Isabella L.-Freelance Google Ads Specialist
Check rate
Experience
Performance Marketing Manager
Brack Alltron AG
- Responsibility for the full-funnel performance strategy across Google, Bing, YouTube, DV360, Criteo, Meta and LinkedIn (B2B and B2C)
Traffic Specialist
La Redoute
- Responsibility for the entire Google Ads area
- Management of paid media on Meta, Pinterest, YouTube, Criteo, Stylight and affiliate partners
- Responsibility for app and SEO strategy as well as brand communication
Senior Consultant SEA, Shopping & Social Ads
Dolead
- SEA, Shopping and social ads strategies for B2B and SaaS clients on Google, Meta, LinkedIn, Taboola and Outbrain
- Campaign optimization, performance analysis and A/B testing to optimize UX
Marketing Manager
MyTraffic
- Development, implementation and optimization of the SEA and SEO strategy
- Brand communication for the German B2B market, content, copywriting and market studies
Consultant SEA
Artefact
Clients: La Redoute, Deezer, Accor Hotels
- Development and management of SEA campaigns on Google and Bing
- Translating client goals into strategies and operational recommendations
- Reporting, analysis and client pitches
Acquisition & Account Manager DACH
iGraal
- Development and management of SEA campaigns for the DACH market
- Content and marketing strategies for acquiring new customers
- Campaign analysis, optimization, and monthly performance reporting for partners
Customer Support Advisor
Sarenza
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Advertising, Information Technology, Media and Entertainment, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, and Customer Service.
Summary
9+ years of Google Ads · Media budgets of up to 12 million per year
Since 2016, I have been planning, managing and optimizing Google Ads accounts for international brands in e-commerce, B2B, SaaS, hospitality and entertainment – on the agency side (Artefact, Dolead) and in-house (iGraal, La Redoute, Brack Alltron). I am responsible for account structure, bidding strategy, reporting and budget management across the entire funnel.
Skills
- Google Ads: All Campaign Types (Search, Shopping, Display, Youtube, App), Strategy, Campaign Setup, Optimization, Budget Management (B2b & B2c)
- Other Channels: Microsoft Ads, Dv360, Criteo, Meta, Linkedin, Pinterest, Taboola, Outbrain
- Performance: Full-Funnel Strategy, A/B Testing, Analysis & Reporting
- Additional: Seo, App Marketing, Affiliate
Languages
Education
Hochschule Mittweida
Bachelor of Arts · PR and Communication Management · Mittweida, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Isabella speaks the following languages: German (Native), English (Advanced), French (Advanced), Italian (Advanced).
Isabella has at least 10 years of experience. During this time, Isabella has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 6 months. Note that Isabella may not have shared all experience and actually has more experience.
Based on recent experience, Isabella would be well-suited for roles such as: Performance Marketing Manager, Traffic Specialist, Senior Consultant SEA, Shopping & Social Ads.
Isabella's most recent position is Performance Marketing Manager at Brack Alltron AG.
In recent years, Isabella has worked for Brack Alltron AG and La Redoute.
Isabella is most experienced in industries like Retail, Fashion, and Advertising. Isabella also has some experience in Information Technology, Media and Entertainment, and Tourism.
Isabella is most experienced in business areas like Marketing, Sales, and Customer Service.
Isabella has recently worked in industries like Retail and Fashion.
Isabella has recently worked in business areas like Marketing.
Isabella holds a Bachelor in PR and Communication Management from Hochschule Mittweida.
Isabella is immediately available part-time for suitable projects.
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