Marcel Schuler - Senior Content Consultant

Q: Where is Marcel based?

Marcel is based in Gauting, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Marcel speak?

Marcel speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Marcel have?

Marcel has at least 29 years of experience. During this time, Marcel has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 4 years and 8 months . Note that Marcel may not have shared all experience and actually has more experience.

Q: What is Marcel's latest experience?

Marcel's most recent position is Team Lead Content-Marketing at roadsurfer GmbH .

Q: Which industries is Marcel most experienced in?

Marcel is most experienced in industries like Media and Entertainment , Pharmaceutical , and Professional Services . Marcel also has some experience in Telecommunication , Education , and Tourism .

Q: Which business areas is Marcel most experienced in?

Marcel is most experienced in business areas like Marketing , Information Technology , and Quality Assurance . Marcel also has some experience in Strategy , Research and Development , and Product Development .

Q: Which industries has Marcel worked in recently?

Marcel has recently worked in industries like Media and Entertainment , Pharmaceutical , and Professional Services .

Q: Which business areas has Marcel worked in recently?

Marcel has recently worked in business areas like Information Technology , Marketing , and Quality Assurance .

Q: What is Marcel's education?

Marcel holds a Master in Sociology from Bielefeld University .

Recommended expert

Gauting, Germany

Check rate

Experience

Sep 2018 - Sep 2020

2 years 1 month

Munich, Germany

Hybrid

Team Lead Content-Marketing

roadsurfer GmbH

Responsibility for strategy, team leadership, and performance of the content area with a focus on organic conversions and internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Building and managing influencer and media partnerships.

Oct 2010 - Present

15 years 11 months

Gauting, Germany

Remote

Senior Content Consultant

i22 / Telekom: strategic content management for an entertainment platform; quality assurance, SEO-compliant structuring, and maintenance of complex product data in CoreMedia.
mediorbis.de: planning and optimization of online communication for the website and social media, as well as implementation of an internal news channel.
Servier Deutschland: development of the content strategy and SEO monitoring with Seobility & Google Analytics.
NEXT Munich: holistic digital strategy and SEO analysis for all channels.
hinterland.camp: strategic concept and implementation of a holistic content strategy including storytelling, as well as building content marketing and press infrastructure.
Meteor Film: relaunch of the website including WordPress implementation and building Facebook campaign workflows.

Nov 2003 - Aug 2018

14 years 10 months

Baden-Baden, Germany

Editor (freelance)

Südwestrundfunk

Selection of news content from different sources according to journalistic and target-group-specific criteria
Preparing this content for users
Writing articles, editing images, and cutting videos
Publishing content online (SWRAktuell.de, SWR3.de), on social media channels (SWR Aktuell, SWR3), and in the SWR Aktuell app
Working on the "News for Natives" team, which won the German Radio Award 2013 in the category "Best Innovation"

May 2002 - Oct 2003

1 year 6 months

Oberndorf, Germany

Editor

DIG GmbH

Writing and editing articles for woodZ-mag.com
Conceptual development of the website
Contact person for the music section and building new contacts
Internet and image research as well as editing
Adding articles to the DIG GmbH CMS
Acting as deputy editorial lead

Jul 2001 - Jan 2002

7 months

Gütersloh, Germany

Freelance employee (Angelfire Germany)

Lycos Europe GmbH

User support and community support
Concept development for special features and integration of partners
Writing editorial content
Helping solve complex tasks with commitment and initiative
Planning and implementing editorial projects

Jan 2001 - Jun 2001

6 months

Hamburg, Germany

Editorial Intern

LYCOS Angelfire

Writing articles on a range of topics, including image editing
Supporting and helping further develop the community conceptually
Planning and implementing editorial concepts
Working with content publication tools, VISIO, Macromedia Dreamweaver, and Adobe Photoshop
Researching in the dpa image database and gaining insight into new media business models

Feb 1997 - Mar 1997

2 months

Gütersloh, Germany

Intern, Community Work

Kreisjugendamt Gütersloh

Preparing, carrying out, and evaluating an activating survey in the Schumannstraße residential area
Creating questionnaires, press articles, and handouts
Interviewing households in person and documenting the results
Creating graphical presentations of the results on the PC
Taking part in the residents' meeting and visualizing the survey results

Oct 1996 - Nov 2000

4 years 2 months

Bielefeld, Germany

Student and Research Assistant

Universität Bielefeld, Institut für Wissenschafts- und Technikforschung

Creating graphics with SigmaPlot and Corel Presentation
Researching literature in the university library and in CD-ROM/online databases
Designing web pages with HTML editors
Collecting and preparing empirical data for research projects
Office work (word processing with WordPerfect and MS Word)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Pharmaceutical, Professional Services, Telecommunication, Education, and Tourism.

Media and Entertainment

Pharmaceutical

Professional Services

Telecommunication

Education

Tourism

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Quality Assurance, Strategy, Research and Development, and Product Development.

Marketing

Information Technology

Quality Assurance

Strategy

Research and Development

Product Development

Summary

Senior content and SEO strategist with over 20 years of experience in digital media and platform models. I specialize in combining journalistic storytelling with scalable content systems, bringing deep expertise in common CMS solutions such as Coremedia and WordPress. My experience ranges from agile start-up and scale-up environments to strategic consulting for corporations and major clients.

Skills

Strategy & Concept – Content Strategy: Development Of Core Stories, Editorial Planning, And 360-Degree Communication.
Strategy & Concept – Customer Journey: Optimization Of Target Group Communication And Development Of Digital Sales Concepts.
Strategy & Concept – Online Marketing: Performance Campaigns (E.G. Facebook), Lead Generation, And Influencer Marketing.
Seo & Analytics – Seo Optimization: On-Page Optimization (Metadata, Headings, Alt Tags) And Technical Audits.
Seo & Analytics – Monitoring: Confident Use Of Tools Such As Seobility, Xovi, And Google Analytics.
Systems & Technology – Content Management (Cms): In-Depth Knowledge Of Coremedia, Wordpress, And Bcc As Well As Various Other Cms.
Systems & Technology – Multimedia: Professional Use Of Adobe Photoshop As Well As Programs For Audio And Video Editing.
Systems & Technology – Project Management: Coordination Of Teams, Agencies, And Freelance Writers.

Languages

German

Native

English

Advanced

Education

Bielefeld University

Diploma in Sociology · Sociology · Bielefeld, Germany · good

Statistics

Experience

Total positions 8

Experience in Media and Entertainment 25.5 y

Avg length 4 y 11 m

Longest experience 15 y 10 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Team Lead Content-Marketing, Senior Content Consultant, Editor (freelance)

Main industries Media and Entertainment, Pharmaceutical, Professional Services

Main business areas Marketing, Information Technology, Quality Assurance

Qualifications

Highest degree Master

Profile

Created

February 2026

Last Update

August 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Marcel is based in Gauting, Germany and can operate in on-site, hybrid, and remote work models.

Marcel speaks the following languages: German (Native), English (Advanced).

Marcel has at least 29 years of experience. During this time, Marcel has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 4 years and 8 months. Note that Marcel may not have shared all experience and actually has more experience.

Based on recent experience, Marcel would be well-suited for roles such as: Team Lead Content-Marketing, Senior Content Consultant, Editor (freelance).

Marcel's most recent position is Team Lead Content-Marketing at roadsurfer GmbH.

Marcel is most experienced in industries like Media and Entertainment, Pharmaceutical, and Professional Services. Marcel also has some experience in Telecommunication, Education, and Tourism.

Marcel is most experienced in business areas like Marketing, Information Technology, and Quality Assurance. Marcel also has some experience in Strategy, Research and Development, and Product Development.

Marcel has recently worked in industries like Media and Entertainment, Pharmaceutical, and Professional Services.

Marcel has recently worked in business areas like Information Technology, Marketing, and Quality Assurance.

Marcel holds a Master in Sociology from Bielefeld University.

Marcel will be available full-time from August 2026.

Marcel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Marcel, click the Meet button on the profile to request a meeting and discuss your project needs.