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WordPress Experts in Dortmund

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Hire experts who create editorial websites, WooCommerce stores and custom WordPress themes, while connecting content workflows with APIs, SEO tools and analytics. FRATCH matches you quickly and precisely with vetted, available freelancers.

Meet FRATCH Experts in Dortmund, who have recently used WordPress

Verified expert

Daniel F.

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Reliable, High-Performing, and Creative Education and Project Manager, AI Trainer/Evals Reviewer/Researcher, and Author.

Bochum
Daniel F.

Last position:

AI Researcher & LLM Evaluation – Conventional Paradigm Test (CPT) at Private

Conventional Paradigm Test (CPT) – AI Evaluation & LLM Research

Development of an experimental evaluation approach to examine “paradigmatic closure” in Large Language Models — that is, the question of how far LLMs can recognize the basic assumptions, values, and limits of the paradigms within which they generate answers.

Design and testing of an additional approach to classic AI benchmarks that does not primarily measure factual correctness or task performance, but instead examines a model’s ability to recognize alternative perspectives, make implicit assumptions visible, and reflect on the limits of its own answer or interpretation framework.

Focus areas: development of evaluation criteria and test questions · LLM evaluation and comparative model analysis · prompt and response analysis · qualitative classification of model answers · study of epistemic compression and value leakage · benchmark and literature research · development of structured assessment and analysis methods

As part of CPT, existing AI evaluation approaches and benchmarks were analyzed, and a minimalist test protocol was developed that classifies model answers by response patterns such as DIRECT, CLARIFY, PLURALIST, REFUSE, and META-AWARE. TruthfulQA was used as the basis for experimental application and comparison with existing reference answers.

Technologies & Methods: Large Language Models (LLMs) · Generative AI · Prompt Engineering · AI Evaluation · TruthfulQA · Benchmark Analysis · Human-in-the-Loop Evaluation · Qualitative Content Analysis · Research & Literature Review

Verified expert

Mesut Y.

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Solution Architect Computer Vision for Stores

Herne
Mesut Y.

Last position:

Solution Architect Computer Vision for Stores at Schwarz IT (Lidl/Kaufland)

  • Expansion and support of the product portfolio for video analytics and Computer Vision
  • Requirements gathering and requirements engineering
  • Consulting, project management, and coordination of pilots and the international rollout
  • Tools: IP-based camera and video systems, Citrix Administration, OneNote, Microsoft Teams, Node-Red, Office 365, Age Verification, Qognify Umbrella, Thingsboard, Xovis 3D Sensors, AXIS Cameras, GK POS software, Atlassian JIRA
Verified expert

Patrik G.

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Technical Lead Conversational AI

Dortmund
Patrik G.

Last position:

Technical Lead Conversational AI at CANCOM

  • Technical lead of a team developing agentic chatbot solutions (React, TypeScript, Python, FastAPI)
  • Architecture design for multi-LLM dialog systems - focus on maintainability, UX, and autonomous execution
  • Stakeholder alignment, CI/CD processes, and AI integration at enterprise level
Verified expert

Felix M.

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AI Trainer

Hattingen
Felix M.

Last position:

AI Trainer at AKIA Academy for AI & Automation

  • Led the 12-week training program to become an AI and automation specialist
  • Created training materials & video courses on "AI Fundamentals", "Working with ChatGPT", "Prompt Engineering", "AI Agents with N8N", "Automations with Make.com" & AI-generated marketing content (images, videos, blog posts & social media posts)
  • Conducted workshops on the above topics
  • Tools: Loom, N8N, Make.com, ChatGPT, Midjourney, Gamma.app, Canva, Kling AI, Magnific AI
  • Result: Participants learn the technical and business know-how to successfully build a business as AI and automation specialists
Verified expert

Nazrin A.

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Junior Marketing Project Manager

Dortmund
Nazrin A.

Last position:

Junior Marketing Project Manager at Eingenetzt Marketing Agentur

  • Planning and executing integrated 360° marketing campaigns for mid-sized B2B clients
  • Stakeholder management with internal teams, industry partners, and external agencies
  • KPI-based performance reporting and deriving optimization measures
  • Managing SEA budgets; keyword research and competitor analysis (ahrefs, Google Search Console)
  • Scheduling and deadline management across multiple parallel client projects
  • Tools: Google Ads, Google Search Console, ahrefs, WordPress, Trello, Canva, ChatGPT, Claude, Gemini
Verified expert

Andreas E.

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AI Coach and Consultant

Dortmund
Andreas E.

Last position:

AI Coach and Consultant at Studio 8 Dortmund

  • Setting up and consulting a startup for organizational development (AI-supported)
  • Vision and mission workshops
  • Marketing roadmap and process design
  • Development of sales processes (sales funnel, lead generation)
  • Brand building and social media omnichannel strategies
  • Content generation for audio, video, and posts (AI-supported)
  • Agile consulting and SAFe implementation
  • Atlassian consulting and setup of Confluence and Jira (workflows, dashboards, reporting)
  • Setup of a podcast and video studio including live streaming setup
  • Selection and implementation of hardware and software
  • Website creation and brand building
  • CMS implementation based on Typo3
  • Consulting in sales, marketing, and social media
  • Supporting companies in the efficient use of AI technologies
  • Strategy development and consulting on implementing AI strategies
  • Change management and supporting teams in AI adoption, including training
  • Technical expertise in machine learning, data processing, and large language models (LLMs) like Llama, Claude, and OpenAI GPT
  • Selection, fine-tuning, and integration of LLMs into business processes
  • Consulting on ethics and governance for responsible AI use
  • Conducting tailored training for executives and teams
  • AI analysis of various large language models (Llama, OpenAI, Mistral)
  • Creation and training of custom GPTs focused on organizational development (product vision, OKR, agile maturity)
  • Development of a chatbot on agile maturity
  • Development of an AI-generated survey to assess organizational agility
  • Setup of local offline GPTs with a focus on data protection and GDPR compliance
  • Conducting AI workshops for SMEs and mid-sized companies
Verified expert

Rene K.

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Director IT & Digital Strategy

Hattingen
Rene K.

Last position:

Director IT & Digital Strategy at For Safety Group Inc.

  • Developing and implementing the IT and digital strategy
  • Optimizing and digitizing business processes
  • Leading and improving IT and operations structures
  • Implementing scalable, secure IT infrastructures
  • Introducing modern technologies to boost competitiveness
  • Improving IT governance and security standards
  • Managing innovation and automation projects
Verified expert

Henning P.

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IT consulting / development

Wetter (Ruhr)
Henning P.

Last position:

Siemens

  • Developed a reporting API with RESTful services and Spring Boot
  • LDAP integration
  • Migrated services to AWS
  • Bootstrap
  • Frontend development with Angular 14
  • JBoss
  • DynamoDB
  • S3
  • Athena

Discover over 15,000 top freelancers

Statistics of experts using WordPress

Aggregated from the professional profiles of matched freelancers.

Experience

16 years (Germany: 19 years)

WordPress experts in Dortmund have 16 years of professional experience on average. It is 3 years less than in Germany, where the average stands at 19 years.

Position duration

2.6 years (Germany: 3.6 years)

WordPress experts in Dortmund stay in a single position for 2.6 years on average. It is 1 year less than in Germany, where the average stands at 3.6 years.

Positions per freelancer

13 (Germany: 11)

WordPress experts in Dortmund have completed 13 positions on average over the course of their careers. It is 2 more than in Germany, where the average stands at 11.

Top business areas

Information Technology, Marketing, Project Management

WordPress experts in Dortmund have gathered most of their hands-on project experience in Information Technology, Marketing, and Project Management.

Top industries

Information Technology, Education, Professional Services

WordPress experts in Dortmund are most in demand in Information Technology, Education, and Professional Services.

Certification focus areas

Information Technology, Product Development, Project Management

WordPress experts in Dortmund earn their certifications most often in Information Technology, Product Development, and Project Management.

Bachelor's degree or higher

100% (Germany: 83%)

100% of WordPress experts in Dortmund hold at least a Bachelor's degree. It is 17% higher than in Germany, where the rate stands at 83%.

Master's degree or higher

50% (Germany: 46%)

50% of WordPress experts in Dortmund hold at least a Master's degree. It is 4% higher than in Germany, where the rate stands at 46%.

Doctorate

13% (Germany: 6%)

13% of WordPress experts in Dortmund have a doctorate (PhD). It is 7% higher than in Germany, where the rate stands at 6%.

Certifications per freelancer

2

WordPress experts in Dortmund hold 2 professional certifications on average.

Most common languages

German, English, Turkish

WordPress experts in Dortmund most often speak German, English, and Turkish.

Speak two or more languages

100% (Germany: 97%)

100% of WordPress experts in Dortmund speak two or more languages. It is 3% higher than in Germany, where the rate stands at 97%.

Based on our profile pool as of 29 Oct 2026.

Daily rate distribution

0% 25% 50% 75% 100%
11% of WordPress experts in Dortmund charge less than €480 per day.
33% of WordPress experts in Dortmund charge between €480 and €640 per day.
44% of WordPress experts in Dortmund charge between €800 and €960 per day.
11% of WordPress experts in Dortmund charge €960 or more per day.
<€480 €480-​640 €800-​960 €960+

The chart shows how the daily rates of experts in this technology in Dortmund are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.

Average rates of experts in Dortmund using WordPress

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 712 €
Germany avg. 723 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 800 €
Germany median 720 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

WordPress experts industry focus

See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.

  • Information Technology (89%)
  • Education (67%)
  • Professional Services (67%)
  • Advertising (56%)
  • Healthcare (56%)
  • Retail (56%)
  • Biotechnology (33%)
  • Energy (33%)

Please note that freelancers can work across multiple industries, so percentages overlap.

About the technology

WordPress at a glance

WordPress is an open-source content management system for publishing, managing and expanding websites. It supports company sites, editorial portals, landing pages, membership areas and online shops through the WooCommerce ecosystem. Its block editor lets content teams update pages without changing application code.

Themes and plugins

Professionals work across the WordPress core, custom themes, child themes and plugin architecture. They configure or extend tools for forms, search, multilingual content, consent management, caching, SEO and analytics. Strong specialists choose reliable extensions, control dependencies and keep updates compatible with the site’s design and business logic.

Typical project work

  • Creating responsive corporate websites and campaign landing pages
  • Building WooCommerce catalogues, checkout flows and product content
  • Migrating content from another CMS while preserving structure and SEO
  • Developing custom blocks, templates, plugins and editorial workflows
  • Connecting WordPress with CRM, payment, search and marketing systems

When expertise matters

Companies bring in freelance WordPress expertise for a new web presence, a redesign or a demanding migration. Specialist support is also valuable when page speed, accessibility, security, multilingual publishing or complex permissions become difficult to manage internally. Dortmund-based teams can combine on-site workshops with remote implementation, while clear English or German communication keeps reviews and handovers efficient.

Technical foundations

A capable professional understands PHP, JavaScript, HTML, CSS and relational databases alongside WordPress APIs and hosting environments. They may work with Git, Composer, WP-CLI, REST APIs, headless setups, staging workflows, CDN configuration and automated deployments. Experience with Gutenberg blocks, WooCommerce and third-party integrations helps connect the website to the wider technology stack.

How to assess quality

Look for a portfolio that shows comparable information architecture, content models and integrations rather than attractive screenshots alone. Ask how the specialist handles backups, updates, performance testing, accessibility, security hardening and rollback plans. A strong WordPress professional explains trade-offs clearly, documents custom work and leaves the editorial team with a maintainable system.

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Frequently asked questions

Not sure where to start with WordPress? These answers cover the essentials.

WordPress is used for corporate websites, blogs, editorial publications, campaign pages, membership services and online shops. With WooCommerce, it can support product catalogues, payments, orders and customer accounts.

WordPress offers broad control over content structures, themes, plugins and hosting. Shopify is more managed and commerce-focused, while Drupal is often chosen for complex permissions and structured content; the right choice depends on governance, integrations and editorial needs.

A strong WordPress freelancer often combines PHP, JavaScript, HTML, CSS and database knowledge with SEO, accessibility, analytics and hosting experience. WooCommerce, REST APIs, Git, Composer and WP-CLI are useful when the project includes custom integrations or deployment workflows.

A simple content site may need configuration and theme expertise, while a WooCommerce build, migration or custom integration requires deeper technical judgment. For larger work, look for a WordPress specialist who can show comparable launches, testing practices and support for content teams.

Yes. WordPress projects are well suited to remote collaboration through shared staging environments, issue tracking, design reviews and documented releases. Dortmund companies may still prefer on-site workshops for discovery, editorial training or complex stakeholder sessions.

Review examples that match your content model, integrations and operational constraints. Ask how the WordPress specialist manages plugin selection, security updates, backups, performance, accessibility and ownership of custom code.

WordPress can support multilingual publishing through dedicated plugins or custom content workflows. The specialist should plan translated taxonomies, URL structures, metadata, editorial permissions and integration behavior before implementation.

High-quality WordPress work is maintainable, secure and easy for editors to use. Strong professionals limit unnecessary plugins, follow the platform’s APIs, document decisions and validate speed, accessibility, responsive behavior and update safety before handover.

The average hourly rate of freelancers in Dortmund, Germany who have used WordPress in their recent projects is 89 €, which corresponds to a daily rate of about 712 € based on an 8-hour working day.

Of the freelancers in Dortmund, Germany who have used WordPress in their recent projects, 100% hold at least a Bachelor's degree, 50% hold at least a Master's degree, and 13% hold a doctorate.

On average, freelancers in Dortmund, Germany who have used WordPress in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.6 years.

The most common languages among freelancers in Dortmund, Germany who have used WordPress in their recent projects are German (100%), English (100%), and Turkish (22%).

The most common industries among freelancers in Dortmund, Germany who have used WordPress in their recent projects are Information Technology (89%), Education (67%), and Professional Services (67%).

The most common business areas among freelancers in Dortmund, Germany who have used WordPress in their recent projects are Information Technology (89%), Marketing (89%), and Project Management (89%).

Main locations of FRATCH Experts, who have recently used WordPress

Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.

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