Bettina Dudek - B2B Marketing Manager with Digital Focus

Q: Where is Bettina based?

Bettina is based in Olten, Switzerland and can operate in on-site , hybrid , and remote work models.

Q: What languages does Bettina speak?

Bettina speaks the following languages: German (Native), English (Advanced), Polish (Intermediate), Swedish (Elementary) .

Q: How many years of experience does Bettina have?

Bettina has at least 12 years of experience. During this time, Bettina has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 1 year and 3 months . Note that Bettina may not have shared all experience and actually has more experience.

Q: What is Bettina's latest experience?

Bettina's most recent position is Marketing Manager at NorthC Schweiz AG .

Q: What companies has Bettina worked for in recent years?

In recent years, Bettina has worked for NorthC Schweiz AG , COMCAVE.COLLEGE , AVANTGARDE Talents GmbH , and thyssenkrupp Elevator Innovation and Operation GmbH .

Q: Which industries is Bettina most experienced in?

Bettina is most experienced in industries like Information Technology , Manufacturing , and Professional Services . Bettina also has some experience in Automotive , Media and Entertainment , and Education .

Q: Which business areas is Bettina most experienced in?

Bettina is most experienced in business areas like Marketing , Project Management , and Information Technology . Bettina also has some experience in Product Development , Production , and Sales .

Q: Which industries has Bettina worked in recently?

Bettina has recently worked in industries like Information Technology , Manufacturing , and Automotive .

Q: Which business areas has Bettina worked in recently?

Bettina has recently worked in business areas like Marketing , Information Technology , and Project Management .

Recommended expert

Available

Olten, Switzerland

Check rate

Experience

Nov 2022 - Present

3 years 10 months

Münchenstein, Switzerland

Marketing Manager

NorthC Schweiz AG

Strategic Marketing
Responsible for defining and presenting the overall go-to-market strategy to management and stakeholders
Leading and optimizing comprehensive marketing campaigns, including concept, execution, and performance tracking
Monitoring and adjusting marketing activities to maximize efficiency and ROI
Overall responsibility for planning, allocating, and controlling the marketing budget
Working closely with the global marketing team (NL & DE)
Extended responsibility for digital marketing, including the strategic development of digital marketing initiatives with SEO principles to improve visibility and findability
Responsible for the full management and ongoing optimization of the website, including SEO measures to increase organic traffic and improve rankings
Monitoring and strategic alignment of Google Ads, Bing Ads, and LinkedIn Lead Generation Ads
Development and implementation of innovative landing page concepts and Pardot flows to support campaigns, designed according to the latest SEO standards to optimize conversion rates
Creating and presenting a comprehensive social media editorial plan
Leading brand marketing and lead generation, including the strategic positioning of the NorthC brand in the ICT, Finance and HealthCare, public sector & administration, and HPC/AI segments
Running campaigns to increase awareness and brand presence
Developing and implementing an employer branding strategy that strengthened the company profile as an attractive employer, increased employee retention, and contributed to successful recruiting as well as strong employee growth
Developing and leading lead generation initiatives and campaigns
Managing strategic sponsorship partnerships to strengthen the brand and generate leads
Overall management of event marketing projects: strategic planning, coordination, and execution of offline and online events
Responsible for the online and offline implementation of the NorthC brand at datacenter locations
Planning and execution of the local content strategy
Creating content such as white papers, or managing external assignments
Uploading content into a content management system (CMS)
Data-driven performance analysis and optimization of measures
Continuous optimization of content and web presence

Mar 2022 - Jun 2022

4 months

Stuttgart, Germany

Professional reorientation in the field of marketing and communication

COMCAVE.COLLEGE

Modular qualification in Multimedia Marketing

Sep 2021 - Feb 2022

6 months

Munich, Germany

Product Owner Communication Platforms “Carrera Online Relaunch”

AVANTGARDE Talents GmbH

Migration of the Porsche intranet from Jive to SharePoint Online
Interface between Porsche stakeholders (communication, marketing, sales, IT)
Managing external service providers
Maintaining the product backlog (Jira)
Planning and implementing communication measures
Defining and developing training measures for editors and end users
Preparing and following up on committee meetings
Professional support for interns and working students

Jan 2019 - Aug 2021

2 years 8 months

Neuhausen, Germany

Project Management Office Coordinator

thyssenkrupp Elevator Innovation and Operation GmbH

Responsibility for project marketing via the communication channels email, newsletter, and the project manager community
Management of all internal and external online communication
Building a Project Management Office in the Business Unit EA IT organization
Helping shape and optimize processes as well as introducing project management standards
Tracking and monitoring IT projects within the BU-EA project portfolio
Designing, organizing, and delivering training sessions for project managers using the PMI method

Jan 2017 - Dec 2018

2 years

Leinfelden-Echterdingen, Germany

Special Applications Manager

thyssenkrupp Elevator Europe Africa Services GmbH

Mar 2016 - Jan 2017

11 months

Leinfelden-Echterdingen, Germany

Working Student | Project Management

univativ GmbH & Co. KG

Nov 2014 - Oct 2015

1 year

Böblingen, Germany

Working Student | Trade Marketing Printing & Personal Systems (PPS)

HP Deutschland GmbH

Mar 2014 - Aug 2014

6 months

Geislingen, Germany

Internship Semester | Technology, Project Management, Sales

C. Maurer Druck und Verlag GmbH & Co. KG

Oct 2013 - Jan 2014

4 months

Stuttgart, Germany

Student Assistant | Working Group "Fraunhofer-Online"

Fraunhofer-Informationszentrum Raum und Bau IRB

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Manufacturing, Professional Services, Education, Automotive, and Media and Entertainment.

Information Technology

Manufacturing

Professional Services

Education

Automotive

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, Product Development, Production, and Sales.

Marketing

Project Management

Information Technology

Product Development

Production

Sales

Summary

I have a strong background in strategic marketing, digital initiatives, and project management, which has allowed me to drive impactful campaigns and optimize ROI. My experience ranges from digital marketing, SEO, social media planning to implementing innovative landing pages and managing comprehensive communication projects across various industries like ICT, finance, and healthcare.

I excel at planning and executing go-to-market strategies, budget control, and process optimization. My hands-on approach, combined with expertise in content creation, event marketing, and employer branding, enables me to deliver measurable improvements and enhance brand visibility.

Skills

Strategic Marketing
Marketing Planning
Marketing Budget
B2b Marketing
Marketing Campaigns
Brand Management
Lead Generation
Content Creation
Search Engine Marketing (Sem)
Wordpress
Microsoft Office (Word, Excel, Powerpoint, Sharepoint)
Mindjet Mindmanager 2018
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Salesforce & Pardot
Dealfront (Leadfeeder, Target, Connect, Promote)
Linkedin Sales Navigator

Languages

German

Native

English

Advanced

Polish

Intermediate

Swedish

Elementary

Education

Sep 2020 - Jun 2023

FOM University of Applied Sciences for Economics & Management

Master of Science, Marketing & Communication · Marketing & Communication · Essen, Germany

Sep 2015 - Dec 2015

Ryerson University

Semester abroad · Toronto, Canada

Mar 2012 - Aug 2016

University of Applied Sciences, Media

Bachelor of Science · Stuttgart, Germany

...and 2 more

Certifications & licenses

Modular Qualification in Multimedia Marketing

Agile Project Management – Basics

PMO – Advanced

PMO – Basics

PMI - Basics

Statistics

Experience

Total positions 9

Experience in Information Technology 4.5 y

Avg length 1 y 3 m

Longest experience 3 y 9 m

Global Experience

Countries worked in 2 (Germany, Switzerland)

Primary country Germany

Expertise

Recent roles Marketing Manager, Professional reorientation in the field of marketing and communication, Product Owner Communication Platforms “Carrera Online Relaunch”

Main industries Information Technology, Manufacturing, Professional Services

Main business areas Marketing, Project Management, Information Technology

Qualifications

Highest degree Master

Certifications earned 7

Profile

Created

March 2026

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Bettina is based in Olten, Switzerland and can operate in on-site, hybrid, and remote work models.

Bettina speaks the following languages: German (Native), English (Advanced), Polish (Intermediate), Swedish (Elementary).

Bettina has at least 12 years of experience. During this time, Bettina has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 1 year and 3 months. Note that Bettina may not have shared all experience and actually has more experience.

Based on recent experience, Bettina would be well-suited for roles such as: Marketing Manager, Professional reorientation in the field of marketing and communication, Product Owner Communication Platforms “Carrera Online Relaunch”.

Bettina's most recent position is Marketing Manager at NorthC Schweiz AG.

In recent years, Bettina has worked for NorthC Schweiz AG, COMCAVE.COLLEGE, AVANTGARDE Talents GmbH, and thyssenkrupp Elevator Innovation and Operation GmbH.

Bettina is most experienced in industries like Information Technology, Manufacturing, and Professional Services. Bettina also has some experience in Automotive, Media and Entertainment, and Education.

Bettina is most experienced in business areas like Marketing, Project Management, and Information Technology. Bettina also has some experience in Product Development, Production, and Sales.

Bettina has recently worked in industries like Information Technology, Manufacturing, and Automotive.

Bettina has recently worked in business areas like Marketing, Information Technology, and Project Management.

Bettina holds a Master in Marketing & Communication from FOM University of Applied Sciences for Economics & Management and a Bachelor from University of Applied Sciences, Media.

Bettina has 7 certificates. Among them, these include: Modular Qualification in Multimedia Marketing, Agile Project Management – Basics, and PMO – Advanced.

Bettina is immediately available part-time for suitable projects.

Bettina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Bettina, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€1200 €1200-1600 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

600

300

Daily rate avg. 1130 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 1100 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.