Search Engine Optimization Experts in Switzerland
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Meet FRATCH Experts in Switzerland, who have recently used Search Engine Optimization
Mike B.
Last position:
Freelance UX-Researcher, Designer at Bodensee Schiffsbetriebe; Labhard-Medien
- UX research, UX concept development, and UX design for an AI dialogue system with information on events, locations, public transport timetables, and special trips. Observations, remote user tests, session recordings, analytics evaluations, RapidUserTests, prototyping, etc., using Figma/Figma Make, Claude Design, and OpenAI Codex (Design)
Christoph P.
Last position:
ICT DevSecOps Engineer at Abraxas Informatik AG
Reduced time-to-market by optimizing CI/CD pipelines. Employees without customer VM access can now deploy. Increased system stability and performance and reduced maintenance effort through systematic database cleanup. Restricted rights for Flyway migrations versus service users. Improved transparency and decision-making basis with enhanced Grafana dashboards for response times, optimized logging, and standardization with Loki. Reduced security risks by consistently applying security best practices such as removing the public schema in PostgreSQL, individual service user permissions, and Docker security context. Facilitated knowledge transfer and sustainable process improvements by creating process diagrams and implementing various concepts. Conducted code reviews across multiple repositories.
Bettina D.
Last position:
Marketing Manager at NorthC Schweiz AG
- Strategic Marketing
- Responsible for defining and presenting the overall go-to-market strategy to management and stakeholders
- Leading and optimizing comprehensive marketing campaigns, including concept, execution, and performance tracking
- Monitoring and adjusting marketing activities to maximize efficiency and ROI
- Overall responsibility for planning, allocating, and controlling the marketing budget
- Working closely with the global marketing team (NL & DE)
- Extended responsibility for digital marketing, including the strategic development of digital marketing initiatives with SEO principles to improve visibility and findability
- Responsible for the full management and ongoing optimization of the website, including SEO measures to increase organic traffic and improve rankings
- Monitoring and strategic alignment of Google Ads, Bing Ads, and LinkedIn Lead Generation Ads
- Development and implementation of innovative landing page concepts and Pardot flows to support campaigns, designed according to the latest SEO standards to optimize conversion rates
- Creating and presenting a comprehensive social media editorial plan
- Leading brand marketing and lead generation, including the strategic positioning of the NorthC brand in the ICT, Finance and HealthCare, public sector & administration, and HPC/AI segments
- Running campaigns to increase awareness and brand presence
- Developing and implementing an employer branding strategy that strengthened the company profile as an attractive employer, increased employee retention, and contributed to successful recruiting as well as strong employee growth
- Developing and leading lead generation initiatives and campaigns
- Managing strategic sponsorship partnerships to strengthen the brand and generate leads
- Overall management of event marketing projects: strategic planning, coordination, and execution of offline and online events
- Responsible for the online and offline implementation of the NorthC brand at datacenter locations
- Planning and execution of the local content strategy
- Creating content such as white papers, or managing external assignments
- Uploading content into a content management system (CMS)
- Data-driven performance analysis and optimization of measures
- Continuous optimization of content and web presence
Fabian P.
Last position:
Senior SEO/GEO & Content Consultant at BlueGlass | Team Farner
- Strategic and operational SEO/AI Search consulting and content consulting
- Planning, implementation, and evaluation of SEO-GEO measures (B2C and B2B)
- Managing and developing clients, project management
- Cross-team account management (SEO/GEO, SEA, Social Media, UGC, PR, UX/UI)
Niamh M.
Last position:
Paid Services Consultant (Multi-Channel) at WPP Media
- Lead consultant for SEA campaigns with a senior focus on performance strategy, while managing multi-channel media campaigns across DV360, Meta, TikTok, and YouTube
- AI Marketing: WPP Media State of the Art AI technology
- Collaborate closely with planning and analytics teams to ensure cross-channel consistency, including audience overlap analysis across online video and CTV
- Manage accounts for large European / global brands such as MediaMarkt, Universal Pictures, Emmi, and Nestlé
Patrick R.
Last position:
DevOps Engineer at Swisscard AECS AG
- PoC for various platform integration functionalities using Backstage and Crossplane
- Implementation of improvements of developer experience with Azure AVD and DevSpace
- Manage application deployment infrastructure on Kubernetes clusters
- Manage CI/CD platform
- Manage deployments into Kubernetes (Rancher and AKS) and into Azure
- Act as security champion of the DevOps team
- Manage vulnerabilities and support dev teams to manage third-party vulnerabilities using JFrog Xray
- Support building the platform team
- Manage infrastructure as code using Terraform and Atlantis
- Build and integrate a platform and IDP using Crossplane
András K.
Last position:
Senior Agile Coach / SPC at AgileAdvant Schweiz AG / COOP e-commerce
- Coordinated team readiness and process setup for a strategic product team of four teams (three subteams in one Scrum team and one Kanban team) by initiating strategic discussions and designing training workshops to establish a solid foundation for Scrum and Kanban practices.
- Led ongoing Scrum team activities, continuously improved processes and KPIs with each sprint, and collaborated closely with the Product Owner and stakeholders on roadmap and epic planning.
- Worked in a German/Swiss German environment and navigated linguistic and cultural nuances to optimize team dynamics and project outcomes.
- Supported agile practices across four teams (20–25 members) and continuously optimized existing agile methods tailored to each team’s dynamics, including product development and operations.
Deborah B.
Last position:
Head of Marketing & Communications at Schulthess Klinik
- Oversaw the clinic's marketing strategy and developed all communications and marketing projects.
- Led and supervised the marketing & communications department, guiding a team of 5 employees.
- Demonstrated strong stakeholder engagement, providing regular reporting on marketing activities and outcomes.
- Successfully managed the marketing budget.
- Planned strategic campaigns encompassing both online and offline channels, maximizing reach and engagement.
- Ensured consistent brand identity and image across all corporate and sub-brands.
- Exceeded business goals by improving digital KPIs significantly, including a 30% increase of conversions.
- Introduced and developed the employee app "Beekeeper" for over 1,100 active users, enhancing internal communication and collaboration.
Patrick B.
Last position:
AML Officer at Creative Cloud AG
- Qualified as an AML officer in the Swiss jurisdiction
- Implemented AML policies and procedures
- Conducted due diligence reviews of clients and monitored transactions to identify suspicious activity
- Organized staff training on AML regulations and practices
- Worked with regulators and audit firms to ensure compliance (AML audits)
Rosie R.
Last position:
Freelance Web Designer at Rüesch Webdesign
- Five years of experience as a freelance web designer
- Creative, solution-focused working style with a lot of enthusiasm
- Quick grasp and analytical thinking to thoroughly understand complex requirements and develop targeted solutions
- Passionate pursuit of professional goals and ongoing drive
- UI/UX Design
- JavaScript, CSS, HTML and plugins
- Graphic design / image editing
- SEO / search engine optimization
- Webflow
- WordPress
- Figma / Adobe XD
- Photoshop
- Illustrator
- SEO Tools
Kevin L.
Last position:
Interim E-Commerce SME Consultant – Special Accounts at LÖWENSTARK Online Marketing GmbH
- Support of strategic clients 7-8 digit revenue (FMCG, textile & household goods) for marketplaces such as Amazon, ebay, Otto Markets, Conrad, Kaufland
- Strategic consulting, expansion workshops & campaign management
- Management of interfaces & listing feed tools: Channable, Perpetua, Magnalister, Marketplace Connect, Mirakl
Ursula G.
Last position:
Founder, Freelance SEO Ambassador at Online Marketing Gabriel GmbH
- Freelance work on various projects
- Website relaunches
- SEO
- Digital marketing strategies
Loïc L.
Last position:
Certified ScrumMaster at Scrum Alliance
Mariia Y.
Last position:
WordPress Developer at Freelance
- Website creation with WordPress/WooCommerce
- Maintenance and upkeep of websites
- Responsive and cross-browser web design
- SEO optimization of websites
- Performance optimization of websites (according to Google PageSpeed)
Kevin H.
Last position:
Senior Frontend Engineer (freelance) at Ricardo
- Helping my former employer to deliver new search related features faster
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Optimization
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
2.5 years
Positions per freelancer
10
Top business areas
Information Technology, Marketing, Product Development
Top industries
Information Technology, Education, Professional Services
Certification focus areas
Information Technology, Marketing, Project Management
Bachelor's degree or higher
100%
Master's degree or higher
42%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Switzerland are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Switzerland using Search Engine Optimization
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Optimization experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (81%)
- Education (63%)
- Professional Services (44%)
- Advertising (31%)
- Media and Entertainment (31%)
- Retail (31%)
- Automotive (25%)
- Banking and Finance (25%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What SEO does
Search Engine Optimization, commonly called SEO, improves how easily search engines discover, understand and rank a website. It combines technical improvements, useful content and trusted references to attract relevant unpaid traffic. The work supports websites, online shops, publishing platforms and lead-generation pages.
Core disciplines
SEO covers several connected areas. Technical SEO addresses crawling, indexing, site architecture, structured data, page speed and mobile performance. On-page work improves titles, headings, internal links and content structure, while off-page activity builds authority through relevant mentions and relationships.
Tools and ecosystem
Professionals work with Google Search Console, Google Analytics, Bing Webmaster Tools and platforms such as Semrush, Ahrefs, Sistrix and Screaming Frog. They inspect search queries, crawl reports, competitor pages and backlink profiles. Content management systems, ecommerce platforms and web analytics skills are often part of the same workflow.
When companies need help
Freelance SEO expertise is useful when search performance has stalled, a website is being rebuilt or a new market is opening. Typical assignments include:
- Technical audits and migration planning
- Keyword research and content mapping
- Ecommerce category and product optimization
- Local search profiles and location pages
- Reporting, prioritization and implementation guidance
Switzerland-specific work
Companies in Switzerland often need search strategies for more than one language or region. Strong specialists can coordinate German, French, Italian and English content without treating translation as simple duplication. They also understand the practical differences between national, regional and local search intent, whether collaboration happens remotely or alongside an on-site marketing team.
What strong specialists deliver
A capable SEO professional connects recommendations to business goals instead of chasing rankings in isolation. They explain technical findings clearly, prioritize work by likely impact and work constructively with content, product, marketing and web teams. Look for careful measurement, ethical methods, transparent reporting and an ability to turn search data into decisions.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Search Engine Optimization.
Search Engine Optimization helps websites earn more visibility in unpaid search results. Companies use it to attract relevant visitors, support online sales, generate leads and make important information easier to find.
SEO improves organic visibility, while paid search advertising places sponsored results through an advertising budget. Organic work can support durable visibility, but it requires technical, content and analytical improvements rather than payment for each placement.
A strong Search Engine Optimization freelancer often understands web analytics, content strategy, conversion paths and technical website delivery. Knowledge of HTML, JavaScript rendering, ecommerce systems and editorial workflows is useful when recommendations must be implemented across teams.
The right level for SEO depends on the site, market and risk of the assignment. A focused audit may need a specialist who can diagnose a defined issue, while a migration, international rollout or major recovery needs someone comfortable owning strategy, coordination and validation.
Search Engine Optimization is well suited to remote collaboration because audits, research, reporting and planning are digital tasks. Swiss companies may still prefer regular on-site workshops, especially when the work involves several language markets or close coordination with marketing and product teams.
Ask an SEO specialist to explain the evidence behind each recommendation and how success will be measured. Good work includes a clear technical diagnosis, realistic priorities, useful documentation and transparent reporting rather than promises of guaranteed rankings.
Search Engine Optimization for local visibility focuses on location signals, business profiles, regional pages and service-area intent. International work adds market research, language choices, regional structures and coordination across different search behaviours.
An SEO freelancer should clarify the website platform, access to analytics and search tools, business goals, target markets and approval process. They should also establish who can implement technical and content changes, since recommendations alone will not improve performance.
The average hourly rate of freelancers in Switzerland who have used Search Engine Optimization in their recent projects is 126 €, which corresponds to a daily rate of about 1,006 € based on an 8-hour working day.
Of the freelancers in Switzerland who have used Search Engine Optimization in their recent projects, 100% hold at least a Bachelor's degree and 42% hold at least a Master's degree.
On average, freelancers in Switzerland who have used Search Engine Optimization in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.5 years.
The most common languages among freelancers in Switzerland who have used Search Engine Optimization in their recent projects are German (100%), English (94%), and French (63%).
The most common industries among freelancers in Switzerland who have used Search Engine Optimization in their recent projects are Information Technology (81%), Education (63%), and Professional Services (44%).
The most common business areas among freelancers in Switzerland who have used Search Engine Optimization in their recent projects are Information Technology (81%), Marketing (81%), and Product Development (69%).
Main locations of FRATCH Experts, who have recently used Search Engine Optimization
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Zurich Geneva Basel Bern Request a free demo
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FRATCH CEO
