Semrush Experts in Germany
matched in minutes with vetted, available freelancersHire experts who plan SEO strategies, build keyword and competitor research, and turn Semrush data into actionable content and technical recommendations. FRATCH matches you quickly and precisely with vetted, available freelancers for focused digital marketing work.
Meet FRATCH Experts in Germany, who have recently used Semrush
Marcus B.
Last position:
Java and Quarkus Expert at Large German energy service provider
- Modernization of a large-scale Java enterprise application*
The project is modernizing a complex enterprise application that has grown over many years. The existing Spring-based legacy system runs on Java 8, OSGi, and Eclipse RCP and is being gradually migrated to a modern, maintainable architecture with Java 25 and Quarkus.
Marcus works on analysis, architecture, refactoring, and implementation. One focus is on untangling historically grown structures and dependencies and on building a clean, sustainable Java and Quarkus technology stack.
Tools & technologies: Java 8, Java 25, Quarkus, Hibernate ORM with Panache, EclipseLink, OSGi, Eclipse RCP, Maven, JUnit, Mockito, REST, JSON, Git, Eclipse IDE, IntelliJ IDEA Ultimate, Jira, Confluence
Dominic D.
Last position:
Senior GEO Strategist & AI Search Consultant at Venmate GmbH
- Industry: SaaS (Customer Success Management) – B2B
Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.
- GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
- Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
- Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
- Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
- Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
- Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies
Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS
Christian D.
Last position:
Fractional & Interim CMO at Growth Engine Architect (Independent)
- Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
- Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
- Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
- Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months
Christoph P.
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Sadyk A.
Last position:
Conversion Marketing Lead at Storybox GmbH
- Strategic, technical and operational responsibility for the website
- Strategic, technical and operational responsibility for SEO
- Advisory role on paid media acquisition
- Responsible for collaboration with external service providers and agencies
Daria A.
Last position:
Frontend Developer at Goose Freelancer Services
- Built a fully responsive business dashboard with dynamic job analytics visualisation and CMS-integrated content hub (articles, audio, images) with on-demand media loading. Achieved Lighthouse scores of 100 (Accessibility, SEO) and 88 (Performance) on mobile.
- Implemented pixel-perfect UI from Figma designs across 6 pages, adding scroll-triggered animations and unit tests for critical user-input components.
- Reduced code duplication by ~20% by refactoring AI-generated frontend codebase into modular, reusable components, improving long-term maintainability.
- Accelerated development by integrating AI-assisted coding workflows and Model Context Protocol (MCP) tooling, as well as independently resolved backend issues without dedicated support.
- Technologies used: Svelte (SvelteKit), Tailwind CSS, Supabase, Sanity, GSAP, Chart.js, Vitest.
Friederike B.
Last position:
Copywriter at BuildTech Software Group
- Copywriting for the company website in English and German
Verena W.
Last position:
Senior Project Manager Marketing & Branding at SAVOS French Tacos
- Overall project responsibility for building and positioning the brand
- Management of branding, marketing strategy and operational marketing structure
- Planning and execution of opening events
- Coordination of external service providers (e.g. website, content, implementation)
- Conceptualizing and managing the social media presence, including content and community management
- Implementation of core marketing and communication processes for sustainable scaling
- Close coordination with management and relevant stakeholders
Anke V.
Last position:
Webflow Website & Brand Design at Deinonlinebüro
For the project deinonlinebuero.com, the focus was on developing a modern branding and a website specifically designed for conversion optimization.
Worked closely with the client – supported by a project portal in Notion, communication via Slack, and an intensive workshop – to clearly define requirements and goals.
Concept and design in Figma with an emphasis on audience-focused storytelling and a professional look.
Integrated SEO best practices from the start to ensure high visibility.
Technical implementation in Webflow using the Client-First approach for a structured, user-friendly, and easy-to-maintain website.
Final Zoom training to enable the client to make independent changes to the website.
Web Development
Web Design
Concept
Responsive Design
Brand Design
Brand Identity Design
Corporate Design
Storytelling
Workshop Facilitation
Strategy
Onboarding
Briefing
Wireframing
Marketing Graphics
SEO
Sales Optimization
UX Concept
CMS Design
Client Training
Webflow
Figma
Adobe Photoshop
Adobe Illustrator
Notion
Slack
Client-First
Responsive Design
Formspark
Finsweet
Storytelling
JavaScript
HTML
CSS
SEO
Zoom
Loom
Maxime P.
Last position:
Analytics & Marketing Consultant at Data Strategy Consulting - Péricat
As a freelancer, I help companies build and use online marketing and analytics strategically.
Together, we develop a sustainable strategy to reach your target audience, use data sensibly and in compliance with data protection, and set up your website optimally.
I rely on close, long-term collaboration – transparent, pragmatic, and without unnecessary jargon.
My goal is to make your company strong digitally and give you the tools to make informed decisions.
I work at a senior level in my role.
Skills:
Digital (Web) Analytics
Marketing Technology
Web Data Protection (GDPR & TDDDSG)
Cookies & Cookie Banners
Data Strategy
Google Analytics
Google Tag Manager
Google Ads
Digital Project Management
Pasun Z.
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
- Integration and implementation of ad technologies for the best possible management of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
- Expertise in Search Engine Advertising
Gunter H.
Last position:
Managing Director at DermaKids e.V.
- Developed the association strategically, content-wise and organizationally and represented it internally and externally
- Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
- Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
- Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
- Actively maintained, expanded and acquired new partners, sponsors and supporters
Philipp R.
Last position:
Freelance Work at Stepstone GmbH
- Editorial work for the magazine about_work
Jay B.
Last position:
Senior SEO Manager at CoachHub
- Developed and implemented data-driven SEO strategies aligning with business objectives.
- Continuously monitored and analyzed SEO metrics, optimizing online visibility and search rankings.
- Produced engaging and SEO-optimized content, enhancing the user experience.
- Implemented advanced technical SEO techniques for improved website structure and mobile-friendliness.
- Led outreach campaigns to secure high-quality backlinks, improving domain authority.
- Stayed current with the latest SEO trends, sharing knowledge with the team for a competitive edge.
Lina P.
Last position:
Interim Senior HR Business Partner (Service Contract) at Liebherr-Electronics And Drives GmbH
- The Liebherr-Electronics and Drives GmbH is a company of the Liebherr Group with locations in Lindau and Biberach. It develops and produces electronic controls, drive systems and energy storage for applications in construction, aviation and industrial engineering.
- 200 employees
- Executive management
- Monitoring, harmonizing and optimizing current HR projects/processes
- Point of contact for managers, employees and stakeholders on all personnel, collective bargaining and labor law topics
- Implementation of HR measures such as supporting the compensation round, performance reviews
- Coaching HR Business Partners
- Negotiating works agreements
- Apprenticeship recruiting
- SAP SF
- Knowledge Management System
Discover over 15,000 top freelancers
Statistics of experts using Semrush
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
2.6 years
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Strategy
Top industries
Media and Entertainment, Advertising, Information Technology
Certification focus areas
Marketing, Information Technology, Business Intelligence
Bachelor's degree or higher
93%
Master's degree or higher
52%
Doctorate
3%
Certifications per freelancer
2
Most common languages
English, German, Spanish
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Semrush
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Semrush experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Media and Entertainment (68%)
- Advertising (62%)
- Information Technology (59%)
- Professional Services (59%)
- Retail (59%)
- Manufacturing (38%)
- Automotive (35%)
- Education (32%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Semrush does
Semrush is a digital marketing and SEO platform for researching search demand, competitors and website performance. Companies use it to discover keywords, evaluate ranking opportunities, audit technical issues, plan content and monitor visibility across search results.
Core capabilities
Semrush combines organic research, paid search analysis, content planning, local visibility and market intelligence in one workspace. Its reports help teams connect search data with editorial priorities, campaign decisions and measurable business goals. Strong specialists know how to validate platform data against the wider marketing context.
Ecosystem and tooling
Experts often work across Semrush projects, Position Tracking, Site Audit, Keyword Magic Tool, Backlink Analytics and the SEO Writing Assistant. They may also connect findings with Google Search Console, Google Analytics, Looker Studio, content management systems and crawling tools. Familiarity with Ahrefs, Sistrix or Similarweb helps when teams compare sources and methods.
Typical project work
- Create keyword maps and content briefs for product, service or editorial pages
- Audit websites for crawlability, indexing, internal linking and on-page issues
- Research competitors, backlinks, paid search activity and market opportunities
- Set up position tracking and reporting for stakeholders across several markets
- Translate Semrush findings into prioritised actions for marketing and product teams
Projects may involve a new SEO strategy, a technical recovery, an international expansion or ongoing performance reporting. The right approach depends on the website, market, search intent and available internal resources.
When companies need specialists
Companies usually bring in freelance Semrush expertise when search performance has stalled, an audit has produced too many findings or an internal team needs a clear prioritisation framework. German organisations may also need support for multilingual websites, regional search visibility and collaboration between local marketing teams and remote specialists. A professional should explain assumptions, limitations and next steps rather than simply export reports.
What strong professionals deliver
Strong Semrush professionals connect evidence to decisions. They separate technical problems from content gaps, check whether keywords match commercial intent and distinguish useful competitors from sites that only appear similar in search. Their deliverables are clear: a structured audit, prioritised keyword or content plan, reporting setup and recommendations that teams can implement.
They also communicate well with remote or on-site stakeholders, document changes and protect data access. Experience with analytics, paid search, content operations and basic web technology makes their recommendations more complete without blurring the project’s main objective.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Semrush.
Semrush is used for keyword research, competitor analysis, technical SEO audits, backlink research, content planning and search visibility tracking. Companies also use it to support paid search research, local marketing and reporting across several websites or markets.
Semrush overlaps with Ahrefs in SEO research and with Similarweb in market and competitor analysis, but their databases, workflows and report strengths differ. The right choice depends on whether the project prioritises technical auditing, backlink research, content planning, traffic estimates or broader market context.
A strong Semrush specialist should understand technical SEO, search intent, content strategy, analytics and reporting. Knowledge of Google Search Console, Google Analytics, crawling tools, paid search and content management systems is also valuable.
The required depth depends on the assignment rather than the tool alone. A focused keyword or competitor review may need a narrower skill set, while an international SEO programme, technical recovery or reporting system requires proven experience interpreting data and guiding implementation.
Yes, Semrush work is well suited to remote collaboration because research, audits and reporting are digital deliverables. German companies should agree on access permissions, meeting routines, documentation and whether communication must support German, English or both.
A useful Semrush audit should go beyond a list of warnings. It should explain impact, evidence and priority, group related issues, identify content and keyword opportunities, and provide practical actions with clear ownership for the client team.
Ask the Semrush professional to explain how findings were validated and prioritised. High-quality work connects search data with business goals, checks important pages manually, distinguishes symptoms from causes and leaves the team with recommendations it can act on.
Semrush complements rather than replaces Google Search Console and analytics tools. It provides research, competitive context and structured workflows, while first-party tools show how a specific website is crawled, receives search traffic and supports user behaviour analysis.
The average hourly rate of freelancers in Germany who have used Semrush in their recent projects is 92 €, which corresponds to a daily rate of about 736 € based on an 8-hour working day.
Of the freelancers in Germany who have used Semrush in their recent projects, 93% hold at least a Bachelor's degree, 52% hold at least a Master's degree, and 3% hold a doctorate.
On average, freelancers in Germany who have used Semrush in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Germany who have used Semrush in their recent projects are English (100%), German (97%), and Spanish (26%).
The most common industries among freelancers in Germany who have used Semrush in their recent projects are Media and Entertainment (68%), Advertising (62%), and Information Technology (59%).
The most common business areas among freelancers in Germany who have used Semrush in their recent projects are Marketing (100%), Information Technology (65%), and Strategy (47%).
Main locations of FRATCH Experts, who have recently used Semrush
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
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Philipp Thomaschewski
FRATCH CEO
