Search Engine Advertising Expert in Frankfurt
in minutes with precise AI matchingHire experts who plan Google Ads and Microsoft Advertising campaigns, refine PPC accounts and improve conversion tracking across search, shopping and local campaigns. Get matched quickly with vetted, available freelancers who fit your brief.
Meet FRATCH Experts in Frankfurt, who have recently used Search Engine Advertising
Joachim A.
Last position:
HubSpot Project Manager, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance)
- Communication interface between stakeholders and digital specialist departments
Yves S.
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Beate M.
Last position:
Interim Senior Affiliate-Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and implementation of Q3 activities with a focus on Black Friday preparation
- Management and further development of the existing partner programs via EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management as well as campaign management and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Benedikt B.
Last position:
CRM Project Management at REWE Group & PENNY GmbH
- Loyalty Program Penny App: Go-Live preparation
- Training
- Operational structuring
Gabriele S.
Last position:
Interim Media Manager at RĂĽgenwalder MĂĽhle
- Management of the media agency
- Media strategy for various campaigns
- Campaign management
- Development of a social media concept
- Review of reports and PCAs
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Gregor S.
Last position:
Lead Project Manager at Varisano Kliniken
Lead project manager for live seminars and hybrid implementation. Creation of the run-of-show, definition of all on-site designs in line with corporate identity, and optimization of the digital setup. On-site show direction.
Samet P.
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Nina M.
Last position:
Interim Manager at Resilient Brand Consulting & Communication
- Supporting brands, people and organizations in growth and change processes with a clear brand focus and a digital mindset
- Interim management in strategic brand, marketing and transformation projects
Hong T.
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Oliver G.
Last position:
Lecturer (Master's Programs) at Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Wiam A.
Last position:
Technical Lead Consultant Salesforce at DB Systel GmbH
- Trusted advisor to Deutsche Bahn’s subsidiaries in Europe and the UK. Leading a team of 9 consultants.
- Responsible for project management, new client acquisition, implementation/development, architecture, integration, and training.
- Supporting the consulting team’s growth by sharing know-how, best practices, and business analysis methods.
- Designing and implementing a new onboarding process for new clients, improving customer satisfaction.
- Introducing Salesforce guidelines and standards for Lightning Platform / Core Cloud implementations to reduce technical debt and ensure consistency.
Leif M.
Last position:
Freelance Marketing Consultant at Morling KOMM.
- Freelance marketing expert with a focus on strategic brand management, paid media, web design and content marketing
- Supporting companies with campaign development, copywriting, SEO, graphic and video content
- Advising on client development and training
Thomas K.
Last position:
Management Consultant (Freelance) at TK Beratung
- eCommerce & online shop
- Digitalization
- Strategy development
- Process consulting
- Project management
- Trainings & presentations
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
24 years (Germany: 21 years)
Position duration
1.6 years (Germany: 3.2 years)
Positions per freelancer
14 (Germany: 11)
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Professional Services, Retail
Certification focus areas
Human Resources, Project Management, Information Technology
Bachelor's degree or higher
82% (Germany: 88%)
Master's degree or higher
36% (Germany: 48%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Frankfurt using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Advertising experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (71%)
- Professional Services (71%)
- Retail (57%)
- Healthcare (43%)
- Information Technology (43%)
- Automotive (36%)
- Fashion (36%)
- Food and Beverage (36%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Search Engine Advertising Does
Search Engine Advertising places paid messages in search results when people look for products, services or solutions. It is commonly called SEA or PPC and typically runs through Google Ads and Microsoft Advertising. Companies use it to generate qualified visits, leads, sales and local actions while controlling audiences, bids, budgets and landing pages.
Campaign Formats
Search campaigns target intent through keywords, match types and responsive ads. Shopping campaigns connect product feeds with commercial queries, while Performance Max can distribute assets across several Google properties. Local campaigns, display placements and remarketing support broader reach when they serve a clear acquisition goal.
Ecosystem And Skills
Strong specialists work across account structure, keyword research, negative keywords, ad copy, bidding and budget allocation. They connect Google Analytics 4, Google Tag Manager, conversion APIs, CRM data and consent-aware tracking to evaluate real business outcomes. Relevant tools include Looker Studio, Merchant Center, Microsoft Advertising and feed management systems.
When Freelance Expertise Helps
- Launching a new Google Ads or Microsoft Advertising account
- Rebuilding fragmented campaigns and naming structures
- Fixing conversion tracking, attribution or product feeds
- Expanding into new markets, languages or service areas
- Auditing spend, search terms, landing pages and reporting
Freelance specialists are useful when internal teams lack SEA capacity, when performance has become difficult to explain or when a launch needs focused ownership. They can work alongside marketing, sales, analytics and web teams without requiring a permanent hire.
Frankfurt Delivery Context
Companies in Frankfurt often run search campaigns for finance, logistics, software, professional services, retail and travel. Local specialists can align German-language search intent with regional landing pages, while remote professionals can collaborate through shared ad accounts, dashboards and review routines. Agree access rights, working hours and approval steps before work begins.
What Good Specialists Deliver
A strong professional links every campaign decision to a measurable business objective. They document assumptions, protect account access, test one meaningful change at a time and explain results without hiding behind platform metrics. Look for experience with the relevant sales cycle, clean tracking, thoughtful search-term analysis and recommendations that distinguish media issues from website or offer problems.
Frequently asked questions
Quick answers to the questions that come up most around Search Engine Advertising.
Search Engine Advertising is used to place paid ads beside relevant search results and reach people with active intent. Companies use SEA for lead generation, online sales, app promotion, local visits and product discovery.
Search Engine Advertising buys visibility through auction-based ad systems, while SEO earns organic visibility through content, technical quality and authority. Paid campaigns can generate traffic quickly and offer direct control over targeting, but their visibility depends on continued budget.
A capable Google Ads specialist will often also work with Microsoft Advertising, Merchant Center, Google Analytics 4 and Google Tag Manager. Depending on the project, useful adjacent skills include feed management, landing-page testing, CRM integration, consent management and Looker Studio reporting.
The right level depends on the account structure, sales cycle, markets and tracking setup rather than on a fixed amount of time. A small account may need a focused audit and launch plan, while a complex B2B or ecommerce programme calls for proven work across bidding, feeds, attribution and stakeholder reporting.
SEA work is often well suited to remote collaboration because account access, reporting and approvals are digital. On-site sessions can still help when specialists need to understand sales processes, product details or local German-language messaging with the Frankfurt team.
A strong PPC professional first checks conversion definitions, tracking reliability, account access, search terms, budgets, bidding logic and landing-page relevance. They should also clarify commercial targets and approval rules before making changes that affect spend or lead flow.
Evaluate whether Search Engine Advertising recommendations connect query intent, ad message, landing page and business outcome. Quality work includes a clear account structure, valid conversion data, transparent tests, useful documentation and reporting that separates platform signals from actual revenue or qualified demand.
Google Ads can support ecommerce through Shopping, Search, Performance Max and remarketing campaigns when product data and conversion tracking are reliable. The best mix depends on catalogue structure, margins, feed quality, brand demand and the role of paid search in the customer journey.
The average hourly rate of freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects is 106 €, which corresponds to a daily rate of about 845 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects, 82% hold at least a Bachelor's degree and 36% hold at least a Master's degree.
On average, freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects have 24 years of professional experience, with a single engagement typically lasting around 1.6 years.
The most common languages among freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (100%), and Spanish (29%).
The most common industries among freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects are Advertising (71%), Professional Services (71%), and Retail (57%).
The most common business areas among freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects are Marketing (93%), Project Management (86%), and Sales (79%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne 
Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf Countries:
Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
