Search Engine Advertising Experts in Dusseldorf
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Meet FRATCH Experts in Dusseldorf, who have recently used Search Engine Advertising
Peter Sachs-Witzel
Last position:
Project Manager for SAP GTS Trade Services, edition for SAP 4/HANA at ETENGO AG
- Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
- Planning and conducting workshops, including scheduling and documentation
- Development and consulting of the organisational structure and its master data
- Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
- Uploading and maintaining sanction and commodity lists
- Implementation and validation of integration tests
- Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
- Development and presentation of prototypes
- Derivation of insights for the final concept
Serena Scipioni
Last position:
Senior Digital Project & Quality Manager at WPP Media
- Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
- Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
- Develop and implement quality standards to improve operational efficiency and campaign performance.
- Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
- Advise and enable internal teams and clients on digital marketing and campaign management best practices.
- Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.
Florian Dieterle
Last position:
Project Manager Marketing at Dr. Wolff Group
- Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
- Innovation project for market entry into a completely new segment
- Development of brand content: UGC, visual brand story for hair care
- Implementation of AI tools, consumer insight systems, and a customer centricity mindset
Daniel T Hoffmann
Last position:
Founder and Chief Technical Officer at Ella Media AG
- Founding and building a startup for generative artificial intelligence with 80 employees and 5 shareholders
- From 2018: building the AI team and the development organization as Chief Technical Officer
- In 2020: conversion into a stock corporation, capitalization, and appointment of an operational board member
- Since 2020: advising the supervisory board on AI strategy, AI governance, and AI products
Jantien Von Eisenhart-Rothe
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Gudrun Aydt
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Philipp Freiberg
Last position:
Project Manager & Marketing Manager at umagine GmbH
- Agile project management
- Support for marketing projects
- Building the marketing agency Brainverse UG
- Corporate communication
- Content creation
- Copywriting
- CI/CD development
- Technical consulting for digital transformation
Tim Hölscher
Last position:
External Attribution & Paid Media Auditor & Consultant at P&C
- Identified attribution and media opportunities with seven-figure potential
- Conducted audits of MMM, MTA, ROPO
- Developed full funnel omnichannel media strategy
- Managed channels: SEA, Social Paid, Display, Online Video, Affiliate, TV, OOH, Print, Radio, CRM
Michael Schneider
Last position:
Online Marketing at Self-employed
- Development and implementation of cross-platform online marketing strategies.
- Performance Marketing & Conversion Optimization for online shops, websites & marketplaces.
- Specialties: Google Ads, Conversion Optimization, Meta Ads, LinkedIn Ads, Amazon Marketplace.
Ralf Lienesch
Last position:
Interim Campaign & Project Management at Samsung Electronics GmbH
- Campaign lead for media campaign launching Samsung Galaxy Z Fold7/Flip7 and advising on media strategies for other product and brand campaigns.
- Holistic and efficiency-focused media strategy and execution across awareness to performance marketing channels including Social Media, SEA, OLV/CTV, TV, DOOH.
- Achieved sales target ahead of schedule for the Samsung Galaxy Z Fold7/Flip7 campaign.
Nicolai Petrovic
Last position:
Account Strategist at YOYABA GmbH
- Project management and client support
- Team coordination
- Operational work in paid social and paid search
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
25 years (Germany: 21 years)
Position duration
2.5 years (Germany: 3.4 years)
Positions per freelancer
13 (Germany: 11)
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Information Technology, Retail
Certification focus areas
Legal, Marketing, Project Management
Bachelor's degree or higher
80% (Germany: 89%)
Master's degree or higher
60% (Germany: 47%)
Doctorate
10% (Germany: 6%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
91% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Dusseldorf are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Dusseldorf using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it covers
Search Engine Advertising puts paid ads in search results when people are already looking for a product, service or answer. It is usually called SEA, and most teams work with Google Ads and Microsoft Advertising, often still known by the former name AdWords. Strong specialists turn search intent into leads, sales and measurable traffic.
Typical work
- Campaign structure for brand, generic and competitor terms
- Keyword research, match types and negative keywords
- Search ads, extensions and landing page alignment
- Bid strategy, budget pacing and conversion tracking
- Ongoing testing of copy, queries and audiences
Tools and ecosystem
SEA work rarely stands alone. Experts connect Google Ads or Microsoft Advertising with analytics, tag management, conversion tracking and CRM data so campaigns can be judged on real outcomes, not clicks alone. They also work with feed setups, scripts, reporting dashboards and the search terms that shape account decisions.
When freelancers help
Companies bring in freelance specialists when accounts need a clean setup, a recovery after poor spend control, or a sharp push for new markets and products. In Dusseldorf, this often fits agencies, retail, B2B and local service businesses that want hands-on support without long onboarding. Remote work is common, but on-site sessions help when teams need alignment on goals, offers and reporting.
What strong experts do
Good professionals read search intent, separate waste from demand and keep accounts easy to manage. They write concise ad copy, build clear campaign hierarchies and test landing pages against the query that triggered the click. They also explain trade-offs clearly, so teams know what to scale, pause or rebuild.
Signs you need one
- Spend rises but qualified leads do not
- Search terms are broad and messy
- Tracking is incomplete or unreliable
- Existing Google Ads or SEA campaigns need a reset
- The team wants faster testing and clearer reporting
Frequently asked questions
Not sure where to start with Search Engine Advertising? These answers cover the essentials.
Search Engine Advertising is used to place paid messages beside search results when people are actively looking for something specific. Teams use it for lead generation, ecommerce sales, local service demand and product launches. It works best when the search query, ad copy and landing page all match the same intent.
SEA is the broader practice of advertising on search engines, while Google Ads is the best-known tool inside it. Microsoft Advertising is another major channel, and some teams still use the older term AdWords when they mean Google Ads. A strong specialist knows how to work across the channel, not just one interface.
Search Engine Advertising brings paid visibility, while SEO builds unpaid rankings over time. SEA is faster to launch and easier to control at campaign level, but it stops when spend stops. SEO and SEA often work best together because the same search data can guide both.
A strong Search Engine Advertising freelancer usually brings keyword research, copywriting, conversion tracking and basic analytics skills. Landing page review matters too, because the click only helps if the page answers the search intent. For larger accounts, experience with feed management, scripts and CRM handoff is useful as well.
Search Engine Advertising needs different depth depending on the task. A simple account cleanup or campaign build may need a focused specialist, while a multi-market setup with tracking and reporting needs broader experience. What matters most is proof of clean structure, disciplined testing and clear measurement.
Most Search Engine Advertising work can be handled remotely because the tools, reports and ad accounts are online. On-site time in Dusseldorf can help when stakeholders need fast decisions on offers, budgets or approval flows. Many teams use a mix: remote execution with a few in-person working sessions.
Look for a Search Engine Advertising specialist who can explain account structure, tracking choices and optimization priorities in plain words. Good signs are clear reasoning, realistic expectations and examples of how they improved query quality or conversion flow. Weak candidates talk only about clicks and impressions without showing how results were measured.
A careful Search Engine Advertising freelancer will ask about goals, target markets, conversion definitions and tracking access. They should also ask what has already been tested, what budget constraints exist and who approves changes. Those answers shape the setup, the keywords and the pace of optimization.
The average hourly rate of freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects is 91 €, which corresponds to a daily rate of about 729 € based on an 8-hour working day.
Of the freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects, 80% hold at least a Bachelor's degree, 60% hold at least a Master's degree, and 10% hold a doctorate.
On average, freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects have 25 years of professional experience, with a single engagement typically lasting around 2.5 years.
The most common languages among freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (91%), and French (27%).
The most common industries among freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects are Advertising (73%), Information Technology (64%), and Retail (64%).
The most common business areas among freelancers in Dusseldorf, Germany who have used Search Engine Advertising in their recent projects are Marketing (100%), Project Management (100%), and Sales (73%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt Request a free demo
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Philipp Thomaschewski
FRATCH CEO
