Search Engine Optimization Experts

Planning, delivery & facilitation of crisis communications and reputation management

AQIM is a non-profit organization based in Austria. It is an association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting on preventive crisis communications, in collaboration with the founding members and communications leads. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

Project highlights:

Consulting and training for:

• Assessing crisis potential as a new market participant and for its internet-based communications activities
• Planning and developing crisis communications with targeted measures
• Developing a crisis plan to minimize reputational risks in the event of a crisis
• Delivering training and information sessions

Results:

• The one-off consulting event initially planned to prepare for an information campaign became a multi-part workshop on preventive crisis communications. It gave the organization the skills and confidence to handle an acute challenge, and also helped the participating interim managers build skills they could use in their day-to-day client assignments
• The workshop enabled those responsible to launch the information campaign, which was being prepared at the time and planned to run for six months, on social media as scheduled at the end of January 2026
• Carefully prepared scheduling and clear guidelines for responding to critical voices, including terminology, tone of voice, and compliance rules, ensured a smooth launch and delivery of a 3-month information campaign

TOURISM

colle-il-diaccino.de · Holiday Accommodation

• Designed and developed the website: interactive site map, accommodation comparison, and image galleries.
• Implemented German, English, and Italian language versions. Set up inquiry forms with input validation and spam protection, language-specific SEO metadata, and automated tests.

Stack: Next.js, React, TypeScript, Tailwind, next-intl, React Hook Form, Zod, Resend, Playwright, Vitest

• Documented complex financial reporting processes in deep-dive sessions with subject matter experts
• Analyzed and mapped the 3-tier data flow SAP – Essbase – HQ (984 account entries, triple chart of accounts)
• Identified the biggest time drains (40 % of close time)
• Evaluated technologies (AWS, Microsoft Fabric, Custom/Hybrid) with cost-benefit analysis
• Created a validation rule catalog with 351 rules as the basis for pre-submission automation
• Business case: estimated savings potential of 480–960 T€/year for the EAR region
• Hands-on implementation with Microsoft Fabric, RAG, AI agents/Tool Calling and n8n; productive use of Microsoft Copilot and Copilot Studio
• AI-supported project management workflows (minutes, tasks, knowledge synchronization)
• Stakeholder management at senior management level (EAR Accounting, IEA IT, TFSC Japan), workshops and training on AI tools

Technologies: Microsoft Fabric, Copilot Studio, Claude AI, Python, Power BI, SAP, Essbase/SmartView, Excel (VBA), Notion, SharePoint

• Covered a vacancy during extensive personnel changes and ongoing professionalization and digitalization initiatives
• Led and stabilized the marketing team and improved the marketing organization, processes and infrastructure
• Developed team roles, ways of working and internal collaboration
• Established digital marketing structures, CRM and marketing operations initiatives
• Introduced AI-driven workflows for content and knowledge management
• Sharpened positioning in the OEM and Aesthetics business units
• Managed strategic projects such as the Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Stabilized the team despite extensive personnel changes
• Made marketing processes more efficient and reduced operational complexity
• Laid the groundwork for further digitalization and growth initiatives

The consultancy is developing AI agents for managers for a client. The underlying logic is built in GPTs, while the client works with Microsoft.

In progress:

• Designing and implementing agents for people management and leadership development in Copilot Studio
• Transferring the GPT logic to the end client's Microsoft environment

• Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
• Manage the project team (developers, designers, performance)
• Communication interface between stakeholders and digital specialist departments

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Building and continuously developing the deyoli brand: positioning, branding and visibility
• Concept development, copywriting and SEO for the website, blog, podcast and social media
• Systemic coaching for managers and organisations
• Developing and delivering the Sensitive Leadership programme

• Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
• Planning and conducting workshops, including scheduling and documentation
• Development and consulting of the organisational structure and its master data
• Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
• Uploading and maintaining sanction and commodity lists
• Implementation and validation of integration tests
• Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
• Development and presentation of prototypes
• Derivation of insights for the final concept

Through Brandancy, I lead marketing for companies that want to move forward strategically but cannot or do not want to fill a full-time CMO position. Two models: embedded as a Fractional CMO for several months, or on a project basis as a performance marketing and SEA specialist.

Responsibilities

• Developing marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels and campaign structures, and optimizing conversions
• Managing paid media budgets across Google Ads, Microsoft Advertising, Meta and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, and reporting structures that people outside marketing can understand too
• SEO and GEO, meaning visibility in traditional search and AI-powered answer systems
• Integrating AI into existing marketing processes: content production, research, reporting and lead qualification
• Building and leading in-house marketing teams, and managing agencies and service providers Onboarding successors and documenting processes so operations continue after the engagement

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking and campaigns to content
• As Fractional CMO, worked on-site in Madrid each month, built a digital team and led funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding company with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation to a new Head of Marketing, ensuring a seamless transition

Focus areas

• Fractional CMO for small and medium-sized businesses, growing companies and startups
• Performance marketing and SEA, with over 14 years of experience
• AI in marketing processes—as a way of working, not a tool demo

The Base Services of DB InfraGO form a central data hub between the company’s IT systems. Common Data Services are developed that distribute data from source systems to a variety of downstream systems (via JMS) and make them available (via REST API). The existing service landscape based on TIBCO is being migrated to DB InfraGO’s cloud-native platform.

• Architecture design and implementation for performance-optimized bulk data processing of several million datasets at specific times during the day
• Technical specification and documentation of business requirements
• Integration of various subsystems (including SAP and Salesforce) through the reimplementation of more than 40 microservices based on Spring Boot
• Migration of TIBCO Based microservices from the Enterprise Integration Platform to the Cloud Native Platform using Spring-Boot
• Establishment of a deployment pipeline using GitLab CI/CD, Artifactory, and automated deployment to a Kubernetes environment with the help of ArgoCD
• Definition and implementation of automated unit, integration, and regression tests

Team Size: 9

Technologies/Tools: Java, Spring Boot, ActiveMQ(JMS), JUnit, Tibco Business Works, Gitlab (CI/CD), Kubernetes (Amazon AWS), ArgoCD, postgreSQL, Oracle, Postman, Hoppscotch, openAPI, Sonarqube

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

Goal: Future readiness and succession readiness

• Business model assessment: Conducting Business Model Canva workshops to assess the current business model and understand collaboration (3 areas)
• Systemic structural and cultural pattern analysis & role clarification: Conducting employee interviews to clarify responsibilities, interfaces, and decision-making logic in depth.
• Strategy operationalization: Breaking down the company's strategy, mission, and vision into concrete principles and operational goals that can be lived in everyday work.
• Establishment of a feedback system