Search Engine Optimization Experts in Dusseldorf
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Meet FRATCH Experts in Dusseldorf, who have recently used Search Engine Optimization
Peter Sachs-Witzel
Last position:
Project Manager for SAP GTS Trade Services, edition for SAP 4/HANA at ETENGO AG
- Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
- Planning and conducting workshops, including scheduling and documentation
- Development and consulting of the organisational structure and its master data
- Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
- Uploading and maintaining sanction and commodity lists
- Implementation and validation of integration tests
- Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
- Development and presentation of prototypes
- Derivation of insights for the final concept
Serena Scipioni
Last position:
Senior Digital Project & Quality Manager at WPP Media
- Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
- Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
- Develop and implement quality standards to improve operational efficiency and campaign performance.
- Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
- Advise and enable internal teams and clients on digital marketing and campaign management best practices.
- Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.
Florian Dieterle
Last position:
Project Manager Marketing at Dr. Wolff Group
- Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
- Innovation project for market entry into a completely new segment
- Development of brand content: UGC, visual brand story for hair care
- Implementation of AI tools, consumer insight systems, and a customer centricity mindset
Stefan Dömelt
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Sergei Minkov
Last position:
Program Manager / Program Lead (Contractor) at Telefonica
Program Manager for a radical architecture and IT transformation program (RAITT) reshaping the applications landscape (i.e. cloud transformation) and operating model into agile organisation.
- E2E readiness towards mass-market business division covering demand, delivery, test and roll-out phases
- Driving Telefonica internal teams and external system integrators to ensure delivery on time and in quality in adherence to defined processes
- Management of risks, issues and dependencies on program level
Daniel T Hoffmann
Last position:
Founder and Chief Technical Officer at Ella Media AG
- Founding and building a startup for generative artificial intelligence with 80 employees and 5 shareholders
- From 2018: building the AI team and the development organization as Chief Technical Officer
- In 2020: conversion into a stock corporation, capitalization, and appointment of an operational board member
- Since 2020: advising the supervisory board on AI strategy, AI governance, and AI products
Jantien Von Eisenhart-Rothe
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Gudrun Aydt
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Angelina Böhmer
Last position:
Senior Account Management at huth & wenzel
- Clients: Caravaning Association, Suzuki Motorcycles Germany, Suzuki Press
- Main client responsibility, strategic and operational customer leadership
- UX/UI design, digital campaign implementation, web development and e-commerce (Amazon Brandstores, Otto, etc.)
- Budget management, print and digital media, HTML5 and CSS3 integration, art direction
Anne-Yolande Bilala
Last position:
Associate Director Market Insights (Previously hired as Sr. Manager 2017-2021) at QIAGEN
- Started from the ground up the market insights department supporting various stakeholders globally and across multiple areas under a new Center of Excellence.
- Managed and led over 200 small to large-scale research projects to inform business strategies.
- Played a pivotal role in driving market penetration for multiple products in infectious diseases, sample preparation, and genomics by validating product specifications and collaborating with product managers.
- Enhanced global contracting intelligence platforms, significantly boosting wins and productivity gains, contributing to annual federal wins of $5-8M.
- Measured and tracked product awareness, market and competitive intelligence, and customer satisfaction to drive strategic improvements.
- Designed market research studies in collaboration with external vendors to evaluate market opportunities for new product launches and market expansion.
- Led initiatives to improve market understanding and forecasting through primary/secondary data and competitor intelligence.
- Championed cross-functional collaboration with R&D, Medical Affairs, Corporate Development, Sales, and Marketing.
- Proactively identified revenue opportunities within existing and emerging customer segments by conducting in-depth market analysis.
- Led the development and management of a global Knowledge Management System, enhancing information access, boosting productivity, and reducing purchasing redundancies.
- Areas of focus: Cancer Research/Oncology, PCR, dPCR, Microbiome, HID, liquid biopsy, infectious diseases, sample preparation and more.
Matthias Schneider
Last position:
AI-assisted Web Development & SaaS Founder at Self-employed
- Full focus on AI-augmented web development
- Building and running three proprietary AI-native SaaS products (BrainButler, PageUpgrade, termin365)
- Developing a self-hosted business stack for digital sovereignty
- Daily workflow with Claude as engineering partner and Anthropic/OpenAI APIs for product features
- Using RAG systems with custom vector databases and prompt engineering for complex multi-step pipelines
- Tech stack: Python/FastAPI (backend), React/TypeScript (frontend), WordPress plugin architectures (PHP), multi-tenant systems with per-user encryption
Philipp Freiberg
Last position:
Project Manager & Marketing Manager at umagine GmbH
- Agile project management
- Support for marketing projects
- Building the marketing agency Brainverse UG
- Corporate communication
- Content creation
- Copywriting
- CI/CD development
- Technical consulting for digital transformation
Sven Seidel
Last position:
Self-employed at Sven Seidel Marketing & Digital Communication
- Strategy & Consulting
- 360-degree Campaign Concept & Management
- Digital Brand Management & Concept Development
- Employer Branding (Strategy → Concept → Initiatives)
- Social Media Marketing
- Digital Architecture (IA, UX)
- Account/Project Management
- Interim Management
- Accenture Marketing & Recruiting Marketing (until end of 2023): Relaunch of B2B and career websites in DACH
- Accenture Marketing & Recruiting Marketing (until end of 2023): B2B and recruiting campaigns (e.g. BE YOURSELF. MAKE A DIFFERENCE)
- Accenture Marketing & Recruiting Marketing (until end of 2023): 'Recruitainment' events (e.g. LIFT OFF! series)
- Accenture Marketing & Recruiting Marketing (until end of 2023): Numerous social media campaigns in recruiting
- Sanofi: Digital consulting and project management for 'Life with Neurodermatitis' and relaunch of sanofi.impfen.de (interim management for 6 months)
- Aicas GmbH: Two years of building recruiting marketing, content creation and managing social media channels (LinkedIn, Facebook, Twitter, YouTube, Instagram)
- Deutsche GigaNetz: Complete brand strategy, concept and operational implementation for a start-up
- Deutsche Postcode Lotterie: Content marketing and conceptual expansion of digital presence and careers
- The Walt Disney Company (Germany) GmbH: Mobile CRM program concept
- Thyssen Elevator: Digital strategy and website relaunch concept & project management
- EVO Payment: Strategic realignment from B2B to B2C, digital concept and consulting
- Lufthansa and Miles & More app projects: Communication concepts and information architecture
- GEDORE: Global overhaul of brand architecture and development of an employer brand – strategic planning, communication concepts, information architecture
- Ikb Data: Development of brand strategy & employer branding strategy, strategic planning, implementation of new business models, communication concepts, digital strategy, account management
- Frankenkeim Brewery: Social media strategy, management and implementation
- Frankfurt Book Fair: Relaunch of buchmesse.de (bilingual) including implementation of new CMS software (project management)
- IKEA Germany GmbH & Co. KG: Various online and event campaigns (KNUT, BILLY Limited Edition, Working at IKEA)
- IKEA Germany GmbH & Co. KG: Project management/concept for global roll-out of the new IKEA Children's World (22 countries)
- IKEA Germany GmbH & Co. KG: Project management/concept for media cooperation with netmoms.de for IKEA children's room guide
- IKEA Germany GmbH & Co. KG: Project management for media cooperation with ImmobilienScout24
- IKEA Germany GmbH & Co. KG: Project management/concept for building the YouTube brand channel
- JT Travel: 'Pink in the City' campaign (April–December): Online concept and project management (microsite, creation tool, social media communication)
- DB Netze: Concept and project management for recruiting event microsite including online registration
Tim Hölscher
Last position:
External Attribution & Paid Media Auditor & Consultant at P&C
- Identified attribution and media opportunities with seven-figure potential
- Conducted audits of MMM, MTA, ROPO
- Developed full funnel omnichannel media strategy
- Managed channels: SEA, Social Paid, Display, Online Video, Affiliate, TV, OOH, Print, Radio, CRM
Yunus Sakar
Last position:
Product Management Consultant at Self-Employed
- Strategic Product Leadership: Manage end-to-end product lifecycle for diverse clients, acting as a strategic partner to align digital transformation with business goals.
- Full-Cycle Development: Successfully launched two mobile applications and a fully functional e-commerce platform from concept to release, overseeing roadmap, design, and development.
- Operational Efficiency: Developed a custom logistics application focused on supply chain optimization, directly solving client pain points through data-driven operational strategies.
- Knowledge Sharing: Hosting the Productman Podcast, discussing product culture and market trends.
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Optimization
Aggregated from the professional profiles of matched freelancers.
Experience
22 years (Germany: 18 years)
Position duration
3 years (Germany: 5.4 years)
Positions per freelancer
11 (Germany: 9)
Top business areas
Marketing, Project Management, Information Technology
Top industries
Information Technology, Retail, Advertising
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
82% (Germany: 87%)
Master's degree or higher
47% (Germany: 50%)
Doctorate
6%
Certifications per freelancer
1 (Germany: 2)
Most common languages
German, English, French
Speak two or more languages
95%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Dusseldorf are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Dusseldorf using Search Engine Optimization
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What SEO covers
Search Engine Optimization, or SEO, helps a site appear in organic search results when people look for products, services, or answers. It is used for landing pages, blogs, category pages, and local business pages. Strong work connects search intent, content quality, and site structure.
Typical work
- SEO audits that find technical and content gaps
- Keyword research and page mapping
- On-page work for titles, headings, internal links, and copy
- Migration support to protect organic visibility
- Local SEO for Dusseldorf searches and service areas
Tools and ecosystem
Freelancers often work with Google Search Console, analytics tools, crawling software, rank tracking, and content systems like WordPress, Shopify, or headless setups. They also need a firm grasp of indexing, structured data, redirects, canonical tags, and log or crawl analysis. SEO touches content, product, and web teams.
When companies bring help
Teams bring in SEO specialists when traffic drops, a site redesign is planned, or new pages need to rank in a crowded field. It also makes sense when internal teams need sharper keyword strategy, clearer content briefs, or support for multilingual pages. Dusseldorf companies often need both local and broader Germany-wide visibility.
What strong specialists do
Strong SEO professionals do more than chase rankings. They connect search intent to page structure, spot technical blockers early, and explain trade-offs clearly.
- They write clear recommendations that teams can execute
- They know when content needs to change and when code needs attention
- They check results in search data, not guesswork
- They work well with editors, product teams, and web specialists
Working style and results
Good SEO work is measurable, but the path is rarely simple. Specialists should be able to prioritize fixes, plan content around real queries, and protect existing visibility during releases. For Dusseldorf-based teams, remote work is often enough, while workshops or migrations may benefit from on-site sessions.
Frequently asked questions
Quick answers to the questions that come up most around Search Engine Optimization.
Search Engine Optimization helps pages appear when people search for products, services, or information. It is used to improve organic traffic, support content strategy, and make sites easier for search engines to crawl and understand. Companies also use it to strengthen local visibility and protect traffic during site changes.
SEO is the organic side of search, while search marketing often includes paid ads as well. SEO focuses on rankings that are earned through content, site quality, and technical health. SEM is broader, so teams should be clear about whether they need organic work, paid search, or both.
A strong Search Engine Optimization specialist understands content, technical site structure, and search intent. Useful adjacent skills include analytics, content editing, UX basics, and working knowledge of CMS tools like WordPress or Shopify. For migrations or complex sites, comfort with redirects, indexation, and structured data matters too.
A clean content refresh may need only one focused SEO specialist. A migration, multilingual site, or technical recovery effort usually needs someone who has handled deeper audits and coordination with web teams. The more traffic and page volume a site has, the more important proven judgment becomes.
Ask what kind of SEO work they have handled: technical audits, content strategy, local search, or migrations. Then ask how they measure success, how they document recommendations, and how they work with editors or web specialists. Clear answers matter more than broad claims.
Yes, most Search Engine Optimization work can be done remotely. Shared documents, analytics access, and screen-sharing sessions are usually enough for audits, keyword planning, and content feedback. On-site time can still help during workshops, stakeholder alignment, or larger site launches.
SEO specialists focus on organic visibility, while PPC specialists manage paid traffic and content specialists focus on editorial quality. Good SEO work overlaps with both, but it is not the same as running ads or only writing copy. The right choice depends on whether the main need is traffic, conversion, or content depth.
Look for clear diagnosis, specific recommendations, and an understanding of search intent. A strong Search Engine Optimization freelancer explains why a page should change and what impact the change is expected to have, without relying on vague promises. Good work is structured, measurable, and grounded in the site’s actual data.
The average hourly rate of freelancers in Dusseldorf, Germany who have used Search Engine Optimization in their recent projects is 90 €, which corresponds to a daily rate of about 723 € based on an 8-hour working day.
Of the freelancers in Dusseldorf, Germany who have used Search Engine Optimization in their recent projects, 82% hold at least a Bachelor's degree, 47% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Dusseldorf, Germany who have used Search Engine Optimization in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 3 years.
The most common languages among freelancers in Dusseldorf, Germany who have used Search Engine Optimization in their recent projects are German (100%), English (95%), and French (29%).
The most common industries among freelancers in Dusseldorf, Germany who have used Search Engine Optimization in their recent projects are Information Technology (76%), Retail (62%), and Advertising (52%).
The most common business areas among freelancers in Dusseldorf, Germany who have used Search Engine Optimization in their recent projects are Marketing (100%), Project Management (86%), and Information Technology (71%).
Main locations of FRATCH Experts, who have recently used Search Engine Optimization
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Essen 
Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
