Daniel T Hoffmann-Senior Project Manager, CDO, Executive Manager
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Experience
Founder and Chief Technical Officer
Ella Media AG
- Founding and building a startup for generative artificial intelligence with 80 employees and 5 shareholders
- From 2018: building the AI team and the development organization as Chief Technical Officer
- In 2020: conversion into a stock corporation, capitalization, and appointment of an operational board member
- Since 2020: advising the supervisory board on AI strategy, AI governance, and AI products
Executive management consultant and interim manager for digitalization and artificial intelligence
Self-employed
- Consulting for digital transformation and program/project management
- Consulting for digital business models, digitization of marketing, sales, and service
- Consulting on disruptive change processes and the use of artificial intelligence
- 2022: Consulting the management of Bertelsmann / Territory on program management and the introduction of a cross-functional PMO to improve processes and strategic control. Crisis management across different projects
- 2017–2019: Consulting the management of Eurowings. Consulting on digital business development, strategic product alignment, and change management. Building, managing, and steering the largest e-commerce project with 120 employees. Strategic consulting and setup support for the spin-off of Eurowings Digital GmbH
- 2018: Consulting on the setup of the joint venture Innogy.C3. Consulting and building team structures, project management structures, and reporting structures
Managing Director
UNICBLUE Group
- International agency group for classic, live, and digital communication with 110 employees and 19 million euros in revenue, as well as five operating subsidiaries in Germany, Switzerland, and China
- Member of the management board of the holding company with 4 direct reports
- Consolidation and management, repositioning of the agencies
- Managing director of the subsidiary UNICBLUE Digital GmbH
- Core areas: mobile solutions, content management systems, app development, social media, design, and infotainment
- Significant revenue growth, improved customer relationship management, and clearly better project management quality through the introduction of Scrum, as well as successful merger of two subsidiaries
Founder and Managing Director
anumero.de
- Founding an innovative internet startup in the telecom sector with a trading platform for mobile numbers and mobile phone contracts based on affiliate marketing
- Idea development and creation of the business plan
- Programming and implementation of the online platform
- Marketing through SEO, SEA, affiliate marketing, and partnerships
- Negotiations with investors and partners such as E-Plus, Vodafone, O2, and Telekom
Senior Consultant
Logica CMG
- Consulting for web applications and internet portals in the field of eBusiness and eCommerce
- Member of the project management unit with 30 employees
- Co-responsible for supporting the clients Deutsche Bank, Deutsche Post, and Vodafone
- Sales work for existing and new clients of the unit
- Creating significant market presence through the development of individual IT service products for medium-sized companies and their marketing through direct marketing measures
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Aerospace and Defense, Energy, Media and Entertainment, Advertising, and Telecommunication.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Marketing, Information Technology, Sales, Product Development, and Strategy.
Summary
Digital management, interface skills between technology, business, and AI, as well as strong execution skills for digital growth.
Skills
- Digitization & Startup
- Digital Transformation
- Agile Methods
- Lean Startup
- Artificial Intelligence
- Company Building
- General Management
- Staff Management Of Up To 120 Employees (8 Direct Reports)
- Consolidation
- Change Management
- Managing Director
- Project & Program Management
- Building Pmos And Dtos
- Agile Project Management
- Program Management
- Leadership Experience With Up To 120 Employees (8 Direct Reports)
- Leading Interdisciplinary Project Teams
- Reporting To C-Level, Management, Owners
- Budget Responsibility Of Up To 80 Million Euros
- Client Leadership And Agile Management
- Account Wins At Well-Known Companies And Negotiations With Decision-Makers On Client And Service Provider Side
- Founding Experience From The Idea And Business Plan To Implementation In The Startup And Early Development Phase
- Adapting, Standardizing, And Creating New Structures In Company Mergers, New Setups, And Expansion
- Experience With Sharp Growth Phases, Consolidation, And Crisis Management
Languages
Education
Dipl.-Des. (FH) · Communication Design · 1.1
High school diploma
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Daniel T is based in Wülfrath, Germany.
Daniel T speaks the following languages: German (Advanced).
Daniel T has at least 27 years of experience. During this time, Daniel T has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 5 years and 4 months. Note that Daniel T may not have shared all experience and actually has more experience.
Based on recent experience, Daniel T would be well-suited for roles such as: Founder and Chief Technical Officer, Executive management consultant and interim manager for digitalization and artificial intelligence, Managing Director.
Daniel T's most recent position is Founder and Chief Technical Officer at Ella Media AG.
In recent years, Daniel T has worked for Ella Media AG and Self-employed.
Daniel T is most experienced in industries like Information Technology, Aerospace and Defense, and Energy. Daniel T also has some experience in Media and Entertainment, Advertising, and Telecommunication.
Daniel T is most experienced in business areas like Project Management, Marketing, and Information Technology. Daniel T also has some experience in Sales, Product Development, and Strategy.
Daniel T has recently worked in industries like Aerospace and Defense, Energy, and Media and Entertainment.
Daniel T has recently worked in business areas like Strategy, Customer Service, and Information Technology.
Daniel T attended education in Communication Design.
Daniel T is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 28 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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