WordPress Experts in Dortmund
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Meet FRATCH Experts in Dortmund, who have recently used WordPress
Daniel Fenge
Last position:
AI Researcher & LLM Evaluation – Conventional Paradigm Test (CPT) at Private
Conventional Paradigm Test (CPT) – AI Evaluation & LLM Research
Development of an experimental evaluation approach to examine “paradigmatic closure” in Large Language Models — that is, the question of how far LLMs can recognize the basic assumptions, values, and limits of the paradigms within which they generate answers.
Design and testing of an additional approach to classic AI benchmarks that does not primarily measure factual correctness or task performance, but instead examines a model’s ability to recognize alternative perspectives, make implicit assumptions visible, and reflect on the limits of its own answer or interpretation framework.
Focus areas: development of evaluation criteria and test questions · LLM evaluation and comparative model analysis · prompt and response analysis · qualitative classification of model answers · study of epistemic compression and value leakage · benchmark and literature research · development of structured assessment and analysis methods
As part of CPT, existing AI evaluation approaches and benchmarks were analyzed, and a minimalist test protocol was developed that classifies model answers by response patterns such as DIRECT, CLARIFY, PLURALIST, REFUSE, and META-AWARE. TruthfulQA was used as the basis for experimental application and comparison with existing reference answers.
Technologies & Methods: Large Language Models (LLMs) · Generative AI · Prompt Engineering · AI Evaluation · TruthfulQA · Benchmark Analysis · Human-in-the-Loop Evaluation · Qualitative Content Analysis · Research & Literature Review
Nazrin Alili
Last position:
Junior Marketing Project Manager at Eingenetzt Marketing Agentur
- Planning and executing integrated 360° marketing campaigns for mid-sized B2B clients
- Stakeholder management with internal teams, industry partners, and external agencies
- KPI-based performance reporting and deriving optimization measures
- Managing SEA budgets; keyword research and competitor analysis (ahrefs, Google Search Console)
- Scheduling and deadline management across multiple parallel client projects
- Tools: Google Ads, Google Search Console, ahrefs, WordPress, Trello, Canva, ChatGPT, Claude, Gemini
Patrik Garten
Last position:
Technical Lead Conversational AI at CANCOM
- Technical lead of a team developing agentic chatbot solutions (React, TypeScript, Python, FastAPI)
- Architecture design for multi-LLM dialog systems - focus on maintainability, UX, and autonomous execution
- Stakeholder alignment, CI/CD processes, and AI integration at enterprise level
Felix Maas
Last position:
AI Trainer at AKIA Academy for AI & Automation
- Led the 12-week training program to become an AI and automation specialist
- Created training materials & video courses on "AI Fundamentals", "Working with ChatGPT", "Prompt Engineering", "AI Agents with N8N", "Automations with Make.com" & AI-generated marketing content (images, videos, blog posts & social media posts)
- Conducted workshops on the above topics
- Tools: Loom, N8N, Make.com, ChatGPT, Midjourney, Gamma.app, Canva, Kling AI, Magnific AI
- Result: Participants learn the technical and business know-how to successfully build a business as AI and automation specialists
Derek Micallef
Last position:
AI Automations Manager - Hardware Setup, Automation & Voice Agent at Autohaus Mazda
- Setting up new desktop computers
- Setting up a VPS for automation, databases and chat interface
- Connecting to Azure AI Foundry
- Developing various n8n workflows for email, social media and document management
- Implementing a QA system (backups, error handling, HITL)
- Setting up and optimizing an inbound voice agent
Christina Schönefeldt
Last position:
Head of Communication and Design at ökoRAUSCH Festival for Design and Sustainability
Built and developed the festival’s entire communication structure.
- Conceptualized a cross-media communication system (incl. website)
- Structured and translated diverse content for different audiences
- Developed a clear content and design direction across all measures
- Designed and implemented digital and analog formats
- Coordinated and aligned diverse stakeholders and perspectives
Results delivered:
- a functioning communication structure for a complex festival
- a website and measures that make content accessible and easy to understand
- consistent design across all channels
- clarity among all project participants
Mesut Yilmaz
Last position:
Solution Architect Computer Vision Store at Schwarz IT (Lidl/Kaufland)
- Expansion and support of the product portfolio for video analytics and computer vision
- Requirements gathering and engineering
- Consulting, project management and coordination of the pilot and international rollout
- Tools: IP-based camera and video systems, Citrix administration, OneNote, Microsoft Teams, Node-RED, Office 365, Age Verification, Qognify Umbrella, ThingsBoard, Xovis 3D sensors, AXIS cameras, GK checkout software, Atlassian JIRA
Andreas Einzmann
Last position:
AI Coach and Consultant at Studio 8 Dortmund
- Setting up and consulting a startup for organizational development (AI-supported)
- Vision and mission workshops
- Marketing roadmap and process design
- Development of sales processes (sales funnel, lead generation)
- Brand building and social media omnichannel strategies
- Content generation for audio, video, and posts (AI-supported)
- Agile consulting and SAFe implementation
- Atlassian consulting and setup of Confluence and Jira (workflows, dashboards, reporting)
- Setup of a podcast and video studio including live streaming setup
- Selection and implementation of hardware and software
- Website creation and brand building
- CMS implementation based on Typo3
- Consulting in sales, marketing, and social media
- Supporting companies in the efficient use of AI technologies
- Strategy development and consulting on implementing AI strategies
- Change management and supporting teams in AI adoption, including training
- Technical expertise in machine learning, data processing, and large language models (LLMs) like Llama, Claude, and OpenAI GPT
- Selection, fine-tuning, and integration of LLMs into business processes
- Consulting on ethics and governance for responsible AI use
- Conducting tailored training for executives and teams
- AI analysis of various large language models (Llama, OpenAI, Mistral)
- Creation and training of custom GPTs focused on organizational development (product vision, OKR, agile maturity)
- Development of a chatbot on agile maturity
- Development of an AI-generated survey to assess organizational agility
- Setup of local offline GPTs with a focus on data protection and GDPR compliance
- Conducting AI workshops for SMEs and mid-sized companies
Rene Klaffki
Last position:
Director IT & Digital Strategy at For Safety Group Inc.
- Developing and implementing the IT and digital strategy
- Optimizing and digitizing business processes
- Leading and improving IT and operations structures
- Implementing scalable, secure IT infrastructures
- Introducing modern technologies to boost competitiveness
- Improving IT governance and security standards
- Managing innovation and automation projects
Henning Pankratius
Last position:
Siemens
- Developed a reporting API with RESTful services and Spring Boot
- LDAP integration
- Migrated services to AWS
- Bootstrap
- Frontend development with Angular 14
- JBoss
- DynamoDB
- S3
- Athena
Discover over 15,000 top freelancers
Statistics of experts using WordPress
Aggregated from the professional profiles of matched freelancers.
Experience
16 years (Germany: 19 years)
Position duration
3.2 years (Germany: 3.6 years)
Positions per freelancer
12 (Germany: 11)
Top business areas
Marketing, Project Management, Information Technology
Top industries
Information Technology, Education, Professional Services
Certification focus areas
Information Technology, Product Development, Project Management
Bachelor's degree or higher
100% (Germany: 82%)
Master's degree or higher
56% (Germany: 44%)
Doctorate
11% (Germany: 7%)
Certifications per freelancer
2
Most common languages
German, English, Turkish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Dortmund are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Dortmund using WordPress
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
WordPress work
WordPress is the content management system behind company sites, landing pages, blogs, intranets, and many online stores. It gives teams a practical way to publish fast, but it still needs careful setup, clean content structures, and ongoing maintenance.
What specialists deliver
- Theme setup and custom page design
- Plugin selection, configuration, and fixes
- WooCommerce stores and checkout flows
- Block editor and Gutenberg layouts
- Security, updates, and backups
When to bring in help
Companies usually bring in WordPress specialists when a site becomes slow, hard to edit, or risky to update. They also step in for redesigns, migrations, multilingual content, and stores that need better product, payment, or shipping handling.
Core skills
Strong professionals know WordPress core, PHP, MySQL, HTML, CSS, JavaScript, and the block editor. They understand hooks, templates, child themes, caching, and SEO-friendly structure. They also know when to use a plugin and when custom work is cleaner.
Common project types
In Dortmund, WordPress work often supports local service sites, manufacturing companies, agencies, and media teams that need reliable publishing. Remote collaboration is common, but on-site work can help with workshops, stakeholder reviews, and migration planning when several teams are involved.
What quality looks like
Good work is easy to maintain, fast to load, and safe to update. Look for clear handover notes, sensible plugin choices, clean code, and content editing that does not depend on constant technical help. Strong WordPress specialists leave a site that your team can actually use.
Frequently asked questions
Not sure where to start with WordPress? These answers cover the essentials.
WordPress is used for websites that need flexible publishing, easy editing, and a broad plugin ecosystem. Companies use it for marketing sites, blogs, landing pages, knowledge bases, and WooCommerce stores. It fits projects where content changes often and internal teams need control without rebuilding the site each time.
WordPress is often the better choice when speed to launch, content editing, and extension with plugins matter more than a fully custom stack. It works well for standard business sites and stores with common requirements. A custom build makes more sense when the workflow is highly specific or tightly integrated with unique systems.
A strong WordPress specialist should know PHP, HTML, CSS, JavaScript, and MySQL. They should also understand theme structure, the block editor, plugin conflicts, caching, and basic security hardening. For store work, WooCommerce knowledge is important as well.
A small content site may only need a specialist who can handle setup, theme work, and plugin configuration. A larger migration, multilingual build, or WooCommerce project needs deeper experience with performance, data structure, and release planning. The more business-critical the site, the more important proven WordPress delivery becomes.
Yes, WordPress work is often done remotely because most tasks can be reviewed in staging and in the browser. For Dortmund companies, that makes it easy to work with specialists across Germany while still keeping local collaboration for workshops or content planning. On-site support is useful when many stakeholders need quick decisions.
The most common WordPress ecosystem parts are the block editor, WooCommerce, multilingual plugins, SEO plugins, caching tools, and backup solutions. The exact stack depends on the site, but good specialists choose tools that work together cleanly. They also avoid loading the site with unnecessary plugins.
Look for clean navigation, consistent editing patterns, fast page loading, and a site that still works after updates. A solid WordPress specialist explains trade-offs, documents changes, and leaves the site easy for your team to manage. If they can show how they handled performance, security, and content editing, that is a good sign.
WordPress is the main product name, while WP is a common shorthand people use in conversations and job searches. WordPress.org usually refers to the self-hosted software and its official resources, not the hosted WordPress.com service. For hiring, it helps to be clear about which version your project needs.
The average hourly rate of freelancers in Dortmund, Germany who have used WordPress in their recent projects is 90 €, which corresponds to a daily rate of about 718 € based on an 8-hour working day.
Of the freelancers in Dortmund, Germany who have used WordPress in their recent projects, 100% hold at least a Bachelor's degree, 56% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers in Dortmund, Germany who have used WordPress in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Dortmund, Germany who have used WordPress in their recent projects are German (100%), English (100%), and Turkish (20%).
The most common industries among freelancers in Dortmund, Germany who have used WordPress in their recent projects are Information Technology (90%), Education (60%), and Professional Services (60%).
The most common business areas among freelancers in Dortmund, Germany who have used WordPress in their recent projects are Marketing (90%), Project Management (90%), and Information Technology (80%).
Main locations of FRATCH Experts, who have recently used WordPress
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Leipzig 
Essen 
Bremen 
Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
