SISTRIX Expert in Germany
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Meet FRATCH Experts in Germany, who have recently used SISTRIX
Peer W.
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Sara B.
Last position:
Marketing Manager at amber Tech GmbH
- Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
- Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
- Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
- Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
- Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
- Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.
Christoph P.
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Timo D.
Last position:
External Consultant for E-Commerce and Online Shops at Wörner Medizinprodukte und Logistik GmbH
- Project leadership for the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
- Coordination of internal and external resources
- Stakeholder management and requirements management
- Support with the functional design of features
- Preparation of project reports and execution of SteerCo meetings
- Leadership and moderation of regular meetings and coordination sessions
- Consulting on the company’s E-Commerce strategy
- Sparring partner for the Head of E-Commerce
Stefan M.
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: Creation and management of content in the online shop (Magento) on self-diagnostics.com. Execution of search engine marketing (SEO & SEA), including Sistrix SEO analyses, on-page optimization, performance and competitor analyses.
SEO optimization: Execution of technical SEO checks and optimization, post-relaunch SEO measures such as redirect management, link building, meta descriptions and sitemap management. Ensuring shop indexing and optimization for Google Core Web Vitals and Page Experience.
Sales promotion measures: Planning and implementation of measures to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: Configuration and management of the Google Merchant Center for various sales markets, optimization of pay-per-click campaigns (PPC) and product listings on Amazon and eBay.
Eik S.
Last position:
Head of Marketing & Communication
Julia W.
Last position:
External Campaign Manager CRM & Email Marketing Natüür at Natüür
- Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
- Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
- Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
- Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
- Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
- Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
- Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
- Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
- Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
- Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
- Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
- Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
- Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
- CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
- Technical setup and structuring of data instances as well as coordination and support of data migrations
- Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
- Internal and external stakeholder management as well as coordination of interfaces and external agencies
- Technical project management from strategic concept development through implementation to analysis and continuous optimization
Stephan L.
Last position:
Content & SEO Manager at Telefónica, DerTour, Klett
- Content migrations (AEM, Contentstack), SEO optimization
- Editorial planning, image selection, and delivery of digital content
- Reporting, Jira and Confluence use
Dominic D.
Last position:
Senior GEO Strategist & AI Search Consultant at Venmate GmbH
- Industry: SaaS (Customer Success Management) – B2B
Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.
- GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
- Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
- Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
- Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
- Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
- Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies
Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS
Vitaliy M.
Last position:
Team Lead Development with a focus on lead generation at one of Germany's largest insurance companies
- Backend WordPress web development.
Christoph K.
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Christopher G.
Last position:
Data Analytics, Tracking & SEA at SCHEFER DEUTSCHLAND
- Analysis of ERP, shop and marketing data with SQL and GA4
- Setup of GA4/GTM tracking as well as management and optimization of Google Ads and Microsoft Advertising
Tools: SQL, Shopware, Magento, WooCommerce, GA4, GTM, Google Ads, Brevo
Damiana H.
Last position:
Freelance Copywriter at Clio Texte
- SEO texts
- Advertising copy
- Informational texts
- Specialist articles
- Studies
- Product and service descriptions
- Blog posts
- Editing
- Creative ideas
- Effective results
- Translations
- Website optimization
- Landing page creation
- Deep understanding of grammar, style, and language
- Content marketing campaigns
- Graphics
- Design
- Advertising materials
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Anett K.
Last position:
CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance at Ampere AG
- Agile IT project management for the CRM system implementation
- Product Owner for the replacement of two CRM systems
- Creation of the project structure plan and project team
- Managing the gathering of all requirements (requirements management)
- System selection and procurement including contract negotiations with Prodware Deutschland AG
- Managing the data migration and system implementation
- Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG
Discover over 15,000 top freelancers
Statistics of experts using SISTRIX
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
3.4 years
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Project Management
Top industries
Information Technology, Advertising, Media and Entertainment
Certification focus areas
Marketing, Information Technology, Project Management
Bachelor's degree or higher
93%
Master's degree or higher
51%
Doctorate
7%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Discover detailed SISTRIX rate benchmarks:
Explore rate insightsAverage rates of experts in Germany using SISTRIX
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
SISTRIX experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (67%)
- Advertising (65%)
- Media and Entertainment (61%)
- Retail (59%)
- Professional Services (57%)
- Education (47%)
- Automotive (37%)
- Manufacturing (37%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What SISTRIX does
SISTRIX is an SEO intelligence tool for evaluating search visibility, keyword rankings, competitors and backlinks. Its Visibility Index helps teams track how a domain performs in organic search, while the SISTRIX Toolbox brings these data points into one working environment. Companies use it to guide SEO priorities with evidence rather than assumptions.
Core capabilities
SISTRIX specialists work across the Toolbox modules and connect research to execution. They interpret historic visibility trends, inspect ranking changes, assess SERP features and identify pages that influence organic performance. The work often includes:
- Keyword and competitor research
- Visibility and ranking analysis
- Backlink and domain evaluation
- Content opportunity mapping
Where it fits
SISTRIX supports SEO programs for ecommerce sites, publishers, agencies and international brands. It can reveal which categories, topics and landing pages deserve attention, and where competitors are gaining ground. In Germany, specialists often use it alongside local search research, Google Search Console and analytics data to create a more complete market view.
Connected skills
Strong SISTRIX professionals know that tool output is only useful when it informs a clear decision. They combine the SISTRIX SEO Toolbox with technical SEO audits, information architecture, content briefs, Google Search Console and web analytics. Depending on the project, they may also work with crawling tools, backlink platforms, spreadsheets, dashboards and editorial workflows.
When to bring expertise
Freelance support is useful when an internal team needs an independent SEO baseline, a competitor review or a repeatable reporting process. It also helps during a site migration, a major content restructuring, a traffic decline or expansion into a new market. A specialist can configure meaningful comparisons, separate signal from noise and turn findings into a sequenced action plan.
What good looks like
A capable SISTRIX professional explains how a metric was derived and what decision it supports. They distinguish visibility from traffic, rankings from business value and correlation from causation. Look for clear assumptions, reproducible research, sensible keyword sets and recommendations tied to pages, search intent and measurable business goals. The best specialists communicate limits as openly as opportunities.
Frequently asked questions
Key details about SISTRIX, drawn from the questions we get asked most.
SISTRIX is used to analyse organic search visibility, keyword rankings, competitors, backlinks and SERP features. Companies use the findings to prioritise content, technical SEO work and market research.
SISTRIX is often chosen for its Visibility Index, historical visibility analysis and strong view of search results in specific markets. Semrush and Ahrefs offer broader suites with different strengths in areas such as keyword databases, site audits, advertising research or backlink analysis, so the best choice depends on the questions a team needs to answer.
A strong SISTRIX specialist should understand technical SEO, search intent, content strategy and competitor research. Experience with Google Search Console, analytics tools, crawling software and spreadsheet-based reporting is also valuable.
The right level depends on the deliverable, not on a fixed period of experience. A focused keyword or competitor review may need a specialist who can structure research and explain findings, while migrations, international SEO and ongoing reporting require deeper experience with data interpretation and implementation.
Yes. SISTRIX research is well suited to remote collaboration because projects can be organised around shared briefs, exports, dashboards and review sessions. For work targeting Germany, German-language search intent and local market context matter more than physical presence, although on-site workshops can help align larger teams.
Ask the specialist to show how keyword sets, competitors and comparison periods were selected. High-quality SISTRIX work connects each observation to a page, search intent or business objective and states what the data cannot prove. Clear documentation and prioritised actions are stronger quality signals than a long report.
SISTRIX does not replace first-party tools. It provides market-level and competitor context, while Google Search Console and analytics show how a specific site appears, attracts visits and supports conversions. Using the sources together produces a more reliable SEO assessment.
A useful SISTRIX deliverable should define the scope, market, keyword logic and comparison basis before presenting findings. It should include prioritised opportunities, affected URLs or topics, supporting evidence and practical next steps rather than only screenshots or raw exports.
The average hourly rate of freelancers in Germany who have used SISTRIX in their recent projects is 98 €, which corresponds to a daily rate of about 785 € based on an 8-hour working day.
Of the freelancers in Germany who have used SISTRIX in their recent projects, 93% hold at least a Bachelor's degree, 51% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers in Germany who have used SISTRIX in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 3.4 years.
The most common languages among freelancers in Germany who have used SISTRIX in their recent projects are German (100%), English (100%), and French (27%).
The most common industries among freelancers in Germany who have used SISTRIX in their recent projects are Information Technology (67%), Advertising (65%), and Media and Entertainment (61%).
The most common business areas among freelancers in Germany who have used SISTRIX in their recent projects are Marketing (100%), Information Technology (61%), and Project Management (55%).
Main locations of FRATCH Experts, who have recently used SISTRIX
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Munich 
Cologne Request a free demo
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Philipp Thomaschewski
FRATCH CEO
