Marcel Schuler-Senior Content Consultant
Check rate
Experience
Team Lead Content-Marketing
roadsurfer GmbH
Responsibility for strategy, team leadership, and performance of the content area with a focus on organic conversions and internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Building and managing influencer and media partnerships.
Senior Content Consultant
- i22 / Telekom: strategic content management for an entertainment platform; quality assurance, SEO-compliant structuring, and maintenance of complex product data in CoreMedia.
- mediorbis.de: planning and optimization of online communication for the website and social media, as well as implementation of an internal news channel.
- Servier Deutschland: development of the content strategy and SEO monitoring with Seobility & Google Analytics.
- NEXT Munich: holistic digital strategy and SEO analysis for all channels.
- hinterland.camp: strategic concept and implementation of a holistic content strategy including storytelling, as well as building content marketing and press infrastructure.
- Meteor Film: relaunch of the website including WordPress implementation and building Facebook campaign workflows.
Editor (freelance)
Südwestrundfunk
- Selection of news content from different sources according to journalistic and target-group-specific criteria
- Preparing this content for users
- Writing articles, editing images, and cutting videos
- Publishing content online (SWRAktuell.de, SWR3.de), on social media channels (SWR Aktuell, SWR3), and in the SWR Aktuell app
- Working on the "News for Natives" team, which won the German Radio Award 2013 in the category "Best Innovation"
Editor
DIG GmbH
- Writing and editing articles for woodZ-mag.com
- Conceptual development of the website
- Contact person for the music section and building new contacts
- Internet and image research as well as editing
- Adding articles to the DIG GmbH CMS
- Acting as deputy editorial lead
Freelance employee (Angelfire Germany)
Lycos Europe GmbH
- User support and community support
- Concept development for special features and integration of partners
- Writing editorial content
- Helping solve complex tasks with commitment and initiative
- Planning and implementing editorial projects
Editorial Intern
LYCOS Angelfire
- Writing articles on a range of topics, including image editing
- Supporting and helping further develop the community conceptually
- Planning and implementing editorial concepts
- Working with content publication tools, VISIO, Macromedia Dreamweaver, and Adobe Photoshop
- Researching in the dpa image database and gaining insight into new media business models
Intern, Community Work
Kreisjugendamt Gütersloh
- Preparing, carrying out, and evaluating an activating survey in the Schumannstraße residential area
- Creating questionnaires, press articles, and handouts
- Interviewing households in person and documenting the results
- Creating graphical presentations of the results on the PC
- Taking part in the residents' meeting and visualizing the survey results
Student and Research Assistant
Universität Bielefeld, Institut für Wissenschafts- und Technikforschung
- Creating graphics with SigmaPlot and Corel Presentation
- Researching literature in the university library and in CD-ROM/online databases
- Designing web pages with HTML editors
- Collecting and preparing empirical data for research projects
- Office work (word processing with WordPerfect and MS Word)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Pharmaceutical, Professional Services, Telecommunication, Education, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Quality Assurance, Strategy, Research and Development, and Product Development.
Summary
Senior content and SEO strategist with over 20 years of experience in digital media and platform models. I specialize in combining journalistic storytelling with scalable content systems, bringing deep expertise in common CMS solutions such as Coremedia and WordPress. My experience ranges from agile start-up and scale-up environments to strategic consulting for corporations and major clients.
Skills
Strategy & Concept – Content Strategy: Development Of Core Stories, Editorial Planning, And 360-Degree Communication.
Strategy & Concept – Customer Journey: Optimization Of Target Group Communication And Development Of Digital Sales Concepts.
Strategy & Concept – Online Marketing: Performance Campaigns (E.G. Facebook), Lead Generation, And Influencer Marketing.
Seo & Analytics – Seo Optimization: On-Page Optimization (Metadata, Headings, Alt Tags) And Technical Audits.
Seo & Analytics – Monitoring: Confident Use Of Tools Such As Seobility, Xovi, And Google Analytics.
Systems & Technology – Content Management (Cms): In-Depth Knowledge Of Coremedia, Wordpress, And Bcc As Well As Various Other Cms.
Systems & Technology – Multimedia: Professional Use Of Adobe Photoshop As Well As Programs For Audio And Video Editing.
Systems & Technology – Project Management: Coordination Of Teams, Agencies, And Freelance Writers.
Languages
Education
Bielefeld University
Diploma in Sociology · Sociology · Bielefeld, Germany · good
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Marcel is based in Gauting, Germany and can operate in on-site, hybrid, and remote work models.
Marcel speaks the following languages: German (Native), English (Advanced).
Marcel has at least 29 years of experience. During this time, Marcel has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 4 years and 8 months. Note that Marcel may not have shared all experience and actually has more experience.
Based on recent experience, Marcel would be well-suited for roles such as: Team Lead Content-Marketing, Senior Content Consultant, Editor (freelance).
Marcel's most recent position is Team Lead Content-Marketing at roadsurfer GmbH.
Marcel is most experienced in industries like Media and Entertainment, Pharmaceutical, and Professional Services. Marcel also has some experience in Telecommunication, Education, and Tourism.
Marcel is most experienced in business areas like Marketing, Information Technology, and Quality Assurance. Marcel also has some experience in Strategy, Research and Development, and Product Development.
Marcel has recently worked in industries like Media and Entertainment, Pharmaceutical, and Professional Services.
Marcel has recently worked in business areas like Information Technology, Marketing, and Quality Assurance.
Marcel holds a Master in Sociology from Bielefeld University.
Marcel is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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