Search Engine Advertising Experts in Dusseldorf
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Meet FRATCH Experts in Dusseldorf, who have recently used Search Engine Advertising
Peter S.
Last position:
Project Manager for SAP GTS Trade Services, edition for SAP 4/HANA at ETENGO AG
- Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
- Planning and conducting workshops, including scheduling and documentation
- Development and consulting of the organisational structure and its master data
- Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
- Uploading and maintaining sanction and commodity lists
- Implementation and validation of integration tests
- Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
- Development and presentation of prototypes
- Derivation of insights for the final concept
Gudrun A.
Last position:
Project: Consulting & Concept Development Programmatic Print / Donor Communication at Kindernothilfe e.V.
Project: Consulting & Concept Development Programmatic Print / Donor Communication
Tasks:
- Analysis of existing print advertising materials and donor communication
- Development of a new thank-you letter and dialogue marketing concept
- Advice on emotional and target-group-specific communication with donors
- Concept development for a cross-channel on- and offline marketing mix
- Coordination of print, email, and CRM communication as part of new marketing processes
- Support in introducing new communication workflows around the future email software
- Creation of briefing materials and campaign approaches for different target groups
- Research, selection, and management of suitable print and production service providers
- Advice on personalization and automation options in the programmatic print environment
Technical implementation:
- Coordination of print and digital processes
- Management of external service providers and print providers
- Support in integrating new marketing and communication processes
Reporting:
- Analysis of existing response mechanisms
- Assessment of optimization potential in donor communication
- Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]
Tim R.
Last position:
Marketing Measurement & Attribution Auditor at Redcare Pharmacy
Results:
- Identified weaknesses in the MMM setup and attribution as a whole
Responsibilities:
- Audits of Marketing Mix Modelling, Multi-Touch-Attribution, Incrementality Testing
Channels & Tools: SEA, Affiliate, TV, Adtriba MTA & MMM, Google Meridian MMM
Florian D.
Last position:
Project Manager Marketing at Dr. Wolff Group
- AI platform and AI mindset (requirements, roles, governance, regulatory requirements, model fine-tuning, beta tests, coordination with Digital Team, development teams)
- AI Use Cases: Marketing, Product Management, market research, consumer research, advertising materials/product concepts for Sales and Marketing, conducting in-depth interviews with end customers
- Trend analyses, product and concept development for new products using various AI models (Langdock)
- Further development of AI tools/efficiency; lessons learned; internal training and communication
- Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
- Development of Brand Content using AI for Product Management Hair Care, Oral Care
Serena S.
Last position:
Senior Digital Project & Quality Manager (Marketing & Campaign Operations) at WPP Media
- Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
- Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
- Develop and implement quality standards to improve operational efficiency and campaign performance.
- Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
- Advise and enable internal teams and clients on digital marketing and campaign management best practices.
- Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.
Thomas H.
Last position:
VP Digital Marketing & E-Commerce at Althoff Hotels
Strategic and operational responsibility for digital marketing, e-commerce, CRM, and social media for 16 hotels (Althoff COLLECTION, AMERON Collection, URBAN LOFT). Reporting directly to the CEO/COO.
- Digital transformation of an established luxury hotel group
- Leadership and development of the E-Commerce, Social Media & CRM team
- Strategic responsibility for all websites, voucher shops & booking engines
- Management of partner agencies (website, SEO, SEA)
- CRM-based audience analysis and campaign optimization
- Increased conversion rates and direct bookings
Daniel T H.
Last position:
Founder and Chief Technical Officer at Ella Media AG
- Founding and building a startup for generative artificial intelligence with 80 employees and 5 shareholders
- From 2018: building the AI team and the development organization as Chief Technical Officer
- In 2020: conversion into a stock corporation, capitalization, and appointment of an operational board member
- Since 2020: advising the supervisory board on AI strategy, AI governance, and AI products
Jantien V.
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Dennis H.
Last position:
SEM / SEA / SEO Manager at #DoYourSports GmbH
Search engine optimization (SEO) as well as content creation for the online shop and Amazon products of the sports equipment manufacturer #DoYourSports.
Angelina B.
Last position:
Senior Account Management at huth & wenzel
- Clients: Caravaning Association, Suzuki Motorcycles Germany, Suzuki Press
- Main client responsibility, strategic and operational customer leadership
- UX/UI design, digital campaign implementation, web development and e-commerce (Amazon Brandstores, Otto, etc.)
- Budget management, print and digital media, HTML5 and CSS3 integration, art direction
Philipp F.
Last position:
Project Manager & Marketing Manager at umagine GmbH
- Agile project management
- Support for marketing projects
- Building the marketing agency Brainverse UG
- Corporate communication
- Content creation
- Copywriting
- CI/CD development
- Technical consulting for digital transformation
Michael S.
Last position:
Online Marketing at Self-employed
- Development and implementation of cross-platform online marketing strategies.
- Performance Marketing & Conversion Optimization for online shops, websites & marketplaces.
- Specialties: Google Ads, Conversion Optimization, Meta Ads, LinkedIn Ads, Amazon Marketplace.
Ralf L.
Last position:
Interim Campaign & Project Management at Samsung Electronics GmbH
- Campaign lead for media campaign launching Samsung Galaxy Z Fold7/Flip7 and advising on media strategies for other product and brand campaigns.
- Holistic and efficiency-focused media strategy and execution across awareness to performance marketing channels including Social Media, SEA, OLV/CTV, TV, DOOH.
- Achieved sales target ahead of schedule for the Samsung Galaxy Z Fold7/Flip7 campaign.
Christoph K.
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Nicolai P.
Last position:
Account Strategist at YOYABA GmbH
- Project management and client support
- Team coordination
- Operational work in paid social and paid search
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
22 years (Germany: 20 years)
Position duration
2.6 years (Germany: 3.3 years)
Positions per freelancer
14 (Germany: 11)
Top business areas
Marketing, Project Management, Product Development
Top industries
Information Technology, Retail, Advertising
Certification focus areas
Marketing, Project Management, Information Technology
Bachelor's degree or higher
92% (Germany: 88%)
Master's degree or higher
54% (Germany: 46%)
Doctorate
8% (Germany: 6%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
93% (Germany: 98%)
Based on our profile pool as of 9 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Dusseldorf are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Dusseldorf using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 9 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Advertising experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (67%)
- Retail (67%)
- Advertising (60%)
- Media and Entertainment (53%)
- Professional Services (53%)
- Healthcare (40%)
- Manufacturing (40%)
- Banking and Finance (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What it does
Search Engine Advertising places paid messages in search results when people look for relevant products, services or solutions. Specialists create and manage campaigns across Google Ads, formerly Google AdWords, and Microsoft Advertising, aligning search intent with landing pages and measurable business goals.
Core campaign work
Professionals turn commercial goals into account structures, keyword groups, match types and persuasive ad copy. They manage search, shopping, display remarketing and performance-focused campaign formats where appropriate. Strong delivery also covers budgets, bidding, exclusions and clear reporting.
- Research keywords and search intent
- Build campaigns, ad groups and assets
- Configure bids, budgets and negative keywords
- Improve landing-page relevance and conversion paths
Tools and measurement
The ecosystem includes Google Ads, Microsoft Advertising, Google Analytics 4, Google Tag Manager and conversion APIs. Specialists work with CRM data, call tracking, product feeds and reporting tools to connect clicks with qualified leads or sales. They also understand consent-aware measurement and attribution limits.
When to bring in expertise
Companies often seek freelance support before a new market launch, after an account restructure or when spend rises without a clear return. A specialist can audit tracking, remove wasted query traffic, repair weak account structure and establish a testing rhythm. In Dusseldorf, remote collaboration can suit international teams, while on-site workshops may help when marketing, sales and regional teams need close alignment.
- New account or market launch
- Falling lead quality or conversion volume
- Complex product feeds or CRM integration
- Need for German and English campaign coordination
What strong professionals bring
The best specialists combine analytical discipline with commercial judgement. They separate branded, non-branded and competitor demand, read search-term data carefully and test one meaningful change at a time. They explain trade-offs clearly instead of treating platform recommendations as a strategy.
Choosing the right specialist
Ask for evidence of comparable account complexity, a practical audit approach and examples of how measurement was validated. Clarify ownership of access, tracking, creative approvals and reporting before work begins. The right professional can state what success means, which signals are reliable and how decisions will change when the data is incomplete.
Frequently asked questions
Not sure where to start with Search Engine Advertising? These answers cover the essentials.
Search Engine Advertising is used to place paid ads in search results and reach people with a defined query or buying intention. It supports lead generation, online sales, local demand, recruitment campaigns and product discovery. Google Ads and Microsoft Advertising are the most common platforms.
Search Engine Advertising can provide controlled visibility for selected searches as soon as campaigns are approved, while SEO focuses on earning unpaid organic rankings over time. Paid search offers direct control over bids, messages and landing pages, whereas SEO depends more on content quality, technical signals and search engine evaluation. Many companies use both approaches.
A strong Search Engine Advertising specialist usually understands conversion tracking, Google Analytics 4, Google Tag Manager, landing-page testing and CRM data. Depending on the account, product-feed management, call tracking, copywriting and consent-aware measurement also matter. These skills help connect media activity with real business outcomes.
The right level depends on the account structure, market scope, data quality and commercial risk. Search Engine Advertising work for a small, focused campaign may need a different profile from a multi-market account with feeds, offline conversions and several stakeholders. Assess specialists by the complexity they have handled, not by a generic tenure label.
Yes. Search Engine Advertising relies on shared accounts, analytics access, structured briefs and regular reporting, so much of the work can be handled remotely from Dusseldorf. On-site sessions can still help with workshops, German-language messaging, sales alignment or access coordination.
Good Search Engine Advertising work starts with clean goals, reliable conversion definitions and a clear account structure. Ask the specialist to explain search-term decisions, budget trade-offs, testing plans and the limits of attribution. Quality is visible in useful business insight, not only in platform metrics.
Microsoft Advertising can complement Google Ads when a company wants additional search reach, different audience access or a second source of qualified traffic. The account structure may transfer through Microsoft’s import tools, but settings, query behaviour and performance still need careful review. A specialist should evaluate it against the company’s target audience rather than assume it will perform identically.
Before taking on Search Engine Advertising work, clarify account ownership, approval rights, tracking access, landing-page responsibilities and the definition of a qualified conversion. Also confirm whether the brief covers Google Ads, Microsoft Advertising, shopping feeds, remarketing or offline sales data. Clear boundaries prevent platform activity from being mistaken for complete marketing responsibility.
The average hourly rate of freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects is 94 €, which corresponds to a daily rate of about 754 € based on an 8-hour working day.
Of the freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects, 92% hold at least a Bachelor's degree, 54% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (93%), and French (20%).
The most common industries among freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects are Information Technology (67%), Retail (67%), and Advertising (60%).
The most common business areas among freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects are Marketing (100%), Project Management (93%), and Product Development (67%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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