Search Engine Advertising Experts in Frankfurt
matched in minutes with vetted specialists and AI support.Hire experts who plan and run Google Ads and Microsoft Advertising campaigns, refine keyword lists, write ad copy, and improve landing page alignment for search traffic. Fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Frankfurt, who have recently used Search Engine Advertising
Joachim Auster
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Ebru Ataman
Last position:
Product Operations Manager, Media Operations & Growth, Global Marketing at Zalando SE
- End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
- Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
- Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
- Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
- Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
- Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
- Systematic evaluation of user feedback to derive data-driven optimization measures.
- Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.
Markus Kümpel
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Yves Schleich
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Gregor Schibblock
Last position:
Lead Project Manager at Varisano Kliniken
Lead project manager for live seminars and hybrid implementation. Creation of the run-of-show, definition of all on-site designs in line with corporate identity, and optimization of the digital setup. On-site show direction.
Beate Müller
Last position:
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Nina Mann
Last position:
Interim Manager at Resilient Brand Consulting & Communication
- Supporting brands, people and organizations in growth and change processes with a clear brand focus and a digital mindset
- Interim management in strategic brand, marketing and transformation projects
Oliver Gerrits
Last position:
Lecturer (Master's Programs) at Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Benedikt Berghof
Last position:
CRM Project Lead at REWE Group & PENNY GmbH
- Penny App loyalty program: go-live preparation
- Training
- Operations structuring
Wiam Aouraghe
Last position:
Technical Lead Consultant Salesforce at DB Systel GmbH
- Trusted advisor to Deutsche Bahn’s subsidiaries in Europe and the UK. Leading a team of 9 consultants.
- Responsible for project management, new client acquisition, implementation/development, architecture, integration, and training.
- Supporting the consulting team’s growth by sharing know-how, best practices, and business analysis methods.
- Designing and implementing a new onboarding process for new clients, improving customer satisfaction.
- Introducing Salesforce guidelines and standards for Lightning Platform / Core Cloud implementations to reduce technical debt and ensure consistency.
Gabriele Sosnizkij
Last position:
Interim Media Manager at Rügenwalder Mühle
- Managing the media agency
- Media strategy for various campaigns
- Campaign management
- Developing social media concept
- Reviewing reports and PCAs
Hong T
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Leif Morling
Last position:
Freelance Marketing Consultant at Morling KOMM.
- Freelance marketing expert with a focus on strategic brand management, paid media, web design and content marketing
- Supporting companies with campaign development, copywriting, SEO, graphic and video content
- Advising on client development and training
Thomas Krüdewagen
Last position:
Management Consultant (Freelance) at TK Beratung
- eCommerce & online shop
- Digitalization
- Strategy development
- Process consulting
- Project management
- Trainings & presentations
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
25 years (Germany: 21 years)
Position duration
1.8 years (Germany: 3.4 years)
Positions per freelancer
14 (Germany: 11)
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Professional Services, Retail
Certification focus areas
Human Resources, Information Technology, Product Development
Bachelor's degree or higher
82% (Germany: 89%)
Master's degree or higher
36% (Germany: 47%)
Certifications per freelancer
3 (Germany: 2)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it covers
Search engine advertising, often called SEA, is paid search marketing on Google Ads, Microsoft Advertising, and similar systems. It puts ads next to search results when people look for a product, service, or local provider. Strong specialists focus on intent, not just traffic.
Typical work
- keyword research and match type planning
- ad copy for search, brand, and competitor campaigns
- campaign structure by product, language, or market
- conversion tracking and feed checks
- landing page and query review
Skills that matter
Good professionals understand bidding logic, Quality Score signals, negative keywords, and search terms analysis. They also work well with analytics, tag setup, and content teams. In Frankfurt, they often support multi-language accounts that need clear German and English messaging.
When companies bring in help
Teams hire freelance experts when campaigns need a reset, a new market launch, or tighter cost control. They are also useful during tracking changes, account migrations, and seasonal pushes. If internal staff are overloaded, outside specialists can keep search campaigns active and clean.
Ecosystem and tools
The work usually spans Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, Merchant Center, and conversion APIs. Many specialists also use scripts, dashboards, and shared keyword tools to manage large accounts. The right setup depends on the search volume, sales cycle, and reporting needs.
What strong specialists deliver
Strong SEA professionals do more than raise spend. They build account structure that is easy to manage, test ad copy against real search intent, and remove waste fast. They document decisions clearly so teams can keep improving after the project ends.
Frequently asked questions
Quick answers to the questions that come up most around Search Engine Advertising.
Search Engine Advertising is used to show paid ads when people search for products, services, or answers. It is common for lead generation, online sales, local services, and branded search protection. Good campaigns focus on intent and landing page fit, not only clicks.
Not exactly. SEA is the broader discipline of paid search, while Google Ads is the main tool many teams use for it. Microsoft Advertising, still often called Bing Ads in older discussions, is another common channel.
A strong Search Engine Advertising freelancer should understand tracking, attribution, keyword research, ad copy, and landing page analysis. Experience with Google Tag Manager, analytics tools, and feed-based campaigns is often important too. They should also be able to explain why a change matters.
It depends on the account setup and risk. A cleanup, audit, or campaign build for a focused account may need one specialist, while complex ecommerce or multi-market work often needs someone who has handled tracking, automation, and reporting together. The more moving parts, the more process matters.
Yes. Search Engine Advertising work is often handled remotely because campaign access, reporting, and testing all happen online. For Frankfurt-based teams, remote collaboration is common, though workshops in person can help when brand, product, and sales teams need to align quickly.
Look for clear account structure, clean naming, thoughtful keyword choices, and a method for testing ads and search terms. A strong Search Engine Advertising specialist can explain trade-offs, not just show activity. They should also ask about conversion quality, not only traffic volume.
SEA is paid search, while SEO is about earning organic visibility in search results. Search Engine Advertising gives faster control over keywords, messaging, and timing, but it stops when spend stops. SEO usually takes longer and supports broader content visibility.
Helpful adjacent skills include landing page analysis, conversion tracking, analytics, feed management, and basic copywriting. Many Search Engine Advertising projects also involve CRM data, product feeds, or reporting dashboards. In practice, the best specialists work across search, tracking, and pages together.
The average hourly rate of freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects is 104 €, which corresponds to a daily rate of about 835 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects, 82% hold at least a Bachelor's degree and 36% hold at least a Master's degree.
On average, freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects have 25 years of professional experience, with a single engagement typically lasting around 1.8 years.
The most common languages among freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (100%), and Spanish (29%).
The most common industries among freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects are Advertising (71%), Professional Services (64%), and Retail (57%).
The most common business areas among freelancers in Frankfurt, Germany who have used Search Engine Advertising in their recent projects are Marketing (93%), Project Management (86%), and Sales (79%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne 
Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
