Bettina D.-Marketing Manager
Check rate
Experience
External Marketing Manager for SMEs (Owner)
Bettina Dudek Marketing
External marketing management for SMEs in Switzerland. I bring strategy and execution together so that marketing doesn't end up in a drawer.
Three areas across the customer journey:
- Marketing strategy
- Visibility and customer acquisition
- Customer retention and growth
Focus on the B2B and tech sectors. I've always worked in IT, just from a different perspective each time: as a project manager at an elevator manufacturer, as a Product Owner in the automotive industry, and as a marketer in the data center market. More than ten years, three industries, one constant: translating complex technology so it resonates with the audience.
Think in a structured way. Get things done pragmatically.
Marketing Manager
NorthC Schweiz AG
- Strategic marketing
- Responsible for defining and presenting the overall go-to-market strategy to management and stakeholders
- Leading and optimizing comprehensive marketing campaigns, including planning, execution, and performance measurement
- Monitoring and adapting marketing activities to maximize efficiency and ROI
- Overall responsibility for planning, allocating, and controlling the marketing budget
- Collaborating with the global marketing team (NL & DE)
- Expanding digital marketing activities, including the strategic development of digital marketing initiatives based on SEO principles to improve visibility and searchability
- Responsible for the overall management and ongoing optimization of the website, including SEO activities to increase organic traffic and improve rankings
- Monitoring and setting the strategic direction for Google Ads, Bing Ads, and LinkedIn Lead Generation Ads
- Developing and implementing innovative landing page concepts and Pardot flows to support campaigns, designed according to the latest SEO standards to optimize conversion rates
- Preparing and presenting a comprehensive social media editorial plan
- Leading brand marketing and lead generation, including the strategic positioning of the NorthC brand in the ICT, Finance and HealthCare, Government & Public Administration, HPC/AI segments
- Implementing campaigns to increase brand awareness and presence
- Developing and implementing an employer branding strategy that strengthened the company’s profile as an attractive employer, increased employee retention, and contributed to successful recruitment and significant staff growth
- Developing and leading lead generation initiatives and campaigns
- Managing strategic sponsorship partnerships to strengthen the brand and generate leads
- Overall management of event marketing projects: strategic planning, coordination, and delivery of offline and online events
- Responsible for implementing the NorthC brand online and offline at data center locations
- Planning and implementing the local content strategy
- Creating content, such as white papers, or managing work outsourced to external providers
- Uploading content to a content management system (CMS)
- Analyzing results and optimizing activities based on data
- Continuously optimizing content and the website
Career change into marketing and communications
COMCAVE.COLLEGE
- Modular Multimedia Marketing Qualification
Product Owner, Communication Platforms “Carrera Online Relaunch”
AVANTGARDE Talents GmbH
- Migrating the Porsche intranet from Jive to SharePoint Online
- Acting as the point of contact between Porsche stakeholders (communications, marketing, sales, IT)
- Managing external service providers
- Maintaining the product backlog (Jira)
- Planning and implementing communication activities
- Defining and developing training for editors and end users
- Preparing for and following up on committee meetings
- Providing professional guidance to interns and working students
Project Management Office Coordinator
thyssenkrupp Elevator Innovation and Operation GmbH
- Responsible for project marketing through email, newsletters, and the project manager community
- Managing all internal and external online communications
- Establishing a Project Management Office in the EA IT Organization business unit
- Helping shape and improve processes and introducing project management standards
- Tracking and monitoring IT projects within the BU-EA project portfolio
- Planning, organizing, and delivering training for project managers using the PMI method
Special Applications Manager
thyssenkrupp Elevator Europe Africa Services GmbH
Working Student | Project Management
univativ GmbH & Co. KG
Working Student | Trade Marketing Printing & Personal Systems (PPS)
HP Deutschland GmbH
Practical Semester | Technology, Project Management, Sales
C. Maurer Druck und Verlag GmbH & Co. KG
Student Assistant | “Fraunhofer-Online” Working Group
Fraunhofer-Informationszentrum Raum und Bau IRB
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Manufacturing, Professional Services, Automotive, Education, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Information Technology, Product Development, Production, and Sales.
Summary
I have a strong background in strategic marketing, digital initiatives, and project management, which has allowed me to drive impactful campaigns and optimize ROI. My experience ranges from digital marketing, SEO, social media planning to implementing innovative landing pages and managing comprehensive communication projects across various industries like ICT, finance, and healthcare.
I excel at planning and executing go-to-market strategies, budget control, and process optimization. My hands-on approach, combined with expertise in content creation, event marketing, and employer branding, enables me to deliver measurable improvements and enhance brand visibility.
Skills
- Strategic Marketing
- Marketing Planning
- Marketing Budget
- B2b Marketing
- Marketing Campaigns
- Brand Management
- Lead Generation
- Content Creation
- Search Engine Marketing (Sem)
- Wordpress
- Microsoft Office (Word, Excel, Powerpoint, Sharepoint)
- Mindjet Mindmanager 2018
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- Salesforce & Pardot
- Dealfront (Leadfeeder, Target, Connect, Promote)
- Linkedin Sales Navigator
Languages
Education
FOM Hochschule für Oekonomie & Management
Master of Science, Marketing & Communication · Marketing & Communication · Essen, Germany
Ryerson University
Study abroad · Toronto, Canada
Hochschule der Medien
Bachelor of Science · Stuttgart, Germany
Certifications & licenses
Modular Multimedia Marketing Qualification
Agile Project Management – Basics
PMO – Advanced
PMO – Basics
PMI - Basics
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Bettina is based in Olten, Switzerland and can operate in on-site, hybrid, and remote work models.
Bettina speaks the following languages: German (Native), English (Advanced), Polish (Intermediate), Swedish (Elementary).
Bettina has at least 12 years of experience. During this time, Bettina has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 1 year and 2 months. Note that Bettina may not have shared all experience and actually has more experience.
Based on recent experience, Bettina would be well-suited for roles such as: External Marketing Manager for SMEs (Owner), Marketing Manager, Career change into marketing and communications.
Bettina's most recent position is External Marketing Manager for SMEs (Owner) at Bettina Dudek Marketing.
In recent years, Bettina has worked for Bettina Dudek Marketing, NorthC Schweiz AG, COMCAVE.COLLEGE, and AVANTGARDE Talents GmbH.
Bettina is most experienced in industries like Information Technology, Manufacturing, and Professional Services. Bettina also has some experience in Automotive, Media and Entertainment, and Education.
Bettina is most experienced in business areas like Marketing, Project Management, and Information Technology. Bettina also has some experience in Product Development, Production, and Sales.
Bettina has recently worked in industries like Information Technology, Automotive, and Education.
Bettina has recently worked in business areas like Marketing, Product Development, and Information Technology.
Bettina holds a Master in Marketing & Communication from FOM Hochschule für Oekonomie & Management and a Bachelor from Hochschule der Medien.
Bettina has 7 certificates. Among them, these include: Modular Multimedia Marketing Qualification, Agile Project Management – Basics, and PMO – Advanced.
The availability of Bettina needs to be confirmed.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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