Semrush Experts in Germany

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

Member of the Revenue Operations Leadership Team

• Lead a global 13-person marketing organization across brand, demand generation, digital, and partner marketing, with responsibility for a €5M budget and international growth programs.
• Define market positioning, value propositions, and messaging for complex cybersecurity and AI-enabled software, translating technical capabilities into clear customer, partner, and commercial value.
• Generated €45M in annual pipeline through integrated demand generation, ABM, and partner programs aligned with priority ICPs and revenue targets.
• Doubled marketing ROI within 12 months by reallocating investment, strengthening performance governance, and introducing AI-enabled workflows.
• Established RevOps-aligned planning and shared performance frameworks with Sales, improving funnel transparency, prioritization, and commercial accountability.
• Delivered double-digit revenue growth among strategic partners through MDF-supported and campaign-in-a-box growth initiatives in a newly launched partner relationship management tool.
• Introduced AI-supported content, lead-nurturing, and workflow automation using Claude, ChatGPT, and n8n, reducing marketing turnaround times by 30%.
• Represented WithSecure in European cybersecurity policy and industry forums, contributing to positioning papers and executive-level stakeholder engagement.

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
• Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
• Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
• Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months

• Strategic, technical and operational responsibility for the website
• Strategic, technical and operational responsibility for SEO
• Advisory role on paid media acquisition
• Responsible for collaboration with external service providers and agencies

SEO Content Marketing Management, strategic consulting for SEO content projects, human in the loop editorial work

Tools:

• gsc, ga4, sistrix, semrush, helium10, chatGPT, gemini, perplexity

Results:

• improved content visibility in search engines and AI search

• Specialized agency within the Serviceplan Group, focusing on digital performance marketing and search engine marketing (SEM).
• Management and continuous optimization of SEA projects for Hornbach, Carglass, Gabor, and Infineon as an external consultant.
• Provided strategic consulting to agency clients on their SEA campaigns, identifying weaknesses and recommending improvement measures, significantly contributing to client success and retention.
• Increased Hornbach’s account efficiency by 25% through refined audience segmentation and the development of highly targeted ad campaigns. Additionally, implemented AI-driven campaign formats, further boosting conversion rates.
• Improved Carglass’ ROI by 30% by optimizing keywords and ad copy, as well as adjusting bidding strategies.
• Enhanced Gabor’s CTR by 20% by redefining target audiences, developing new landing pages, and driving international expansion.
• Reduced Infineon’s campaign costs by 15% by identifying and eliminating inefficient keywords and implementing new bidding strategies.

• For the project deinonlinebuero.com, the focus was on developing a modern branding and a website specifically designed for conversion optimization.

• Worked closely with the client – supported by a project portal in Notion, communication via Slack, and an intensive workshop – to clearly define requirements and goals.

• Concept and design in Figma with an emphasis on audience-focused storytelling and a professional look.

• Integrated SEO best practices from the start to ensure high visibility.

• Technical implementation in Webflow using the Client-First approach for a structured, user-friendly, and easy-to-maintain website.

• Final Zoom training to enable the client to make independent changes to the website.

• Web Development

• Web Design

• Concept

• Responsive Design

• Brand Design

• Brand Identity Design

• Corporate Design

• Storytelling

• Workshop Facilitation

• Strategy

• Onboarding

• Briefing

• Wireframing

• Marketing Graphics

• SEO

• Sales Optimization

• UX Concept

• CMS Design

• Client Training

• Webflow

• Figma

• Adobe Photoshop

• Adobe Illustrator

• Notion

• Slack

• Client-First

• Responsive Design

• Formspark

• Finsweet

• Storytelling

• JavaScript

• HTML

• CSS

• SEO

• Zoom

• Loom

• As a freelancer, I help companies build and use online marketing and analytics strategically.

• Together, we develop a sustainable strategy to reach your target audience, use data sensibly and in compliance with data protection, and set up your website optimally.

• I rely on close, long-term collaboration – transparent, pragmatic, and without unnecessary jargon.

• My goal is to make your company strong digitally and give you the tools to make informed decisions.

• I work at a senior level in my role.

• Skills:

• Digital (Web) Analytics

• Marketing Technology

• Web Data Protection (GDPR & TDDDSG)

• Cookies & Cookie Banners

• Data Strategy

• Google Analytics

• Google Tag Manager

• Google Ads

• Digital Project Management

• Developed the association strategically, content-wise and organizationally and represented it internally and externally
• Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
• Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
• Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
• Actively maintained, expanded and acquired new partners, sponsors and supporters

• Editorial work for the about_work magazine

• Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
• Budget and revenue responsibility for the advertising area
• Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
• Integration and implementation of ad technologies for the best possible management of all relevant ad measures
• Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
• Expertise in Search Engine Advertising

• Created D2C conversion funnels using AI lookalike and interest-based targeting.
• Optimized creative assets with AI copy and image analysis tools.
• Implemented predictive pacing and dynamic budget optimization in Meta Ads.
• Increased lead quality by 30% through iterative audience refinement.
• Scaled profitable ad sets with automated testing and bid strategies.