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WordPress Experts

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Meet FRATCH Experts who have recently used WordPress

Verified expert

Michael H.

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Interim Manager | Project & Transformation Manager | Agile Coach

Schönau am Königssee
Michael H.

Last position:

Interim Head of IT / Transformation Manager at A German medium-sized industrial distributor, B2B e-commerce

Agile Transformation: introducing agile principles and transforming traditional IT departments into Scrum and Kanban teams

IT Operating Model: redesigning the IT organization and introducing modern delivery structures and roles

Flight Levels: building up Flight Levels practices within IT to align strategy, coordination and operational execution

Leadership & Coaching: recruiting Agile Coaches and coaching Scrum Masters and IT leaders

ERP Operations: acting as Interim Product Owner for the existing ERP landscape and ensuring business continuity

ERP Transformation: reorganizing and supporting the ERP migration as a Project Manager; Phase 1 (financial accounting) live since October 2025

Operational Core (ERP): establishing dedicated teams for ERP Support, Feature Development, and ERP Migration

Modern Workplace: initiating the transition towards a Microsoft 365-based cloud workplace environment

Integration: establishing a dedicated team to drive integration and connectivity initiatives

Warehouse Operations: building a cross-functional team to support logistics and warehouse-related capabilities

Maintenance & Operations (M&O): introducing a dedicated team for system engineering, security, stable operations and continuous improvement

AI Initiatives: identifying and promoting practical Artificial Intelligence use cases across the IT department

As Interim Head of IT for a German medium-sized industrial distributor, I am responsible for 31 IT employees and lead the digital and organizational transformation, reporting directly to executive leadership. I took over an IT department with almost no basic structures – no clear roles, processes, documentation or ticket system – and with significant technical debt that tied up most of its capacity. Introduced agile principles and ways of working in the IT organization and transformed the traditionally structured IT department into cross-functional Scrum and Kanban teams focused on transparency, collaboration, and customer value delivery.

Redesigned the entire IT organization by establishing a modern operating model, introducing new roles such as Product Owner, Scrum Master and Solution Architect and strengthening the organization through strategic hiring and targeted capability development. Recruited and onboarded Agile Coaches to accelerate the transformation and personally managed and coached Scrum Masters as well as IT department leaders to foster servant leadership, self-management and a culture of continuous improvement.

Aligned IT-internal planning across eight teams to three Flight Levels based on Klaus Leopold (strategy, coordination, team), laying the foundation for later company-wide portfolio management. Consolidated the backlog of more than 10 workstreams and prioritized it by business value and cost of delay. Introduced a ticketing system to increase transparency and enable data-driven decision-making, flow-based work management, and greater accountability at all levels.

Established and supported multiple cross-functional teams, including the Operational Core (ERP) domain with dedicated streams for Support, Feature Development and ERP Migration, as well as teams responsible for Warehouse Operations, Maintenance & Operations (M&O) including system engineering and security, Modern Workplace, Data Quality and integration initiatives. Worked closely with Agile Coaches to support team development, remove impediments, and continuously improve delivery effectiveness.

Acted as Interim Product Owner for the operation and enhancement of the existing ERP landscape while supporting the ERP migration as a Project Manager. Reorganized the project organization and had the already negotiated contract with the implementation partner realigned with a focus on approach and overall responsibility; Phase 1 (financial accounting) has been live since October 2025. Collaborated with the selected implementation partner to design and establish the project organization and target operating model for the ERP transformation, introducing agile delivery structures and ways of working. Facilitated the alignment between business, IT and the external vendor and played a key role in negotiating the contractual framework and delivery model to ensure a sustainable foundation for the transformation program.

Initiated the strategic modernization of the workplace environment through the adoption of Microsoft 365 cloud capabilities, establishing the foundation for enhanced collaboration, scalability and future digital services.

Launched AI initiatives to identify practical business use cases and promote the responsible adoption of Artificial Intelligence across the IT department. Encouraged self-management and empowered teams to take ownership of decisions, delivery and continuous improvement.

Verified expert

Ornel Franck W.

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Purchasing Manager, Logistics, IT Manager & Software Architect

Frankfurt am Main
Ornel Franck W.

Last position:

Sales Partner at ERGO PRO

  • Industry: Insurance, Trade, IT
  • Customers & Projects: Consulting and selling insurance and similar services
  • Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
  • Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Verified expert

Peer W.

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Co-Founder

München
Peer W.

Last position:

Co-Founder at shopconsulting.ai

  • Set up backend assistants, prompt engineering, customer communication, growth strategy

  • Successful implementation of AI shopping assistants e.g. Thalgo.de

Verified expert

Sascha B.

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Frontend / UX Engineer

Berlin
Sascha B.

Last position:

Web Developer at GxPlex

  • Built a customized MediaWiki instance, including installation, MySQL database, SSL, and automatic backups
  • Set up user roles (Admin, Mod, Verified, User) and a permissions system
  • FlaggedRevisions for editorial review workflows · Commenting and rating extensions
Verified expert

Luca B.

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Founder & CEO

Biblis
Luca B.

Last position:

Founder & CEO at Lube AI

  • Develop custom AI agents delivering 90%+ reduction in manual workload and significant efficiency gains
  • Provide end-to-end AI strategy consulting: from digital assessment to implementation and change management
  • Design and deliver tailored training programs and workshops on AI adoption, prompt engineering, and automation
  • Support clients in implementing scalable AI solutions integrated with existing technology stacks
  • Focus areas: AI strategy, automation, workflow optimization, and capability building
Verified expert

Hans-Dieter G.

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AI Testing & Quality Manager | Test Management | Practical AI Development Experience

Wiehl
Hans-Dieter G.

Last position:

Training as an AI Expert

I continuously expand my expertise in AI and automation. I work with ChatGPT, OpenAI, Manus, Gemini, MS CoPilot, APIs, LangChain, Hugging Face, Manus, TensorFlow, and Auto-GPT, as well as Python-based ML frameworks and MLOps tools, to intelligently transform traditional software development, analysis, and testing processes.

Verified expert

Patrick U.

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Senior Recruiting Manager (Interim)

Lich
Patrick U.

Last position:

Interim-Recruiter at Excelitas Deutschland GmbH

Full management of the recruiting ramp-up in the Semiconductor (semiconductor manufacturing) area, with end-to-end management of all recruiting activities. Operational and strategic recruiting & talent acquisition in the areas of Engineering, Back-Office & Manufacturing in the cleanroom. Filling key positions during a critical ramp-up phase. Recruiting technical professionals and specialists. Close coordination with hiring managers and HR business partners. Optimization of existing processes. Conducting and evaluating interviews together with the specialist department. Salary and contract negotiations.

  • Managed the entire recruiting ramp-up in the Semiconductor area (end-to-end)
  • Focus: Engineering and high-volume recruiting in production (semiconductors)
  • Recruiting technical professionals for Engineering, Back-Office & Manufacturing in the cleanroom
  • Stakeholder alignment with hiring managers and HR business partners
  • Building new and optimizing existing processes

Tools: SAP SuccessFactors, MS-Office, MS-Teams

Verified expert

Thomas D.

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Product & Business Consultant

Hamburg
Thomas D.

Last position:

Business Analyst / Digital Transformation Consultant at Stadtwerke Rostock

  • End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
  • Development of automated contract management and transformation scenarios, including software selection and integration
  • Analysis of ERP, chat, RCS messaging, consent management and tracking
  • Preparation of recommendations, decision proposals and presentations for the executive board
  • Use of AI for process optimization
  • Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT
Verified expert

Sabine L.

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Expert & Interim Manager B2B Communications, Change Communications, Content Creation

Eckental
Sabine L.

Last position:

Communications consultant for crisis communication/issue management at AQIM – Association for Quality in Interim Management

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

  • Analysis of crisis potential as a new market entrant and its internet-based communication activities
  • Planning and developing crisis communication with targeted measures
  • Developing a crisis plan to minimize reputation risks in an emergency
  • Conducting training and information sessions

Success:

  • What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
  • The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
  • Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign
Verified expert

Ursula H.

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Product Owner | Scrum Master | Finance Expert

Munich
Ursula H.

Last position:

Sub-Project Lead & Scrum Master at DB Energie

Sub-project lead in an agile IT environment

Leading a software development team (10 employees)

  • Leading a software development team with 10 employees
  • Budget responsibility approx. 3 million euros per year
  • Conducting employee and job interviews
  • Responsibility for resource planning (budget and employees)
  • Digitalization of a web interface
  • Regular reporting to customers and stakeholders (C-level)
  • Product management: developing and implementing product strategies; defining requirements to guide product development
  • Structuring product development & continuous testing efficiently to quickly incorporate feedback & compliance points
  • Close collaboration with stakeholders & various teams to understand requirements, set priorities, ensure rollout, and increase user-friendliness
  • Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
  • Project experience in the railway sector - including the structure and operation of railway systems.
  • Project experience within the 16.7 Hz traction power sector incl. knowledge of regulatory processes
  • Formulating the sub-project charter and the project profile according to the project standard together with the project management
  • Controlling service delivery according to the project charter
  • Planning and controlling human resources including budget planning for the sub-project
  • Ensuring the work capacity of the sub-project participants, e.g. by requesting access rights and documents for the sub-project team
  • Planning and control for the respective sub-project (time, scope, budget) including the creation of necessary documents
  • Alignment with the business department and Product Owners to plan the sub-project scope and the corresponding implications
  • Executing milestone planning according to the agreed process model
  • Effort estimation and support of sub-project controlling as well as overall project controlling in forecasting and planning
  • Reporting sub-project status (according to status slide template) including progress (according to progress measurement)
  • Analyzing, preparing, and addressing action and decision requirements
  • Escalating sub-project issues to the project management
  • Creating and managing Change Requests (CR)
  • Quality assessment of completed task packages from a project management perspective (time, scope, and budget)
  • Implementation management of the overarching guidelines and requirements in the sub-project, supported by cross-functional roles on the functional and technical side.
  • Identifying, managing, documenting, and communicating opportunities, risks, and dependencies within and across sub-projects
  • Supporting project management in creating the overall project plan and overall status reports
  • Preparing and managing commissioning including the required documents and protection needs assessment

Scrum Master in an agile IT environment supporting a software development team in the full-stack area (7 people)

  • Close collaboration with stakeholders & various teams to understand requirements, set priorities, ensure rollout, and increase user-friendliness
  • Implementation of the selected Scrum method, including the required events, meetings, artifacts (product backlog, sprint backlog, burndown charts), metrics, as well as conducting required training in an agile IT environment
  • Preparation of Scrum events such as Daily, retrospectives, Review, Sprint planning, estimation, and refinement (agile way of working)
  • Moderation of retrospectives and elimination of obstacles to move the team and product forward
  • Preparation of action items and retros via whiteboard and Figma
  • Application and improvement of agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
  • Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
  • Advising on information flow and communication improvements between Product Owner and project team
  • Experience with automation, validation such as mandatory field checks, notification functions, creation of filters, boards, and reports via JQL, and setting up cycle time
  • Use of Jira & Confluence
  • Setting up a progress measurement for project management to transparently map planned vs. actual team capacities and actual efforts for user stories
  • Measuring team progress: creating team KPIs: "velocity", "burn-down chart", "throughput", "costs", "quality", "scope"
  • Evaluation of agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
  • Communication and moderation know-how
  • Methodological competence proven in conflict discussions
Verified expert

Christine T.

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Content Expert, Data Storytelling & Analytics for complex topics

Ittlingen
Christine T.

Last position:

Communications Consulting at Storytrend

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

  • Evaluation of existing data with Python and SQL
  • Checking data quality and methodology before making a statement
  • The result is an analysis that leads toward a concrete decision

Preparation

  • Reports in Power BI and Tableau
  • Interactive calculators and visualizations on the web
  • Presentations and specialist texts for customers, sales and the public
  • Analysis and communication from one source — that
Verified expert

Markus O.

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Lead E-Solution Architect & Senior Requirements Engineer

Munich
Markus O.

Last position:

Lead E-Solution Architect & Senior Requirements Engineer at Zasterbot-Oracle

  • Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
  • Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
  • Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
  • Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
  • Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
  • Design and implementation of data models for storing and linking relevant information.
  • Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
  • Ensuring data consistency and quality as the basis for the future chatbot.
  • Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
  • Implementation of functions for analyzing and displaying data from the knowledge database.
  • Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
  • Implementation of Deno functions for backend logic, event processing and connecting external APIs.
  • Integration of OpenAI services for initial data analysis.
Verified expert

Abdellatif L.

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Senior Software Engineer & Team Lead

Rosenheim
Abdellatif L.

Last position:

Senior Software Engineer & Team Lead at Euvia Travel GmbH (sonnenklar.TV)

  • Technical lead of a four-person development team during the two-year redevelopment of the sonnenklar.TV travel portal with over 10,000 daily visitors
  • Replaced an established legacy architecture based on Laminas (Zend Framework) and Elasticsearch with a headless platform based on TYPO3 LTS and MariaDB — consolidated two systems into one and significantly reduced operational and maintenance effort
  • Built the frontend independently with Vue.js, Nuxt, TypeScript and TailwindCSS; developed most of the component library independently
  • Migrated the editorial workflow for over 30 editors from a custom-built backend to the TYPO3 backend
  • Significantly reduced loading times for core pages; continuous delivery via Jenkins and GitLab CI

Position ended due to operational reasons as part of staff reductions following the decline in demand in the travel industry.

Verified expert

Dario J.

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Interim Recruiter

Berlin
Dario J.

Last position:

Senior Interim Recruiter (Sales) at Falk & Ross Europe

Operational end-to-end recruiting in a mid-sized company environment. Main focus on filling positions in the German market and internationally (Switzerland), with a focus on Sales and Blue Collar roles (Junior – Teamlead) for Falk & Ross. Stakeholder management, high-volume recruiting, and active sourcing. Ensuring an optimal candidate experience and conducting interviews.

  • Stakeholder-Management
  • High Volume Sales Recruiting / Blue Collar
  • Filling key positions in the areas of: Sales and Blue Collar (including Field Sales Representatives, Inside Sales, Head of Sales)
  • International recruiting for Switzerland
  • Tools: Microsoft Teams, TestGorilla, LinkedIn Recruiter, Indeed Smart Sourcing

Discover over 15,000 top freelancers

Statistics of experts using WordPress

Aggregated from the professional profiles of matched freelancers.

Experience

19 years

WordPress experts have 19 years of professional experience on average.

Position duration

3.6 years

WordPress experts stay in a single position for 3.6 years on average.

Positions per freelancer

11

WordPress experts have completed 11 positions on average over the course of their careers.

Top business areas

Marketing, Information Technology, Product Development

WordPress experts have gathered most of their hands-on project experience in Marketing, Information Technology, and Product Development.

Top industries

Information Technology, Professional Services, Media and Entertainment

WordPress experts are most in demand in Information Technology, Professional Services, and Media and Entertainment.

Certification focus areas

Information Technology, Project Management, Product Development

WordPress experts earn their certifications most often in Information Technology, Project Management, and Product Development.

Bachelor's degree or higher

82%

82% of WordPress experts hold at least a Bachelor's degree.

Master's degree or higher

45%

45% of WordPress experts hold at least a Master's degree.

Doctorate

7%

7% of WordPress experts have a doctorate (PhD).

Certifications per freelancer

2

WordPress experts hold 2 professional certifications on average.

Most common languages

German, English, French

WordPress experts most often speak German, English, and French.

Speak two or more languages

97%

97% of WordPress experts speak two or more languages.

Based on our profile pool as of 16 Oct 2026.

Daily rate distribution

0% 25% 50% 75% 100%
5% of WordPress experts charge less than €400 per day.
54% of WordPress experts charge between €400 and €800 per day.
34% of WordPress experts charge between €800 and €1200 per day.
6% of WordPress experts charge between €1200 and €1600 per day.
1% of WordPress experts charge €1600 or more per day.
<€400 €400-​800 €800-​1200 €1200-​1600 €1600+

The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.

Average rates of experts using WordPress

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Rate comparison chart
Daily rate avg. 725 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
600
400
200
Rate comparison chart
Median rate 720 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

WordPress experts industry focus

See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.

  • Information Technology (76%)
  • Professional Services (52%)
  • Media and Entertainment (50%)
  • Retail (44%)
  • Advertising (41%)
  • Education (36%)
  • Manufacturing (33%)
  • Healthcare (31%)

Please note that freelancers can work across multiple industries, so percentages overlap.

About the technology

Content platform

WordPress is an open-source content management system used to publish, manage and distribute digital content. It supports corporate websites, editorial portals, campaign pages, online communities and multilingual sites. Its block editor and large plugin ecosystem let teams adapt a site without rebuilding the entire application.

Stores and sites

WordPress can support projects ranging from a focused marketing site to a complex publishing environment. With WooCommerce, it also provides a foundation for online stores, product catalogs, subscriptions and checkout flows.

  • Corporate and product websites
  • Editorial platforms and magazines
  • WooCommerce shops and subscription stores
  • Membership and learning portals
  • Multilingual and multisite installations

Themes and plugins

Strong specialists work across custom themes, block patterns, templates and responsive front ends. They extend WordPress with plugins, custom post types, taxonomies, roles and editorial workflows. Common adjacent tools include PHP, JavaScript, HTML, CSS, MySQL, REST API and WP-CLI.

Integrations and delivery

WordPress often connects to customer systems, payment services, search tools, analytics, CRMs and external content sources. Professionals handle REST and GraphQL integrations, webhooks, imports, authentication and structured data. They also configure staging, version control, deployment pipelines, backups and environment management.

When expertise matters

Companies bring in freelance expertise when a site needs more than routine content updates or standard theme configuration. The right professional can reduce technical risk during a redesign, migration or performance initiative.

  • A legacy theme needs a safe modernization
  • A WooCommerce store requires custom checkout or catalog logic
  • Editors need a faster, clearer publishing workflow
  • A site must improve Core Web Vitals and search visibility
  • Content or hosting needs to move without disrupting users

Quality signals

A capable WordPress professional asks about content structure, hosting, integrations, security and editorial habits before proposing changes. They use maintainable code, minimize plugin conflicts and document deployment and recovery steps. Review their work for accessibility, responsive behavior, update safety, loading performance and clear handover documentation.

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Frequently asked questions

Questions about WordPress? Start with the answers below.

WordPress is used for company websites, blogs, news publications, landing pages, membership portals and multilingual content platforms. With WooCommerce, it can also support product catalogs, online stores, subscriptions and custom checkout experiences.

WordPress offers broad control over content structures, hosting, themes and extensions. Shopify is more focused on hosted commerce, Webflow emphasizes visual site creation, and a custom application may fit highly specialized workflows better. The right choice depends on editorial needs, commerce complexity, integrations and long-term maintenance.

A strong WordPress specialist often works with PHP, JavaScript, HTML, CSS, MySQL and REST APIs. Useful additional skills include WooCommerce, accessibility, technical SEO, caching, CDN configuration, Git, WP-CLI and cloud or managed hosting.

The required experience depends on the scope, not just the number of features. A brochure site may need theme and content expertise, while a WooCommerce migration or multisite platform calls for proven work with integrations, security, deployment and data transfer.

WordPress projects are often suitable for remote collaboration because access, tickets, repositories and staging environments can be managed online. Clear requirements, scheduled reviews and secure access are important when the work involves production systems or sensitive customer data.

A WordPress freelancer is useful when a plugin cannot meet the workflow, creates conflicts or introduces unnecessary risk. Professional help is especially valuable for custom integrations, performance issues, migrations, complex permissions and changes that must remain maintainable after updates.

Review live examples that resemble the required project and ask what the professional personally delivered. Check accessibility, mobile behavior, loading performance, update safety, security practices, documentation and the way they test changes before release.

A WordPress freelancer should be comfortable with content stakeholders as well as technical teams. Projects commonly involve staging workflows, code reviews, editorial training, plugin decisions, release planning and clear explanations for people who do not work with PHP or hosting every day.

The average hourly rate of freelancers who have used WordPress in their recent projects is 91 €, which corresponds to a daily rate of about 725 € based on an 8-hour working day.

Of the freelancers who have used WordPress in their recent projects, 82% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 7% hold a doctorate.

On average, freelancers who have used WordPress in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 3.6 years.

The most common languages among freelancers who have used WordPress in their recent projects are German (99%), English (97%), and French (28%).

The most common industries among freelancers who have used WordPress in their recent projects are Information Technology (76%), Professional Services (52%), and Media and Entertainment (50%).

The most common business areas among freelancers who have used WordPress in their recent projects are Marketing (76%), Information Technology (74%), and Product Development (66%).

Main locations of FRATCH Experts, who have recently used WordPress

Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

In Austria our freelancers and interim experts support companies from Vienna to Graz — on-site where your project needs them, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

Zurich Geneva Basel Bern

Countries:

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