Bettina Dudek - Marketing Manager

Q: Where is Bettina based?

Bettina is based in Olten, Switzerland and can operate in on-site , hybrid , and remote work models.

Q: What languages does Bettina speak?

Bettina speaks the following languages: German (Native), English (Advanced), Polish (Intermediate), Swedish (Elementary) .

Q: How many years of experience does Bettina have?

Bettina has at least 11 years of experience. During this time, Bettina has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 1 year and 3 months . Note that Bettina may not have shared all experience and actually has more experience.

Q: What is Bettina's latest experience?

Bettina's most recent position is Marketing Manager at NorthC Schweiz AG .

Q: What companies has Bettina worked for in recent years?

In recent years, Bettina has worked for NorthC Schweiz AG , COMCAVE.COLLEGE , AVANTGARDE Talents GmbH , and thyssenkrupp Elevator Innovation and Operation GmbH .

Q: Which industries is Bettina most experienced in?

Bettina is most experienced in industries like Manufacturing , Information Technology , and Professional Services . Bettina also has some experience in Automotive , Media and Entertainment , and Education .

Q: Which business areas is Bettina most experienced in?

Bettina is most experienced in business areas like Marketing , Project Management , and Information Technology . Bettina also has some experience in Product Development , Production , and Sales .

Q: Which industries has Bettina worked in recently?

Bettina has recently worked in industries like Information Technology , Manufacturing , and Automotive .

Q: Which business areas has Bettina worked in recently?

Bettina has recently worked in business areas like Marketing , Information Technology , and Project Management .

Recommended expert

Olten, Switzerland

Experience

Nov 2022 - Present

3 years 5 months

Münchenstein, Switzerland

Marketing Manager

NorthC Schweiz AG

Strategic marketing
Responsible for defining and presenting the overarching go-to-market strategy to management and stakeholders
Leading and optimizing comprehensive marketing campaigns, including planning, execution, and performance tracking
Monitoring and adjusting marketing activities to maximize efficiency and ROI
Overall responsibility for planning, allocating, and controlling the marketing budget
Collaborating with the global marketing team (NL & DE)
Advanced management of digital marketing, including strategic development of SEO-based initiatives to improve visibility and discoverability
Responsible for managing and continuously optimizing the website, including SEO measures to increase organic traffic and improve rankings
Monitoring and strategic management of Google Ads, Bing Ads, and LinkedIn Lead Generation Ads
Development and implementation of innovative landing page concepts and Pardot flows to support campaigns, designed to the latest SEO standards to optimize conversion rates
Drafting and presenting a comprehensive social media editorial plan
Leadership in brand marketing and lead generation, including strategic positioning of the NorthC brand in ICT, finance, healthcare, government & administration, HPC/AI segments
Implementing campaigns to raise brand awareness and presence
Developing and implementing an employer branding strategy that strengthened the company's profile as an attractive employer, increased employee retention, and led to successful recruiting and a noticeable increase in staff
Developing and leading lead generation initiatives and campaigns
Maintaining strategic sponsorship partnerships to strengthen the brand and generate leads
Overall management of event marketing projects: strategic planning, coordination, and execution of offline and online events
Responsible for online and offline brand implementation of NorthC at datacenter locations
Planning and executing local content strategy
Creating content, such as whitepapers, or managing outsourcing to external providers
Entering content into a content management system (CMS)
Data-driven success analysis and optimization of measures
Continuous optimization of content and web presence

Mar 2022 - Jun 2022

4 months

Stuttgart, Germany

Career reorientation in marketing and communication

COMCAVE.COLLEGE

Modular qualification in multimedia marketing

Sep 2021 - Feb 2022

6 months

Munich, Germany

Product Owner for Communication Platforms "Carrera Online Relaunch"

AVANTGARDE Talents GmbH

Migrated Porsche's intranet from Jive to SharePoint Online
Acted as liaison between Porsche stakeholders (communications, marketing, sales, IT)
Managed external service providers
Maintained the product backlog (Jira)
Planned and executed communication measures
Defined and developed training programs for editors and end users
Prepared and followed up on committee meetings
Provided professional supervision for interns and student assistants

Jan 2019 - Aug 2021

2 years 8 months

Neuhausen, Germany

Project Management Office Coordinator

thyssenkrupp Elevator Innovation and Operation GmbH

Responsible for project marketing via communication channels such as email, newsletters, and the project manager community
Managed all internal and external online communication
Established a Project Management Office in the EA IT Organization business unit
Helped design and optimize processes and introduced project management standards
Tracked and monitored IT projects within the BU EA project portfolio
Designed, organized, and delivered training sessions for project managers using PMI methods

Jan 2017 - Dec 2018

2 years

Leinfelden-Echterdingen, Germany

Special Applications Manager

thyssenkrupp Elevator Europe Africa Services GmbH

Mar 2016 - Jan 2017

11 months

Leinfelden-Echterdingen, Germany

Working Student | Project Management

univativ GmbH & Co. KG

Nov 2014 - Oct 2015

1 year

Böblingen, Germany

Working Student | Trade Marketing Printing & Personal Systems (PPS)

HP Deutschland GmbH

Mar 2014 - Aug 2014

6 months

Geislingen, Germany

Practical Semester | Engineering, Project Management, Sales

C. Maurer Druck und Verlag GmbH & Co. KG

Oct 2013 - Jan 2014

4 months

Stuttgart, Germany

Student Assistant | Working Group “Fraunhofer-Online”

Fraunhofer-Informationszentrum Raum und Bau IRB

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Manufacturing, Professional Services, Education, Automotive, and Media and Entertainment.

Information Technology

Manufacturing

Professional Services

Education

Automotive

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, Product Development, Production, and Sales.

Marketing

Project Management

Information Technology

Product Development

Production

Sales

Summary

I have a strong background in strategic marketing, digital initiatives, and project management, which has allowed me to drive impactful campaigns and optimize ROI. My experience ranges from digital marketing, SEO, social media planning to implementing innovative landing pages and managing comprehensive communication projects across various industries like ICT, finance, and healthcare.

I excel at planning and executing go-to-market strategies, budget control, and process optimization. My hands-on approach, combined with expertise in content creation, event marketing, and employer branding, enables me to deliver measurable improvements and enhance brand visibility.

Skills

Strategic Marketing
Marketing Planning
Marketing Budgeting
B2b Marketing
Marketing Campaigns
Brand Management
Lead Generation
Content Creation
Search Engine Marketing (Sem)
Wordpress
Microsoft Office (Word, Excel, Powerpoint, Sharepoint)
Mindjet Mindmanager 2018
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Salesforce & Pardot
Dealfront (Leadfeeder, Target, Connect, Promote)
Linkedin Sales Navigator

Languages

German

Native

English

Advanced

Polish

Intermediate

Swedish

Elementary

Education

Sep 2020 - Jun 2023

FOM University of Applied Sciences for Economics & Management

Master of Science, Marketing & Communication · Marketing & Communication · Essen, Germany

Sep 2015 - Dec 2015

Ryerson University

Semester abroad · Toronto, Canada

Mar 2012 - Aug 2016

University of Media

Bachelor of Science · Stuttgart, Germany

...and 2 more

Certifications & licenses

Modular Multimedia Marketing Qualification

Agile Project Management – Basics

PMO – Advanced

PMO – Basics

PMI - Basics

ITIL Foundation

PRINCE2

Statistics

Experience

Total positions 9

Experience in Information Technology 4.5 y

Avg length 1 y 3 m

Longest experience 3 y 4 m

Global Experience

Countries worked in 2 (Germany, Switzerland)

Primary country Germany

Expertise

Recent roles Marketing Manager, Career reorientation in marketing and communication, Product Owner for Communication Platforms "Carrera Online Relaunch"

Main industries Information Technology, Manufacturing, Professional Services

Main business areas Marketing, Project Management, Information Technology

Qualifications

Highest degree Master

Certifications earned 7

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Bettina based?

Bettina is based in Olten, Switzerland and can operate in on-site, hybrid, and remote work models.

What languages does Bettina speak?

Bettina speaks the following languages: German (Native), English (Advanced), Polish (Intermediate), Swedish (Elementary).

How many years of experience does Bettina have?

Bettina has at least 11 years of experience. During this time, Bettina has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 1 year and 3 months. Note that Bettina may not have shared all experience and actually has more experience.

What roles would Bettina be best suited for?

Based on recent experience, Bettina would be well-suited for roles such as: Marketing Manager, Career reorientation in marketing and communication, Product Owner for Communication Platforms "Carrera Online Relaunch".

What is Bettina's latest experience?

Bettina's most recent position is Marketing Manager at NorthC Schweiz AG.

What companies has Bettina worked for in recent years?

In recent years, Bettina has worked for NorthC Schweiz AG, COMCAVE.COLLEGE, AVANTGARDE Talents GmbH, and thyssenkrupp Elevator Innovation and Operation GmbH.

Which industries is Bettina most experienced in?

Bettina is most experienced in industries like Manufacturing, Information Technology, and Professional Services. Bettina also has some experience in Automotive, Media and Entertainment, and Education.

Which business areas is Bettina most experienced in?

Bettina is most experienced in business areas like Marketing, Project Management, and Information Technology. Bettina also has some experience in Product Development, Production, and Sales.

Which industries has Bettina worked in recently?

Bettina has recently worked in industries like Information Technology, Manufacturing, and Automotive.

Which business areas has Bettina worked in recently?

Bettina has recently worked in business areas like Marketing, Information Technology, and Project Management.

What is Bettina's education?

Bettina holds a Master in Marketing & Communication from FOM University of Applied Sciences for Economics & Management and a Bachelor from University of Media.

Does Bettina have any certificates?

Bettina has 7 certificates. Among them, these include: Modular Multimedia Marketing Qualification, Agile Project Management – Basics, and PMO – Advanced.

What is the availability of Bettina?

Bettina is immediately available part-time for suitable projects.

What is the rate of Bettina?

Bettina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.