Michael H.-Web Analyst / Tracking Specialist
Check rate
Experience
Freelancer
Flying Dutchman Online Services
- Freelance work focusing on web analytics, SEO/SEA and online marketing
Project Manager & Business Development Manager
Meyle+Müller GmbH & Co. KG
- Planning, implementation and operation of product information systems (PIM) and e-commerce solutions for clients
- Expansion of the product portfolio for online services
Web Solutions & Data Analysis Manager; Head of Groupwide Services
Celesio AG
- Coordination of group-wide e-business and e-health activities
- Personnel responsibility for up to 10 employees
Product Manager
WiredMinds GmbH
- Product responsibility for a service-level management suite
- Pre-sales support
Technical Consultant; Senior Product Manager
BROKAT Technologies AG
- Project management for an online brokerage application at a major bank in the Netherlands
- Product responsibility for a display component for digital signatures
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Information Technology, Pharmaceutical, Banking and Finance, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Product Development, Project Management, Business Intelligence, and Sales.
Summary
I have been self-employed since 2009 and during this time have helped numerous clients from a wide range of industries with the planning, setup and maintenance of their analytics environments. I work with Google Analytics, Matomo, Adobe Analytics and the related tag management systems every day.
I enjoy creating visualizations with Google Data Studio (formerly Looker Studio), and have also gained initial experience with Power BI.
Working with Consent Management Platforms (e.g. Usercentrics, consentmanager.net) is also one of my regular tasks.
Skills
- Web Analytics: Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch (Digital Tag Manager), Tealium Iq, Matomo, Matomo Tag Manager
- Online Marketing: Google Ads, Facebook Ads, Bing Ads
- Data Visualization: Looker Studio (Google Data Studio), Power Bi
- Programming: Javascript, Visual Basic, Power Query, Php
- Web Technologies: Html5, Css3, Xml
- Seo Tools: Google Search Console, Xovi, Sistrix, Screaming Frog
- Databases: Mysql
- Cms: Typo3, Wordpress
Languages
Education
Universität Koblenz-Landau, Abt. Koblenz
Diplom · Computer Science · Koblenz, Germany · Sehr gut
Deutsche Bank
Training as a Banking Clerk · Banking Clerk · Duisburg, Germany · Gut
Otto-Pankok-Schule
Abitur · Mülheim, Germany · 2,6
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Michael is based in Bonn, Germany and can operate in on-site, hybrid, and remote work models.
Michael speaks the following languages: German (Native), English (Advanced), Dutch (Intermediate), French (Elementary).
Michael has at least 29 years of experience. During this time, Michael has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 6 years and 10 months. Note that Michael may not have shared all experience and actually has more experience.
Based on recent experience, Michael would be well-suited for roles such as: Freelancer, Project Manager & Business Development Manager, Web Solutions & Data Analysis Manager; Head of Groupwide Services.
Michael's most recent position is Freelancer at Flying Dutchman Online Services.
In recent years, Michael has worked for Flying Dutchman Online Services.
Michael is most experienced in industries like Advertising, Information Technology, and Pharmaceutical. Michael also has some experience in Banking and Finance and Professional Services.
Michael is most experienced in business areas like Marketing, Information Technology, and Product Development. Michael also has some experience in Project Management, Business Intelligence, and Sales.
Michael has recently worked in industries like Advertising.
Michael has recently worked in business areas like Marketing.
Michael holds a Master in Computer Science from Universität Koblenz-Landau, Abt. Koblenz.
Michael is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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