Product Owner
in minutes from over 15,000 CVs with the power of AIAccelerate your development cycle with experts in Scrum, Kanban, Jira, and product roadmap definition. FRATCH connects you with vetted, available freelancers who bridge the gap between business strategy and engineering execution.
Meet FRATCH Product Owners
Josef B.
Last position:
Founder & Product Owner at sei jetzt
- Booking and payment platform for event organizers, live with paying customers, bootstrapped
- Product owner from day one: roadmap, prioritization, requirements from customer feedback, releases
- AI-native delivery: development largely with Claude Code, custom skills, agents and MCP servers, plus a pipeline that fixes production errors and submits the fix for review
- LLM features in production, e.g. extracting event data from flyers and texts
- Architecture and operations: Laravel, Livewire, MariaDB, Stripe Connect with payouts to organizers, PayPal, invoicing with DATEV export, around 1,200 PHPUnit test classes, CI with automated deployment
Matthias K.
Last position:
Requirements Engineer & Business Analyst at Media Company
Analysis of existing work, information and decision-making processes.
Identification and prioritization of suitable use cases for AI agents.
Elicitation of functional and non-functional requirements.
Design of collaboration between users and AI agents, including control and escalation mechanisms.
Support for the implementation of the AI agents and adapted keyboard hardware.
Business target vision for the AI-first transformation.
Structured and prioritized requirements for implementation.
Defined roles, interactions and control points between people and AI agents.
Preparation for the gradual automation of productive work processes.
Techstack: AI agents, LLMs, agent orchestration, RAG, APIs, automation, hardware
Stefan H.
Last position:
Fullstack Development, Product Owner & Tech Lead at Trex AG
- Business analysis, architecture, and implementation of a telemedicine platform for pet owners.
- Leading the development team as Product Owner and Tech Lead.
- Introducing agile processes, setting up development guidelines and system documentation.
- Planning and implementing features like video calls, live chat, and marketing automation.
- Implementing AI-based features such as automated tagging of information (missing pet reports, marketplace entries, etc.), preparation of social media content, and processing of conversation transcripts.
- Skills: Angular, NGXS, Tailwind, Java, Spring Boot, Kubernetes, Docker, CI/CD, MySQL, LLMs, RAG, MCP, Redis, OpenSearch.
- Industry: Veterinary medicine.
Tim D.
Last position:
Product Owner at mkk meine krankenkasse
Product ownership for the new bonus component: a fully digital rewards program in the customer app, going live on 1.1.2027.
- Translated requirements from the business team, app team, and development into epics and stories, and managed delivery
- Designed interfaces between the app, Python backend, and health insurance systems (mkk API, 21c, d.3)
Gabriele B.
Last position:
Founder and Managing Director at PaiperOne GmbH
- Main tasks and responsibilities: development, acquisition, sales, consulting, and controlling
- Area of work or industry: Software as a Service in AI compliance and consulting
Selection of client projects:
- Creation and operation of an AI governance platform, including training content on the use of AI in companies
- Design, setup, and operation of the ISO 42001 management system at PaiperOne with certification by TÃœV
- Auditor according to ISO 17024 at Austrian Standards for the "AI Manager"
- AI training for staff of two Austrian publishing groups
- AI training for the management level at the State of Lower Austria
- AI strategy workshop for a municipality in Styria and a municipality in Salzburg
- AI workshops for the House of Digitalization in Tulln
- AI training for municipalities at KDZ
- Delivery of training on "Certified AI Compliance Officer" at the Academy for Internal Audit
- Organizational consulting on AI governance at ÖGK
- Project support for the "homepage chatbot" at öbv
- Certification exams at Austrian Standards
Bartosz P.
Last position:
Senior Project Manager, Product Owner at SoftwareONE
- Led a global enterprise-platform upgrade across 60+ countries, coordinating multiple localizations, integrations, and stakeholder groups from multiple locations, including Europe, US and India.
- Product Owner for a delivery team focused on platform usability, performance, and reliability—owning backlog, roadmap, and KPI outcomes.
- Implemented governance and audit-ready processes that made change safer and more predictable, and improved platform compliance with regulatory requirements.
Sascha N.
Last position:
Consultant at Kallisto Consulting GmbH
- Planning and further development of responsive CMS websites
- Frontend development and extension of internal PHP applications
- CONTENS and OpenCms
Christoph V.
Last position:
Head of Digital Transformation and Requirements Definition for Sales, Marketing, and Category Management
- Project Manager / Business Requirements Engineer
- Digital Business Developer
- Concept development and requirements management
- Process optimization
- Advertising effectiveness measurement
- Status reporting and stakeholder management to owners
- Systems: WordPress, sevDesk
Christian Z.
Last position:
Software-Architect / Engineer at applyo gmbh
- Scalable platform for children and parents to discover future skills and technologies in a way that suits them
- React web frontend with microservice architecture in the backend (.Net Core, Azure Storage, Azure Entra ID, REST API)
Emad S.
Last position:
Project Lead / AI Product & Strategy Lead at emireh GmbH
DOKKI
AI-powered digital health product development
- Shaped the product vision, requirements, priorities, and technical target architecture of an AI-powered solution for processing medical documents.
- Designed LLM evaluation, data processing, data protection/governance aspects, and subsequent product development; technical prototyping with Codex.
Shahram F.
Last position:
Senior Product Owner at Elderly Neighbour Watch
Delivery of a digital, non-profit neighborhood platform connecting older people with volunteers for practical support and social companionship. Responsibility for business analysis, requirements definition, platform evaluation and delivery of a locally scalable service solution, with a focus on AI-supported development, data-driven optimization and clear market positioning. Evaluation of several low-code/business platforms, including Odoo and Glide Apps, as well as assessment of monday.com as a CRM-related option, before selecting Glide Apps for implementation. Implementation of a non-native mobile and desktop application with Glide Apps and the website with WordPress. Responsibilities
- Gathering, analyzing and structuring business requirements for the product and service model
- Conducting market, target group and competitor analyses to position the offering
- Evaluating and selecting suitable low-code/business platforms for implementation
- Defining key user journeys, business processes and operational workflows for older people, volunteers and Administration
- Translating business requirements into requirements for profiles, task management, coordination, communication and notifications
- Supporting the implementation of the non-native mobile and desktop application in Glide Apps and the website in WordPress
- Preparing future AI-supported functions such as intelligent matching and data-driven optimization
- Ensuring compliance with GDPR requirements Results
- Successfully delivered digital support platform connecting older people with volunteers
- Solid foundation for market positioning through market, target group and competitor analyses
- Implemented functional non-native mobile and desktop application with Glide Apps and accompanying website with WordPress
- Created foundation for scaling and AI-based further development
Daniel W.
Last position:
Frontend Lead & Product Owner
Alexander L.
Last position:
Guest lecturer in Artificial Intelligence (Master’s Level) at FH des BFI Wien
- Teaching & presenting
- Communication
- Effectively communicate complex technical topics to non-technical audiences through lectures
- Guided non-technical students from zero knowledge to confidently understanding and applying algorithms to achieve business outcomes
Sabine P.
Last position:
AI Consultant at 2coach
The consultancy is developing AI agents for managers for a client. The underlying logic is built in GPTs, while the client works with Microsoft.
In progress:
- Designing and implementing agents for people management and leadership development in Copilot Studio
- Transferring the GPT logic to the end client's Microsoft environment
Andrea K.
Last position:
Product Owner at ESET
- Managed the backlog for Financial product in Data Warehouse Systems, prioritized features, and aligned development efforts with business goals and financial reporting needs
- Defined the product vision and roadmap in collaboration with stakeholders and technical teams
- Delivered complex financial solutions supporting IFRS-compliant revenue recognition, budgeting and forecasting frameworks
- Facilitated cross-functional collaboration with finance, development, architecture, business owners, and executive management
- Translated business needs into clear specifications and functional designs, ensuring accurate implementation
- Led data governance initiatives to maintain integrity, consistency, and compliance
- Oversaw and conducted Agile ceremonies including backlog refinement, sprint planning, daily stand-ups, and retrospectives
- Coordinated and executed User Acceptance Testing (UAT) to validate business requirements and ensure smooth adoption
- Applied Agile Scrum methodologies using Jira and Confluence to manage delivery and documentation.
Discover over 15,000 top freelancers
Product Owners statistics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
2.1 years
Positions per freelancer
12
Top business areas
Product Development, Information Technology, Project Management
Top industries
Information Technology, Professional Services, Banking and Finance
Certification focus areas
Project Management, Product Development, Information Technology
Bachelor's degree or higher
93%
Master's degree or higher
59%
Doctorate
7%
Certifications per freelancer
4
Most common languages
German, English, French
Speak two or more languages
97%
Based on our profile pool as of 11 Nov 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates for Product Owners
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 11 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Product Owners experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (89%)
- Professional Services (48%)
- Banking and Finance (45%)
- Retail (42%)
- Manufacturing (39%)
- Automotive (38%)
- Telecommunication (31%)
- Media and Entertainment (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
Defining the Product Vision and Strategy
A freelance product owner translates business objectives into a concrete, actionable product vision. They define the product strategy, create long-term roadmaps, and align stakeholder expectations with development team capabilities. By continuous market analysis and user research, they ensure the development effort delivers maximum business value.
Backlog Management and Prioritization
The core duty of the product owner is the grooming and prioritization of the product backlog. They break down high-level features into detailed user stories, define clear acceptance criteria, and ensure the engineering team always has a ready, well-structured backlog to work from.
Core Deliverables of a Product Owner
- Clear and prioritized product backlog with refined user stories
- Detailed product roadmap aligned with company milestones
- Defined acceptance criteria and definition of done for development sprints
- Stakeholder communication plans and regular alignment reports
- Release plans and post-launch product performance reviews
Collaboration and Stakeholder Alignment
Acting as the central point of contact, these professionals bridge the gap between business stakeholders, customers, and the development team. They manage conflicting demands, negotiate priorities, and communicate progress transparently. This ensures that developers can focus on execution without distraction while business leaders remain informed of timelines.
Tools and Methodologies
Experienced professionals utilize agile project management tools such as Jira, Confluence, and Azure DevOps to track progress. They facilitate agile ceremonies including sprint planning, backlog refinement, and product reviews, applying frameworks like Scrum, Kanban, or Scaled Agile Framework depending on the organizational setup.
When to Hire a Freelance Product Owner
Companies bring in external expertise when launching a new product, migrating legacy systems, or undergoing an agile transformation. A freelance expert provides immediate relief to overloaded internal teams, brings unbiased best practices from diverse industries, and ensures project momentum is maintained without the onboarding delay of a permanent hire.
Frequently asked questions
Not sure where to start with Product Owners? These answers cover the essentials.
While the roles often overlap, a Product Owner focuses primarily on tactical execution, backlog prioritization, and daily collaboration with the development team within an agile framework. In contrast, a product manager typically handles high-level market research, pricing strategies, and long-term business vision. Freelancers in this space are highly skilled at adapting to whichever definition your organizational structure requires.
A skilled freelance Product Owner integrates quickly by conducting initial stakeholder interviews, reviewing the current backlog, and establishing clear communication channels. They adapt to your existing sprint schedule, whether remote or hybrid, and respect the established team dynamics while introducing agile best practices to boost velocity.
While software development and e-commerce are the most common sectors, any industry undergoing digital transformation benefits from an experienced agile product owner. This includes automotive, finance, logistics, and healthcare, where complex systems require structured backlog management and clear prioritization.
A professional product backlog manager must be highly proficient in project management software like Jira, Confluence, Azure DevOps, or Asana. For roadmapping and prototyping collaboration, they frequently use tools such as Miro, Figma, Productboard, and Roadmunk.
Hiring a contract Product Owner provides immediate expertise for critical project phases, software migrations, or temporary parental leave coverages. It allows your organization to scale development capacity rapidly without committing to long-term overhead, bringing in fresh external perspectives and specialized industry knowledge.
Quality is evaluated by reviewing their track record of successful product launches, their mastery of agile methodologies, and their communication skills. A top-tier agile leader should demonstrate the ability to handle complex stakeholder landscapes and provide concrete examples of how they resolved backlog bottlenecks in past projects.
While it is technically possible, combining these roles is generally discouraged because of a fundamental conflict of interest. The product specialist focuses on what to build and why, while the Scrum Master focuses on how the team works and removing impediments. Keeping these roles separate ensures better project balance and team health.
Look for established industry credentials such as Professional Product Owner certifications from Scrum.org or Certified Scrum Product Owner designations from Scrum Alliance. While certifications prove theoretical knowledge, they should always be backed by practical project experience and strong communication skills.
The average hourly rate for Product Owners is 106 €, which corresponds to a daily rate of about 846 € based on an 8-hour working day.
Of the freelancers working as Product Owners, 93% hold at least a Bachelor's degree, 59% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers working as Product Owners have 19 years of professional experience, with a single engagement typically lasting around 2.1 years.
The most common languages among freelancers working as Product Owners are German (99%), English (97%), and French (13%).
The most common industries among freelancers working as Product Owners are Information Technology (89%), Professional Services (48%), and Banking and Finance (45%).
The most common business areas among freelancers working as Product Owners are Product Development (96%), Information Technology (95%), and Project Management (92%).
FRATCH Product Owners main locations
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Vienna Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Zurich Geneva Basel Bern Countries:
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Philipp Thomaschewski
FRATCH CEO
