Thomas H.
Check rate
Experience
VP Digital Marketing & E-Commerce
Althoff Hotels
Strategic and operational responsibility for digital marketing, e-commerce, CRM, and social media for 16 hotels (Althoff COLLECTION, AMERON Collection, URBAN LOFT). Reporting directly to the CEO/COO.
- Digital transformation of an established luxury hotel group
- Leadership and development of the E-Commerce, Social Media & CRM team
- Strategic responsibility for all websites, voucher shops & booking engines
- Management of partner agencies (website, SEO, SEA)
- CRM-based audience analysis and campaign optimization
- Increased conversion rates and direct bookings
Head of Product
Otto Wilde Grillers GmbH
Strategic development of all digital D2C touchpoints.
- Developed product vision & digital positioning
- Connected data sources for automation & analysis (webshop, app, POS, ERP)
- Implemented a holistic micro-conversion journey
CDO & Geschäftsführer
Verlag Lensing-Wolff / coolibri Media GmbH
Developed a digital growth story based on team, platform, content & monetization.
- Built the digital team (from 1 to 9 people)
- Relaunched all digital platforms & completed a rebranding
- Developed & scaled digital revenue models (display, native ads, affiliate)
- Automated manual processes
Head of Content Marketing & Expert Online Growth
Springlane GmbH
Built the Springlane Magazine from 0 to >4 million monthly visits.
- Content marketing strategy, editorial planning & content personas
- Built the Content Studio & launched the first native advertising campaigns
- Evaluated market data for private-label product development
Head of Online Marketing
Springlane GmbH
First permanent employee. Built all marketing channels and recruited the team.
Online Marketing Specialist
YOURCAREERGROUP AG
COO & Member of the Management Board
Erdbeerlounge GmbH
CTO (Product Development)
Erdbeerlounge GmbH
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Retail, Tourism, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Strategy, Product Development, Human Resources, and Sales.
Summary
Experienced digital marketing leader with 14+ years of expertise in content strategy, e-commerce, and digital transformation. Proven success in building teams, scaling digital channels, and developing content-led growth strategies. Combine technical understanding (Fachinformatiker) with creative content thinking and data-driven leadership. Author of „Why So Curious“ – a non-fiction book about curiosity as a key skill in the age of AI.
Skills
- Strategy: Digital Transformation, Content-Led Growth, E-Commerce Strategy, Brand Building
- Marketing: Seo, Sea/Sem, Social Media, Performance Marketing, Crm, Content Marketing
- Leadership: Team Building (0→Team), C-Level Stakeholder Management, Agency Management
- Technology: Applying Ai In Marketing, Tracking & Analytics, Process Automation
- Industries: Hospitality/Luxury, Food/Lifestyle, Media/Publishing, D2c/E-Commerce
Languages
Education
TH Köln (Fachhochschule Köln)
Bachelor Informationswirtschaft · Informationswirtschaft · Cologne, Germany
Ausbildung Fachinformatiker Systemintegration · System Integration · Troisdorf, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Thomas is based in Krefeld, Germany.
Thomas speaks the following languages: German (Native), English (Advanced).
Thomas has at least 16 years of experience. During this time, Thomas has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 2 years. Note that Thomas may not have shared all experience and actually has more experience.
Based on recent experience, Thomas would be well-suited for roles such as: VP Digital Marketing & E-Commerce, Head of Product, CDO & Geschäftsführer.
Thomas's most recent position is VP Digital Marketing & E-Commerce at Althoff Hotels.
In recent years, Thomas has worked for Althoff Hotels, Otto Wilde Grillers GmbH, and Verlag Lensing-Wolff / coolibri Media GmbH.
Thomas is most experienced in industries like Media and Entertainment, Retail, and Tourism. Thomas also has some experience in Manufacturing.
Thomas is most experienced in business areas like Marketing, Information Technology, and Strategy. Thomas also has some experience in Product Development, Human Resources, and Sales.
Thomas has recently worked in industries like Media and Entertainment, Manufacturing, and Tourism.
Thomas has recently worked in business areas like Marketing, Information Technology, and Strategy.
Thomas holds a Bachelor in Informationswirtschaft from TH Köln (Fachhochschule Köln).
Thomas is immediately available for suitable projects.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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