Javier E.-Lead-Senior Performance Marketing Manager
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Experience
Lead-Senior Performance Marketing Manager
Asgoodasnew Electronics GmbH
- Creation, implementation and execution of SEM/SEA campaigns in Google Ads, Microsoft Ads and price comparison platforms such as Google Shopping, Bing Shopping, CSS, Idealo, Billiger.de, Check24, Kleinanzeigen and others
- Management and optimization of SEM/SEA campaigns with Google Ads, Microsoft Ads and Criteo in Germany, Austria, France, Italy and Spain across Search, Performance Max, Display, YouTube, Remarketing, Google Shopping and Bing Shopping
- Creation, implementation and optimization of product data feeds for search engines, price comparison platforms and affiliate channels
- Planning and control of the online marketing budget (over 200k € per month)
- Creation of retargeting concepts and strategies
- Web analytics, conversion optimization and management of advertising campaigns in the online shop
- Creation of automated reports with Looker Studio
- Mentoring new colleagues in SEA through weekly training sessions
- Leading a team of three performance marketing managers
Senior SEA Manager & Lead Performance Marketing (Freelance)
Optimierung Marketing
- Team lead for SEA projects at Pets Deli GmbH: management and optimization of Google Ads and Microsoft Advertising, as well as leadership of a team of three employees
- Collaboration with international performance marketing agencies (Digital Menta S.L., Curlad SRL, Lunar Strategy) on major projects involving the consulting and management of Google Ads and Microsoft Ads campaigns
- Management of large E-Commerce and B2B SaaS projects
- Delivery of training on Google Ads and Feed Management
- Development and management of performance marketing strategies for eleven E-Commerce and SaaS companies
Senior Performance Marketing Manager
Rakuten Deutschland
- Operational management of the in-house marketing agency "Rakuten Merchant Advertising"
- Creation, implementation and execution of SEM/SEA campaigns with Google Ads, Bing Ads, Criteo and CSS in Germany and Austria across Search, Display, Remarketing, Shopping and YouTube
- Management and optimization of campaigns with a monthly budget of over 600k €
- Research and evaluation of market trends and innovations in digital marketing
- Creation of automated reports with Google Data Studio
- Automation of processes and tasks, management of offers, scripts and automated campaigns
- Advising the B2B department on recruiting new merchants through Xing, LinkedIn and Google Ads campaigns
- Training new colleagues in SEA
Lead-Senior Performance Marketing Manager
Asgoodasnew Electronics GmbH
- Creation, implementation and execution of SEM/SEA campaigns in Google Ads, Bing Ads and price comparison platforms such as Google Shopping, Bing Shopping, CSS, Idealo, Kelkoo and others
- Management and optimization of campaigns in Germany, Austria, France and Spain across Search, Display, Remarketing, Google Shopping and Bing Shopping
- Creation, implementation and optimization of product data feeds for search engines, price comparison platforms and affiliate channels
- Planning and control of the online marketing budget (over 100k € per month)
- Creation of retargeting concepts and strategies
- Web analytics, conversion optimization and management of advertising campaigns in the online shop
- Training new colleagues in SEA through weekly training sessions
- Leading a team of two performance marketing managers
SEA Manager & Content Manager
Peak Ace AG
- Planning, implementation and execution of SEM/SEA performance campaigns (Google Ads and Bing Ads)
- Independent key account management for international channels with budgets of up to 1 Mio. € per month: Search, Display, Remarketing, Shopping
- Implementation, management and optimization of product data feeds in price comparison engines (Google Shopping, Facebook, Idealo, Amazon, Bing, Preis24, Ladenzeile, Kelkoo, Handypreisvergleich) in Europe using Products Up and Channable
- In-house Google Shopping specialist: optimization, development and implementation of shopping campaign structures
- Campaign planning, development and monitoring for all agency clients
- Creation of reports
- Content marketing for Spain and Latin America: planning and creation of target-group-specific content, as well as building and maintaining relationships with journalists, bloggers and industry experts
Online Content Writer
Textprovider GmbH
- Creation of SEO-optimized texts for Amazon Spain
- German–Spanish translations
SEA-SEO Trainee
Interhomes AG
- SEO on- and off-page
- Creation, implementation and execution of SEM/SEA-B2B campaigns in Google Ads
Graphic Designer & Performance Marketing
Unika Moda y Complementos
- Creation of brand and corporate identities
- Consulting on initial marketing and social media strategies
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Advertising, Tourism, Media and Entertainment, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Project Management.
Summary
Hello! Thank you for taking the time to read my CV. My name is Javier, and I am passionate about performance marketing, where I have gained over a decade of experience. My true passion lies in optimization, an art that requires continuous commitment to learning and experimentation. My career has been diverse, and I have explored different paths and worked with various companies. I am currently looking for an opportunity to continue developing by applying my experience to help companies strengthen their performance marketing strategies. My goal is to keep challenging myself and continue my personal learning journey in this dynamic field.
Skills
- Google Ads
- Microsoft Ads
- Feed Management
- Google Tag Manager
- Google Analytics
- Google Looker Studio
- Facebook Ads
- Linkeding Ads
- Retargeting
- Bid Management
- Reporting
- Budget Management
- Marketing Automation
- Team Management
- Management Tools
- A/B Testing
Languages
Education
Universität Valladolid
Bachelor in Communication Studies, Master in Advertising and Public Relations · Communication Studies · Valladolid, Spain
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Javier is based in Huarte, Spain and prefers 100% remote projects.
Javier speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Portuguese (Advanced), Spanish (Intermediate).
Javier has at least 14 years of experience. During this time, Javier has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 9 months. Note that Javier may not have shared all experience and actually has more experience.
Based on recent experience, Javier would be well-suited for roles such as: Lead-Senior Performance Marketing Manager, Senior SEA Manager & Lead Performance Marketing (Freelance), Senior Performance Marketing Manager.
Javier's most recent position is Lead-Senior Performance Marketing Manager at Asgoodasnew Electronics GmbH.
In recent years, Javier has worked for Asgoodasnew Electronics GmbH and Optimierung Marketing.
Javier is most experienced in industries like Retail, Advertising, and Tourism. Javier also has some experience in Media and Entertainment and Fashion.
Javier is most experienced in business areas like Marketing and Project Management.
Javier has recently worked in industries like Retail and Advertising.
Javier has recently worked in business areas like Marketing and Project Management.
Javier holds a Master in Communication Studies from Universität Valladolid.
Javier is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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