Search Engine Optimization Experts in Düsseldorf

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

Results:

• Identified weaknesses in the MMM setup and attribution as a whole

Responsibilities:

• Audits of Marketing Mix Modelling, Multi-Touch-Attribution, Incrementality Testing

Channels & Tools: SEA, Affiliate, TV, Adtriba MTA & MMM, Google Meridian MMM

• AI platform and AI mindset (requirements, roles, governance, regulatory requirements, model fine-tuning, beta tests, coordination with Digital Team, development teams)
• AI Use Cases: Marketing, Product Management, market research, consumer research, advertising materials/product concepts for Sales and Marketing, conducting in-depth interviews with end customers
• Trend analyses, product and concept development for new products using various AI models (Langdock)
• Further development of AI tools/efficiency; lessons learned; internal training and communication
• Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
• Development of Brand Content using AI for Product Management Hair Care, Oral Care

• Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
• Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
• Develop and implement quality standards to improve operational efficiency and campaign performance.
• Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
• Advise and enable internal teams and clients on digital marketing and campaign management best practices.
• Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.

• Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
• Topic research and content planning for the online portal
• Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
• Building and maintaining multimedia content in the online portal CMS (Drupal)
• Monitoring the content of the online portal using Google Search Console and Matomo
• Ensuring the quality of the online portal through tests and analyses
• PowerPoint presentation of work results in topic conferences with BA specialist departments
• Supporting the existing online presence and analyzing and fixing errors

Strategic and operational responsibility for digital marketing, e-commerce, CRM, and social media for 16 hotels (Althoff COLLECTION, AMERON Collection, URBAN LOFT). Reporting directly to the CEO/COO.

• Digital transformation of an established luxury hotel group
• Leadership and development of the E-Commerce, Social Media & CRM team
• Strategic responsibility for all websites, voucher shops & booking engines
• Management of partner agencies (website, SEO, SEA)
• CRM-based audience analysis and campaign optimization
• Increased conversion rates and direct bookings

• Strategy & Consulting
• 360-degree campaign planning & management
• Digital brand management & planning
• Employer branding (strategy → planning → activities)
• Social media marketing
• Digital architecture (IA, UX)
• Account / project management
• Interim management
• Accenture Marketing & Recruiting Marketing (until the end of 2023): Relaunch of B2B and careers websites in DACH
• Accenture Marketing & Recruiting Marketing (until the end of 2023): B2B and recruiting campaigns (including BE YOURSELF. MAKE A DIFFERENCE)
• Accenture Marketing & Recruiting Marketing (until the end of 2023): Recruitainment events (e.g. LIFT OFF! series)
• Accenture Marketing & Recruiting Marketing (until the end of 2023): Numerous social media campaigns in recruiting
• Sanofi: Digital consulting and project management for Living with Neurodermatitis and the relaunch of Sanofi.impfen.de (6 months of interim management)
• Aicas GmbH: Two years of building recruiting marketing, creating content and managing social media channels (LinkedIn, Facebook, Twitter, YouTube, Instagram)
• Deutsche GigaNetz: Complete brand strategy, planning and operational implementation for a start-up
• Deutsche Postcode Lotterie: Content marketing and conceptual development of digital presence and careers
• The Walt Disney Company (Germany) GmbH: Planning of a mobile CRM program
• Thyssen Elevator: Digital strategy and website relaunch planning & project management
• EVO Payment: Strategic repositioning from B2B to B2C, digital concept and consulting
• Lufthansa and Miles & More app projects: Communication concepts and information architecture
• GEDORE: Global overhaul of brand architecture and development of an employer brand – strategic planning, communication concepts, information architecture
• Ikb Data: Development of brand strategy & employer branding strategy, strategic planning, implementation of new business models, communication concepts, digital strategy, account management
• Frankenkeim Brauerei: Social media strategy, management and implementation
• Frankfurter Buchmesse: Relaunch of buchmesse.de (bilingual), including implementation of new CMS software (project management)
• IKEA Deutschland GmbH & Co. KG: Various online and event campaigns (KNUT, BILLY Limited Edition, Working at IKEA)
• IKEA Deutschland GmbH & Co. KG: Project management/planning for the global rollout of the new IKEA KINDERWELT (22 countries)
• IKEA Deutschland GmbH & Co. KG: Project management/planning for a media partnership with netmoms.de for IKEA children's room guides
• IKEA Deutschland GmbH & Co. KG: Project management for a media partnership with ImmobilienScout24
• IKEA Deutschland GmbH & Co. KG: Project management/planning for the development of a YouTube brand channel
• JT Travel: Pink in the City campaign (April–December): Online planning and project management (microsite, creative tool, social media communication)
• DB-Netze: Planning and project management for a recruiting event microsite, including online registration

• Founding and building a startup for generative artificial intelligence with 80 employees and 5 shareholders
• From 2018: building the AI team and the development organization as Chief Technical Officer
• In 2020: conversion into a stock corporation, capitalization, and appointment of an operational board member
• Since 2020: advising the supervisory board on AI strategy, AI governance, and AI products

Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.

Scope & Responsibilities

• Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
• End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
• Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
• Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
• Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
• Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
• Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams

Search engine optimization (SEO) as well as content creation for the online shop and Amazon products of the sports equipment manufacturer #DoYourSports.

• Establishment of as-is baseline performance and KPI framework
• Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
• Development of measure-based improvements forecast
• Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
• Stack: Microsoft Excel

• Clients: Caravaning Association, Suzuki Motorcycles Germany, Suzuki Press
• Main client responsibility, strategic and operational customer leadership
• UX/UI design, digital campaign implementation, web development and e-commerce (Amazon Brandstores, Otto, etc.)
• Budget management, print and digital media, HTML5 and CSS3 integration, art direction

• Started from the ground up the market insights department supporting various stakeholders globally and across multiple areas under a new Center of Excellence.
• Managed and led over 200 small to large-scale research projects to inform business strategies.
• Played a pivotal role in driving market penetration for multiple products in infectious diseases, sample preparation, and genomics by validating product specifications and collaborating with product managers.
• Enhanced global contracting intelligence platforms, significantly boosting wins and productivity gains, contributing to annual federal wins of $5-8M.
• Measured and tracked product awareness, market and competitive intelligence, and customer satisfaction to drive strategic improvements.
• Designed market research studies in collaboration with external vendors to evaluate market opportunities for new product launches and market expansion.
• Led initiatives to improve market understanding and forecasting through primary/secondary data and competitor intelligence.
• Championed cross-functional collaboration with R&D, Medical Affairs, Corporate Development, Sales, and Marketing.
• Proactively identified revenue opportunities within existing and emerging customer segments by conducting in-depth market analysis.
• Led the development and management of a global Knowledge Management System, enhancing information access, boosting productivity, and reducing purchasing redundancies.
• Areas of focus: Cancer Research/Oncology, PCR, dPCR, Microbiome, HID, liquid biopsy, infectious diseases, sample preparation and more.

• Agile project management
• Support for marketing projects
• Building the marketing agency Brainverse UG
• Corporate communication
• Content creation
• Copywriting
• CI/CD development
• Technical consulting for digital transformation