
WordPress Experts
for high-performing websites, matched in minutes with vetted freelance talentHire experts who create, extend and maintain WordPress websites, WooCommerce stores and custom publishing platforms. Work with professionals experienced in themes, plugins, APIs, performance and migrations, matched quickly and precisely with vetted, available freelancers.
Meet FRATCH Experts who have recently used WordPress
Michael H.
Last position:
Interim Head of IT / Transformation Manager at A German medium-sized industrial distributor, B2B e-commerce
Agile Transformation: introducing agile principles and transforming traditional IT departments into Scrum and Kanban teams
IT Operating Model: redesigning the IT organization and introducing modern delivery structures and roles
Flight Levels: building up Flight Levels practices within IT to align strategy, coordination and operational execution
Leadership & Coaching: recruiting Agile Coaches and coaching Scrum Masters and IT leaders
ERP Operations: acting as Interim Product Owner for the existing ERP landscape and ensuring business continuity
ERP Transformation: reorganizing and supporting the ERP migration as a Project Manager; Phase 1 (financial accounting) live since October 2025
Operational Core (ERP): establishing dedicated teams for ERP Support, Feature Development, and ERP Migration
Modern Workplace: initiating the transition towards a Microsoft 365-based cloud workplace environment
Integration: establishing a dedicated team to drive integration and connectivity initiatives
Warehouse Operations: building a cross-functional team to support logistics and warehouse-related capabilities
Maintenance & Operations (M&O): introducing a dedicated team for system engineering, security, stable operations and continuous improvement
AI Initiatives: identifying and promoting practical Artificial Intelligence use cases across the IT department
As Interim Head of IT for a German medium-sized industrial distributor, I am responsible for 31 IT employees and lead the digital and organizational transformation, reporting directly to executive leadership. I took over an IT department with almost no basic structures – no clear roles, processes, documentation or ticket system – and with significant technical debt that tied up most of its capacity. Introduced agile principles and ways of working in the IT organization and transformed the traditionally structured IT department into cross-functional Scrum and Kanban teams focused on transparency, collaboration, and customer value delivery.
Redesigned the entire IT organization by establishing a modern operating model, introducing new roles such as Product Owner, Scrum Master and Solution Architect and strengthening the organization through strategic hiring and targeted capability development. Recruited and onboarded Agile Coaches to accelerate the transformation and personally managed and coached Scrum Masters as well as IT department leaders to foster servant leadership, self-management and a culture of continuous improvement.
Aligned IT-internal planning across eight teams to three Flight Levels based on Klaus Leopold (strategy, coordination, team), laying the foundation for later company-wide portfolio management. Consolidated the backlog of more than 10 workstreams and prioritized it by business value and cost of delay. Introduced a ticketing system to increase transparency and enable data-driven decision-making, flow-based work management, and greater accountability at all levels.
Established and supported multiple cross-functional teams, including the Operational Core (ERP) domain with dedicated streams for Support, Feature Development and ERP Migration, as well as teams responsible for Warehouse Operations, Maintenance & Operations (M&O) including system engineering and security, Modern Workplace, Data Quality and integration initiatives. Worked closely with Agile Coaches to support team development, remove impediments, and continuously improve delivery effectiveness.
Acted as Interim Product Owner for the operation and enhancement of the existing ERP landscape while supporting the ERP migration as a Project Manager. Reorganized the project organization and had the already negotiated contract with the implementation partner realigned with a focus on approach and overall responsibility; Phase 1 (financial accounting) has been live since October 2025. Collaborated with the selected implementation partner to design and establish the project organization and target operating model for the ERP transformation, introducing agile delivery structures and ways of working. Facilitated the alignment between business, IT and the external vendor and played a key role in negotiating the contractual framework and delivery model to ensure a sustainable foundation for the transformation program.
Initiated the strategic modernization of the workplace environment through the adoption of Microsoft 365 cloud capabilities, establishing the foundation for enhanced collaboration, scalability and future digital services.
Launched AI initiatives to identify practical business use cases and promote the responsible adoption of Artificial Intelligence across the IT department. Encouraged self-management and empowered teams to take ownership of decisions, delivery and continuous improvement.
Olaf S.
Last position:
Trainer & Facilitator for Digital Sovereignty at ITSM-COLOGNE
Project: Digital Sovereignty – Toll Collect
Workshop: Digital Sovereignty Recognize dependencies, reduce risks, remain capable of acting
Format
- One-day practical seminar
Target group
- Executive management
- IT managers
- Data protection officers
- Compliance functions
Content and objectives
- Systematic analysis of digital dependencies
- Assessment of legal and operational risks
- Development of a concrete plan to increase digital sovereignty
- Mapping of the entire IT infrastructure by participants
- Identification of critical dependencies on non-European providers
- Creation of a prioritized risk matrix based on:
- GDPR
- NIS2
- EU AI Act
- Joint development of options for action – from a hybrid model to complete migration to European solutions
- Development of an individual sovereignty roadmap with:
- Responsibilities
- Milestones
- Budget framework
Agenda
- Preliminary self-assessment (current infrastructure)
- Digital sovereignty? Nothing but an illusion
- Digital sovereignty 2026 – Germany’s dangerous dependency in focus
- Digital sovereignty & open source
- What is digital sovereignty?
- Three questions raised by digital sovereignty
- Reflection: Digital sovereignty in your own life
- Why is digital sovereignty existential now?
- Practical examples of digital sovereignty
- Schleswig-Holstein initiative
- Benefits of digital sovereignty for your company
- Assessing strategy options (cost-benefit matrix)
- Sovereign provider? 10 questions
- What does digital sovereignty specifically mean for your company?
- How do you shape digital sovereignty?
- Digital sovereignty and psychological safety
- Psychological safety: The key to high-performing teams
- Why psychological safety in your company?
- Benefits of psychological safety
- Invitation to group work: PsySafety Check (PS-C)
- The “Braintrust” experiment
- Creating a risk matrix
- Creating a roadmap & project plan
- European alternatives to US Big Tech
- 10-point plans:
- NIS2
- EU AI Act
- GDPR
- ISO 27001
Sabine L.
Last position:
Communications Consultant for Crisis Communications/Issue Management at AQIM – Association for Quality in Interim Management
Planning, delivery & facilitation of crisis communications and reputation management
AQIM is a non-profit organization based in Austria. It is an association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting on preventive crisis communications, in collaboration with the founding members and communications leads. To assess crisis potential for the market entry strategy and ahead of a digital campaign.
Project highlights:
Consulting and training for:
- Assessing crisis potential as a new market participant and for its internet-based communications activities
- Planning and developing crisis communications with targeted measures
- Developing a crisis plan to minimize reputational risks in the event of a crisis
- Delivering training and information sessions
Results:
- The one-off consulting event initially planned to prepare for an information campaign became a multi-part workshop on preventive crisis communications. It gave the organization the skills and confidence to handle an acute challenge, and also helped the participating interim managers build skills they could use in their day-to-day client assignments
- The workshop enabled those responsible to launch the information campaign, which was being prepared at the time and planned to run for six months, on social media as scheduled at the end of January 2026
- Carefully prepared scheduling and clear guidelines for responding to critical voices, including terminology, tone of voice, and compliance rules, ensured a smooth launch and delivery of a 3-month information campaign
Michael S.
Last position:
IT & Test Consultant at Testing Experts GmbH
AI Readiness - Part 3: Creating an e-book on the use of AI in software testing
- Designed and created an e-book on the sensible and safe use of AI in software testing from the perspective of an experienced test expert.
- Used generative AI (ChatGPT, Perplexity Pro) as a sparring partner for structuring, wording suggestions and creating variations, with all content finally reviewed and approved using my own expertise.
- Developed practical insights into the opportunities and risks of AI in testing, with a special focus on collaboration between testers and AI instead of “tester vs. AI”.
- Title: “11 starke Gründe: Dream-Team statt Rivalen - Tester und KI sind gemeinsam unschlagbar”
- Subtitle: “Wie Mensch und Maschine im Softwaretest das perfekte Team bilden – und warum reines KI-Testing riskant ist.”
- Planned use of the e-book as a basis for workshops, customer meetings or internal training.
- Technology: Generative AI, ChatGPT, Perplexity Pro, Microsoft Word, Adobe Acrobat, many years of hands-on professional testing experience, common sense.
Suparni N.
Last position:
AI-based communication & marketing automation at Commtribe Ltd.
- Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
- Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
- Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
- Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
- Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns
Vaios K.
Last position:
Product Manager & Strategic Advisor at Freelance, Lovable, Dreamarium
- Advise early-stage startups on product vision, roadmapping, and GTM strategy, combining PMP and Stanford PM training with hands-on technical execution.
- Lovable: built and led a 200+ member community program for AI-native founders, bridging real-time founder feedback into product roadmap decisions.
- Lead customer discovery and OKR design engagements, scoping AI integration opportunities across client products.
David B.
Last position:
TypeScript Developer & UX Designer at colle-il-diaccino.de
TOURISM
colle-il-diaccino.de · Holiday Accommodation
- Designed and developed the website: interactive site map, accommodation comparison, and image galleries.
- Implemented German, English, and Italian language versions. Set up inquiry forms with input validation and spam protection, language-specific SEO metadata, and automated tests.
Stack: Next.js, React, TypeScript, Tailwind, next-intl, React Hook Form, Zod, Resend, Playwright, Vitest
Patrick M.
Last position:
Product Owner at Telefonica Deutschland GmbH
- Introduction of service management
- Optimization of processes
- Introduction of an agile way of working
- Introduction and configuration of Atlassian Jira Service Management
- Prioritization of features
- Coordination with stakeholders and the business department
- Management of the backlog and creation of user stories
- Budget management
- Coordination of a Scrum team
- Use of Atlassian Jira and Confluence
- Use of Microsoft Teams
- Working according to Scrum and Kanban
Samet P.
Last position:
AI Consultant & Project Manager for Reporting Automation at Toyota Financial Services (EAR)
- Documented complex financial reporting processes in deep-dive sessions with subject matter experts
- Analyzed and mapped the 3-tier data flow SAP – Essbase – HQ (984 account entries, triple chart of accounts)
- Identified the biggest time drains (40 % of close time)
- Evaluated technologies (AWS, Microsoft Fabric, Custom/Hybrid) with cost-benefit analysis
- Created a validation rule catalog with 351 rules as the basis for pre-submission automation
- Business case: estimated savings potential of 480–960 T€/year for the EAR region
- Hands-on implementation with Microsoft Fabric, RAG, AI agents/Tool Calling and n8n; productive use of Microsoft Copilot and Copilot Studio
- AI-supported project management workflows (minutes, tasks, knowledge synchronization)
- Stakeholder management at senior management level (EAR Accounting, IEA IT, TFSC Japan), workshops and training on AI tools
Technologies: Microsoft Fabric, Copilot Studio, Claude AI, Python, Power BI, SAP, Essbase/SmartView, Excel (VBA), Notion, SharePoint
Alexandra K.
Last position:
Interim Head of Marketing at Moeller Medical
- Covered a vacancy during extensive personnel changes and ongoing professionalization and digitalization initiatives
- Led and stabilized the marketing team and improved the marketing organization, processes and infrastructure
- Developed team roles, ways of working and internal collaboration
- Established digital marketing structures, CRM and marketing operations initiatives
- Introduced AI-driven workflows for content and knowledge management
- Sharpened positioning in the OEM and Aesthetics business units
- Managed strategic projects such as the Microsoft Dynamics Customer Insights implementation and international brand protection projects
- Stabilized the team despite extensive personnel changes
- Made marketing processes more efficient and reduced operational complexity
- Laid the groundwork for further digitalization and growth initiatives
Sabine P.
Last position:
AI Consultant at 2coach
The consultancy is developing AI agents for managers for a client. The underlying logic is built in GPTs, while the client works with Microsoft.
In progress:
- Designing and implementing agents for people management and leadership development in Copilot Studio
- Transferring the GPT logic to the end client's Microsoft environment
Luca B.
Last position:
Founder & CEO at Lube AI
- Develop custom AI agents delivering 90%+ reduction in manual workload and significant efficiency gains
- Provide end-to-end AI strategy consulting: from digital assessment to implementation and change management
- Design and deliver tailored training programs and workshops on AI adoption, prompt engineering, and automation
- Support clients in implementing scalable AI solutions integrated with existing technology stacks
- Focus areas: AI strategy, automation, workflow optimization, and capability building
Ornel Franck W.
Last position:
Sales Partner at ERGO PRO
- Industry: Insurance, Trade, IT
- Customers & Projects: Consulting and selling insurance and similar services
- Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
- Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Peer W.
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Mahmoud Q.
Last position:
Information Security & GRC Expert at GLG (Gerson Lehrman Group)
As a Council Member at GLG (Gerson Lehrman Group), the world’s leading expert network, I provide organizations, investment firms, and consulting companies with expert discussions on demand – wherever specialized knowledge in information security, IT governance, and regulatory compliance is needed.
My assessments are based on many years of practical experience in highly regulated industries: from building and implementing information security management systems (ISMS according to ISO 27001), IT risk and vulnerability management, and business continuity (ISO 22301) to the practical implementation of European regulations such as DORA, NIS2, BAIT, and the Cyber Resilience Act (CRA).
The cooperation is project- and discussion-based. I provide decision-makers with a practical perspective gained from real-world experience on cyber risks, security governance, and operational resilience – exactly when it is needed.
Discover over 15,000 top freelancers
Statistics of experts using WordPress
Aggregated from the professional profiles of matched freelancers.
Experience
19 years

Position duration
3.5 years

Positions per freelancer
11

Top business areas
Marketing, Information Technology, Product Development

Top industries
Information Technology, Professional Services, Media and Entertainment

Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
82%
Master's degree or higher
46%
Doctorate
6%

Certifications per freelancer
2

Most common languages
German, English, French

Speak two or more languages
97%
Based on our profile pool as of 5 Nov 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts using WordPress
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
WordPress experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (76%)
- Professional Services (52%)
- Media and Entertainment (50%)
- Retail (45%)
- Advertising (41%)
- Education (36%)
- Manufacturing (33%)
- Healthcare (32%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Content platform
WordPress is an open-source content management system used to publish, manage and distribute digital content. It supports corporate websites, editorial portals, campaign pages, online communities and multilingual sites. Its block editor and large plugin ecosystem let teams adapt a site without rebuilding the entire application.
Stores and sites
WordPress can support projects ranging from a focused marketing site to a complex publishing environment. With WooCommerce, it also provides a foundation for online stores, product catalogs, subscriptions and checkout flows.
- Corporate and product websites
- Editorial platforms and magazines
- WooCommerce shops and subscription stores
- Membership and learning portals
- Multilingual and multisite installations
Themes and plugins
Strong specialists work across custom themes, block patterns, templates and responsive front ends. They extend WordPress with plugins, custom post types, taxonomies, roles and editorial workflows. Common adjacent tools include PHP, JavaScript, HTML, CSS, MySQL, REST API and WP-CLI.
Integrations and delivery
WordPress often connects to customer systems, payment services, search tools, analytics, CRMs and external content sources. Professionals handle REST and GraphQL integrations, webhooks, imports, authentication and structured data. They also configure staging, version control, deployment pipelines, backups and environment management.
When expertise matters
Companies bring in freelance expertise when a site needs more than routine content updates or standard theme configuration. The right professional can reduce technical risk during a redesign, migration or performance initiative.
- A legacy theme needs a safe modernization
- A WooCommerce store requires custom checkout or catalog logic
- Editors need a faster, clearer publishing workflow
- A site must improve Core Web Vitals and search visibility
- Content or hosting needs to move without disrupting users
Quality signals
A capable WordPress professional asks about content structure, hosting, integrations, security and editorial habits before proposing changes. They use maintainable code, minimize plugin conflicts and document deployment and recovery steps. Review their work for accessibility, responsive behavior, update safety, loading performance and clear handover documentation.
Frequently asked questions
Questions about WordPress? Start with the answers below.
WordPress is used for company websites, blogs, news publications, landing pages, membership portals and multilingual content platforms. With WooCommerce, it can also support product catalogs, online stores, subscriptions and custom checkout experiences.
WordPress offers broad control over content structures, hosting, themes and extensions. Shopify is more focused on hosted commerce, Webflow emphasizes visual site creation, and a custom application may fit highly specialized workflows better. The right choice depends on editorial needs, commerce complexity, integrations and long-term maintenance.
A strong WordPress specialist often works with PHP, JavaScript, HTML, CSS, MySQL and REST APIs. Useful additional skills include WooCommerce, accessibility, technical SEO, caching, CDN configuration, Git, WP-CLI and cloud or managed hosting.
The required experience depends on the scope, not just the number of features. A brochure site may need theme and content expertise, while a WooCommerce migration or multisite platform calls for proven work with integrations, security, deployment and data transfer.
WordPress projects are often suitable for remote collaboration because access, tickets, repositories and staging environments can be managed online. Clear requirements, scheduled reviews and secure access are important when the work involves production systems or sensitive customer data.
A WordPress freelancer is useful when a plugin cannot meet the workflow, creates conflicts or introduces unnecessary risk. Professional help is especially valuable for custom integrations, performance issues, migrations, complex permissions and changes that must remain maintainable after updates.
Review live examples that resemble the required project and ask what the professional personally delivered. Check accessibility, mobile behavior, loading performance, update safety, security practices, documentation and the way they test changes before release.
A WordPress freelancer should be comfortable with content stakeholders as well as technical teams. Projects commonly involve staging workflows, code reviews, editorial training, plugin decisions, release planning and clear explanations for people who do not work with PHP or hosting every day.
The average hourly rate of freelancers who have used WordPress in their recent projects is 90 €, which corresponds to a daily rate of about 723 € based on an 8-hour working day.
Of the freelancers who have used WordPress in their recent projects, 82% hold at least a Bachelor's degree, 46% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers who have used WordPress in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers who have used WordPress in their recent projects are German (99%), English (97%), and French (28%).
The most common industries among freelancers who have used WordPress in their recent projects are Information Technology (76%), Professional Services (52%), and Media and Entertainment (50%).
The most common business areas among freelancers who have used WordPress in their recent projects are Marketing (76%), Information Technology (75%), and Product Development (66%).
Main locations of FRATCH Experts, who have recently used WordPress
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Countries:
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