Microsoft Advertising Experts in Germany
with precise AI matching and vetted, available freelancersHire experts who plan Microsoft Advertising campaigns, manage Microsoft Merchant Center feeds and connect paid search with Microsoft Clarity and analytics. FRATCH matches you quickly with vetted, available freelancers whose skills fit your project.
Meet FRATCH Experts in Germany, who have recently used Microsoft Advertising
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Torben S.
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Christopher G.
Last position:
UX/UI Specialist & Online Performance Marketer at Sara Weigandt Friseurmeisterin
- Branding and discoverability
- UX/UI design and conversion optimization
- Increased impressions
- Increased lead generation
- Increased visibility and recognition
- Increased word-of-mouth referrals
- Managed social media campaigns
Tim A.
Last position:
Performance Marketing Freelancer at Self Employed
- I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
- My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
- Strategic and operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Alexander G.
Last position:
Data & Tech Manager at Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Shahram D.
Last position:
PM/PL/PO & Consultant, Business Analyst, Data Analyst at Shahram Djafari Analytix.Consulting
Conceptualization and planning of web projects and technology rollouts including acquisition, selection processes and negotiations (Jira, Confluence, Miro, Asana, Sharepoint, MS365 platform etc.)
Acquisition, consulting, support and customer service for clients and/or on behalf of clients
Consulting and optimization of digital platforms with focus on UX/Design (customer and/or user journey), programming
Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Building ETL pipelines for data preparation and visualization in BI tools
Performing data consistency and quality checks from cloud-based and on-premise data sources for report, dashboard and visualization creation
Conducting analyses of product and service sales
Importing, exporting and integrating data for visualization (Tableau, Qlik, Power BI, MicroStrategy, LookerStudio etc.), end-to-end
Full responsibility for the data landscape/lifecycle: data and digital analytics consulting; business and data process and system optimization; strategy and conception for data and digital platforms (audit, PoC, e2e, B2C, B2B); project management/project leadership (Scrum, Kanban, traditional); hands-on/operational work
Consulting and support in selecting and implementing analytics and tag management tools (audit, PoC, e2e, B2C, B2B)
Defining and developing KPIs
Developing recommendations and action plans to optimize company goals/performance/sales/platform/ROI/ROAS
Data and process analysis and management (interface monitoring and optimization of workflows and business processes)
Reporting/dashboard development (optimization, redevelopment, consulting)
Implementing, monitoring, mapping and optimizing pixels/tags/data layers (GTM, Launch/DTM/Data Collection, Tealium, Ensighten, Exactag, Adjust, Signal, Commanders Act, source code)
Strategic planning and conception as well as PM in data protection including evaluation, migration, implementation, audit, PoC, e2e, B2C, B2B (TCP, IAB, Google Consent Mode, CCPA, GDPR, OneTrust, Civic, Didomi, Tealium IQ, Clickskeks etc.)
Analyzing social media data using social media analytics tools like Hootsuite, Spredfast, Sprinklr, Linkfluence etc.
Social media management (Facebook, Instagram, Youtube etc.)
Defining and developing KPIs, reports and dashboards
SEO/SEA/SEM/semantic search approaches
Technical SEO, on/off-page optimization, backlinks
Google and Bing Ads
Performance marketing / email and newsletter marketing
Marketing mix modeling / attribution modeling
Programmatic / ad tech / DSP / DMP (Adform, GMP)
Content strategy and content development for platforms/channels
Conceptual and technical CMS optimization
Content localization (project management)
Michael H.
Last position:
SEA/SEO Team Lead at marmato GmbH
- Managed clients of the web agency on search engine optimization and marketing as well as web analytics
- Technical lead for 5 team members
Christoph K.
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Behrooz M.
Last position:
E-commerce Manager at Edelschmiede Emern
- Managing the JTL online store
- Training – online marketing activities
- Knowledge & skills (Google Ads, Bing Ads, social media marketing)
Nina-Christin P.
Last position:
Senior Performance Marketing Manager at Yama Performance Marketing
- SEA
- Paid social (PS)
- Conversion tracking for clients from various industries and different sizes
Felix D.
Last position:
Executive Managing Director at Due Media GmbH
- Digital Marketing Consulting
- SEA Performance
- Google Partner Management
- Online Marketing Audit
- Market Analysis & Competition
- Marketing Digitization
- Marketing Internationalization
- Tools & Analytics
- Agency Bing partner pitch & tool pitch support
- Talent Management & Capability Building
- Marketing Automation
Denis T.
Last position:
Online Marketing Manager at Flixcheck GmbH
- SEA (Google and Bing Ads)
- SEO
- Content Marketing
- Facebook Advertising
- Conceptual development of strategies and tactics
- Operational implementation of all online marketing measures
- Responsibility for all online marketing channels (focus on text)
Discover over 15,000 top freelancers
Statistics of experts using Microsoft Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
4.8 years
Positions per freelancer
10
Top business areas
Marketing, Business Intelligence, Information Technology
Top industries
Advertising, Information Technology, Professional Services
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
82%
Master's degree or higher
45%
Doctorate
9%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Microsoft Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Microsoft Advertising experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (71%)
- Information Technology (64%)
- Professional Services (64%)
- Retail (57%)
- Education (43%)
- Media and Entertainment (43%)
- Banking and Finance (36%)
- Automotive (29%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Microsoft Advertising covers
Microsoft Advertising is Microsoft’s paid media platform for search, shopping and audience campaigns across Bing and partner networks. It helps companies reach customers through keyword targeting, product listings, remarketing and audience signals while connecting campaign activity with wider Microsoft data and reporting tools.
Campaigns and deliverables
Professionals use the platform to plan, launch and improve campaigns for distinct business goals:
- Search campaigns with structured keyword, ad and landing-page targeting
- Shopping campaigns supported by Microsoft Merchant Center feeds
- Audience, remarketing and native placements for defined customer groups
- Conversion tracking, budget control and performance reporting
The work may cover a new account setup, an international rollout, an account restructure or ongoing optimisation across several product lines.
Ecosystem and connected tools
Strong specialists understand the relationship between Microsoft Advertising, Microsoft Merchant Center, Universal Event Tracking and Microsoft Clarity. They can work with product feeds, conversion goals, audience lists, landing pages and analytics data, while using tools such as Google Analytics, Google Ads Editor and Excel where the project requires cross-channel coordination.
When companies bring in specialists
Freelance expertise is useful when an internal team needs a focused advertising capability without building it permanently. Common signals include:
- Existing campaigns spend budget without clear conversion insight
- A feed, tracking setup or account structure needs repair
- A company is entering new markets or adapting campaigns for Germany
- Paid search needs to align with CRM, ecommerce or content teams
Remote collaboration often works well for account reviews, implementation and reporting. For companies in Germany, clear communication in English or German can matter when specialists coordinate with local sales, legal or marketing teams.
What strong professionals deliver
The best Microsoft Advertising professionals combine channel knowledge with commercial judgement. They define useful conversion actions, separate brand and non-brand intent, write relevant ad variations and test landing-page assumptions instead of changing settings without a clear reason. They also document account logic so internal teams can maintain the work after the engagement.
Selecting the right specialist
Assess candidates through the problems they have solved, not through platform labels alone. Ask how they approach tracking validation, feed quality, search-term analysis, budget allocation and reporting, and request examples of decisions they made from evidence. A suitable freelancer should explain trade-offs between Microsoft Advertising and Google Ads, identify dependencies early and leave behind a transparent structure that supports future testing.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Microsoft Advertising.
Microsoft Advertising is used to promote products and services through search, shopping, audience and remarketing campaigns. Companies use it to reach relevant users, measure conversions and connect paid media with ecommerce or lead-generation processes.
Microsoft Advertising and Google Ads both support search, shopping, audience targeting and conversion measurement, but they differ in inventory, audience signals, workflows and account features. A specialist can assess whether the platform should complement Google Ads or support a separate acquisition strategy.
A strong Microsoft Advertising specialist often understands Microsoft Merchant Center, Universal Event Tracking, product feeds, web analytics and landing-page testing. Knowledge of Google Ads, CRM data, ecommerce platforms and spreadsheet-based reporting is also useful for coordinated campaigns.
The right level of Microsoft Advertising experience depends on the assignment. An account audit or tracking fix may need a focused specialist, while an international rollout, complex feed setup or multi-channel programme calls for broader campaign and analytics expertise.
Microsoft Advertising work is often suitable for remote collaboration because account reviews, setup, reporting and optimisation can be completed online. For companies in Germany, agree early on communication language, working hours, access procedures and how the specialist will coordinate with local teams.
Before changing Microsoft Advertising, a freelancer should review conversion goals, tracking signals, campaign structure, search terms, budgets, feed health and landing pages. They should confirm business priorities with the company and record the reasoning behind major changes.
Good Microsoft Advertising work is easy to explain and tied to agreed business outcomes. Look for clean account structure, validated measurement, relevant targeting, clear reporting and recommendations that distinguish data-backed findings from assumptions.
Bing Ads was the former name of Microsoft Advertising, so both terms may appear in older account records, profiles and searches. The current product name is Microsoft Advertising, while its ecosystem includes Microsoft Merchant Center and related Microsoft marketing tools.
The average hourly rate of freelancers in Germany who have used Microsoft Advertising in their recent projects is 101 €, which corresponds to a daily rate of about 806 € based on an 8-hour working day.
Of the freelancers in Germany who have used Microsoft Advertising in their recent projects, 82% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 9% hold a doctorate.
On average, freelancers in Germany who have used Microsoft Advertising in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 4.8 years.
The most common languages among freelancers in Germany who have used Microsoft Advertising in their recent projects are German (100%), English (100%), and Spanish (14%).
The most common industries among freelancers in Germany who have used Microsoft Advertising in their recent projects are Advertising (71%), Information Technology (64%), and Professional Services (64%).
The most common business areas among freelancers in Germany who have used Microsoft Advertising in their recent projects are Marketing (93%), Business Intelligence (64%), and Information Technology (64%).
Main locations of FRATCH Experts, who have recently used Microsoft Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
