and international account structures. A specialist should understand German search phrasing, local commercial intent and how campaign messages align with the company’s sales process.
Microsoft Advertising work is often suitable for remote collaboration because account access, reporting and approvals can be handled online. Clear permissions, communication routines and ownership of tracking or feed changes matter more than physical location, although some German teams may prefer occasional on-site workshops.
Evaluate Microsoft Advertising work through account structure, tracking reliability, relevance of targeting and the clarity of decisions made from the data. Ask the specialist to explain assumptions, testing plans, negative-keyword management and how campaign activity connects to qualified business outcomes.
Microsoft Advertising was formerly known as Bing Ads, and many professionals still use that name when discussing the search advertising ecosystem. The current name reflects its broader inventory across Bing, Microsoft properties and partner placements.
The average hourly rate of freelancers in Germany who have used Microsoft Advertising in their recent projects is 102 €, which corresponds to a daily rate of about 815 € based on an 8-hour working day.
Of the freelancers in Germany who have used Microsoft Advertising in their recent projects, 93% hold at least a Bachelor's degree, 53% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers in Germany who have used Microsoft Advertising in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.5 years.
The most common languages among freelancers in Germany who have used Microsoft Advertising in their recent projects are German (100%), English (100%), and Spanish (11%).
The most common industries among freelancers in Germany who have used Microsoft Advertising in their recent projects are Advertising (78%), Information Technology (72%), and Professional Services (72%).
The most common business areas among freelancers in Germany who have used Microsoft Advertising in their recent projects are Marketing (100%), Information Technology (67%), and Sales (67%).
Main locations of FRATCH Experts, who have recently used Microsoft Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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