Search Engine Optimization Experts in Switzerland
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Meet FRATCH Experts in Switzerland, who have recently used Search Engine Optimization
Christoph Pardon
Last position:
ICT DevSecOps Engineer at Abraxas Informatik AG
Reduced time-to-market by optimizing CI/CD pipelines. Employees without customer VM access can now deploy. Increased system stability and performance and reduced maintenance effort through systematic database cleanup. Restricted rights for Flyway migrations versus service users. Improved transparency and decision-making basis with enhanced Grafana dashboards for response times, optimized logging, and standardization with Loki. Reduced security risks by consistently applying security best practices such as removing the public schema in PostgreSQL, individual service user permissions, and Docker security context. Facilitated knowledge transfer and sustainable process improvements by creating process diagrams and implementing various concepts. Conducted code reviews across multiple repositories.
Bettina Dudek
Last position:
Marketing Manager at NorthC Schweiz AG
- Strategic Marketing
- Responsible for defining and presenting the overall go-to-market strategy to management and stakeholders
- Leading and optimizing comprehensive marketing campaigns, including concept, execution, and performance tracking
- Monitoring and adjusting marketing activities to maximize efficiency and ROI
- Overall responsibility for planning, allocating, and controlling the marketing budget
- Working closely with the global marketing team (NL & DE)
- Extended responsibility for digital marketing, including the strategic development of digital marketing initiatives with SEO principles to improve visibility and findability
- Responsible for the full management and ongoing optimization of the website, including SEO measures to increase organic traffic and improve rankings
- Monitoring and strategic alignment of Google Ads, Bing Ads, and LinkedIn Lead Generation Ads
- Development and implementation of innovative landing page concepts and Pardot flows to support campaigns, designed according to the latest SEO standards to optimize conversion rates
- Creating and presenting a comprehensive social media editorial plan
- Leading brand marketing and lead generation, including the strategic positioning of the NorthC brand in the ICT, Finance and HealthCare, public sector & administration, and HPC/AI segments
- Running campaigns to increase awareness and brand presence
- Developing and implementing an employer branding strategy that strengthened the company profile as an attractive employer, increased employee retention, and contributed to successful recruiting as well as strong employee growth
- Developing and leading lead generation initiatives and campaigns
- Managing strategic sponsorship partnerships to strengthen the brand and generate leads
- Overall management of event marketing projects: strategic planning, coordination, and execution of offline and online events
- Responsible for the online and offline implementation of the NorthC brand at datacenter locations
- Planning and execution of the local content strategy
- Creating content such as white papers, or managing external assignments
- Uploading content into a content management system (CMS)
- Data-driven performance analysis and optimization of measures
- Continuous optimization of content and web presence
Fabian Pfluger
Last position:
Senior SEO/GEO & Content Consultant at BlueGlass | Team Farner
- Strategic and operational SEO/AI Search consulting and content consulting
- Planning, implementation, and evaluation of SEO-GEO measures (B2C and B2B)
- Leading and developing clients, project management
- Cross-team account management (SEO/GEO, SEA, Social Media, UGC, PR, UX/UI)
Mike Battistella
Last position:
Freelance UX-Researcher, -Designer at Companion Hub
UX research and UX concepts for an assisted living application with QT client dashboard/video application and web interface for client support
Niamh Manning
Last position:
Paid Services Consultant (Multi-Channel) at WPP Media
- Lead consultant for SEA campaigns with a senior focus on performance strategy, while managing multi-channel media campaigns across DV360, Meta, TikTok, and YouTube
- AI Marketing: WPP Media State of the Art AI technology
- Collaborate closely with planning and analytics teams to ensure cross-channel consistency, including audience overlap analysis across online video and CTV
- Manage accounts for large European / global brands such as MediaMarkt, Universal Pictures, Emmi, and Nestlé
Patrick Riegler
Last position:
DevOps Engineer at Swisscard AECS AG
- PoC for various platform integration functionalities using Backstage and Crossplane
- Implementation of improvements of developer experience with Azure AVD and DevSpace
- Manage application deployment infrastructure on Kubernetes clusters
- Manage CI/CD platform
- Manage deployments into Kubernetes (Rancher and AKS) and into Azure
- Act as security champion of the DevOps team
- Manage vulnerabilities and support dev teams to manage third-party vulnerabilities using JFrog Xray
- Support building the platform team
- Manage infrastructure as code using Terraform and Atlantis
- Build and integrate a platform and IDP using Crossplane
András Kapros
Last position:
Senior Agile Coach / SPC at AgileAdvant Schweiz AG / COOP e-commerce
- Coordinated team readiness and process setup for a strategic product team of four teams (three subteams in one Scrum team and one Kanban team) by initiating strategic discussions and designing training workshops to establish a solid foundation for Scrum and Kanban practices.
- Led ongoing Scrum team activities, continuously improved processes and KPIs with each sprint, and collaborated closely with the Product Owner and stakeholders on roadmap and epic planning.
- Worked in a German/Swiss German environment and navigated linguistic and cultural nuances to optimize team dynamics and project outcomes.
- Supported agile practices across four teams (20–25 members) and continuously optimized existing agile methods tailored to each team’s dynamics, including product development and operations.
Deborah Bucher
Last position:
Head of Marketing & Communications at Schulthess Klinik
- Oversaw the clinic's marketing strategy and developed all communications and marketing projects.
- Led and supervised the marketing & communications department, guiding a team of 5 employees.
- Demonstrated strong stakeholder engagement, providing regular reporting on marketing activities and outcomes.
- Successfully managed the marketing budget.
- Planned strategic campaigns encompassing both online and offline channels, maximizing reach and engagement.
- Ensured consistent brand identity and image across all corporate and sub-brands.
- Exceeded business goals by improving digital KPIs significantly, including a 30% increase of conversions.
- Introduced and developed the employee app "Beekeeper" for over 1,100 active users, enhancing internal communication and collaboration.
Patrick Beck
Last position:
AML Officer at Creative Cloud AG
- Qualified as an AML officer in the Swiss jurisdiction
- Implemented AML policies and procedures
- Conducted due diligence reviews of clients and monitored transactions to identify suspicious activity
- Organized staff training on AML regulations and practices
- Worked with regulators and audit firms to ensure compliance (AML audits)
Rosie Rüesch
Last position:
Freelance Web Designer at Rüesch Webdesign
- Five years of experience as a freelance web designer
- Creative, solution-focused working style with a lot of enthusiasm
- Quick grasp and analytical thinking to thoroughly understand complex requirements and develop targeted solutions
- Passionate pursuit of professional goals and ongoing drive
- UI/UX Design
- JavaScript, CSS, HTML and plugins
- Graphic design / image editing
- SEO / search engine optimization
- Webflow
- WordPress
- Figma / Adobe XD
- Photoshop
- Illustrator
- SEO Tools
Kevin Liehn
Last position:
Interim E-Commerce SME Consultant – Special Accounts at LÖWENSTARK Online Marketing GmbH
- Support of strategic clients 7-8 digit revenue (FMCG, textile & household goods) for marketplaces such as Amazon, ebay, Otto Markets, Conrad, Kaufland
- Strategic consulting, expansion workshops & campaign management
- Management of interfaces & listing feed tools: Channable, Perpetua, Magnalister, Marketplace Connect, Mirakl
Ursula Gabriel
Last position:
Founder, Freelance SEO Ambassador at Online Marketing Gabriel GmbH
- Freelance work on various projects
- Website relaunches
- SEO
- Digital marketing strategies
Loïc Lavanchy
Last position:
Certified ScrumMaster at Scrum Alliance
Mariia Yurchenko
Last position:
WordPress Developer at Freelance
- Website creation with WordPress/WooCommerce
- Maintenance and upkeep of websites
- Responsive and cross-browser web design
- SEO optimization of websites
- Performance optimization of websites (according to Google PageSpeed)
Fabio Litscher
Last position:
Tech Lead at ofinto ag
Technologies: Tech-Infrastructure, Automation, AI, MarTech, etc.
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Optimization
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
2.6 years
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Education, Professional Services
Certification focus areas
Information Technology, Marketing, Project Management
Bachelor's degree or higher
100%
Master's degree or higher
36%
Certifications per freelancer
4
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Switzerland are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Switzerland using Search Engine Optimization
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
SEO basics
Search Engine Optimization, often called SEO, helps websites appear in organic search results for the right queries. It covers content, technical health, internal linking, and page structure so search engines can understand and rank a site better.
What specialists do
- Run SEO audits and prioritize fixes
- Improve metadata, headings, and site structure
- Research keywords and search intent
- Support content briefs and on-page optimization
- Track indexation, crawling, and rankings
Technical work
Strong SEO specialists look beyond content and into the site itself. They handle crawl errors, redirects, canonical tags, XML sitemaps, Core Web Vitals, and structured data when it matters. They also work with analytics and Google Search Console to spot problems early.
Content and intent
SEO is not just about keywords. It is about matching pages to what people want to find, then presenting that answer clearly. Good specialists shape page titles, headings, copy, and internal links so search engines and users both understand the page.
When companies hire
Companies bring in freelance SEO experts when organic traffic stalls, a site migration is risky, or a new market needs a search plan. In Switzerland, they are often used for multilingual sites, local search work, and teams that need flexible support across marketing and product.
What good work looks like
A strong SEO professional gives clear priorities, explains trade-offs, and measures what changes in search performance. They know common tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush, and CMS plugins, but they focus on outcomes, not tool lists.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Search Engine Optimization.
Search Engine Optimization covers the work needed to help pages rank in organic search results. That includes technical site health, content quality, internal links, metadata, structured data, and the way pages answer search intent. In practice, it is both a strategy and an execution discipline.
SEO focuses on organic visibility, while paid search buys placement through ads. Search engine marketing often includes both, but the work and timelines are different. Companies usually hire SEO specialists when they want durable traffic growth without relying only on ad spend.
A strong Search Engine Optimization freelancer should be comfortable with Google Search Console, Google Analytics, crawl tools, and keyword research platforms. Depending on the stack, they may also work with CMS systems, tag managers, and log or server data. The best specialists use tools to make decisions, not to produce noise.
Common SEO projects include audits, content optimization, migrations, local search setup, and technical cleanup. Teams also bring in specialists for international sites, new product launches, and recovery after traffic drops. The work is usually tied to a clear business or content goal.
A Search Engine Optimization project can need a broad specialist when the site is complex, multilingual, or technically fragile. Smaller content updates may need lighter support, but migrations, indexation issues, and site architecture changes are not the place to improvise. The more search traffic matters, the more valuable deep experience becomes.
Yes, most SEO work can be done remotely because the core tasks are audits, planning, content review, and technical analysis. For Switzerland, remote collaboration often works well when the expert can handle German, French, or English content and align with local market needs. On-site workshops can still help for stakeholder alignment and larger site changes.
The best Search Engine Optimization specialists usually bring related skills in content strategy, analytics, UX, web development basics, and digital PR. They should also understand how CMS workflows, site releases, and product changes affect search visibility. This mix matters because SEO often fails when it is isolated from the rest of the team.
Ask for examples of problems they solved, not only rankings they improved. A strong SEO specialist can explain what they found, what they changed, what they avoided, and how they measured impact. Clear prioritization, solid technical judgment, and honest trade-offs are better signs than vague promises.
The average hourly rate of freelancers in Switzerland who have used Search Engine Optimization in their recent projects is 127 €, which corresponds to a daily rate of about 1,015 € based on an 8-hour working day.
Of the freelancers in Switzerland who have used Search Engine Optimization in their recent projects, 100% hold at least a Bachelor's degree and 36% hold at least a Master's degree.
On average, freelancers in Switzerland who have used Search Engine Optimization in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Switzerland who have used Search Engine Optimization in their recent projects are German (100%), English (93%), and French (67%).
The most common industries among freelancers in Switzerland who have used Search Engine Optimization in their recent projects are Information Technology (80%), Education (67%), and Professional Services (40%).
The most common business areas among freelancers in Switzerland who have used Search Engine Optimization in their recent projects are Marketing (87%), Information Technology (80%), and Product Development (67%).
Main locations of FRATCH Experts, who have recently used Search Engine Optimization
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Zurich Geneva Basel Bern Request a free demo
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Philipp Thomaschewski
FRATCH CEO
