Search Engine Advertising Experts in Munich
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Meet FRATCH Experts in Munich, who have recently used Search Engine Advertising
Tony S.
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
André U.
Last position:
RTE / Agile Coach / Full SAFe Consultant at Siemens Energy
- RTE/Agile Coach for the SAFe 6 (Scaled Agile Framework) rollout
- Building and establishing a LACE (Lean-Agile Center of Excellence) for several ARTs
- Using the tools: Azure DevOps with SCALE, Loop, MS Whiteboard
- Building the ART with 7 teams
- Training Product Owners, e.g. through SAFe POPM training and LearnSnacks
- Running the initial PI Planning as a Kickoff Planning Event
- Introducing a demand process
Peer W.
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Vera S.
Last position:
Founder & Independent Consultant at VS Consulting
- Transformed the marketing department of a global logistics and transport manufacturer in Germany, identifying value-driving measures, coordinating key stakeholders like CMO and CSO, and designing and implementing revenue-driving initiatives.
- Led a strategic transformation & change-management and implementation project for the CMO and CPO of a KKR portfolio company (HQ in NYC & Geneva), optimizing PMO structures, designing and leading executive workshops, managing executive stakeholders, and reporting across key global markets.
- Identified and quantified growth and cost-cutting opportunities for a global F&B/FMCG manufacturer & distributor through market sizing, competitive analysis, and profitability assessments, highlighting €300 m e-commerce growth potential and €100 m savings.
- Directed internal communications and PMO for an enterprise-wide analytics initiative at a global pharma company, creating executive-ready packs, newsletters, and storylines for leadership, while maintaining RAID/critical path and aligning 10+ workstreams across regions.
- Designed and directed a national go-to-market marketing strategy covering customer segmentation, digital/offline touchpoints, and e-commerce journeys for the German commercial lead of a new therapy at a global pharma corporation, earning ‘lighthouse project’ recognition by the country CEO.
- Led a project and team for the board of a DAX-40 company in a comprehensive organizational transformation strategy, managing scopes, budgets, timelines, and stakeholders to deliver a strategy affecting over 100,000 employees globally.
- Upgraded reporting and organizational structure for an automotive e-commerce marketplace, driving operational efficiency and supporting €615 m annual revenue.
Antonio M.
Last position:
Senior PO/PM/Agile Master for AI/NLP/ML Products at Freelancer
- PO/PM for digital products such as Search, Recommendations & AI (IR/ML)-related projects, Knowledge and Document Management Systems, and Search with LLMs, RAG, and Knowledge Graphs
- Agile evangelist helping people, teams, and organizations work in an agile way
Kay G.
Last position:
Head of Aftermarket Sales (Interim) at INFRAFIBRE Germany GmbH
- Holistic responsibility for B2C aftermarket sales and ensuring achievement of all sales targets
- Project planning, project management and stakeholder management between construction, sales and marketing departments
- Development and implementation of data-based analyses to optimize sales strategies and aftermarket processes
- Disciplinary leadership of the internal sales team with focus on integrating D2D, retail and other sales channels
- Planning, conducting and moderating info events (virtual and in-person) and managing key contacts and multipliers
Pasun Z.
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
- Integration and implementation of ad technologies for the best possible management of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
- Expertise in Search Engine Advertising
Lora S.
Last position:
Product Marketing Manager at Wemolo GmbH
- Positioning & messaging for thesis on SEO semantics & syntax
- Hardware + software campaigns for real estate, retail & municipalities
- Developed sales and website content
- Close alignment with product, design & sales
- Introduction of new marketing processes and automations
Mannu B.
Last position:
Head of Marketing & Communications at STABL Energy GmbH
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Michael P.
Last position:
Interim Manager | Initiator at Hinauf.com
- Pro7Sat1 Media SE – Digital Product Lead: Customer-focused redesign of the TV channel websites for the Pro7Sat.1 group and management of complex project dynamics
- Pro7Sat1 Media SE – Digital Product Lead: Responsible for the launch of the Galileo apps and website, leading the cross-functional team of over 20 directly involved staff from software development, UI/UX, marketing, digital content creation, business intelligence, and TV editorial, overseeing the development process and managing various internal stakeholders and external agencies
- LEONET AG – Head of Online Marketing: Responsible for the relaunch and rebrand of the amplus.ag website at [link], managing the web, brand, and SEO agencies, defining content elements like imagery and text, developing a mobile-first portal to align customer focus, ease of use, and increased sales, quantitative analysis of customer groups as the basis for website design and user flows
- RDL Group GmbH – Managing Director eCommerce Online Marketing: Increased organic traffic by over 30% through on-page optimizations, improved meta information and mobile readiness, and sustainable content creation, achieved a year-to-date revenue increase of 6.5% and margin improvement of 7.3% by redesigning the three e-commerce shops, full responsibility for products, pricing, contract negotiations, purchasing, and leading up to 13 staff, as well as regular reporting meetings with the investor
Simone G.
Last position:
Digital Marketing & Sales Consultant at Independent Management Consultant
- Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication planning
- Implementation of digital marketing initiatives
- Online sales, campaign management, performance marketing
- Conversion rate optimization, CRM, customer retention
Christian K.
Last position:
CEO, Founder & Managing Partner at Ideas Enabled
- Served as Chief Digital Officer a.i. at a leading European travel industry player (2021-2023)
- Steered the Digital B2C unit with 100+ employees in the challenging phase of a large scale strategic transformation and re-organization in the travel industry
- Defined the strategic design of the overall Digital B2C platform and increased the direct online sales share by 2x post-covid
- Re-organized the unit around 5 pillars: CoC Business Analytics & Rules, Digital Marketing Outreach & CRM, Digital Toolkit & Platform, E-2-E Digital Experience, Content Production & Mining
- Conducted an as-is assessment (SEA & social media, SEO, UX/CX, content) including benchmarking and best practice review cross-industry
- Designed an overarching business case for three strategic scenarios to pave the most efficient way towards the ambitious mid-term goal of 30% direct online sales share
- Led key strategic initiatives dedicated to B2C brand strategy & architecture, digital B2C strategy & disintermediation, and B2B2C strategy & commissioning model re-design
- Led 100-day plan investigation initiatives around group sales commissioning and overall marketing spend effectiveness leveraging the marketing excellence framework
- Investigated and implemented AI/ML in recommendations and CR optimization
- Ran European Lean Startup Workshops as executive & employee coach for an international pharma company
Slavina V.
Last position:
Marketing Director at Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Stefan H.
Last position:
Interim Manager, Start-Up Consultant at Self-employed
- Concept, implementation and consulting for eCommerce projects
- Strategy, discovery, tech setup, product ownership
- Go-to-market strategies and implementation
María B.
Last position:
Senior Digital Account Manager at Mediaplus Performance
- Specialized agency within the Serviceplan Group, focusing on digital performance marketing and search engine marketing (SEM).
- Management and continuous optimization of SEA projects for Hornbach, Carglass, Gabor, and Infineon as an external consultant.
- Provided strategic consulting to agency clients on their SEA campaigns, identifying weaknesses and recommending improvement measures, significantly contributing to client success and retention.
- Increased Hornbach’s account efficiency by 25% through refined audience segmentation and the development of highly targeted ad campaigns. Additionally, implemented AI-driven campaign formats, further boosting conversion rates.
- Improved Carglass’ ROI by 30% by optimizing keywords and ad copy, as well as adjusting bidding strategies.
- Enhanced Gabor’s CTR by 20% by redefining target audiences, developing new landing pages, and driving international expansion.
- Reduced Infineon’s campaign costs by 15% by identifying and eliminating inefficient keywords and implementing new bidding strategies.
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
19 years (Germany: 21 years)
Position duration
3.8 years (Germany: 3.4 years)
Positions per freelancer
9 (Germany: 11)
Top business areas
Marketing, Product Development, Project Management
Top industries
Media and Entertainment, Advertising, Professional Services
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
90% (Germany: 88%)
Master's degree or higher
57% (Germany: 47%)
Certifications per freelancer
4 (Germany: 2)
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Munich using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Advertising experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Media and Entertainment (74%)
- Advertising (70%)
- Professional Services (61%)
- Automotive (57%)
- Information Technology (57%)
- Retail (57%)
- Telecommunication (39%)
- Banking and Finance (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What it does
Search Engine Advertising places paid messages in search results when people show intent through their queries. Companies use it to attract qualified visits, generate leads, sell products and promote local services. The work covers campaign strategy, account setup, ad copy, bidding and ongoing optimisation.
Core campaign work
Strong specialists connect commercial goals with the structure of a paid search account. They research search terms, group keywords by intent, write responsive ads and build landing-page recommendations. They also manage budgets, exclusions, geographic targeting and ad schedules so campaigns remain relevant as demand changes.
- Search and shopping campaign planning
- Keyword, audience and competitor research
- Ad copy and asset development
- Conversion tracking and attribution checks
- Performance reporting and optimisation
Ecosystem and tooling
Search Engine Advertising is commonly called SEA or PPC and is closely associated with Google Ads and Microsoft Advertising. Specialists work with Google Analytics, Google Tag Manager, Merchant Center, Search Console and feed-management tools. Depending on the account, they may also connect customer data, CRM systems, consent tools and automated reporting platforms.
When companies need help
Freelance expertise is useful when an account needs a clean structure, a new market launch or a reliable measurement setup. Companies also bring in specialists after rising acquisition costs, weak lead quality, unused campaign data or a change in product focus. In Munich, teams may value professionals who can coordinate remotely and communicate clearly in English and German.
- New account or campaign creation
- Audit of tracking, keywords and search terms
- Product-feed and shopping campaign support
- Restructuring after a merger or rebrand
What strong specialists deliver
Quality work starts with clear measurement rather than surface-level traffic figures. Strong professionals separate brand and non-brand intent, test meaningful variations, review search-term quality and explain decisions in plain language. They protect spend with exclusions and checks while keeping room for controlled experimentation.
Choosing the right fit
Ask for examples of comparable goals, account sizes and sales cycles, then discuss how success will be measured. A capable freelancer should be comfortable with analytics, landing-page relevance, consent-aware tracking and the limits of attribution. For remote or on-site collaboration in Munich, agree on access, reporting cadence, approval processes and the language used for stakeholder communication.
Frequently asked questions
Before you brief your next project: the most common questions about Search Engine Advertising.
Search Engine Advertising is used to place sponsored results in front of people who are actively searching for products, services or information. Companies use it for lead generation, online sales, local demand, event promotion and testing market interest.
SEA buys visibility in search results, while SEO improves a website's unpaid visibility over time. Paid search can support immediate campaign goals, whereas SEO usually depends on broader content, technical and authority-building work.
A strong Search Engine Advertising specialist may work with Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager and Merchant Center. Useful adjacent skills include conversion tracking, feed management, landing-page testing, CRM integration and data analysis.
The right level of PPC experience depends on the account's structure, sales cycle, tracking quality and market scope. A simple launch may need focused setup support, while a complex account benefits from a specialist who can audit data, manage bidding logic and align campaigns with revenue goals.
Yes, Search Engine Advertising work is often handled remotely because account access, reporting and review workflows are digital. On-site sessions can still help with product knowledge, stakeholder alignment and approval processes, especially when teams in Munich prefer direct collaboration.
Before engaging a SEA freelancer, provide access requirements, business goals, target markets, conversion definitions and existing campaign data. Clear information about margins, lead quality and approval responsibilities helps the specialist make sound decisions instead of optimising for clicks alone.
A capable Google Ads specialist explains the link between search intent, account structure, measurement and commercial outcomes. Look for disciplined testing, transparent reporting, sensible exclusions and questions about tracking quality, landing pages and the real value of each conversion.
A Search Engine Advertising freelancer may deliver an account audit, campaign structure, keyword and exclusion lists, ad assets, tracking specifications and a reporting framework. Ongoing work can include search-term reviews, bid and budget recommendations, experiments and concise explanations of changes.
The average hourly rate of freelancers in Munich, Germany who have used Search Engine Advertising in their recent projects is 109 €, which corresponds to a daily rate of about 875 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Search Engine Advertising in their recent projects, 90% hold at least a Bachelor's degree and 57% hold at least a Master's degree.
On average, freelancers in Munich, Germany who have used Search Engine Advertising in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 3.8 years.
The most common languages among freelancers in Munich, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (100%), and French (35%).
The most common industries among freelancers in Munich, Germany who have used Search Engine Advertising in their recent projects are Media and Entertainment (74%), Advertising (70%), and Professional Services (61%).
The most common business areas among freelancers in Munich, Germany who have used Search Engine Advertising in their recent projects are Marketing (100%), Product Development (61%), and Project Management (61%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Cologne 
Frankfurt 
Dusseldorf Countries:
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