WordPress Experts in Dortmund
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Meet FRATCH Experts in Dortmund, who have recently used WordPress
Daniel F.
Last position:
AI Researcher & LLM Evaluation – Conventional Paradigm Test (CPT) at Private
Conventional Paradigm Test (CPT) – AI Evaluation & LLM Research
Development of an experimental evaluation approach to examine “paradigmatic closure” in Large Language Models — that is, the question of how far LLMs can recognize the basic assumptions, values, and limits of the paradigms within which they generate answers.
Design and testing of an additional approach to classic AI benchmarks that does not primarily measure factual correctness or task performance, but instead examines a model’s ability to recognize alternative perspectives, make implicit assumptions visible, and reflect on the limits of its own answer or interpretation framework.
Focus areas: development of evaluation criteria and test questions · LLM evaluation and comparative model analysis · prompt and response analysis · qualitative classification of model answers · study of epistemic compression and value leakage · benchmark and literature research · development of structured assessment and analysis methods
As part of CPT, existing AI evaluation approaches and benchmarks were analyzed, and a minimalist test protocol was developed that classifies model answers by response patterns such as DIRECT, CLARIFY, PLURALIST, REFUSE, and META-AWARE. TruthfulQA was used as the basis for experimental application and comparison with existing reference answers.
Technologies & Methods: Large Language Models (LLMs) · Generative AI · Prompt Engineering · AI Evaluation · TruthfulQA · Benchmark Analysis · Human-in-the-Loop Evaluation · Qualitative Content Analysis · Research & Literature Review
Patrik G.
Last position:
Technical Lead Conversational AI at CANCOM
- Technical lead of a team developing agentic chatbot solutions (React, TypeScript, Python, FastAPI)
- Architecture design for multi-LLM dialog systems - focus on maintainability, UX, and autonomous execution
- Stakeholder alignment, CI/CD processes, and AI integration at enterprise level
Felix M.
Last position:
AI Trainer at AKIA Academy for AI & Automation
- Led the 12-week training program to become an AI and automation specialist
- Created training materials & video courses on "AI Fundamentals", "Working with ChatGPT", "Prompt Engineering", "AI Agents with N8N", "Automations with Make.com" & AI-generated marketing content (images, videos, blog posts & social media posts)
- Conducted workshops on the above topics
- Tools: Loom, N8N, Make.com, ChatGPT, Midjourney, Gamma.app, Canva, Kling AI, Magnific AI
- Result: Participants learn the technical and business know-how to successfully build a business as AI and automation specialists
Derek M.
Last position:
AI Automations Manager - Hardware Setup, Automation & Voice Agent at Autohaus Mazda
- Setting up new desktop computers
- Setting up a VPS for automation, databases and chat interface
- Connecting to Azure AI Foundry
- Developing various n8n workflows for email, social media and document management
- Implementing a QA system (backups, error handling, HITL)
- Setting up and optimizing an inbound voice agent
Christina S.
Last position:
Head of Communication and Design at ökoRAUSCH Festival for Design and Sustainability
Built and developed the festival’s entire communication structure.
- Conceptualized a cross-media communication system (incl. website)
- Structured and translated diverse content for different audiences
- Developed a clear content and design direction across all measures
- Designed and implemented digital and analog formats
- Coordinated and aligned diverse stakeholders and perspectives
Results delivered:
- a functioning communication structure for a complex festival
- a website and measures that make content accessible and easy to understand
- consistent design across all channels
- clarity among all project participants
Nazrin A.
Last position:
Junior Marketing Project Manager at Eingenetzt Marketing Agentur
- Planning and executing integrated 360° marketing campaigns for mid-sized B2B clients
- Stakeholder management with internal teams, industry partners, and external agencies
- KPI-based performance reporting and deriving optimization measures
- Managing SEA budgets; keyword research and competitor analysis (ahrefs, Google Search Console)
- Scheduling and deadline management across multiple parallel client projects
- Tools: Google Ads, Google Search Console, ahrefs, WordPress, Trello, Canva, ChatGPT, Claude, Gemini
Mesut Y.
Last position:
Solution Architect Computer Vision Store at Schwarz IT (Lidl/Kaufland)
- Expansion and support of the product portfolio for video analytics and computer vision
- Requirements gathering and engineering
- Consulting, project management and coordination of the pilot and international rollout
- Tools: IP-based camera and video systems, Citrix administration, OneNote, Microsoft Teams, Node-RED, Office 365, Age Verification, Qognify Umbrella, ThingsBoard, Xovis 3D sensors, AXIS cameras, GK checkout software, Atlassian JIRA
Andreas E.
Last position:
AI Coach and Consultant at Studio 8 Dortmund
- Setting up and consulting a startup for organizational development (AI-supported)
- Vision and mission workshops
- Marketing roadmap and process design
- Development of sales processes (sales funnel, lead generation)
- Brand building and social media omnichannel strategies
- Content generation for audio, video, and posts (AI-supported)
- Agile consulting and SAFe implementation
- Atlassian consulting and setup of Confluence and Jira (workflows, dashboards, reporting)
- Setup of a podcast and video studio including live streaming setup
- Selection and implementation of hardware and software
- Website creation and brand building
- CMS implementation based on Typo3
- Consulting in sales, marketing, and social media
- Supporting companies in the efficient use of AI technologies
- Strategy development and consulting on implementing AI strategies
- Change management and supporting teams in AI adoption, including training
- Technical expertise in machine learning, data processing, and large language models (LLMs) like Llama, Claude, and OpenAI GPT
- Selection, fine-tuning, and integration of LLMs into business processes
- Consulting on ethics and governance for responsible AI use
- Conducting tailored training for executives and teams
- AI analysis of various large language models (Llama, OpenAI, Mistral)
- Creation and training of custom GPTs focused on organizational development (product vision, OKR, agile maturity)
- Development of a chatbot on agile maturity
- Development of an AI-generated survey to assess organizational agility
- Setup of local offline GPTs with a focus on data protection and GDPR compliance
- Conducting AI workshops for SMEs and mid-sized companies
Rene K.
Last position:
Director IT & Digital Strategy at For Safety Group Inc.
- Developing and implementing the IT and digital strategy
- Optimizing and digitizing business processes
- Leading and improving IT and operations structures
- Implementing scalable, secure IT infrastructures
- Introducing modern technologies to boost competitiveness
- Improving IT governance and security standards
- Managing innovation and automation projects
Henning P.
Last position:
Siemens
- Developed a reporting API with RESTful services and Spring Boot
- LDAP integration
- Migrated services to AWS
- Bootstrap
- Frontend development with Angular 14
- JBoss
- DynamoDB
- S3
- Athena
Discover over 15,000 top freelancers
Statistics of experts using WordPress
Aggregated from the professional profiles of matched freelancers.
Experience
16 years (Germany: 19 years)
Position duration
3.2 years (Germany: 3.6 years)
Positions per freelancer
12 (Germany: 11)
Top business areas
Marketing, Project Management, Information Technology
Top industries
Information Technology, Education, Professional Services
Certification focus areas
Information Technology, Product Development, Project Management
Bachelor's degree or higher
100% (Germany: 82%)
Master's degree or higher
56% (Germany: 45%)
Doctorate
11% (Germany: 7%)
Certifications per freelancer
2
Most common languages
German, English, Turkish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Dortmund are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Dortmund using WordPress
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
WordPress experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (90%)
- Education (60%)
- Professional Services (60%)
- Advertising (50%)
- Healthcare (50%)
- Retail (50%)
- Arts and Crafts (30%)
- Biotechnology (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What WordPress does
WordPress is an open-source content management system for publishing and managing digital content. Companies use it for corporate websites, editorial portals, campaign pages, membership services and online stores. Its admin interface lets teams update content without changing code, while custom work supports distinctive designs and complex business rules.
Core ecosystem
The WordPress ecosystem combines themes, plugins, block patterns and the Gutenberg editor. Strong specialists work with PHP, JavaScript, HTML, CSS and the WordPress REST API, as well as MySQL or MariaDB databases. WooCommerce adds product catalogs, checkout, payments and order management for commerce projects.
- Custom themes and block-based page systems
- Plugin development and third-party integrations
- WooCommerce stores and payment flows
- Content migrations and multilingual setups
Typical projects
Companies bring in WordPress expertise for a new web presence, a redesign or a move away from a legacy CMS. Specialists can connect the site with CRM, marketing automation, search, analytics or identity services. They also build editorial workflows for publishers, associations, education providers and local businesses in Dortmund and beyond.
When to hire
Freelance expertise is useful when internal teams need a focused delivery partner or when a site has become difficult to maintain. Typical signs include slow page delivery, plugin conflicts, fragile updates, inaccessible templates or a content model that no longer fits the organization. A specialist can assess the setup, define a safe roadmap and deliver improvements without disrupting publishing.
- Rework a theme for responsive and accessible presentation
- Stabilize plugin, hosting and deployment workflows
- Improve search visibility, caching and media handling
- Plan a secure migration between WordPress installations
Quality signals
A strong professional separates WordPress configuration from custom code and documents decisions clearly. They test updates in a staging environment, control dependencies and use version control for themes and plugins. They also understand content governance, backups, security headers, consent requirements and how editors will use the finished system.
Collaboration and delivery
WordPress projects can be delivered remotely with shared repositories, staging environments and clear editorial reviews. For companies in Dortmund, on-site workshops may help when content teams, agencies or business stakeholders need to align quickly; remote collaboration works well for implementation and maintenance. The right specialist should explain technical trade-offs in clear language and leave behind a maintainable site.
Frequently asked questions
Not sure where to start with WordPress? These answers cover the essentials.
WordPress is used for company websites, blogs, news portals, landing pages, membership sites and online stores. With WooCommerce and custom plugins, it can support product management, payments, customer accounts and tailored business workflows.
WordPress offers a broad ecosystem and a familiar editing experience, which can make it practical for content-led websites and commerce. Drupal may suit highly structured content and complex permissions, Webflow emphasizes visual site building, and a custom CMS can provide tighter control at the cost of more bespoke maintenance.
A capable WordPress specialist should understand PHP, JavaScript, HTML, CSS, databases and web hosting. Depending on the project, useful adjacent skills include WooCommerce, REST APIs, SEO, accessibility, analytics, performance optimization and secure deployment.
The right level depends on the scope, not only on the size of the website. A simple theme configuration may need focused implementation skills, while a multilingual migration, custom plugin or WooCommerce integration calls for proven experience with architecture, testing and release planning.
Yes. WordPress work is well suited to remote collaboration through staging sites, repositories, issue tracking and scheduled editorial reviews. On-site sessions in Dortmund can still be valuable for workshops, content planning or coordination with internal teams.
Ask for examples of comparable WordPress work and discuss the decisions behind each implementation. Look for clear code, documented dependencies, staging and rollback plans, accessibility awareness, secure update practices and an understanding of the editors’ daily workflow.
Common risks include incompatible plugins, outdated themes, weak access controls, missing backups and changes made directly on the live site. A reliable WordPress professional reduces these risks with dependency reviews, controlled releases, monitoring and a tested recovery process.
Freelancers may design block patterns, develop themes or plugins, migrate content, improve WooCommerce workflows and connect external services. Experienced WordPress professionals also support audits, performance tuning, accessibility fixes, editor training and ongoing maintenance.
The average hourly rate of freelancers in Dortmund, Germany who have used WordPress in their recent projects is 90 €, which corresponds to a daily rate of about 718 € based on an 8-hour working day.
Of the freelancers in Dortmund, Germany who have used WordPress in their recent projects, 100% hold at least a Bachelor's degree, 56% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers in Dortmund, Germany who have used WordPress in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Dortmund, Germany who have used WordPress in their recent projects are German (100%), English (100%), and Turkish (20%).
The most common industries among freelancers in Dortmund, Germany who have used WordPress in their recent projects are Information Technology (90%), Education (60%), and Professional Services (60%).
The most common business areas among freelancers in Dortmund, Germany who have used WordPress in their recent projects are Marketing (90%), Project Management (90%), and Information Technology (80%).
Main locations of FRATCH Experts, who have recently used WordPress
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Leipzig 
Essen 
Bremen 
Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
