
Product Owner
in minutes from over 15,000 CVs with the power of AIAccelerate your development cycle with experts in Scrum, Kanban, Jira, and product roadmap definition. FRATCH connects you with vetted, available freelancers who bridge the gap between business strategy and engineering execution.
Meet FRATCH Product Owners
Reinhold M.
Last position:
Business Requirements Engineer, Proxy Product Owner, Tester at AXA Konzern AG
Working Environment
- Insurance / Claims Management (Property, Liability, Automotive)
- REST-based ClaimAPI with Guidewire ClaimCenter
Scope
- Further development of the internal REST-based ClaimAPI with Guidewire ClaimCenter as the backend and various portals/front-end offices as clients, and with the following objectives: + increased AI-supported claims processing outside of Guidewire ClaimCenter + and support for all lines (property, liability, automotive).
- Further development of automated claims processing
Activities
- Interfacing IT & Business
- Design activities with documentation in Confluence, Jira: + Requirements engineering (functional and non-functional) + Design of REST endpoints and coordination with interface partners (esp. AI-colleagues) + Identification, design and evaluation of alternative solutions (moving away from a monolithic approach toward fine-grained endpoints, with code reuse across all lines if possible) + Creation / refinement of product backlog items in Jira, i.e. epics, user stories and tasks, incl. alignment with developers & POs during (pre-)refinement sessions + Using AXA Secure GPT when creating / refining user stories (description, acceptance criteria) and designing REST endpoints + Estimation and prioritization of user stories and tasks during Sprint Planning sessions + Coordination and support during the implementation of Product Backlog items + Driving decision making with preparation and presentation of decision-making documents
- Quality assurance: + Test management, including test case creation using Xray in Jira + Test execution using Bruno as REST client and in Guidewire ClaimCenter + Submission of test artifacts for PO approval + Analysis of production bugs
Methods Big Room Planning (aka PI-Planning in SAFe), Scrum, BPMN, EPK, UML, ERM, DDD
Tools / Tech Stack Teams, Confluence, Jira with Xray, OpenAPI/Swagger, REST, JSON, XML, MS Office, Bruno, GitHub repository (reading), Guidewire ClaimCenter, AXA Secure GPT (AXA's in-house GenAI solution based on Azure OpenAI)
Chrisabel P.
Last position:
AI Systems & Product Strategy Expert at Webmeisterin
I build. I advise. I think in systems. After years leading digital transformation at scale — Accenture, BP, Lidl — I made a deliberate choice: trade platform dependency for structural independence. My focus is at the intersection of AI systems, product strategy, and venture thinking. I work with operators and founders who want to move fast without losing control — of their data, their stack, their direction.
Christian Z.
Last position:
Software-Architect / Engineer at applyo gmbh
- Scalable platform for children and parents to discover future skills and technologies in a way that suits them
- React web frontend with microservice architecture in the backend (.Net Core, Azure Storage, Azure Entra ID, REST API)
Michael H.
Last position:
Senior Consultant Retail & POS (LS One) at Gebr. Heinemann SE & Co. KG
Analysis and structuring of business and technical requirements for the further development of the LS One checkout system. Designing solution proposals and translating them into precise implementation tasks for international development teams. Prioritizing and coordinating requirements from a functional perspective, taking business and legal requirements into account. Quality assurance through reviewing, testing and evaluating the implementation based on defined acceptance criteria. Functional support for international deployments and rollouts, as well as analysis of feedback from locations for release planning.
Additionally: Supporting the integration of Anybill to provide digital receipts, as well as coordinating business and technical requirements within the existing POS environment.
Matthias K.
Last position:
Requirements Engineer & Business Analyst at Media Company
Analysis of existing work, information and decision-making processes.
Identification and prioritization of suitable use cases for AI agents.
Elicitation of functional and non-functional requirements.
Design of collaboration between users and AI agents, including control and escalation mechanisms.
Support for the implementation of the AI agents and adapted keyboard hardware.
Business target vision for the AI-first transformation.
Structured and prioritized requirements for implementation.
Defined roles, interactions and control points between people and AI agents.
Preparation for the gradual automation of productive work processes.
Techstack: AI agents, LLMs, agent orchestration, RAG, APIs, automation, hardware
Stefan H.
Last position:
Fullstack Development, Product Owner & Tech Lead at Trex AG
- Business analysis, architecture, and implementation of a telemedicine platform for pet owners.
- Leading the development team as Product Owner and Tech Lead.
- Introducing agile processes, setting up development guidelines and system documentation.
- Planning and implementing features like video calls, live chat, and marketing automation.
- Implementing AI-based features such as automated tagging of information (missing pet reports, marketplace entries, etc.), preparation of social media content, and processing of conversation transcripts.
- Skills: Angular, NGXS, Tailwind, Java, Spring Boot, Kubernetes, Docker, CI/CD, MySQL, LLMs, RAG, MCP, Redis, OpenSearch.
- Industry: Veterinary medicine.
Martin W.
Last position:
Product Owner UX/Software/App Development at Landkreis Hameln-Pyrmont
Responsible for the strategic and operational coordination of app development for the Hameln-Pyrmont district
- Development and implementation of the digitalization strategy for citizen-focused mobile services and the optimization of internal administrative processes
- Requirement Engineering: Systematic collection of complex administrative requirements and conversion into structured user stories
- Stakeholder management: Coordination between specialist departments, citizens, administrative levels and external service providers in multi-level committee structures
- Prioritization and management of the Product Backlog while taking compliance requirements and regulatory guidelines into account
- Participation in agile ceremonies and coordination meetings for continuous product improvement
- Integration of GDPR requirements and administration-specific security standards into the development process
- Citizen participation: Coordination of feedback processes and user-focused tests to increase digital citizen satisfaction
Gabriele B.
Last position:
Founder and Managing Director at PaiperOne GmbH
- Main tasks and responsibilities: development, acquisition, sales, consulting, and controlling
- Area of work or industry: Software as a Service in AI compliance and consulting
Selection of client projects:
- Creation and operation of an AI governance platform, including training content on the use of AI in companies
- Design, setup, and operation of the ISO 42001 management system at PaiperOne with certification by TÜV
- Auditor according to ISO 17024 at Austrian Standards for the "AI Manager"
- AI training for staff of two Austrian publishing groups
- AI training for the management level at the State of Lower Austria
- AI strategy workshop for a municipality in Styria and a municipality in Salzburg
- AI workshops for the House of Digitalization in Tulln
- AI training for municipalities at KDZ
- Delivery of training on "Certified AI Compliance Officer" at the Academy for Internal Audit
- Organizational consulting on AI governance at ÖGK
- Project support for the "homepage chatbot" at öbv
- Certification exams at Austrian Standards
Bartosz P.
Last position:
Senior Project Manager, Product Owner at SoftwareONE
- Led a global enterprise-platform upgrade across 60+ countries, coordinating multiple localizations, integrations, and stakeholder groups from multiple locations, including Europe, US and India.
- Product Owner for a delivery team focused on platform usability, performance, and reliability—owning backlog, roadmap, and KPI outcomes.
- Implemented governance and audit-ready processes that made change safer and more predictable, and improved platform compliance with regulatory requirements.
Vadim R.
Last position:
Independent AI Product Lab – Agentic Product Owner / Product Builder | R&D
- Hands-on development of AI-native product prototypes with specialized AI agents for research, requirements, business logic, UX/flow design, test case generation and quality assurance.
- Structured use and orchestration of AI agents through clearly defined roles, inputs/outputs and handover points; breaking down complex product tasks into verifiable work packages and iterative prototyping cycles.
- Establishment of human-in-the-loop quality gates to validate AI-generated results for functional correctness, consistency, completeness and feasibility; targeted rework cycles in case of deviations.
- Development of a regulatory GenAI/rules prototype for CRD VI with a structured decision flow, web UI, rule-based validation and automated test cases; iteration of the business logic through to a pilot-ready POC.
- Design of an AI-to-Action banking prototype: AI intent → consent → bank/product logic → conversion including admin console; translating the product idea into MVP scope, role model, user flows and clickable prototypes.
Jörg P.
Last position:
Process Manager (70%) / Business Analyst (30%) at T-Mobile Austria GmbH (Magenta)
- BSS system implementation for B2B / transformation of the central B2B system landscape
- End-to-end business responsibility for defining, structuring and prioritizing key B2B business processes as part of a complex BSS transformation.
- Work in an agile, SAFe-like setup with multiple teams involved, along with regular coordination with business, IT, solution design and architecture.
- Translation of business requirements into implementable epics, features, user stories, process models and acceptance criteria as the basis for technical implementation.
- Close collaboration with solution design and architecture to assess technical dependencies, interfaces, data flows and system impacts.
- Management of target process design as the basis for implementation in Infonova BSS.
- Interface management between business departments, IT, architecture, development and operational units, including facilitation of cross-functional workshops.
- Ensuring process consistency, governance, decision-making capability and business acceptance as part of the system implementation.
Tobias M.
Last position:
Power BI Expert at MID-SIZED TRADING COMPANY FOR CLEANING TECHNOLOGY AND HYGIENE PRODUCTS
Reporting and controlling using Power BI for a production ERP system
- Analysis of ERP data and interfaces for use in Power BI dashboards
- Evaluation and migration of existing reports (e.g. Excel) to Power BI
- Development of an authorization concept for selective data access
- Documentation and training on the use and customization of Power BI dashboards
Label: Power BI, Excel, SelectLine ERP, Microsoft SQL, SQL Server Management Studio
Alexander L.
Last position:
Guest lecturer in Artificial Intelligence (Master’s Level) at FH des BFI Wien
- Teaching & presenting
- Communication
- Effectively communicate complex technical topics to non-technical audiences through lectures
- Guided non-technical students from zero knowledge to confidently understanding and applying algorithms to achieve business outcomes
Ornel Franck W.
Last position:
Sales Partner at ERGO PRO
- Industry: Insurance, Trade, IT
- Customers & Projects: Consulting and selling insurance and similar services
- Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
- Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Shahram F.
Last position:
Senior Product Owner at Elderly Neighbour Watch
Delivered a digital, non-profit neighborhood platform to connect older adults with volunteers for practical support and social companionship. Responsible for business analysis, requirement definition, platform evaluation and delivery of a locally scalable service solution focusing on AI-driven enhancements, data-based optimization and clear market positioning. Evaluated several low-code/business platforms including Odoo and Glide Apps and assessed monday.com as a CRM-like option before selecting Glide Apps for implementation. Implemented a non-native mobile and desktop application with Glide Apps and the web presence with WordPress. Tasks
- Gathering, analyzing and structuring business requirements for the product and service model
- Conducting market, target group and competitor analyses to position the offering
- Evaluating and selecting suitable low-code/business platforms for implementation
- Defining core user journeys, business processes and operational workflows for older adults, volunteers and administration
- Translating business requirements into functional requirements for profiles, task management, coordination, communication and notifications
- Guiding the implementation of the non-native mobile and desktop application in Glide Apps as well as the web presence in WordPress
- Preparing the business side for future AI-powered features such as intelligent matching and data-based optimization
- Ensuring compliance with GDPR requirements Results
- Successfully delivered digital support platform connecting older adults with volunteers
- Solid foundation for market positioning through market, target group and competitor analyses
- Delivered a functional non-native mobile and desktop application with Glide Apps and a supporting web presence with WordPress
- Established foundation for scaling and AI-based further development
Discover over 15,000 top freelancers
Product Owners statistics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years

Position duration
2.1 years

Positions per freelancer
12

Top business areas
Product Development, Information Technology, Project Management

Top industries
Information Technology, Professional Services, Banking and Finance

Certification focus areas
Project Management, Product Development, Information Technology
Bachelor's degree or higher
93%
Master's degree or higher
59%
Doctorate
7%

Certifications per freelancer
4

Most common languages
German, English, French

Speak two or more languages
96%
Based on our profile pool as of 21 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates for Product Owners
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 21 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Product Owners experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (89%)
- Professional Services (46%)
- Banking and Finance (42%)
- Retail (41%)
- Manufacturing (39%)
- Automotive (37%)
- Telecommunication (31%)
- Media and Entertainment (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
Defining the Product Vision and Strategy
A freelance product owner translates business objectives into a concrete, actionable product vision. They define the product strategy, create long-term roadmaps, and align stakeholder expectations with development team capabilities. By continuous market analysis and user research, they ensure the development effort delivers maximum business value.
Backlog Management and Prioritization
The core duty of the product owner is the grooming and prioritization of the product backlog. They break down high-level features into detailed user stories, define clear acceptance criteria, and ensure the engineering team always has a ready, well-structured backlog to work from.
Core Deliverables of a Product Owner
- Clear and prioritized product backlog with refined user stories
- Detailed product roadmap aligned with company milestones
- Defined acceptance criteria and definition of done for development sprints
- Stakeholder communication plans and regular alignment reports
- Release plans and post-launch product performance reviews
Collaboration and Stakeholder Alignment
Acting as the central point of contact, these professionals bridge the gap between business stakeholders, customers, and the development team. They manage conflicting demands, negotiate priorities, and communicate progress transparently. This ensures that developers can focus on execution without distraction while business leaders remain informed of timelines.
Tools and Methodologies
Experienced professionals utilize agile project management tools such as Jira, Confluence, and Azure DevOps to track progress. They facilitate agile ceremonies including sprint planning, backlog refinement, and product reviews, applying frameworks like Scrum, Kanban, or Scaled Agile Framework depending on the organizational setup.
When to Hire a Freelance Product Owner
Companies bring in external expertise when launching a new product, migrating legacy systems, or undergoing an agile transformation. A freelance expert provides immediate relief to overloaded internal teams, brings unbiased best practices from diverse industries, and ensures project momentum is maintained without the onboarding delay of a permanent hire.
Frequently asked questions
Not sure where to start with Product Owners? These answers cover the essentials.
While the roles often overlap, a Product Owner focuses primarily on tactical execution, backlog prioritization, and daily collaboration with the development team within an agile framework. In contrast, a product manager typically handles high-level market research, pricing strategies, and long-term business vision. Freelancers in this space are highly skilled at adapting to whichever definition your organizational structure requires.
A skilled freelance Product Owner integrates quickly by conducting initial stakeholder interviews, reviewing the current backlog, and establishing clear communication channels. They adapt to your existing sprint schedule, whether remote or hybrid, and respect the established team dynamics while introducing agile best practices to boost velocity.
While software development and e-commerce are the most common sectors, any industry undergoing digital transformation benefits from an experienced agile product owner. This includes automotive, finance, logistics, and healthcare, where complex systems require structured backlog management and clear prioritization.
A professional product backlog manager must be highly proficient in project management software like Jira, Confluence, Azure DevOps, or Asana. For roadmapping and prototyping collaboration, they frequently use tools such as Miro, Figma, Productboard, and Roadmunk.
Hiring a contract Product Owner provides immediate expertise for critical project phases, software migrations, or temporary parental leave coverages. It allows your organization to scale development capacity rapidly without committing to long-term overhead, bringing in fresh external perspectives and specialized industry knowledge.
Quality is evaluated by reviewing their track record of successful product launches, their mastery of agile methodologies, and their communication skills. A top-tier agile leader should demonstrate the ability to handle complex stakeholder landscapes and provide concrete examples of how they resolved backlog bottlenecks in past projects.
While it is technically possible, combining these roles is generally discouraged because of a fundamental conflict of interest. The product specialist focuses on what to build and why, while the Scrum Master focuses on how the team works and removing impediments. Keeping these roles separate ensures better project balance and team health.
Look for established industry credentials such as Professional Product Owner certifications from Scrum.org or Certified Scrum Product Owner designations from Scrum Alliance. While certifications prove theoretical knowledge, they should always be backed by practical project experience and strong communication skills.
The average hourly rate for Product Owners is 106 €, which corresponds to a daily rate of about 845 € based on an 8-hour working day.
Of the freelancers working as Product Owners, 93% hold at least a Bachelor's degree, 59% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers working as Product Owners have 19 years of professional experience, with a single engagement typically lasting around 2.1 years.
The most common languages among freelancers working as Product Owners are German (99%), English (97%), and French (13%).
The most common industries among freelancers working as Product Owners are Information Technology (89%), Professional Services (46%), and Banking and Finance (42%).
The most common business areas among freelancers working as Product Owners are Product Development (96%), Information Technology (95%), and Project Management (91%).
FRATCH Product Owners main locations
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Countries:
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