Javier Español - Lead-Senior Performance Marketing Manager

Q: Where is Javier based?

Javier is based in Huarte, Spain and prefers 100% remote projects.

Q: What languages does Javier speak?

Javier speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Portuguese (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Javier have?

Javier has at least 13 years of experience. During this time, Javier has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 8 months . Note that Javier may not have shared all experience and actually has more experience.

Q: What is Javier's latest experience?

Javier's most recent position is Lead-Senior Performance Marketing Manager at Asgoodasnew Electronics GmbH .

Q: What companies has Javier worked for in recent years?

In recent years, Javier has worked for Asgoodasnew Electronics GmbH and Optimierung Marketing .

Q: Which industries is Javier most experienced in?

Javier is most experienced in industries like Retail , Advertising , and Tourism . Javier also has some experience in Media and Entertainment and Fashion .

Q: Which business areas is Javier most experienced in?

Javier is most experienced in business areas like Marketing and Project Management .

Q: Which industries has Javier worked in recently?

Javier has recently worked in industries like Retail and Advertising .

Q: Which business areas has Javier worked in recently?

Javier has recently worked in business areas like Marketing and Project Management .

Recommended expert

Huarte, Spain

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Experience

Jan 2022 - Present

4 years 6 months

Berlin, Germany

Lead-Senior Performance Marketing Manager

Asgoodasnew Electronics GmbH

Creation, execution and management of SEM/SEA campaigns in Google Ads, Microsoft Ads and price comparison platforms like Google Shopping, Bing Shopping, CSS, Idealo, Billiger.de, Check24, Kleinanzeigen, etc.
Management and optimization of SEM/SEA campaigns with Google Ads, Microsoft Ads and Criteo in Germany, Austria, France, Italy and Spain for Search, Performance Max, Display, YouTube, Remarketing, Google Shopping and Bing Shopping
Creation, implementation and optimization of product data feeds for search engines, price comparison sites and affiliate channels
Planning and control of the online marketing budget (over €200k per month)
Development of retargeting concepts and strategies
Web analysis, conversion optimization and management of ad campaigns in the online shop
Creation of automated reports with Looker Studio
Mentoring new colleagues in the SEA area through weekly training
Leading a team of three performance marketing managers

Jan 2020 - Dec 2022

3 years

Berlin, Germany

Senior SEA Manager & Lead Performance Marketing (Freelance)

Optimierung Marketing

Team lead for SEA projects at Pets Deli GmbH: managing and optimizing Google Ads and Microsoft Advertising campaigns, and leading a team of three employees
Collaboration with international performance marketing agencies (Digital Menta S.L., Curlad SRL, Lunar Strategy) on major projects to advise and lead Google Ads and Microsoft Ads campaigns
Leading large e-commerce and B2B SaaS projects
Conducting training sessions on Google Ads and feed management
Developing and managing performance marketing strategies for eleven e-commerce and SaaS companies

Jan 2019 - Dec 2019

1 year

Berlin, Germany

Senior Performance Marketing Manager

Rakuten Deutschland

Operational management of the in-house marketing agency "Rakuten Merchant Advertising"
Creation, implementation and execution of SEM/SEA campaigns with Google Ads, Bing Ads, Criteo and CSS in Germany and Austria for Search, Display, Remarketing, Shopping and YouTube
Management and optimization of campaigns with a monthly budget of over €600k
Researching and evaluating market trends and innovations in digital marketing
Creation of automated reports with Google Data Studio
Automating processes and tasks, managing offers, scripts, and automated campaigns
Advising the B2B department on recruiting new merchants via Xing, LinkedIn and Google Ads campaigns
Training new colleagues in SEA

Jan 2017 - Dec 2019

3 years

Berlin, Germany

Lead-Senior Performance Marketing Manager

Asgoodasnew Electronics GmbH

Creation, execution and management of SEM/SEA campaigns in Google Ads, Bing Ads and price comparison platforms like Google Shopping, Bing Shopping, CSS, Idealo, Kelkoo, etc.
Management and optimization of campaigns in Germany, Austria, France and Spain for Search, Display, Remarketing, Google Shopping and Bing Shopping
Creation, implementation and optimization of product data feeds for search engines, price comparison sites and affiliate channels
Planning and control of the online marketing budget (over €100k per month)
Development of retargeting concepts and strategies
Web analysis, conversion optimization and management of ad campaigns in the online shop
Training new colleagues in SEA through weekly sessions
Leading a team of two performance marketing managers

Jan 2014 - Dec 2017

4 years

Berlin, Germany

SEA Manager & Content Manager

Peak Ace AG

Planning, execution and management of SEM/SEA performance campaigns (Google Ads and Bing Ads)
Independent key account management for international channels with budgets up to €1 million per month: Search, Display, Remarketing, Shopping
Implementation, management and optimization of product data feeds in price comparison engines (Google Shopping, Facebook, Idealo, Amazon, Bing, Preis24, Ladenzeile, Kelkoo, Handypreisvergleich) across Europe using Products Up and Channable
In-house agency Google Shopping specialist: optimizing, developing and implementing shopping campaign structures
Campaign planning, development and control for all agency clients
Creation of reports
Content marketing for Spain and Latin America: planning and creating target-specific content as well as building and maintaining relationships with journalists, bloggers and industry experts

Jan 2014 - Dec 2014

1 year

Bremen, Germany

Online Content Writer

Textprovider GmbH

Creation of SEO-optimized texts for Amazon Spain
Translations from German to Spanish

Jan 2013 - Dec 2014

2 years

Bremen, Germany

SEA-SEO Trainee

Interhomes AG

On-page and off-page SEO
Creation, implementation and execution of SEM/SEA B2B campaigns in Google Ads

Jan 2013 - Dec 2013

1 year

Bremen, Germany

Graphic Designer & Performance Marketing

Unika Moda y Complementos

Creation of brand and company identities
Consultation on initial marketing and social media strategies

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Advertising, Tourism, Media and Entertainment, and Fashion.

Retail

Advertising

Tourism

Media and Entertainment

Fashion

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Project Management.

Marketing

Project Management

Summary

Hello! Thank you for taking the time to read my resume. My name is Javier and I am passionate about performance marketing, where I've gained over a decade of experience. My true passion lies in optimization, an art that requires continuous dedication to learning and experimenting. My career has been diverse, and I have explored different paths and worked with various companies. I am currently looking for an opportunity to grow by using my experience to help companies strengthen their performance marketing strategies. My goal is to continue challenging myself and to pursue my personal learning journey in this dynamic field.

Skills

Google Ads
Microsoft Ads
Feed Management
Google Tag Manager
Google Analytics
Google Looker Studio
Facebook Ads
Linkedin Ads
Retargeting
Bid Management
Reporting
Budget Management
Marketing Automation
Team Management
Management Tools
A/B Testing

Languages

German

Native

English

Advanced

Italian

Advanced

Portuguese

Advanced

Spanish

Intermediate

Education

Oct 2006 - Jun 2011

University of Valladolid

Bachelor in Communication Science, Master in Advertising and Public Relations · Communication Science · Valladolid, Spain

Statistics

Experience

Total positions 8

Experience in Retail 7.5 y

Avg length 2 y 4 m

Longest experience 4 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Lead-Senior Performance Marketing Manager, Senior SEA Manager & Lead Performance Marketing (Freelance), Senior Performance Marketing Manager

Main industries Retail, Advertising, Tourism

Main business areas Marketing, Project Management

Qualifications

Highest degree Master

Profile

Created

November 2024

Last Update

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Javier based?

Javier is based in Huarte, Spain and prefers 100% remote projects.

What languages does Javier speak?

Javier speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Portuguese (Advanced), Spanish (Intermediate).

How many years of experience does Javier have?

Javier has at least 13 years of experience. During this time, Javier has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 8 months. Note that Javier may not have shared all experience and actually has more experience.

What roles would Javier be best suited for?

Based on recent experience, Javier would be well-suited for roles such as: Lead-Senior Performance Marketing Manager, Senior SEA Manager & Lead Performance Marketing (Freelance), Senior Performance Marketing Manager.

What is Javier's latest experience?

Javier's most recent position is Lead-Senior Performance Marketing Manager at Asgoodasnew Electronics GmbH.

What companies has Javier worked for in recent years?

In recent years, Javier has worked for Asgoodasnew Electronics GmbH and Optimierung Marketing.

Which industries is Javier most experienced in?

Javier is most experienced in industries like Retail, Advertising, and Tourism. Javier also has some experience in Media and Entertainment and Fashion.

Which business areas is Javier most experienced in?

Javier is most experienced in business areas like Marketing and Project Management.

Which industries has Javier worked in recently?

Javier has recently worked in industries like Retail and Advertising.

Which business areas has Javier worked in recently?

Javier has recently worked in business areas like Marketing and Project Management.

What is Javier's education?

Javier holds a Master in Communication Science from University of Valladolid.

What is the availability of Javier?

Javier is immediately available full-time for suitable projects.

What is the rate of Javier?

Javier's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.