SISTRIX Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used SISTRIX
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Julia Weinmann
Last position:
External Campaign Manager CRM & Email Marketing Natüür at Natüür
- Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
- Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
- Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
- Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
- Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
- Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
- Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
- Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
- Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
- Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
- Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
- Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
- Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
- CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
- Technical setup and structuring of data instances as well as coordination and support of data migrations
- Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
- Internal and external stakeholder management as well as coordination of interfaces and external agencies
- Technical project management from strategic concept development through implementation to analysis and continuous optimization
Johann Merkel
Last position:
Project Manager at Staffing services provider with a focus on Finance & Controlling
- Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
- Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
- Creation of a unified data basis for reporting and management
- Design and setup of the data structure
- Business analysis and definition of KPIs
- Coordination of data integration and alignment with business departments
- Consolidation and normalization of heterogeneous data sources
- Building an initial prototype in Excel
- Further development and implementation in Microsoft Power BI
- Central, consolidated data basis across multiple business areas
- Transparent management of CRM/ATS, marketing, HR, and finance KPIs
- Establishment of scalable BI reporting based on Power BI
Stephan Lassonczyk
Last position:
Content & SEO Manager at Telefónica, DerTour, Klett
- Content migrations (AEM, Contentstack), SEO optimization
- Editorial planning, image selection, and delivery of digital content
- Reporting, Jira and Confluence use
Dominic Dreiner
Last position:
Senior GEO Strategist & AI Search Consultant at Venmate GmbH
- Industry: SaaS (Customer Success Management) – B2B
Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.
- GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
- Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
- Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
- Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
- Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
- Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies
Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS
Damiana Hieber
Last position:
Freelance Copywriter at Clio Texte
- SEO texts
- Advertising copy
- Informational texts
- Specialist articles
- Studies
- Product and service descriptions
- Blog posts
- Editing
- Creative ideas
- Effective results
- Translations
- Website optimization
- Landing page creation
- Deep understanding of grammar, style, and language
- Content marketing campaigns
- Graphics
- Design
- Advertising materials
Anett Kriska
Last position:
CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance at Ampere AG
- Agile IT project management for the CRM system implementation
- Product Owner for the replacement of two CRM systems
- Creation of the project structure plan and project team
- Managing the gathering of all requirements (requirements management)
- System selection and procurement including contract negotiations with Prodware Deutschland AG
- Managing the data migration and system implementation
- Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG
Oliver Hickfang
Last position:
Head of Partnerships at Berlinale
Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported
Setup and process design in CRM and customer journey
Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses
Stakeholder management with internal/external interfaces and agencies
Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns
Creation of the product value proposition as well as further development of the UX/UI of website and print materials
Selection, leadership and development of teams (up to 17 staff)
Participation in conferences and trade fairs as speaker and moderator
Tripled lead numbers through digitization of marketing and sales processes
Significant increase in profitability through optimization of the customer journey and marketing automation
New customer acquisition and business development through product extension and funnel optimization
Christoph Plamper
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Christopher Graf
Last position:
UX/UI Specialist & Online Performance Marketer at Sara Weigandt Friseurmeisterin
- Branding and visibility
- UX/UI design and conversion optimization
- Increased impressions
- Increased lead generation
- Increased awareness and recognition
- Increased referrals
- Managed social media campaigns
Melissa
Last position:
SEO Freelancer at SEOLINGUA
- current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de
Oliver Schönfeld
Last position:
Senior consultant & copywriter (content marketing, PR editing, B2B communication) at Strategic communications consulting & freelance editor
Concept development, editing and independent delivery of texts for press, websites, social media and content marketing formats (print and digital). This also includes strategic consulting for managing directors and specialist departments.
Assignments & project successes (selection):
- Content marketing and sustainability communication for industrial brands: among other things, the first sustainability magazine of the roofing system manufacturer Bauder, from topic research to the finished issue, as well as contributions for the customer magazine "taking care" by Vaillant.
- Digital editorial work for WestLotto/Eurojackpot: print and digital customer magazine as well as its own weekly content marketing blog on Spiegel Online, designed in a clear, brand-appropriate tone.
- GEO- and SEO-optimized website texts: ongoing content optimization in projects for WestLotto, DHL, kununu and jameda, among others.
- B2B specialist texts for fire protection specialist Hekatron: technical articles, press releases and editorial contact with the trade press.
- Project-related communication responsibility for the first "smart AI Congress" of the VDI (November 2025).
- DVV Media Group: project-related support for complex, cross-media corporate publishing projects, including for KRONE. Concept development of media formats for various B2B clients to strengthen customer loyalty
Samet Polat
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Peer Wiesner
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Friederike Baer
Last position:
Copywriter at BuildTech Software Group
- Copywriting for the company website in English and German
Discover over 15,000 top freelancers
Statistics of experts using SISTRIX
Aggregated from the professional profiles of matched freelancers.
Experience
17 years
Position duration
3.2 years
Positions per freelancer
11
Top business areas
Marketing, Information Technology, Project Management
Top industries
Advertising, Information Technology, Media and Entertainment
Certification focus areas
Marketing, Information Technology, Project Management
Bachelor's degree or higher
89%
Master's degree or higher
45%
Doctorate
8%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using SISTRIX
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
SISTRIX basics
SISTRIX is an SEO analysis tool used to inspect search visibility, keywords, SERP changes, and competitor performance. Companies use it to understand why pages rank, where visibility drops, and which topics deserve attention.
What experts deliver
- Visibility audits for domains, subdomains, and key folders
- Keyword and ranking analysis for search teams
- Competitor comparisons and share-of-visibility reviews
- Content and technical SEO priorities backed by data
Tooling and ecosystem
Strong SISTRIX specialists work with the Index, keywords, SERP history, project monitoring, and API access. They also connect findings with other SEO and analytics tools to build a complete view of traffic, intent, and performance.
When companies bring them in
Teams usually need help when organic traffic changes without a clear cause, migrations are planned, or SEO reporting needs structure. In Germany, companies often look for experts who can work in English or German and align with local marketing and editorial teams.
What good specialists do
A strong SISTRIX professional reads patterns, not just charts. They turn data into priorities, explain what matters to content and technical teams, and document decisions in a way that others can act on quickly.
Common project outcomes
- Keyword opportunity maps and topic clusters
- SEO monitoring for brand and category pages
- Migration checks before and after site changes
- Clear reports for stakeholders who need fast decisions
Frequently asked questions
Key details about SISTRIX, drawn from the questions we get asked most.
SISTRIX is used to analyse organic search visibility, keywords, rankings, and competitor movement. Companies rely on it to spot traffic changes early and to decide which pages, topics, or technical issues need attention first.
SISTRIX is often compared with broader suites such as Ahrefs, SEMrush, and Similarweb. It is especially valued for visibility analysis and structured SEO reporting, while the best choice still depends on whether the project is focused on content, technical SEO, or competitive research.
A strong SISTRIX specialist should also know SEO strategy, keyword research, technical audits, and search intent. Familiarity with CMS platforms, analytics tools, log or crawl data, and reporting for stakeholders helps turn findings into action.
A simple reporting setup may only need a specialist who knows the interface and the key metrics well. A migration, a visibility drop investigation, or a complex content strategy usually needs deeper SISTRIX experience plus broader SEO judgment.
Yes, most SISTRIX work can be done remotely because it is based on data analysis and reporting. For German companies, remote collaboration is common, but some teams still prefer on-site workshops for migrations, stakeholder sessions, or strategy planning.
Look for clear conclusions, not just screenshots. A good SISTRIX professional explains why visibility changed, links the data to search intent or site structure, and gives practical next steps that a content or technical team can follow.
Typical deliverables include visibility audits, keyword sets, competitor comparisons, and monitoring dashboards. In many SISTRIX projects, the real value is a written priority list that connects SEO data to content work, technical fixes, and reporting.
SISTRIX supports both. Content teams use it for keyword and topic decisions, while technical teams use it to investigate indexation issues, ranking drops, and the impact of site changes.
The average hourly rate of freelancers in Germany who have used SISTRIX in their recent projects is 100 €, which corresponds to a daily rate of about 797 € based on an 8-hour working day.
Of the freelancers in Germany who have used SISTRIX in their recent projects, 89% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Germany who have used SISTRIX in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Germany who have used SISTRIX in their recent projects are German (100%), English (98%), and Spanish (24%).
The most common industries among freelancers in Germany who have used SISTRIX in their recent projects are Advertising (72%), Information Technology (67%), and Media and Entertainment (63%).
The most common business areas among freelancers in Germany who have used SISTRIX in their recent projects are Marketing (100%), Information Technology (61%), and Project Management (54%).
Main locations of FRATCH Experts, who have recently used SISTRIX
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Philipp Thomaschewski
FRATCH CEO
