Content Writer
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Meet FRATCH Content Writer
Sabine Liberty
Last position:
Communications consultant for crisis communication/issue management at AQIM – Association for Quality in Interim Management
Planning, execution & moderation of crisis communication and reputation management
AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.
The project in a nutshell:
Consulting and training for the purpose of:
- Analysis of crisis potential as a new market entrant and its internet-based communication activities
- Planning and developing crisis communication with targeted measures
- Developing a crisis plan to minimize reputation risks in an emergency
- Conducting training and information sessions
Success:
- What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
- The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
- Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign
Christian Liberty Marshall
Last position:
Communications Writer | Creative Concept Manager at Gamigo AG
- Achieved content and copy that contributed to pristine company and product narrative.
- Summoned atmosphere and initiated action by using intelligent pacing, smart slogans and word play claims in blog posts, banners, trailers, newsletters, and traditional marketing materials.
Peter Dada
Last position:
AI Content Specialist at Freelance
- Evaluated 1,500+ AI-generated responses across creative, conversational, and professional domains for clarity, creativity, empathy, and presentation.
- Designed and tested prompts to improve narrative flow and natural conversational tone in AI dialogue.
- Assessed responses for originality, coherence, and emotional intelligence to ensure human-like interaction.
- Maintained an average QA score of 98% while managing projects independently in a remote setting.
Manuel Kübler
Last position:
.NET Developer, SAP Business One Consultant at Own Projects
- DTO class generator: In-house development of a tool for the automatic generation of classes, functions, and methods for use in .NET Core projects based on SAP Business One Service Layer metadata
- E-invoice import add-on: Development of a SAP Business One add-on / coresuite module for the automated import of ZUGFeRD e-invoices as incoming invoices – with configurable mapping to flexibly control the import logic across four mapping types (DIRECT, SQL, FIXED, EXPR). The add-on is available as a licensed product for SAP Business One customers.
Stack: SAP Business One, SAP Business One Service Layer, coresuite Country Package, C#
Bobster Falvey
Last position:
Bid Manager at Confidential
- Bid Manager for 33kV/ (HV) DNO RFP.
- Connecting critical sites like data centres to the grid, BESS, LNG, & renewables.
Moritz Knüppel
Last position:
Scrum Master, Agile Coach at Name on request
The managing director stepped back from day-to-day operations because he founded another company during Corona, which left the team without leadership for around 3 years.
My task was to train a new Product Owner, shape a coherent team from the developers and the Product Owner, and coach this newly formed team into a state where self-organized value delivery for the customer was possible again.
Due to the political situation in the US, the revenue of my client’s main customer dropped, which made a change in the business model necessary for my client. I was allowed to support the transition from a service provider to an AI-first company with a broad customer base in a strategic advisory role, hire staff, and facilitate several C-level negotiations between my client and its new customer.
TASKS
- Train the team and management in Scrum and agile working
- Coach a junior Product Owner to PSPO II level
- Mediate conflicts as part of change processes
- C-level consulting and negotiation facilitation
- Develop and evaluate business models
- Lead the hiring process for 4 new employees
ACHIEVEMENTS
- Successfully coached the Product Owner to PSPO II level
- Formed a coherent Scrum team from a team without leadership
- Restored self-organized value delivery for the customer
- Successfully transformed to AI-native development (Claude)
- Successfully changed the client’s business model
TOOLS & METHODS
- Team building
- NVC according to Rosenberg
- Conflict management
- Workshop facilitation
- Negotiation facilitation
- Leadership coaching
- Personio hiring
Stefan Dömelt
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Viktor Shcherban
Last position:
AI Engineer (Freelance) at Empion
Enterprise AI content categorization and AI-powered web research.
- Built multi-LLM evaluation framework with annotated data
- Iterated LLM error rates based on annotated datasets
- Implemented AI-powered web research pipeline Stack: LLM, evals, OpenRouter, Python, Node.js, TypeScript, React
Heena Patel
Last position:
Retirement Spend & Tax Optimizer Agentic AI App (Vibe Coding) at Personal Project
Self-directed exploration of agentic AI development methods, taken from idea to a working, publicly usable application
- Built an interactive planning tool for modelling retirement withdrawals and tax strategy using an agentic AI (vibe coding) development approach – demonstrating self-directed investigation of new AI-assisted development methods
- Delivered live, tax-aware spending projections and adjustable user inputs; shipped as a free, install-free browser application built in Python, with attention to usability for non-technical users
Andreas Anding
Last position:
AI Consultant & Digital Architect at TeamIntel
- Governed multi-agent orchestration for regulated, EU-based companies – self-hostable, compliant with the EU AI Act and GDPR („by design“), BYOM (own models/GPU).
- Two-gate governance: agent deliberation + mandatory human approval, full signed audit trail; graduated autonomy model („internal → autonomous per skill“).
- Verified knowledge graph („Company Brain“) with source evidence for every answer; own orchestration framework (Virtual Team Framework).
- Industry solutions for financial services: compliance monitoring, invoice and contract review; hands-on development with LLMs (including Anthropic/Claude), agentic workflows, RAG.
- Building the governance-focused multi-agent platform TeamIntel (see AI reference projects).
Veit Schumacher
Last position:
Freelance Copywriter, Editor and Concept Developer
- My words make an impression with clients: Volkswagen AG, Allianz AG, LOWA, Wirecard AG
- As a creative copywriter for Suzuki Austria, CUPRA, VOLVO, MAN, Splunk, Virtimo
- Editor and concept developer, and editor-in-chief of the outdoor blogazine airFreshing.com
- Professional support in creating SEO-optimized content and developing unique 360-degree campaigns (online/offline) on a freelance or permanent basis
Anke Schölzel
Last position:
Freelance copywriter, editor and communications consultant at Self-employed
- Write and edit marketing texts for print and web, including SEO, such as website copy, landing pages, product descriptions, white papers, flyers, brochures, presentations, and mailings
- Research and write journalistic texts for print and web, including ghostwriting, such as blog articles, interviews, profiles, and articles for newsletters and customer magazines
- Write press releases
- Project management
Dino Cardiano
Last position:
Certified Coach (ICI) - Business Coach at Future Pioneers Collective
Internationally certified Master Coach, International Association of Coaching Institutes (ICI)
Future Pioneer. Future architect & bridge builder for leaders & teams - business coach for future-ready, values-based transformation in organizations.
I enable leaders, teams, and organizations to increase their future readiness in a self-determined way, master complex change, and connect value creation with purpose, responsibility, and humanity.
One-to-one coaching for leaders
Team and leadership team coaching
Conflict coaching and conflict facilitation
Process-supporting systemic coaching in transformation programs
Business coaching for transformation and change projects (innovation, culture change, New Work, intrapreneurship, agile work, leadership development), with a focus on leadership, team dynamics, conflict culture, and organizational systems.
Certified coach for non-violent communication (NVC)
Certified hypnosystemic coach
Certified conflict coach
Certified team coach
Certified career coach
Certified leadership coach
More than 6,000 hours of mentoring and coaching in the last 12 years
Falko Werner
Last position:
Institute for Business and Personal Development, South Harz
- Development of an AI-supported personality analysis based on the institute's SDWA4: online survey, AI-supported and automated evaluation, and email delivery
- Requirements analysis, prototype development, evaluation, derivation of a simplified SDWA4-light analysis, continuous improvement, design, Make automation, deployment
Melanie Lind
Last position:
Freelance Copywriter at Self-employment as a freelance copywriter
A little about me: I have been self-employed as a freelance copywriter since January 2017 and have found my personal passion in this field. Before that, I already worked as a copywriter in a permanent position at an advertising agency, where I was responsible for writing copy for major clients such as Zalando and Otto.
The step into self-employment was primarily for my own growth, not least because of the constantly new challenges. Today, my range of services includes the following:
- SEO texts
- product descriptions and product texts (Google SEO, Amazon SEO, Amazon+)
- website texts and category texts
- classic advertising copy / PR
- flyers, catalogs and brochures
- blog posts and editorial articles
- metadata optimization
As part of regular training and through relevant specialist reading, I naturally keep up to date with industry developments (especially in the SEO field, and now also AI) — both with classic Google SEO and for specific platforms such as Amazon.
Past and current clients include, among others:
- Trusted Shops Magazine
- Fielmann AG
- KLUGO
- Pinkbus
- #sinob
- Eucerin
- Hess Klangkonzepte®
- DogUniversity
- Beauty Concept Shop
- SmartXplain (here, among others, copywriting in cooperation with REWE, BASF)
Billing is subject to VAT via tax number and invoice. As a rule, I work with my hourly rate; for recurring projects, fixed prices per text are also possible. Of course, we can also discuss this personally — either via direct messages here, by email, or by phone.
Even in times of artificial intelligence, my focus remains on my craft. I use AI as support for organization, but I do 100 percent of the copywriting myself.
I look forward to your inquiry!
Discover over 15,000 top freelancers
Content Writer statistics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
6.1 years
Positions per freelancer
10
Top business areas
Marketing, Research and Development, Project Management
Top industries
Media and Entertainment, Information Technology, Professional Services
Certification focus areas
Information Technology, Marketing, Human Resources
Bachelor's degree or higher
88%
Master's degree or higher
56%
Doctorate
10%
Certifications per freelancer
2
Most common languages
English, German, Spanish
Speak two or more languages
94%
Based on our profile pool as of 21 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Content Writer
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they write
A content writer turns ideas into clear copy that fits the channel and the goal. That can mean blog articles, landing pages, product descriptions, newsletters, case studies, scripts, and thought leadership pieces.
- Shape raw input into a strong outline and final draft
- Write for websites, campaigns, SEO, and editorial content
- Adapt tone of voice to brand, audience, and format
- Rewrite, shorten, or expand existing text for new use cases
- Deliver clean copy ready for review, upload, or design handoff
Core skills
Strong content writers combine fast understanding with precise wording. They know how to interview stakeholders, ask the right questions, and pull useful details from product notes, SME input, or market material.
- Clear structure and concise language
- Research and source evaluation
- SEO writing and keyword use without stuffing
- Interviewing, briefing, and editorial judgment
- Consistent style, grammar, and terminology
Tools and formats
Many freelance content writers work in Google Docs, Word, Notion, Contentful, WordPress, or CMS workflows tied to marketing teams. Depending on the assignment, they may also work with SEO tools, interview recordings, style guides, and content calendars.
The best fit depends on the format. Some writers are stronger in website copy and conversion content. Others are better at editorial storytelling, technical content, or B2B demand generation. Companies often bring in a freelance content writer when they need a fresh voice, extra capacity, or specialist writing help for a specific launch, rebrand, or content sprint.
What good looks like
A strong content writer is more than a fast typist. They understand the business goal behind the brief and can turn vague input into useful copy that is easy to read and easy to approve.
- Delivers on brief without losing clarity
- Writes in the right depth for the audience
- Keeps messaging consistent across assets
- Handles feedback well and revises quickly
- Works independently with little supervision
For companies, this role is especially useful when internal teams are busy or when you need a specialist voice for a short project. For freelancers, it often means moving between brand, product, and editorial work while staying close to deadlines and stakeholder input.
Frequently asked questions
Before you brief your next project: the most common questions about Content Writer.
A Content Writer creates written material that supports marketing, sales, editorial, or product goals. That can include blog posts, landing pages, email copy, case studies, and website pages. Good writers do more than draft text; they also shape structure, refine messaging, and adapt the tone to the audience.
Look for strong writing, solid research, and the ability to take feedback without losing the core message. A strong writer should also understand SEO basics, brand voice, and how different formats work. If the content is specialised, they should be able to learn the subject quickly and write with confidence.
A Content Writer usually covers a broader mix of formats, from editorial articles to product and website content. A copywriter often focuses more on persuasion and conversion, while an SEO writer is more narrowly focused on search performance. In practice, many freelancers combine these skills, but the best one for your brief depends on the main goal.
A freelancer makes sense when you need support for a campaign, a launch, a redesign, or a content backlog. It is also useful when you need specialist writing but do not have enough ongoing volume for a full-time hire. Freelance support gives you flexibility and lets you bring in the right style or subject matter expertise for a specific task.
A good brief should explain the goal, audience, key message, desired tone, format, and any must-use sources or terms. It also helps to share examples of content you like and content you want to avoid. The clearer the brief, the faster a content writer can produce text that needs fewer revisions.
Most Content Writers can work remotely as long as they have access to the right input and stakeholders. On-site collaboration can help during workshops, interviews, or brand alignment sessions, especially for complex topics. Many teams use a mix of remote drafting and live feedback sessions.
Check whether the writing is clear, accurate, and suited to the target reader. Strong work should meet the brief, use the right tone, and need minimal structural fixes. If possible, review samples that match your format, such as B2B articles, product pages, or campaign copy.
Freelancers usually want to know the scope, deadline, target audience, and how approvals work. A Content Writer also needs to understand who provides source material and how much revision is expected. Clear expectations help them plan the work and deliver consistent results.
The average hourly rate for Content Writer is 81 €, which corresponds to a daily rate of about 645 € based on an 8-hour working day.
Of the freelancers working as Content Writer, 88% hold at least a Bachelor's degree, 56% hold at least a Master's degree, and 10% hold a doctorate.
On average, freelancers working as Content Writer have 19 years of professional experience, with a single engagement typically lasting around 6.1 years.
The most common languages among freelancers working as Content Writer are English (95%), German (80%), and Spanish (29%).
The most common industries among freelancers working as Content Writer are Media and Entertainment (66%), Information Technology (58%), and Professional Services (51%).
The most common business areas among freelancers working as Content Writer are Marketing (83%), Research and Development (47%), and Project Management (46%).
FRATCH Content Writer main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
