Amelie Heyden-Marketing Manager DACH – Demand Generation
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Experience
Marketing Manager DACH – Demand Generation
Vertex Inc.
- Planning, execution, and reporting of demand generation activities in the DACH region, including email marketing, webcasts, and 3rd-party events
- Managing external agencies and collaborating closely with the global marketing team
- End-to-end management of the lead generation process, including follow-up, reporting, and performance analysis
- Utilizing Salesforce Marketing Cloud (SFMC) to automate and optimize campaign workflows
- Enhancing collaboration between marketing and sales to improve lead quality and conversion rates
Project Manager
TÜV Rheinland GmbH
- Coordination of internal and external stakeholders during the ongoing implementation phase
- Management of external agencies and facilitation of cross-functional collaboration
- Preparation and moderation of workshops for requirements gathering
- Support of intranet redesign through best-practice research and development of an internal employee survey
- Application of agile and classical project management methods (Jira, Confluence)
Project Manager
AlixPartners
- Content marketing, creation, and management for the DACH region
- Implementation of tailored content based on regional trends and target group insights
- Execution of SEO strategies to boost search engine visibility and increase organic traffic
Interim Head of Marketing
Negotiation Advisory Group
- Project management, budget planning, and marketing team structure development
- Setup of an employer branding strategy to attract top talent and expand the consulting team
- Oversight of external agencies and service providers
- Content marketing management
- Positive market positioning through targeted PR
- Budget responsibility of 450,000 €/year
- Strategic development and successful implementation of the marketing plan
Interim Head of Marketing
Strategic Decisions Group GmbH
- Development of a new marketing strategy to broaden the communication reach
- Project management and budgeting
- Vendor management for strategic agency partnerships
- Content marketing management
- Corporate branding and targeted PR
- Budget responsibility of 100,000 €/year
- Introduction of new marketing and communication structures leading to improved global collaboration and efficiency
Industry Experience
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Experienced in Professional Services and Information Technology.
Business Area Experience
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Experienced in Marketing, Project Management, Information Technology, and Procurement.
Skills
- B2b Marketing
- Strategic Marketing
- Communication Strategy
- Digital Marketing
- Content Marketing
- Project Management
- Employer Branding
- Intercultural Communication
Languages
Statistics
Experience
Global Experience
Expertise
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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