XOVI Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used XOVI
Marcel Schuler
Last position:
Team Lead Content-Marketing at roadsurfer GmbH
Responsibility for strategy, team leadership, and performance of the content area with a focus on organic conversions and internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Building and managing influencer and media partnerships.
Mesut Yilmaz
Last position:
Solution Architect Computer Vision Store at Schwarz IT (Lidl/Kaufland)
- Expansion and support of the product portfolio for video analytics and computer vision
- Requirements gathering and engineering
- Consulting, project management and coordination of the pilot and international rollout
- Tools: IP-based camera and video systems, Citrix administration, OneNote, Microsoft Teams, Node-RED, Office 365, Age Verification, Qognify Umbrella, ThingsBoard, Xovis 3D sensors, AXIS cameras, GK checkout software, Atlassian JIRA
Diego Brinner
Last position:
Senior Marketing Manager at CheckCars24 GmbH
- Further development of the CheckCars24 brand and its online business to increase reach, sales, and brand image.
- Structural and content expansion of the online presence.
- Conversion-oriented development to increase leads.
- Conceptual support in the graphic and technical redesign.
- Model-specific conception of cross-channel advertising campaigns.
- Managing a six-figure monthly budget in Google Ads.
- Creation of campaign-specific landing pages and newsletters.
- Opening new channels for lead generation.
- Establishing and expanding the partnership with Hertha BSC.
- Designing and planning online and offline PR activities.
- Designing and producing print and digital marketing materials.
- Organizing and executing brand presentations at trade shows and other events.
Markus Kempter
Last position:
Managing Partner at komenci GmbH
- Komenci Invest GmbH – Asset management for the Kempter family with subsidiaries in various business areas of Komenci GmbH (interim management, startup academy, coaching & consulting, M&A, performance marketing)
Sonja Gottschalk
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
- Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
- Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
- Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
- Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting for nexum AG’s clients in FMCG and health
- Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
- Advising REWE Digital GmbH on CRM campaign management
- Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
- Creating a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Advising on agency selection
Michael Hulsman
Last position:
SEA/SEO Team Lead at marmato GmbH
- Managed clients of the web agency on search engine optimization and marketing as well as web analytics
- Technical lead for 5 team members
Martin Pahl
Last position:
AMS-Gruppe
- Support for website relaunch (SEO, SEA)
- Planning and managing all performance marketing activities
- SEO (technical, content, active link building)
- Managing and implementing Google Ads and LinkedIn Ads campaigns
- Planning and managing content marketing, UX optimization, conversion maximization for B2B
- Creating landing pages (WordPress)
- Setting up and regularly analyzing Google Analytics
- Setting up tracking for all channels (performance marketing, email marketing, offline activities)
Stephanie Traub
Last position:
Online Marketing Manager at Vierdimensional New Media GmbH
- Strategic consulting and operational implementation in marketing and online marketing for B2C, B2B and e-commerce clients
- Responsibility for all online marketing activities
- Lead management and strengthening brand awareness
- Media production and social media marketing
- Editing the internal blog
- Search engine marketing (SEA, SEO)
- Personnel marketing and recruiting
Simona Burkart
Last position:
Founder SEO Consulting at seomona Consulting
- 2020–2022: Namics GmbH or Merkle DACH, consulting for clients (insurance sector), content, strategy and Technical SEO (world-leading provider of premium spirits), Core Web Vitals, AI optimization: AIO (GEO & LLMO)
- 2020-2025: KC Kim Consulting GmbH (automation technology), full strategy (SEO/SEA), relaunch support, Technical SEO consulting, Technical SEO
- 2020-2025: DIHK German Chamber of Industry and Commerce, content strategy, website concept, relaunch support, internal Onpage SEO workshops, Offpage SEO
- 2021-2025: SFC Energy AG, keyword research, content creation, CMS management, Social SEO
- 2021-2022: Rising Media Ltd, SEO consulting
- 2021: Seven.One Media, keyword research, market analysis and opportunities, Content Marketing
- 2022: sixclicks GmbH, content strategy, keyword research
- 2022: Kaffeerösterei Martermühle GmbH, strategy (SEO/SEA), Google Analytics, SEO consulting
- 2022: Sack’s Distillery, relaunch support, Google News SEO
- 2022: MBCAD, relaunch concepts, content audit, traffic analysis, content gap analysis, AMP SEO
- 2022: Küchenquelle, SEO content / optimization, creation
- 2022-2023: BSH Hausgeräte GmbH, keyword research, content production, Social SEO
- Visiativ AG, relaunch, strategy; SFC Energy AG (Efoy), keyword research, Local SEO, content production
- 2023: Merkle DACH, consulting for clients (B2B), Technical SEO, content gap analysis, consulting, SEO / SEA workshops
- 2023: Visiativ Germany GmbH, WordPress relaunch
- 2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, Shopware relaunch concepts
- 2023: S-Communication Services GmbH (Sparkassen Bayern), SEO UX, landing page mockups, keyword research, SEO briefings in Conductor, Typo3
- 2024: EMB GmbH, website relaunch
- 2024: SFC India GmbH, website setup, content strategy, link building, HubSpot
- 2024-2025: Edenred Deutschland GmbH, preparation, execution and support of the relaunch of the edenred.de domain, Jira
- 2024: Teambank AG Nürnberg, keyword research, content refresh and content strategy for the easycredit.de domain, Confluence
Björn Schneider
Last position:
Editor & Content Manager at Webedia GmbH
- Editorial work
- Content management
- Quality assurance
Discover over 15,000 top freelancers
Statistics of experts using XOVI
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
3.3 years
Positions per freelancer
9
Top business areas
Marketing, Information Technology, Project Management
Top industries
Professional Services, Advertising, Information Technology
Certification focus areas
Human Resources, Information Technology, Marketing
Bachelor's degree or higher
67%
Master's degree or higher
22%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using XOVI
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What XOVI covers
XOVI is an SEO suite used to plan, monitor, and improve search visibility. It helps teams work on keyword research, rank tracking, site audits, backlink analysis, and reporting in one place. Strong specialists turn that data into concrete actions, not just dashboards.
Where it fits
- Keyword research and topic planning
- Technical audits and issue prioritization
- Position tracking for SEO projects
- Backlink review and competitor comparison
- Reporting for in-house marketing teams and agencies
Skills around it
Good XOVI professionals understand search intent, on-page SEO, crawl issues, link signals, and content structure. They also know how to read exports, build clear reports, and connect findings to CMS work, content briefs, and developer tickets. The tool matters, but judgment matters more.
When companies bring help in
Companies often need freelance support when an SEO setup is messy, reporting is inconsistent, or a site loses visibility after changes. In Germany, this is common for e-commerce, B2B, and multi-language sites that need structured SEO work without adding permanent headcount. Freelancers can step in for audits, recovery work, and ongoing monitoring.
What strong specialists deliver
A strong XOVI specialist does not only check positions. They identify the real cause behind a drop, separate noise from risk, and explain what to fix first. They also align the work with content, technical, and link-building priorities so the next steps are practical.
What to look for
- Clear explanation of SEO findings
- Experience with audits and tracking setup
- Ability to work with content and technical teams
- Reliable reporting for stakeholders
- Practical recommendations, not just tool output
Frequently asked questions
Before you brief your next project: the most common questions about XOVI.
XOVI is used to monitor visibility, research keywords, review backlinks, and run site audits. Teams use it to understand why pages rank, where technical issues hold a site back, and which actions should come next.
XOVI is often chosen as an all-in-one SEO suite for German-speaking teams that want tracking, audits, and reporting in one workflow. Compared with SISTRIX or SEMrush, the main difference is usually the working style and reporting needs, not a single feature in isolation.
A strong XOVI specialist knows SEO strategy, technical auditing, keyword research, and reporting. The best people can translate the tool output into actions for content, development, and link work.
XOVI knowledge alone is not enough for most projects. You want someone who can interpret search data, spot technical problems, and decide what matters first based on your site goals.
Yes. XOVI works well for agencies that manage several clients and for in-house teams that need a shared view of rankings, audits, and progress. The reporting structure can be adapted to both setups.
For most XOVI projects, remote work is enough. A freelancer can review data, prepare audits, and discuss priorities online, while on-site workshops can help when teams need alignment on process or reporting.
The most useful adjacent skills are technical SEO, content analysis, backlink review, and clear stakeholder reporting. Knowledge of CMS workflows and collaboration with development teams is also valuable when findings must turn into site changes.
Look for a XOVI specialist who explains the logic behind findings, not just the numbers on screen. Good signs are structured audits, clear next steps, and examples of how they improved rankings or visibility through practical SEO work.
The average hourly rate of freelancers in Germany who have used XOVI in their recent projects is 86 €, which corresponds to a daily rate of about 685 € based on an 8-hour working day.
Of the freelancers in Germany who have used XOVI in their recent projects, 67% hold at least a Bachelor's degree and 22% hold at least a Master's degree.
On average, freelancers in Germany who have used XOVI in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 3.3 years.
The most common languages among freelancers in Germany who have used XOVI in their recent projects are German (100%), English (100%), and French (20%).
The most common industries among freelancers in Germany who have used XOVI in their recent projects are Professional Services (80%), Advertising (70%), and Information Technology (60%).
The most common business areas among freelancers in Germany who have used XOVI in their recent projects are Marketing (100%), Information Technology (80%), and Project Management (80%).
Main locations of FRATCH Experts, who have recently used XOVI
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
